The Age of Amazon: Lowered Prices, Retail Mergers, and Why Direct Marketing is More Important than Ever [video]

Amazon is the world’s third-largest retailer and has totally transformed the way consumers shop, especially in the United States. Amazon offers ease, convenience, and extremely low prices, attracting consumers to order groceries, household items, clothing, and of course, books, online … Read More

Web Strategy: 7 Keys to Greater Response [video]

What makes a landing page that creates response and profits? They opened your mail (email or print) or clicked your Facebook ad, and now…instead of being intrigued…they’re bored stiff or confused—or just annoyed. And then they’re gone. Whether you spend … Read More

Direct Response Copy in Your Marketing is Critically Important-  Anything Else Will Depress Response

I just finished several successful campaigns that generated powerful, above-average responses. Why so successful? One of the most important keys is the powerful use of direct response copy. Good direct response copy is easy to recognize. Not because it wins … Read More

Attention Alternative Health Marketers! Must-see Webinar Just For You

On Thursday, October 5th, Caleb and I will have a special webinar for alternative health presidents and marketing directors. It’s called “18 Amazing New Trends for Alternative Health Marketers.” It’s at 11:00 AM PST and you can register here. It’s … Read More

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