Direct Response Copy Tip of the Week: Hot Words that Boost Response

When writing copy for your marketing campaign, you only have a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. As they read, the copy must continue to arouse their interest. Avoid … Read More

Testing Corner: Surprising Results for Copy Test

Some of my favorite direct marketing tools include magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase the item in a magazine layout, which generates interest among consumers or business prospects who … Read More

This site uses cookies. Find out more about this site’s cookies.