Copy Tip: Recession-Proof Your Copy

Copy Tip: Recession-Proof Your Copy

Response to marketing campaigns often increases when you are relevant and current with what’s going on in the world today. No truer example exists than with the current fears of the pandemic economic recession. B to B marketers are finding that many companies...
Mine Your Database for Profits in a Recession

Mine Your Database for Profits in a Recession

Your database is a gold mine for: re-orders up-sells cross-sells And if you have a database of leads, your best performing list for conversion…is your leads. I’ve worked with companies through 5 recessions. Here is what I’ve learned: Your database is...
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