by Craig Huey | Jun 1, 2020 | Advertising & Marketing, New Strategies and Tactics
Most marketers waste a lot of time and money. They pour cash into image-based advertising…or a single channel that simply doesn’t get results. They advertise to anyone and everyone…without targeting their efforts to their most likely prospects. That’s like throwing... 
by Craig Huey | Jun 1, 2020 | New Strategies and Tactics
A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, client up-sell, or product introduction. But it can also be a powerful lead generation tool. Architectural design firm Anderson saw a 14%... 
by Craig Huey | May 29, 2020 | Case Studies
I love turning dreams into reality, taking an entrepreneur and small company and growing it – HUGE! And that’s what my CDMG team and I did with True Religion Jeans…even in a recession where new product introductions seem impossible. It’s a great... 
by Craig Huey | May 29, 2020 | Successful Marketing Campaigns
Can you double your results in this recession? Yes! During a recession, it is imperative that you continue to market. Although you must maintain an acceptable cost per lead and cost per sale, this is not the time to react in fear and cut your budget arbitrarily.... 
by Craig Huey | May 29, 2020 | New Strategies and Tactics
Avoid the fear factor when prompting your prospects to buy…. It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously and many would... 