Powerful Online Strategy to Dramatically Supercharge Your Response

To dramatically increase your leads and sales one of the powerful techniques we use for clients is called a “custom list.”   What is a “custom list”?   A custom list targets a very specific audience of prospects and/or customers … Read More

5 Outer Envelope Little-Known Direct Mail Techniques Guaranteed to Get Your Message Opened and Read

  Let me tell you what your ad agency doesn’t know….how to maximize the opening of an envelope. There are 5 outer envelope “rules” you should follow to overcome your direct mail
piece’s first and often toughest marketing obstacle: making sure … Read More

The Rule of Three Gives a Boffo Performance on the Marketing Stage

It’s a little known direct response rule. It’s a powerful rule because: This powerful rule can increase your response. This powerful rule can overcome objections. This powerful rule can supercharge your profits. It’s called The Rule of Three. When writing … Read More

Years of Knowledge, Test Results and Profit-Making Insight – All in About 60 Minutes [Webinars]

I just completed another webinar – which will make 4 in the last couple of months. Concise, actionable insight designed for company presidents and marketing directors. You can choose from: General (Every Reader): “18 Amazing New Trends in Marketing and … Read More

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