Marketing to Seniors: 38 Special Advertising Insights

The mature or senior market, which I define as people over the age of 50, is an enormous group with incredible buying power. In marketing to a mature market, too many marketers underperform, because they violate some key direct response … Read More

The Age of Amazon: Lowered Prices, Retail Mergers, and Why Direct Marketing is More Important than Ever [video]

Amazon is the world’s third-largest retailer and has totally transformed the way consumers shop, especially in the United States. Amazon offers ease, convenience, and extremely low prices, attracting consumers to order groceries, household items, clothing, and of course, books, online … Read More

5 Little-Known Reasons Value Added Marketing Will Transform Your Direct Mail Response

Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they’re likely to have a negative attitude towards even discovering what it is … Read More

22 Amazing New Advertising and Marketing Trends for Alternative Health Marketers (Replay)

In case you missed “22 Amazing New Advertising and Marketing Trends for Alternative Health Marketers,” you can still watch a replay of this free, no obligation webinar here. Don’t miss the opportunity to discover secrets and tactics you can use … Read More

18 Catalog Rules to Supercharged, Profitable Marketing

Catalog marketing presents tremendous profit opportunities right now. In fact, huge growth and new launches in both B2B and consumer catalog sectors are creating soaring profits for catalog marketing. If you sell multiple products, catalogs are an unbeatable way to … Read More

Web Strategy: 7 Keys to Greater Response [video]

What makes a landing page that creates response and profits? They opened your mail (email or print) or clicked your Facebook ad, and now…instead of being intrigued…they’re bored stiff or confused—or just annoyed. And then they’re gone. Whether you spend … Read More

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