by DMU | Feb 12, 2019 | Latest Direct Mail, Successful Marketing Campaigns
Does it matter what size envelope you use in your direct mail campaign? Yes, it absolutely does. Remember, the envelope is the first thing your prospects see when they receive your direct mail piece. So it is important to choose carefully. The purpose of the envelope... ![Raising Capital Directly from Investors: The New Revolution [Interview]](https://cdmginc.com/wp-content/uploads/2019/02/raisingCapitalIn.jpg)
by DMU | Feb 12, 2019 | crowdfunding, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Caleb Huey was interviewed on the Mapable USA podcast, which specializes in equity crowdfunding strategies and tactics. In this interview, you’ll hear from Caleb on who is doing crowdfunding, how it works and what kind of success companies are experiencing with this... 
by DMU | Feb 12, 2019 | Latest Direct Mail, New Strategies and Tactics, Successful Marketing Campaigns
Traditional newspapers may be going out of business….but newsalogs are getting an incredible response. What’s a newsalog? A newsalog looks like a newspaper. It feels like a newspaper. But it’s actually a marketing piece in disguise. A newsalog sells your product or... 
by DMU | Feb 12, 2019 | Advertising & Marketing, digital marketing, New Strategies and Tactics, Successful Marketing Campaigns
People love to watch video. Video platforms on Facebook, Snapchat and Instagram are powerful ways to capture your prospects’ attention and get them to respond to your offer. Now, Instagram has created a new platform called “Instagram TV” – allowing you to create... 
by DMU | Feb 5, 2019 | New Strategies and Tactics, Test Results
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are hundreds of variables you can test that could help you boost your response. I recently did a campaign for a newsletter called Strategic... 