What should a marketer do during the recovery period? To properly advertise and market, there are certain things you should and should not do based on our years of experience in marketing during the past five recessions. We would like to share these with...
Let me tell you about a new product launch I did that exceeded all expectations … and brought in millions in sales. Marketing health supplements is viciously competitive. Standing out and differentiating one product from another is critical. My client asked me:...
So, does multichannel marketing improve email response? My team at CDMG tested a client’s email campaign by sending to: Email names only. Email names that also got a direct mail piece, banner ad, and Facebook ads. What were the results of the email campaign?...
It’s a common copy blunder. It cripples response. It’s deadly to your marketing in a recession. I’m sure you have all come across these words and haven’t even noticed their subconscious effect on you. Just as power words or hot words influence your...
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in...
![How a Health Product Sold Millions: The Amazing Magalog That Shocked My Client [Video]](https://cdmginc.com/wp-content/uploads/2020/06/How-a-Health-Product-Sold-Millions-The-Amazing-Magalog-That-Shocked-My-Client-Video.png)
