Dr. Bruce West called Craig Huey of Creative Direct Marketing Group (CDMG) over 25 years ago. He wanted to share his knowledge of alternative health protocols – before the national health movement took off – and make a living at it.
Dr. West’s original goal was to market a newsletter to medical professionals. Mr. Huey suggested instead, the 50-plus target group and to market to the consumer and Dr. West agreed.
CDMG created the branding, the newsletter, the name, positioning, unique selling proposition (USP) and personality, developing a powerful offer so the project could begin.
From writing his newsletter on the kitchen table in a rented house, Bruce West wrote a newsletter which has grown into one of the largest health newsletters in America.
Starting from nothing, Health Alert currently has about 80,000 paid subscribers (AUS of $68.00), a powerful renewal rate and recurring income from nutritional retail sales makes Health Alert among the top five health newsletters in America, and a multimillion dollar corporation.
Despite recessions, market crashes, intense competition from large corporations, changing technologies, new media and communication channels, CDMG helped build this company into the largest independent service in America.
And Dr. West now owns the property he rented… and much more.
For years CDMG has produced a broad array of marketing strategies and tactics to help Health Alert be profitable and grow. Some of the marketing strategies used include:
• Envelope mailings
• Renewal series
• Slim Jims
• Database marketing
• Upsell/Cross Sell
• Landing Pages
• Banner ads
• Display Ads
Over the years, CDMG has won six gold awards for Best Marketing Campaign of the year from campaigns like the one we did for Dr. Bruce West and Health Alert.