by DMU | Apr 8, 2019 | Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics
Struggling to bring in prospects? Having a hard time bringing in new leads? Whatever you are writing or promoting, you need to believe in what you are selling! Watch this video, and learn why the power of believing in your product or service matters. Do you want to... 
by DMU | Apr 2, 2019 | Latest Direct Mail, New Strategies and Tactics, Uncategorized
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful lead or sales tool... 
by DMU | Apr 1, 2019 | Uncategorized
Health Alert is an alternative health company with a story that shows the American dream come true – from “rags to riches,” a true multimillion dollar success story. But when I first talked to the founder, Dr. Bruce West, it was only a dream. So, how did... 
by DMU | Apr 1, 2019 | Direct Response Copy Tips, Uncategorized
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, “cute” introduction without telling the reader the point. You may tease a reader on the outer... 
by DMU | Apr 1, 2019 | Integrated Marketing, Latest Direct Mail, New Strategies and Tactics, Test Results
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced a 66% higher response than... 