I recently did a subject line test for a client.
Their target market: the investor.
Which subject line do you think produced the most response and click throughs?
Version A: This Chart Says It All
Version B: 5 Surprising Stock Plays
If you guessed Version A then you were wrong.
Version B got 61% more click throughs.
Why do you think?
Email me at firstname.lastname@example.org or call me at 310-212-5727 and I will be happy to tell you.