Did you know that you can triple your sales with a powerful direct response strategy? This happened using a special 4 part strategy.
Let me explain…
Coffey Anderson is a singer, songwriter and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old.
Coffey came to me wanting a new marketing campaign, so that he could pre-sell CDs before the official launch.
4 Part Strategy:
After evaluating Coffey Anderson’s current situation, we determined that creating a
fresh email approach would reactivate an old list and build interest in a new website–which ultimately would result in presales of his new CD, Coffey Anderson, and generate new leads and sales.
Strategy #1-Digital newsletter. We wrote and developed a template for future email/digital newsletters. This content marketing approach creates sales, builds relationships and brings in new leads. It follows out V.I.V.A. A system developed over the last 20 years: Valuable Information Value Added. This is not hard sales or persuasive content sales.
Strategy #2-Email conversion series. Use a series of emails to activate old names and motivate new names to buy. Each letter had a relational theme and defined specific offers tied to the Unique Selling Proposition (USP).
- An email was launched and timed to the pre-release of the CD, which included direct response copy, graphics and an offer to enhance response.
- The emails linked to music clips as well as the new benefits of the website.
- The emails also included intrinsic value with links to digital samples of music from the new CD, clips from Coffey’s newest video and a free download of a new track.
- This provided pass along value to expand the email’s reach to family, friends and others.
Strategy #3-Redesign the Website. To create the sales, we had to redesign the website into a powerful marketing tool without sacrificing the brand image. By using direct response copy, art and strategy, we blended it with a proposed branding/positioning style and geared the website for an audience 18-35 year old. We created a powerful USP, theme, simple navigation and SEO.
The website incorporated an edgy, artistic look without sacrificing essential direct response design principles.
This included a strong call to action to pre-buy Coffey’s new CD before its official release date.
Strategy #4– Leverage his performances with advanced mobile strategy. Coffey was going to be an opening act at a concert with over 15,000 attending to see the popular Christian artist Chris Tomlin. We created and set up a special landing page to
1.) collect email addresses and 2.) collect cell phone numbers for future marketing.
We instructed Coffey to play a song, put a number to text on the screen at the end, then told everyone to hold up their cells and text the number for a free download of the song. It was a very Merry Christmas.
So what were the results?
Because of these efforts, response exceeded response expectations by 360% in his CD sales, reactivating his email list into a powerful profit center.
Why? Because we followed proven direct response principles and strategies.
Let me take a look at your campaign. Click here to see our past success stories. Let’s see if we can dramatically increase your results. Give me a call at 310-212-5727 or email me at email@example.com