Direct Response Copy in Your Marketing is Critically Important-  Anything Else Will Depress Response

I just finished several successful campaigns that generated powerful, above-average responses. Why so successful? One of the most important keys is the powerful use of direct response copy. Good direct response copy is easy to recognize. Not because it wins … Read More

Multi-Channel Integrated Breakthrough Results: 10 Secrets to winning the 2016 “Best Investment Online” Campaign Award of the Year [The secret to how it was done]

Hundreds of companies are involved in investment marketing, but only one won the Best Online Campaign of 2016 Award from the Internet Advertising Association: that was Creative Direct Marketing Group for our “Flying Under the Radar” campaign. How did we … Read More

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