Response to marketing campaigns often increases when you are relevant and current with what’s going on in the world today. No truer example exists than with the current fears of the pandemic economic recession. B to B marketers are finding that many companies...
Your database is a gold mine for: re-orders up-sells cross-sells And if you have a database of leads, your best performing list for conversion…is your leads. I’ve worked with companies through 5 recessions. Here is what I’ve learned: Your database is...
Last week I mentioned the free digital ad you get with a direct mail campaign using Informed Delivery with the post office. It’s a powerful way to increase direct mail response. Here is an example of a digital ad email that Informed Delivery sent out to...
As the economy recovers, some businesses will struggle to survive. Others will slowly grow. And others will move ahead to dominate the market for years to come. How you market in a recession is vital to your future. Recently, myself and my Vice President of Creative...
Adjust your copy to your prospect’s/client’s reality during the pandemic. Here are 14 key copy points to consider: Address your target boldly. Don’t ignore your target market’s fears, hurts, and distress. Use preemptive copy. Thompson Creek...
