by DMU | Mar 20, 2019 | Advertising & Marketing, Case Studies, Successful Marketing Campaigns, Uncategorized
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem.... 
by DMU | Mar 20, 2019 | Advertising & Marketing, Successful Marketing Campaigns, Test Results, Uncategorized
Specific details get a better response. Your prospects want to see proof of your claim – in the form of statistics and percentages. This applies to your headlines, your body copy and your email subject lines. Take a look at the following test I ran for an email... 
by DMU | Mar 19, 2019 | Advertising & Marketing, digital marketing, New Strategies and Tactics
Video communicates your offer unlike any other market medium. Video brings your product or service to life with demonstrations, testimonials and benefits in action. It’s a powerful way to deliver your message to prospects—and generate leads and sales. Video also lends... 
by DMU | Mar 19, 2019 | Advertising & Marketing, Direct Response Copy Tips
Direct response copy lifts response. It gets the attention of your prospects. It persuades them of the benefits of your product or service. And it helps boost business. How do you write it? Watch this video with 6 direct response copy formulas that you can use to... 
by DMU | Mar 12, 2019 | digital marketing, Facebook/Social Media, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Facebook look-a-like audiences are a powerful way to grow your company. Using this strategic tool, you’ll reach new prospects that “look” like your existing customers. These are prospects who are far more likely to respond to your offer and become loyal customers. I... 