by Craig Huey | Dec 17, 2020 | Test Results
Many Direct Marketing Update readers can tell a good headline from a bad one, but how good are you at choosing the greater of three good headlines? Let’s see … The Test: We created three headlines to entice prospects to try an online personality testing site called... 
by Craig Huey | Dec 17, 2020 | Direct Response Copy Tips
Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they can to fight it... 
by Craig Huey | Dec 17, 2020 | digital marketing, Integrated Marketing
Now you can listen to how you can easily transform your marketing and advertising efforts into more leads, more sales, and more money. Whether you’re driving or running, with the audio book you can hear how to set up the most effective marketing campaigns perfect for... 
by Craig Huey | Dec 17, 2020 | Advertising & Marketing
Oddly, the pandemic has resulted in a dramatic increase in lead generation and sales through direct mail efforts. Come to think of it, with more people at home and isolated from others, perhaps this phenomenon isn’t as odd as it might seem at first glance. After all,... 
by Craig Huey | Dec 17, 2020 | Advertising & Marketing
Let me tell you about an incredible, new product launch that pulled in a half a million new customers … during a recession! What made it so successful? Three words. Direct marketing strategies. Popular in Japan, Sun Chlorella wanted to break into the U.S. market. But... 