7 Look-A-Like Audiences on Steroids: How to Supercharge Your Response

What is a look-a-like audience? It’s a way to reach new people who are just like your best existing customers. Look-a-like audiences – if done right – can dramatically expand your prospects, growing leads and new customers like never before. … Read More

The Rule of Three Gives a Boffo Performance on the Marketing Stage

It’s a little known direct response rule. It’s a powerful rule because: This powerful rule can increase your response. This powerful rule can overcome objections. This powerful rule can supercharge your profits. It’s called The Rule of Three. When writing … Read More

Years of Knowledge, Test Results and Profit-Making Insight – All in About 60 Minutes [Webinars]

I just completed another webinar – which will make 4 in the last couple of months. Concise, actionable insight designed for company presidents and marketing directors. You can choose from: General (Every Reader): “18 Amazing New Trends in Marketing and … Read More

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