Magalog: Why you should test it.

Whether B-to-B or consumer marketing, magalogs could produce breakthrough results for you.   I’ve seen them more than double response for marketers.   If you have a new product launch…   Or have flat returns…   Or want to try direct mail…   Or...

Marketing to Investors for Crowdfunding?

My book, “23 Equity Crowdfunding Secrets to Raising Capital” is the only comprehensive marketing guide for equity crowdfunding.   But it’s much more.   It’s a roadmap to successfully marketing to investors.   In this book, I outline online and...

Paper Shortage Escalates – Printing Strategy Surcharge

If you’re using direct mail, beware.   A paper shortage has hit us.   Coated and newsprint are becoming the hardest to get…And as the election approaches, the shortage will get worse.   If you use newsprint for a newsalog, advance paper buying is essential....