From nothing into the world’s largest online investment Services – VectorVest
VectorVest was an idea created by Dr. Bart DiLiddo. Dr. DiLiddo wanted to create an online objective investment model that makes it easy for people to invest
in a variety of styles.
1. To convince investors that an online investment service was user-friendly and could help them in their investments. At the
time, investors used hard copy newsletters only.
2. To overcome the price objection of a more expensive product. Most investment services were cheaper. And VectorVest had to charge more.
CDMG’s goal was to successfully launch a new online investment service in a very crowded investment market filled with hard copy newsletters.
Once it was launched, the goal was to build it into one of the largest online services in the world.
The Creative Solution:
VectorVest turned to Craig Huey and his CDMG team knowing his reputation for launching new products. Craig Huey first started off creating an envelope mailing. And after successful marketing in 2002, he moved to a tabalog sized mailing piece.
The tabalog style was able to show the charts necessary to convey VectorVest’s message – an infomercial in print. Powerful direct response copy was used in a 20-page, 4-colored self-mailer. And a special offer was made to entice people to try the service.
Over the years, in addition to the tabalog – a landing page and email and banner ads were created for VectorVest.
CDMG even turned themarketing copy from English into German, and then marketed internationally.
Despite the ups and downs of investment services, many losing 50% or more, VectorVest was successfully launched. In fact, the small unknown service has become the dominant player among investment services, and has grown larger than hard copy services.
Mailing over 60 million tabalogs, VectorVest dominated the online investment service industry, generating more than 500,000 subscribers.
CDMG won 2 gold awards from the Internet Advertising Association and the Web Marketing Association, and another 2 gold awards for direct mail from the Newsletter Industry Group. Dr. Bart DiLiddo said: “Craig Huey is the best direct marketer in the business. He launched and built my service-the largest online service in the world.”