by Craig Huey | Dec 15, 2014 | New Strategies and Tactics, News_Events
14. Remarketing and retargeting: Are you missing out on your best leads and prospects? I just saw the email results… and remarketing and retargeting almost doubled the click through rates. Every marketer needs to refine and improve. Watch my video here about... by Craig Huey | Dec 10, 2014 | Latest Direct Mail, Test Results
We recently did a test for a client that verifies what direct mailers know: don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced 66% higher response than online... by Craig Huey | Dec 10, 2014 | Direct Response Copy Tips
Warning – Lack of Detail Will Kill Response Don’t make this copy writing mistake. Why? Because it will decrease your responses. What is a common mistake? Generality. When reviewing your copy, remember that one of the things that distinguishes a winner from... by Craig Huey | Dec 10, 2014 | New Strategies and Tactics, Successful Marketing Campaigns
Health Alert today is the American dream come true. But when I first talked to the owners, it truly was only a dream. How did he turn an idea into a multimillion-dollar company? What was the marketing secrets–the keys to success? Take a look… New... by Craig Huey | Dec 10, 2014 | Direct Response Copy Tips
Use “Merry Christmas” in your marketing. Politically correct can cost you. Studies found retailers who aren’t shy about saying “Merry Christmas” see sales rise as a result. In fact, millions of Christians are now boycotting companies... 