by Craig Huey | Oct 31, 2014 | Advertising & Marketing, Blog, New Strategies and Tactics, News_Events
I love turning dreams into reality, taking an entrepreneur and small company and growing it—HUGE! And that’s what I and CDMG team did with True Religion Jeans. It’s a great story of marketing... by Craig Huey | Oct 30, 2014 | Advertising & Marketing, Blog, Direct Response Copy Tips, Successful Marketing Campaigns
If you want to sell more of your products or services, start using the word “because” in your sales copy. It has surprising selling power when used to tell your prospects why they should buy your product or service. And leaving it out will depress your response. Why... by Craig Huey | Oct 30, 2014 | Advertising & Marketing, Blog, Test Results
Here’s an interesting phone number test conducted by Flowers Across Melbourne, an online-only florist in Australia. They wanted to know what would generate more visits to the checkout page: a site wide listing of a local phone number or a toll-free phone number.... by Craig Huey | Oct 30, 2014 | Direct Response Copy Tips, Latest Direct Mail, New Strategies and Tactics
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your prospect. It’s often intercepted in the mailroom or thrown away by your prospect’s assistant. Either way, your prospect never sees it. Fortunately, there’s a direct... by Craig Huey | Oct 30, 2014 | Direct Response Copy Tips, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
If you’re ever frustrated by the number of people who abandon your online shopping cart before completing the purchase, then here is good news. You can dramatically increase your likelihood of completing the sale with just a few simple steps: Sale Saver #1: Restate... 