In our October 20th issue of Direct Marketing Update (click here to read), I wrote about shopping cart abandonment.
Here are a few stats:
Consumers get nervous and end a sale while shopping online.
Research has proven that this indecisiveness hurts the e-commerce industry.
- Online merchants will lose $4.6 trillion worth of revenue in 2016 alone due to shopping cart abandonment.
- 73% of shoppers will close tabs and end transactions prematurely with products still in their online carts.
- Checkout issues are still a problem on mobile phones due to a lack of form field optimization. Mobile phones represented 46% of global e-commerce traffic in Q2 of 2016, but only accounted for 27% of sales.
Fight shopping cart abandonment in every way you can.
Check out this video on tips how to avoid this costly mistake!
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