Testing Corner: Which Web Layout Earned a 20% Sales Boost?

Testing Corner: Which Web Layout Earned a 20% Sales Boost?

Here’s a landing page tip that should help you land more prospects.

A marketer should develop several versions of your landing page and then test them to see which works better, whether you are measuring in site traffic, sales or leads.

Let’s check out this test example for ColonialCandle.com website.

Before the Site Makeover:

The company had a main product, navigation on the left and a variety of products on the right and bottom of the page.

After the Site Makeover:

It used a 4-column layout with all products the same size in a simple format.

You may be surprised to learn that Layout B helped ColonialCandle.com increase the number of candles sold by 20% and improve sales by $20,000 in just one month.

Why do you think Layout B beat Layout A? Email your thoughts to craig@cdmginc.com

 

Leave a Reply