by Craig Huey | Aug 7, 2020 | Advertising & Marketing
During the pandemic shutdown and the recession, subscriptions services have used the unique situation to see 50% to 200% growth. Many of the subscription services are known as “box subscriptions.” These services are booming because they offer customers quality... 
by Craig Huey | Jul 29, 2020 | Integrated Marketing
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of the pandemic recession… Your product is unheard of… It’s in a space that people are especially skeptical of…. And it’s a big ticket item, with a starting... ![The Bookalog: “98%” of Your Competitors Overlook This Powerful Marketing Success Strategy [Video]](https://cdmginc.com/wp-content/uploads/2020/07/Untitled-design-5.png)
by Craig Huey | Jul 29, 2020 | New Strategies and Tactics
You’re one of the “98%” of companies if you’ve never considered a “bookalog” for marketing and advertising. What’s a bookalog? It looks and feels like a book, but it’s actually a persuasive sales piece for your product or service. When it’s done right,... 
by Craig Huey | Jul 29, 2020 | Direct Response Copy Tips
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct... 
by Craig Huey | Jul 29, 2020 | Test Results
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test, and find out why some headlines have better response... 