Testing Corner: Which paid search headline is the winner?

Testing Corner: Which paid search headline is the winner?

Did you know that paid search ads are a great way to test headlines and subheads for your print campaigns?

Take a look at this paid search test, which used three different headlines paired with the exact same copy and URL.

Headline A

     Jeep Parts

     Instant Rebate & 100% Price Match

     Shop Jeep Parts & Accessories

Headline B

     Jeepers Guide

     Instant Rebate & 100% Price Match

     Shop Jeep Parts & Accessories

Headline C

     Gear to get you there

     Instant Rebate & 100% Price Match

     Shop Jeep Parts & Accessories

With nearly 55,000 impressions, Headline A, “Jeep Parts,” was a clear winner with a click-through rate that was 24% higher than Headline B. Headline A also had a higher conversion rate of 1.5%, while Headline B converted just 0.4%. as for Headline C…it was left in the dust completely.

Why do you think Headline A has the best response? Email me at craig@cdmginc.com. I’ll share some reader responses in the next issue (without disclosing your full name).

2 Responses

  1. The reader knew exactly what to expect/find — Jeep…parts

    • CDMG
      | Reply

      Thanks for your comment! Great insight!

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