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Product Launch Marketing: 3 Tips to Accelerate Your Launch

Product Launch Marketing: 3 Tips to Accelerate Your Launch

by Ryan Bradford | Apr 27, 2021 | Product Marketing

Harvard Business School’s Clayton Christensen, estimates that each year there are 30,000 or more new consumer products that are launched into markets each year, of which around 95% of those products fail. Christensen goes on to point out one flaw that...

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