by DMU | Jul 16, 2019 | New Strategies and Tactics, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
One of the tools we use for our clients’ websites and landing pages is a “floater.” It looks and feels like a pop-up, but it isn’t. The primary purpose of a floater is to build your email list. And it makes for a 50% or more increase in the... 
by DMU | Jul 16, 2019 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Sometimes markets change and leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different – a marketing turnaround. And that’s what happened when I talked to Surf Control. Surf Control is a... 
by DMU | Jul 16, 2019 | Direct Response Copy Tips
It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, really care about your prospect. There is power in caring for each prospect as an individual. Not a group…but an individual made in the image of God.... 
by DMU | Jul 16, 2019 | Test Results
Should you use a video, a picture or straight copy in your ads? This week, we tested ads for format, including editorial vs rich design and with a video picture vs. without. Finally, we tested the headlines. Here were our results: We know editorial ads work better... 
by DMU | Jul 9, 2019 | Advertising & Marketing, New Strategies and Tactics
Your sales can stagnate if you’re not diligent and proactive. That’s why a new, powerful, revolutionary marketing campaign can turn things around. That was the case with a unique product: an investor’s newsletter. The needs of the investment newsletter The Dines... 