Testing Corner: Which Subject Line Worked Best?

Testing Corner: Which Subject Line Worked Best?

I recently did a subject line test for a client.

Their target market: the investor.

Which subject line do you think produced the most response and click throughs?

Version A: This Chart Says It All

Version B: 5 Surprising Stock Plays

The winner?

If you guessed Version A then you were wrong.

Version B got 61% more click throughs.

Why do you think?

Email me at craig@cdmginc.com or call me at 310-212-5727 and I will be happy to tell you.

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