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Testing Corner: Which is Best? Benefit, Branding or You-Orientation in a Headline?

Testing Corner: Which is Best? Benefit, Branding or You-Orientation in a Headline?

by Craig Huey | Dec 17, 2020 | Test Results

Many Direct Marketing Update readers can tell a good headline from a bad one, but how good are you at choosing the greater of three good headlines? Let’s see … The Test: We created three headlines to entice prospects to try an online personality testing site called...
Direct Response Copy Tip of the Week:  The “FD” Fix to Boost Your Response

Direct Response Copy Tip of the Week: The “FD” Fix to Boost Your Response

by Craig Huey | Dec 17, 2020 | Direct Response Copy Tips

Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they can to fight it...
New Audio Book – The New Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel Integrated Campaign to Boost Your Profits Now

New Audio Book – The New Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel Integrated Campaign to Boost Your Profits Now

by Craig Huey | Dec 17, 2020 | digital marketing, Integrated Marketing

Now you can listen to how you can easily transform your marketing and advertising efforts into more leads, more sales, and more money. Whether you’re driving or running, with the audio book you can hear how to set up the most effective marketing campaigns perfect for...
6 Post-Pandemic Developments in Direct Mail Marketing and Multichannel Integration

6 Post-Pandemic Developments in Direct Mail Marketing and Multichannel Integration

by Craig Huey | Dec 17, 2020 | Advertising & Marketing

Oddly, the pandemic has resulted in a dramatic increase in lead generation and sales through direct mail efforts. Come to think of it, with more people at home and isolated from others, perhaps this phenomenon isn’t as odd as it might seem at first glance. After all,...
How to Launch a Start-Up into a Multi-Million Dollar Company in a Recession

How to Launch a Start-Up into a Multi-Million Dollar Company in a Recession

by Craig Huey | Dec 17, 2020 | Advertising & Marketing

Let me tell you about an incredible, new product launch that pulled in a half a million new customers … during a recession! What made it so successful? Three words. Direct marketing strategies. Popular in Japan, Sun Chlorella wanted to break into the U.S. market. But...
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Recent Posts

  • Testing Corner: Which is Best? Benefit, Branding or You-Orientation in a Headline?
  • Direct Response Copy Tip of the Week: The “FD” Fix to Boost Your Response
  • New Audio Book – The New Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel Integrated Campaign to Boost Your Profits Now
  • 6 Post-Pandemic Developments in Direct Mail Marketing and Multichannel Integration
  • How to Launch a Start-Up into a Multi-Million Dollar Company in a Recession
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