5 Outer Envelope Little-Known Direct Mail Techniques Guaranteed to Get Your Message Opened and Read

  Let me tell you what your ad agency doesn’t know….how to maximize the opening of an envelope. There are 5 outer envelope “rules” you should follow to overcome your direct mail
piece’s first and often toughest marketing obstacle: making sure … Read More

Bookalog: Maybe the Most Overlooked but Powerful Marketing Tool You Can Use [Video]

To win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. With a bookalog, you become the authority: the one who wrote the book! You … your product … and your company … … Read More

Multi-Channel Integrated Breakthrough Results: 10 Secrets to winning the 2016 “Best Investment Online” Campaign Award of the Year [The secret to how it was done]

Hundreds of companies are involved in investment marketing, but only one won the Best Online Campaign of 2016 Award from the Internet Advertising Association: that was Creative Direct Marketing Group for our “Flying Under the Radar” campaign. How did we … Read More

Making Direct Mail Outperform Online Marketing: 7 Keys to Success

Direct mail in an online world can increase your growth and profitability compared to other media options. Integrated campaigns with direct mail/email/banner and Facebook ads, Twitter, and pre-roll commercials all to the same name are the most common campaign I’m now … Read More

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