When writing copy for your direct marketing campaign, you only have a few seconds to grab your prospect’s attention. That’s why you must choose your words carefully. As your prospects read, the copy must continuously arouse their interest. Avoid anemic copy and...
I’ve got good news for you if you’ve been thinking about generating private capital (yes … even at a time like this). Many readers want to generate private capital to use for expansion, marketing and advertising, research and development, retail expansion, and much...
This pandemic has huge economic consequences on all businesses. And it will change the direction of your marketing and advertising. Our article on “How to Market Successfully During Times of Fear and Turmoil,” gives some fundamental information on what every company...
Direct mail is powerful. But combined with digital retargeting, it can supercharge your results – doubling or even tripling your response rate … even during times of crises. Direct mail retargeting allows you to identify the physical addresses of your landing page...
Disruption. In the financial markets … businesses … life! Store shelves are empty. Schools are closed. Vegas is like a ghost town. Weddings are being cancelled. Restaurants are quiet. Conferences and concerts cancelled. Fear is the most dangerous threat we face from...
