12 Keys for Supercharged Direct Response Marketing for Box Subscription Services

Box subscription services are booming. Businesses like Stitch Fix, Blue Apron, and Birch Box offer customers quality products delivered right to a client’s door, giving them a selection of products tailored to their needs and wants. What’s the #1 secret … Read More

21 Critical Video Marketing Rules: How You Can Increase Your Response and Profitability

The video megatrend continues to transform marketing. Why? For one good reason: Video done right can dramatically increase your response. Video brings your product or service to life in a way that print cannot, with demonstrations, testimonials and benefits in … Read More

3 Little-Known Secrets to Powerful Success with Direct Mail, Online Ads, Landing Pages, and More

Many marketers underestimate the power of the opening. Direct mail, email, landing pages, Facebook ads and more all have three critical direct response rules you should follow at the start of your presentation. For any direct mail campaign, the way … Read More

Testing Corner: Testing Variables is Key to Your Marketing Success

Testing is the cornerstone of direct response marketing. Variables in any campaign must always be tested—that’s why direct response marketing is called “Accountable Advertising” or “Scientific Advertising.” You can test headlines, components, email subject lines, different websites for banner ads, … Read More

31 Need-to-Know Marketing Tips for the Christmas Season [videos]

Sales made from Christmas shopping and gift giving in 2017 are expected to rise 4-5% from 2016. Total holiday sales are anticipated to reach $1.4 to $1.5 trillion. Christmas is coming soon. Are you ready with an effective marketing strategy? … Read More

Customized Marketing Bootcamp: How to Supercharge Your Profits in Just Two Hours—or Two Days

You can empower your staff with the latest and most advanced marketing and advertising tools, trends, and strategies all customized for your company. You’ll discover with this fast-paced personalized bootcamp, I reveal the latest proven tactics for supercharging leads and … Read More

Amazon, Toys “R” Us, and The Death of Retail [video]

Is retail dead? No. But it is dramatically changing. The increase of e-commerce, a shift in consumer preference towards eating out over shopping, and years of overbuilding have combined to create a difficult environment for traditional retail to thrive. With … Read More

Marketing to Seniors: 38 Special Advertising Insights

The mature or senior market, which I define as people over the age of 50, is an enormous group with incredible buying power. In marketing to a mature market, too many marketers underperform, because they violate some key direct response … Read More

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