Integrated Marketing Solutions

CDMG’s full turnkey approach…

Includes strategy, branding, direct mail, digital marketing integration, social media, video, TV, and radio.

Direct mail, digital ads, Facebook, e-mail campaigns, TV, and radio are powerful marketing tools.

But these strategies should never be relied on their own to produce results.

Instead, they should be integrated together — repeating the same message across multiple channels to produce a high response…and high profits.

Integrated marketing is an accountable, time-tested approach to getting a response from your best prospects. At CDMG, we’ve mastered the process, having developed more than 1,000+ integrated marketing campaigns with high-level strategy and measurable results.

Here’s how it works

01

Target

Targeting your best prospects and leads is critical to the success of your campaign. Our team will help you define your best audience and identify new market opportunities so that you can reach the prospects who are not only likely to buy from you, but become a loyal customer base.

02

Strategize

Once we’ve helped you identify your “perfect prospects,” we’ll strategize a message and a campaign to help convert these prospects into buyers.

03

Craft a message

Our team of copywriters will help you craft your message and unique selling proposition (USP) using time-tested, proven direct copywriting principles. What makes your product or service special? We’ll help you define why it is that your prospects absolutely must buy from you. This message will be consistent across all of your marketing materials, building powerful persuasion that your prospects won’t be able to resist.

04

Lay a powerful foundation with direct mail

A powerful and innovative direct mail piece, such as a magalog, newsalog, or in some cases, a 3-D package or videolog, will be the foundation of your integrated campaign. Direct mail is a highly targeted marketing approach that gets a much higher response than any other marketing medium.

05

Retarget and convert with digital

Your prospects who receive your direct mail piece will then be retargeted with digital advertising across multiple mediums, including drip email campaigns, Facebook advertising, banner and native ads, pre-roll video, and Amazon advertising.

All digital marketing elements will match the messaging on your direct mail piece and drive prospects back to a powerful landing page with a single, focused call-to-action (CTA).

06

Test and analyze the results

At CDMG, we don’t believe in “throwing spaghetti at a wall” and seeing what sticks. We believe that marketing should be accountable, cost-effective, and results-driven. That’s why we test hundreds of variables to help ensure your marketing materials are getting you results.

When we’ve analyzed the results, our team will make adjustments where needed – and deliver even more powerful marketing materials that get you an even greater response.

A full list of our capabilities is included below

Digital Marketing

  • Landing Page Design
  • SEO
  • Email Campaigns
  • Mobile Marketing
  • Pre-Roll Advertising
  • Pay-per-click Advertising
  • Banner Ads
  • Native Ads
  • Facebook Advertising – Newsfeed and Messenger
  • Amazon Advertising
  • LinkedIn Advertising
  • Retargeting and Remarketing
  • Direct Response Copy and Graphic Design Creative Services
  • Display Ads

Print and Direct Mail

  • Direct Mail Packages
  • Postcards
  • Videologs
  • Magalogs
  • Newsalogs
  • Bookalogs
  • 3-D Packages
  • Personal Letters
  • Mailing List Analysis, Integration, Selection, and Rental
  • Direct Response Copy and Graphic Design Creative Services
  • Print Production and Schedule Management

Marketing Strategy and Campaign Development

  • Strategic planning
  • Branding and rebranding
  • Defining a unique selling proposition
  • Marketing plan and budget development
  • Market/competitor analysis
  • Identifying new market opportunities
  • Critique of marketing materials
  • Product performance analysis
  • New product launches
  • Mature product turnaround
  • Database development and marketing
  • Surveys of current customers
  • DRTV
  • Direct Response Radio

Video, TV and Radio

  • Complete multimedia production
  • Direct response television commercials (short form and infomercial)
  • Direct response radio commercials
  • Social media advertising and marketing
  • Spot placement and pricing strategies
  • In-house seminars and marketing boot camps
  • Viral marketing