The Top 5 Tech Giants: All Are Integral Players in Direct Marketing

The Top 5 Tech Giants: All Are Integral Players in Direct Marketing

It’s amazing, but the top 5 tech giants are powerfully involved in our direct marketing lives.

Four of them very directly: Alphabet, Microsoft, Amazon.com, Facebook – and Apple indirectly.

These five tech companies are the most valuable stocks in the U.S. market, and worth nearly $3 trillion collectively in market capitalization.

In 2016, the five combined for $555 billion in revenue and a $94 billion bottom line.

The “Affluent Investor” put together this powerful information:

Let’s examine each company in order of net worth.

Apple

  • $804 billion market cap
  • $216 billion revenue
  • $46 billion earnings
  • 21% margin

Primary Revenue Driver: Hardware. The iPhone accounts for 63% of sales.

It’s worth noting that in 2016, Apple experienced its first annual revenue decline since 2001, but brought home a profit equal to that of all other four companies combined.

Alphabet

  • $651 billion market cap
  • $90 billion revenue
  • $19 billion earnings
  • 21% margin

Primary Revenue Driver: Advertising, with 88% coming from Google AdWords and YouTube.

Microsoft

  • $536 billion market cap
  • $85 billion revenue
  • $17 billion earnings
  • 20% margin

Primary Revenue Driver: Software, with 50% coming from Office and Windows.

Amazon

  • $455 billion market cap
  • $136 billion revenue
  • $2 billion earnings
  • 2% margin

Primary Revenue Driver: Online Retail, with 99% shared among Amazon products, Amazon media and Amazon web services.

Facebook

  • $434 billion market cap
  • $28 billion revenue
  • $10 billion earnings
  • 36% margin

Primary Revenue Driver: Advertising, with 97% gleaned from Facebook ads. Facebook generates 5 times more profit with a 36% margin.

If you would like help with your next marketing drive, where we activate successful campaigns with these five companies, write me at craig@cdmginc.com or call me at 310-212-5727

 

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