Making Direct Mail Outperform Online Marketing: 7 Keys to Success

Even in an online world, direct mail can increase your growth and profitability more than any other media option. Integrated campaigns using direct mail and digital elements including email campaigns, banner ads, native ads, Facebook ads, Amazon ads and pre-roll commercials all … Read More

Raising Capital? 23 Need-to-Know Marketing Secrets to Equity Crowdfunding

Those who are raising capital under the equity crowdfunding/JOBS Act will want to take a look at my new book, 23 Equity Crowdfunding Secrets to Raising Capital. It’s a must-have guide packed with concise, actionable advice for you to create … Read More

Video Brief: The Two Most Common Shopping Cart Blunders – Are You Losing Leads and Sales?

Are you losing leads and sales because of “shopping cart blunders”? Here is a short, 2 minute video brief you’ll want to see to make sure your shopping cart is as powerful as it should be. If you’d like to talk … Read More

Video Sales and Leads from Your Landing Page: 7 Little-Known Ways to Increase Response and Profits

I’ve created over 400 videos and TV commercials, including 13 infomercials. Video is an incredible response-booster. You should always use video on your landing page, to captivate the attention of your prospects, increase your credibility and make a powerful impression. … Read More

Must-Read Book for Every Marketer – Especially Those Marketing to Investors or the Mature Market

You’ll find a goldmine of marketing secrets in my new book, 23 Equity Crowdfunding Secrets to Raising Capital. It’s a 152-page roadmap to successful marketing. The primary advice: Those wanting to raise capital under the equity crowdfunding/JOBS Act. Secondary advice: … Read More

Unique B to B Marketing Strategy Targets Corporate Decision Makers, Scoring Big Response

Doing something difficult… Doing something your competitors aren’t doing… Doing something that shakes up the order… That’s what Surf Control did with their 28-page magalog. Surf Control is a global provider of corporate security software. One of their products is … Read More

6 Tested and Proven Web Marketing Offer Strategies

The offer is critical to your marketing and advertising success. Your offer isn’t what you get. It’s what the prospect gets. It’s perception of your value proposition. Your offer can contribute as much as 50% or more to the success … Read More

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