by DMU | Jun 4, 2019 | Advertising & Marketing, digital marketing, Successful Marketing Campaigns
I love AdWords. For most of my clients, I recommend using them. But not always. Sometimes direct mail or email is great, but AdWords isn’t. Never use AdWords when: Your product is too specific or specialized for the general audience. Your keywords cannot be specific... 
by DMU | May 28, 2019 | Advertising & Marketing, Latest Direct Mail, Successful Marketing Campaigns
There’s been an explosion in subscription box services. In terms of marketing, a lot can be learned from those who have been around for a while. Wine of the Month Club has been around for over 40 years. They’re a subscription box service that delivers a selection of... ![Web Strategy: Your #1 Way to Stop Shopping Cart Abandonment [video]](https://cdmginc.com/wp-content/uploads/2019/05/web-strategy.jpg)
by DMU | May 28, 2019 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
On average, 7.5 out of 10 people abandon their shopping carts. Likewise, based on our readers’ response, their results for shopping cart abandonment seem to fall within that range. How do you stop this hemorrhage? How do you increase your orders or leads and decrease... 
by DMU | May 28, 2019 | Advertising & Marketing, digital marketing, New Strategies and Tactics, Successful Marketing Campaigns
Will videos on your web page help or hurt your response? Let’s take a look at a test that shows remarkable results: A consumer credit counseling service wanted to optimize its website subscription sign-up process. A radical redesign tested the additions of... 
by DMU | May 28, 2019 | Direct Response Copy Tips
One of the things that distinguishes a winning campaign from a mediocre one is the amount of details that are put into the copy. This includes the direct marketing package, email series, ads, website and more. Specific are key to success…and a high response. ... 