Testing Corner: Website Layouts Are Crucial to Response

Testing Corner: Website Layouts Are Crucial to Response

Here’s a tip that could help increase your response by more than 80%.

It’s all about the layout of your page.

Test: In an A/B split test, two different ordered pages of the same website were tested in an 8-day micro-test.

Page A printed sales copy in two columns.

Page B laid out the sales copy into a single page.

What were the results? Which page layout led to higher response?

Website Layout Craig Huey Direct Marketing Update
Make sure you have the right website layout (Credit: designshack.net)

Results:

Page A had 2,478 unique visitors, 36 orders, and a 1.45% conversion rate.

Page B had 2,384 unique visitors, 65 orders, and a 2.63% conversion rate.

Sales copy laid out into a single page works well for a simple, short form landing page—and almost always works for lead generation.

Check out an example of a landing page I recently created for one of my clients “VRN Newsletter”:

Here’s a brief snap shot of the page:

Here’s the URL for the webpage. Click here.

If you would like help achieving a higher conversion rate, please call me at (310) 212-5727 or email me at craig@cdmginc.com for a FREE consultation. 

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