Making Direct Mail Outperform Online Marketing: 7 Keys to Success

Direct mail in an online world can increase your growth and profitability compared to other media options. Integrated campaigns with direct mail/email/banner and Facebook ads, Twitter, and pre-roll commercials all to the same name are the most common campaign I’m now … Read More

Navigation Nightmares: Avoiding Distractions, Diversions, and Deletions on Your Website

In my speeches at conferences and in-house seminars, I talk about 12 common blunders on marketing websites. Each one of them can impact the effectiveness of your website. One of these blunders occurs with the use of the navigation bar … Read More

Top 16 DMU Videos of 2016

Here are the top 16 Direct Marketing Update videos from this year. These are the articles that you must watch These are the ones that were the most useful and interesting. They were the 2016 all-stars. You won’t want to … Read More

The New Integrated Marketing and Advertising Breakthrough: 11 Little-Known Steps to Double or Triple Your Leads, Sales, and Profits in 2017

  Integrated, direct response marketing and advertisements allow you to generate more leads and more sales than ever before. What is integrated marketing? It’s when your: Email Facebook Banner ads Direct mail All of the above goes to the same … Read More

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