Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable information or offer an irresistible solution?
But most of all, does it help turn browsers into buyers? It should.
Here are 3 secrets to writing an attention-grabbing headline that will convince prospects to read and buy:
- Create intrigue. Curiosity is a powerful motivator.
- Make a compelling but easy-to-understand promise. Show your reader that you have information they need or want.
- Stir the appropriate emotion. Has your testing revealed which emotion is your audience’s most powerful motivator? (Click here to read about 7 effective emotion-driven themes, featured in our last issue.)
Here are some examples of winning headlines from Victor Schwab’s infamous list of “100 good advertising headlines”:
A little mistake that cost a farmer $3,000
5 familiar skin troubles – which do you want to overcome?
Advice to wives whose husbands don’t save money – by a wife
To keep your prospects reading, use your headline to show them that you have a solution…not a mere sales pitch.
If your headlines need help, email me at email@example.com or call me at 310-212-5727 to find out how I can sharpen your copy and supercharge your next campaign.