Marketing Secrets for the Super Wealthy: 12 Key Steps for Successful Lead Generation and Conversion to America’s Top Income

Lead generation and conversion of ultra-wealthy prospects–often classified as accredited Investors–is a significantly different process from traditional business-to-business marketing or general consumer lead generation marketing. Why? The accredited investor requires important and unique marketing and advertising tactics. An accredited investor is defined as … Read More

Direct Mail Breakthroughs: Magalogs!

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Magalogs It looks like a magazine. It feels like a magazine. It’s filled with articles, graphs, and data for casual reading. But’s it an excellent, powerful direct marketing sales piece. It’s called a magalog. Direct response copy appears throughout, getting … Read More

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