In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a pair, they had to show the world that theirs weren’t your everyday denim. To get that message across,...
Launching a new product online or offline can be fun and profitable … or a heart breaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. That’s how we have...
It is very upsetting to me that these big companies, with their big marketing departments and even bigger advertising budgets, waste so much money each year on frivolous Super Bowl commercials. It’s even more upsetting that the marketing and advertising agencies...
This week, let’s do this backwards. I’m going to tell you the results of a magalog cover test and then you tell me what elements you think increased response. Remember, a magalog looks like a magazine, but it’s a sales piece (see video brief here). Take a look at the...
A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a pig to sing. Instead, use your prospects’ own views as a tool to sell your product or service. You can do this by writing copy that tracks your...
![[Testing corner] Which Headline Increased Response by 61%?](https://cdmginc.com/wp-content/uploads/2020/01/3.1.jpg)
![[Copy Corner] The Deadliest Copy Mistake to Avoid](https://cdmginc.com/wp-content/uploads/2020/01/2.1.jpg)