Plain Text Emails Outperform HTML Emails

Plain Text Emails Outperform HTML Emails

Plain text emails yield 17% more clickthroughs than HTML.

We knew this. But it’s great to have it reaffirmed.

Both plain text and HTML have the same open rates, but when a subscriber is focused on a single-link text based email instead of a more visually stimulating HTML email, he or she is more likely to click on the call-to-action.

Every second, 2.5 billion emails are sent. Take a look at the following statistics

  • Text-based emails have a 21% higher unique click-to-open rate on the offer link
  • Text-based emails have a 17% higher unique clickthrough rate on the offer link

Why?

Text-based emails have fewer distractions, so recipients can see the call-to-action right away. And delivery is far better.

If would like to discuss your email marketing strategy, give me a call at 310-212-5727, or email Caleb at caleb@cdmginc.com.

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