31 Need-to-Know Marketing Tips for the Christmas Season [videos]

Sales made from Christmas shopping and gift giving in 2017 are expected to rise 4-5% from 2016. Total holiday sales are anticipated to reach $1.4 to $1.5 trillion. Christmas is coming soon. Are you ready with an effective marketing strategy? … Read More

Marketing to Seniors: 38 Special Advertising Insights

The mature or senior market, which I define as people over the age of 50, is an enormous group with incredible buying power. In marketing to a mature market, too many marketers underperform, because they violate some key direct response … Read More

5 Little-Known Reasons Value Added Marketing Will Transform Your Direct Mail Response

Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they’re likely to have a negative attitude towards even discovering what it is … Read More

18 Catalog Rules to Supercharged, Profitable Marketing

Catalog marketing presents tremendous profit opportunities right now. In fact, huge growth and new launches in both B2B and consumer catalog sectors are creating soaring profits for catalog marketing. If you sell multiple products, catalogs are an unbeatable way to … Read More

5 Outer Envelope Little-Known Direct Mail Techniques Guaranteed to Get Your Message Opened and Read

  Let me tell you what your ad agency doesn’t know….how to maximize the opening of an envelope. There are 5 outer envelope “rules” you should follow to overcome your direct mail
piece’s first and often toughest marketing obstacle: making sure … Read More

Bookalog: Maybe the Most Overlooked but Powerful Marketing Tool You Can Use [Video]

To win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. With a bookalog, you become the authority: the one who wrote the book! You … your product … and your company … … Read More

Multi-Channel Integrated Breakthrough Results: 10 Secrets to winning the 2016 “Best Investment Online” Campaign Award of the Year [The secret to how it was done]

Hundreds of companies are involved in investment marketing, but only one won the Best Online Campaign of 2016 Award from the Internet Advertising Association: that was Creative Direct Marketing Group for our “Flying Under the Radar” campaign. How did we … Read More

Making Direct Mail Outperform Online Marketing: 7 Keys to Success

Direct mail in an online world can increase your growth and profitability compared to other media options. Integrated campaigns with direct mail/email/banner and Facebook ads, Twitter, and pre-roll commercials all to the same name are the most common campaign I’m now … Read More

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