Testing Corner: Website Layouts Are Crucial to Response

Testing Corner: Website Layouts Are Crucial to Response

Here’s a tip that could help increase your response by more than 80%.

It’s all about the layout of your page.

Test: In an A/B split test, two different ordered pages of the same website were tested in an 8-day micro-test.

Page A printed sales copy in two columns.

Page B laid out the sales copy into a single page.

What were the results? Which page layout led to higher response?

Website Layout Craig Huey Direct Marketing Update
Make sure you have the right website layout (Credit: designshack.net)

Results:

Page A had 2,478 unique visitors, 36 orders, and a 1.45% conversion rate.

Page B had 2,384 unique visitors, 65 orders, and a 2.63% conversion rate.

Sales copy laid out into a single page works well for a simple, short form landing page—and almost always works for lead generation.

Check out an example of a landing page I recently created for one of my clients “VRN Newsletter”:

Here’s a brief snap shot of the page:

Here’s the URL for the webpage. Click here.

If you would like help achieving a higher conversion rate, please call me at (310) 212-5727 or email me at craig@cdmginc.com for a FREE consultation. 

One Response

  1. until
    | Reply

    An outstanding ѕhare! I have just foгwardeⅾ this onto a colleague who was conducting a little research on this.

    And he actually ordеred me lunch due to the fact that I ѕtumbled upon it for him…
    lol. So allow me to reword this…. Thank YOU for the meal!!
    But yeah, thanks for spending time to talk about this issue here on your site.

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