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# Creative Direct Marketing Group | Compliant Product Marketing Made Easy

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- [Don't Be Duped by This Marketing Atrophy Myth: 3 Signs You Should Know](https://cdmginc.com/2026/08/13/marketing-atrophy-3-signs-you-should-know/) - Key Takeaways The most dangerous myth in marketing: if your campaigns, your testing discipline, and your direct response foundation aren't already strong, it's too late to fix them. It isn't. Marketing atrophy is real — and it follows a predictable, invisible curve. Rising cost per lead, falling response rates, creative that used to outperform now Key Takeaways The most dangerous myth in marketing: if your campaigns, your testing discipline, and your direct response foundation aren't already strong, it's too late to fix them. It isn't. Marketing atrophy is real — and it follows a predictable, invisible curve. Rising cost per lead, falling response rates, creative that used to outperform now Don't Be Duped by This Marketing Atrophy Myth: 3 Signs You Should KnowKey Takeaways The most dangerous myth in marketing: if your campaigns, your testing discipline, and your direct response foundation aren't already strong, it's too late to fix them. It isn't. Marketing atrophy is real — and it follows a predictable, invisible curve. Rising cost per lead, falling response rates, creative that used to outperform now
- [Four Overlooked Ad and Landing Page Mistakes Costing You Leads and Sales - Four Practical CTA Strategies That Can Improve Response Without Increasing Media Spend](https://cdmginc.com/2026/08/13/four-overlooked-ad-and-landing-page-mistakes-costing-you-leads-and-sales-four-practical-cta-strategies-that-can-improve-response-without-increasing-media-spend/) - Key Takeaways A weak call to action can waste strong creative, qualified traffic, and a persuasive offer. Generic button copy such as “Submit,” “Click Here,” or “Learn More” often fails because it does not communicate a clear benefit or next step. The strongest CTA begins with the prospect’s intent: the problem to solve, result desired, Four Overlooked Ad and Landing Page Mistakes Costing You Leads and Sales - Four Practical CTA Strategies That Can Improve Response Without Increasing Media SpendKey Takeaways A weak call to action can waste strong creative, qualified traffic, and a persuasive offer. Generic button copy such as “Submit,” “Click Here,” or “Learn More” often fails because it does not communicate a clear benefit or next step. The strongest CTA begins with the prospect’s intent: the problem to solve, result desired,
- [Copy Tip: The Incredible Power of “Now”](https://cdmginc.com/2026/08/13/copy-tip-the-incredible-power-of-now-3/) - ▶ Key Takeaways “Now” is one of the most powerful action words in direct-response copy. Adding “now” creates immediacy and encourages prospects to respond before they become distracted. “Subscribe now” is generally stronger than “subscribe” because it clearly communicates when the prospect should act. “Now” works especially well in emails, landing pages, direct mail, digital Copy Tip: The Incredible Power of “Now”▶ Key Takeaways “Now” is one of the most powerful action words in direct-response copy. Adding “now” creates immediacy and encourages prospects to respond before they become distracted. “Subscribe now” is generally stronger than “subscribe” because it clearly communicates when the prospect should act. “Now” works especially well in emails, landing pages, direct mail, digital
- [Testing Corner: Little Differences on Your Landing Pages and Website Can Produce Significant Results](https://cdmginc.com/2026/08/13/testing-corner-little-differences-on-your-landing-pages-and-website-can-produce-significant-results/) - ▶ Key Takeaways Small changes can produce large increases in response. A white background outpulled a colored background by more than 65% in the test discussed here. “Download Your FREE Report Now” outpulled “Click Here” by 56.76%. Specific, benefit-oriented calls to action can outperform vague instructions. Test one meaningful variable at a time so you Testing Corner: Little Differences on Your Landing Pages and Website Can Produce Significant Results▶ Key Takeaways Small changes can produce large increases in response. A white background outpulled a colored background by more than 65% in the test discussed here. “Download Your FREE Report Now” outpulled “Click Here” by 56.76%. Specific, benefit-oriented calls to action can outperform vague instructions. Test one meaningful variable at a time so you
- [Craig Huey’s 6 Transformational Marketing and Advertising Predictions for 2026–2027 Reshaping Profits and Growth](https://cdmginc.com/2026/08/03/craig-hueys-6-transformational-marketing-and-advertising-predictions-for-2026-2027-reshaping-profits-and-growth/) - Key Takeaways The next two years may bring the most significant changes in direct response marketing since the rise of the Internet. Companies that prepare today will gain a meaningful competitive advantage tomorrow. Connected TV (CTV) is rapidly evolving into one of the most profitable customer acquisition channels, combining television’s emotional impact with digital targeting, Craig Huey’s 6 Transformational Marketing and Advertising Predictions for 2026–2027 Reshaping Profits and GrowthKey Takeaways The next two years may bring the most significant changes in direct response marketing since the rise of the Internet. Companies that prepare today will gain a meaningful competitive advantage tomorrow. Connected TV (CTV) is rapidly evolving into one of the most profitable customer acquisition channels, combining television’s emotional impact with digital targeting,
- [Direct-Response Radio Alert: 10 Things Marketers Should Know Including the Dramatic Christian-Radio Expansion Marketers Cannot Afford To Ignore [Top 10 List]](https://cdmginc.com/2026/08/03/direct-response-radio-alert-10-things-marketers-should-know-including-the-dramatic-christian-radio-expansion-marketers-cannot-afford-to-ignore-top-10-list/) - Key Takeaways Religion—Teaching/Variety now includes 2,180 stations—an increase of 71 stations in just 12 months. Contemporary Christian Music is America’s fourth-largest format, with 1,452 stations and a year-over-year gain of 26. Together, the two Christian categories account for 3,632 stations—creating a massive, expanding opportunity for direct-response marketers. Christian radio should no longer be viewed as Direct-Response Radio Alert: 10 Things Marketers Should Know Including the Dramatic Christian-Radio Expansion Marketers Cannot Afford To Ignore [Top 10 List]Key Takeaways Religion—Teaching/Variety now includes 2,180 stations—an increase of 71 stations in just 12 months. Contemporary Christian Music is America’s fourth-largest format, with 1,452 stations and a year-over-year gain of 26. Together, the two Christian categories account for 3,632 stations—creating a massive, expanding opportunity for direct-response marketers. Christian radio should no longer be viewed as
- [7 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2026/08/03/7-short-little-known-things-every-president-marketer-should-know-2/) - Here are 7 short, but powerful things you should know: 1. Most Used AI Chatbots Americans report using ChatGPT far more than other chatbots. Here is the % of U.S. adults who say they ever use the following AI chatbots, according to a survey done by Pew Research Center: ChatGPT – 44% Gemini – 24% 7 Short Little-Known Things Every President & Marketer Should KnowHere are 7 short, but powerful things you should know: 1. Most Used AI Chatbots Americans report using ChatGPT far more than other chatbots. Here is the % of U.S. adults who say they ever use the following AI chatbots, according to a survey done by Pew Research Center: ChatGPT – 44% Gemini – 24%
- [How You Can Listen to Any DMU Article](https://cdmginc.com/2026/08/03/how-you-can-listen-to-any-dmu-article-8/) - Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio feature to hear the content whenever it's more convenient. Perfect for multitasking. Listen while commuting, exercising, working, or whenever reading isn't practical. Best browser support is available on Safari and Microsoft Edge. The audio feature
- [What You Know About Your Customers That Your Competitors Don't](https://cdmginc.com/2026/07/28/what-you-know-about-your-customers-that-your-competitors-dont/) - Key Takeaways Most marketers assume best practices are common knowledge and that competitors know everything they know. In reality, meaningful competitive advantages often come from insights others have not discovered. The strongest marketers are not relying on different trend reports. They are applying knowledge gained through testing, client work, and years of observing what consistently What You Know About Your Customers That Your Competitors Don'tKey Takeaways Most marketers assume best practices are common knowledge and that competitors know everything they know. In reality, meaningful competitive advantages often come from insights others have not discovered. The strongest marketers are not relying on different trend reports. They are applying knowledge gained through testing, client work, and years of observing what consistently
- [6 Little-Known Reasons Value-Added Marketing Can Dramatically Increase Your Response Rate - How To Overcome Skepticism, Give Customers And Prospects A Compelling Reason To Pay Attention—And Strengthen Direct Mail, Multichannel And Omnichannel Campaigns](https://cdmginc.com/2026/07/27/6-little-known-reasons-value-added-marketing-can-dramatically-increase-your-response-rate-how-to-overcome-skepticism-give-customers-and-prospects-a-compelling-reason-to-pay-attention-and-st/) - Key Takeaways Marketing in an age of skepticism requires you to give customers and prospects a reason to lower their resistance and pay attention. Value-Added Marketing (VAM) gives something genuinely useful, desirable or worth keeping before—or in addition to—asking for the sale, lead or donation. The value-added component should be relevant to the audience and 6 Little-Known Reasons Value-Added Marketing Can Dramatically Increase Your Response Rate - How To Overcome Skepticism, Give Customers And Prospects A Compelling Reason To Pay Attention—And Strengthen Direct Mail, Multichannel And Omnichannel CampaignsKey Takeaways Marketing in an age of skepticism requires you to give customers and prospects a reason to lower their resistance and pay attention. Value-Added Marketing (VAM) gives something genuinely useful, desirable or worth keeping before—or in addition to—asking for the sale, lead or donation. The value-added component should be relevant to the audience and
- [Testing Corner: Graphics-Driven vs. Copy-Driven—Which Will Produce the Better Response?](https://cdmginc.com/2026/07/27/testing-corner-graphics-driven-vs-copy-driven-which-will-produce-the-better-response/) - Key Takeaways Testing replaces opinions and assumptions with measurable marketplace evidence. Test one meaningful variable at a time so you can identify what caused the difference in response. Headlines, graphics, offers, prices, formats, audiences, calls to action, and marketing channels can all be tested. A magalog combines the informative appearance of a magazine with the Testing Corner: Graphics-Driven vs. Copy-Driven—Which Will Produce the Better Response?Key Takeaways Testing replaces opinions and assumptions with measurable marketplace evidence. Test one meaningful variable at a time so you can identify what caused the difference in response. Headlines, graphics, offers, prices, formats, audiences, calls to action, and marketing channels can all be tested. A magalog combines the informative appearance of a magazine with the
- [Copy Tip: The Little-Known Copy Formula That Can Boost Your Response [VIDEO]](https://cdmginc.com/2026/07/28/copy-tip-the-little-known-copy-formula-that-can-boost-your-response-video/) -  Key Takeaways Copy formulas provide structure and clarity, making your marketing more persuasive and more effective. Direct response copy is written to generate a specific, measurable action rather than simply building awareness. Effective copy speaks directly to one prospect by frequently using words like "you" and "your." Features describe what a product or service Copy Tip: The Little-Known Copy Formula That Can Boost Your Response [VIDEO] Key Takeaways Copy formulas provide structure and clarity, making your marketing more persuasive and more effective. Direct response copy is written to generate a specific, measurable action rather than simply building awareness. Effective copy speaks directly to one prospect by frequently using words like "you" and "your." Features describe what a product or service
- [WARNING: Marketers Are Making the Same Mistake With AI That Investors Made With Tech in 2021](https://cdmginc.com/2026/07/23/warning-marketers-are-making-the-same-mistake-with-ai-that-investors-made-with-tech-in-2021/) - Key Takeaways Marketers are piling into AI tools and AI-driven platforms at peak hype, echoing the pattern that burned investors when the tech bubble corrected in 2022. AI is already embedded throughout modern marketing. Your ad platforms, targeting, bidding, and creative tools all rely on AI under the hood, often without marketers realizing how dependent WARNING: Marketers Are Making the Same Mistake With AI That Investors Made With Tech in 2021Key Takeaways Marketers are piling into AI tools and AI-driven platforms at peak hype, echoing the pattern that burned investors when the tech bubble corrected in 2022. AI is already embedded throughout modern marketing. Your ad platforms, targeting, bidding, and creative tools all rely on AI under the hood, often without marketers realizing how dependent
- [How One Videolog Generated a Remarkable 28% Response From a Difficult, Skeptical Audience](https://cdmginc.com/2026/07/23/how-one-videolog-generated-a-remarkable-28-response-from-a-difficult-skeptical-audience/) - Key Takeaways A videolog is a physical direct-mail package with a built-in video screen that begins playing automatically when the recipient opens it. Videologs are especially effective for marketing to a small, carefully selected, high-value B2B or B2C audience. Because videologs are unusual, tangible and difficult to ignore, they can break through the clutter that How One Videolog Generated a Remarkable 28% Response From a Difficult, Skeptical AudienceKey Takeaways A videolog is a physical direct-mail package with a built-in video screen that begins playing automatically when the recipient opens it. Videologs are especially effective for marketing to a small, carefully selected, high-value B2B or B2C audience. Because videologs are unusual, tangible and difficult to ignore, they can break through the clutter that
- [4 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2026/07/23/4-short-little-known-things-every-president-marketer-should-know-7/) - Here are 4 short, but powerful things you should know: 1. Amazon: New Advertising on ChatGPT Amazon is among the first to advertise on ChatGPT. They are directing shoppers back to their own storefront rather than relying on ChatGPT’s native shopping experience. Buying ads on ChatGPT means they’re now paying to grow… and survive. The 4 Short Little-Known Things Every President & Marketer Should KnowHere are 4 short, but powerful things you should know: 1. Amazon: New Advertising on ChatGPT Amazon is among the first to advertise on ChatGPT. They are directing shoppers back to their own storefront rather than relying on ChatGPT’s native shopping experience. Buying ads on ChatGPT means they’re now paying to grow… and survive. The
- [How You Can Listen to Any DMU Article](https://cdmginc.com/2026/07/23/how-you-can-listen-to-any-dmu-article-7/) - Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio feature to hear the content whenever it's more convenient. Perfect for multitasking. Listen while commuting, exercising, working, or whenever reading isn't practical. Best browser support is available on Safari and Microsoft Edge. The audio feature
- [How One B2B “Magalog” Bypassed the Gatekeepers—and Reached the Real Corporate Decision-Makers: 11 Key Things Every President or Marketing Executive Should Know](https://cdmginc.com/2026/07/23/how-one-b2b-magalog-bypassed-the-gatekeepers-and-reached-the-real-corporate-decision-makers-11-key-things-every-president-or-marketing-executive-should-know/) - Key Takeaways SurfControl faced well-funded competitors that overwhelmed MIS and IT managers with advertising, direct mail, email, and sales calls. The main marketing challenge was not only a limited budget but also that technical managers often recommended solutions without having final purchasing authority. The campaign bypassed the crowded technical audience and targeted corporate executives and How One B2B “Magalog” Bypassed the Gatekeepers—and Reached the Real Corporate Decision-Makers: 11 Key Things Every President or Marketing Executive Should KnowKey Takeaways SurfControl faced well-funded competitors that overwhelmed MIS and IT managers with advertising, direct mail, email, and sales calls. The main marketing challenge was not only a limited budget but also that technical managers often recommended solutions without having final purchasing authority. The campaign bypassed the crowded technical audience and targeted corporate executives and
- [Testing Corner: How a Four-Cent Price Increase Boosted Sales 10% - The surprising American Express Test That Proves You Should Never Guess What Customers or Prospects Will Do](https://cdmginc.com/2026/07/16/testing-corner-how-a-four-cent-price-increase-boosted-sales-10-the-surprising-american-express-test-that-proves-you-should-never-guess-what-customers-or-prospects-will-do/) - Key Takeaways American Express Publishing tested four prices for the same publication. A price of $19.99 generated 10% more sales than the $19.95 control. The lowest tested price—$19.49—produced the worst results. A lower price does not automatically produce more orders. Small pricing differences can significantly change response. Customers and prospects may interpret price as Testing Corner: How a Four-Cent Price Increase Boosted Sales 10% - The surprising American Express Test That Proves You Should Never Guess What Customers or Prospects Will Do Key Takeaways American Express Publishing tested four prices for the same publication. A price of $19.99 generated 10% more sales than the $19.95 control. The lowest tested price—$19.49—produced the worst results. A lower price does not automatically produce more orders. Small pricing differences can significantly change response. Customers and prospects may interpret price as
- [Copy Tip: 10 Reasons Benefits Outsell Descriptions—and How This One Principle Can Dramatically Increase Your Response Rates](https://cdmginc.com/2026/07/16/copy-tip-10-reasons-benefits-outsell-descriptions-and-how-this-one-principle-can-dramatically-increase-your-response-rates/) -  Key Takeaways People don’t buy products or services—they buy the results those products deliver. Features explain what something is. Benefits explain why someone should care. Every feature should be translated into one or more meaningful customer benefits. The strongest copy appeals to emotions first and then justifies the decision with facts and features. Benefits Copy Tip: 10 Reasons Benefits Outsell Descriptions—and How This One Principle Can Dramatically Increase Your Response Rates Key Takeaways People don’t buy products or services—they buy the results those products deliver. Features explain what something is. Benefits explain why someone should care. Every feature should be translated into one or more meaningful customer benefits. The strongest copy appeals to emotions first and then justifies the decision with facts and features. Benefits
- [How One 3-D Marketing Campaign Generated an 18% Response Rate—and Why This Proven Strategy Is Becoming Even More Powerful in the AI Age](https://cdmginc.com/2026/07/16/how-one-3-d-marketing-campaign-generated-an-18-response-rate-and-why-this-proven-strategy-is-becoming-even-more-powerful-in-the-ai-age/) - Key Takeaways 3-D direct mail gets opened because it creates curiosity before your prospect reads a single word. Oversized or unusual packages often bypass gatekeepers who routinely discard letters, postcards, and brochures. Physical interaction dramatically increases attention, recall, and engagement. When properly executed, dimensional mail frequently produces response rates many times higher than conventional direct How One 3-D Marketing Campaign Generated an 18% Response Rate—and Why This Proven Strategy Is Becoming Even More Powerful in the AI AgeKey Takeaways 3-D direct mail gets opened because it creates curiosity before your prospect reads a single word. Oversized or unusual packages often bypass gatekeepers who routinely discard letters, postcards, and brochures. Physical interaction dramatically increases attention, recall, and engagement. When properly executed, dimensional mail frequently produces response rates many times higher than conventional direct
- [How TheStreet.com Turned a Down Market Into 200%–350% Better-Than-Projected Results: 7 Steps to Successful Turnaround](https://cdmginc.com/2026/07/16/how-thestreet-com-turned-a-down-market-into-200-350-better-than-projected-results-7-steps-to-successful-turnaround/) - Sales were falling. Advertising revenue was disappearing. Competitors were retreating. Here is how a bold, accountable direct-response strategy helped TheStreet.com create new revenue, launch four premium products, and gain market share. Key Takeaways A declining market does not automatically require a declining marketing budget. It requires a smarter, more accountable strategy. When customer attitudes change, How TheStreet.com Turned a Down Market Into 200%–350% Better-Than-Projected Results: 7 Steps to Successful TurnaroundSales were falling. Advertising revenue was disappearing. Competitors were retreating. Here is how a bold, accountable direct-response strategy helped TheStreet.com create new revenue, launch four premium products, and gain market share. Key Takeaways A declining market does not automatically require a declining marketing budget. It requires a smarter, more accountable strategy. When customer attitudes change,
- [6 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2026/07/06/6-short-little-known-things-every-president-marketer-should-know-12/) - Here are 6 short, but powerful things you should know: 1. Chat Advertising: The Key Difference in Strategy Unlike traditional keyword advertising ChatGPT ads are increasingly shaped by conversational context and user intent. Ads for conversational AI is evolving from an informational teel into a discovery and commerce platform, creating a new environment where relevance
- [The Magalog: An Infomercial in Print That Transforms Response Rates](https://cdmginc.com/2026/07/06/the-magalog-an-infomercial-in-print-that-transforms-response-rates-2/) - ▶ Key Takeaways A magalog looks like a magazine but sells like your best salesperson. More than 100 million have been mailed—and they continue to outperform every other form of direct mail while delivering a better ROI than digital and email alone. Using a multichannel/omnichannel approach with digital, email, and video to the same audience
- [How to Outsell Competitors in the Comparison Age: Two Things Every Marketer Must Do (AEO and More)](https://cdmginc.com/2026/07/06/how-to-outsell-competitors-in-the-comparison-age-two-things-every-marketer-must-do-aeo-and-more-2/) - ▶ Key Takeaways Buyers compare everything. If you’re invisible—or fail to persuade—you lose. Comparison charts persuade. They highlight your USP in a powerful, visual way. AI has changed the game. AEO (Answer Engine Optimization) is replacing SEO. AI platforms give only 2–4 options. If you’re not on the list, you don’t exist. Winning requires two
- [How One Video Sales Letter (VSL) Generated 48,000 New Subscribers in Less Than Six Months](https://cdmginc.com/2026/07/01/how-one-video-sales-letter-vsl-generated-48000-new-subscribers-in-less-than-six-months/) - ▶ Key Takeaways A Video Sales Letter (VSL) remains one of the most powerful tools in direct response marketing for generating leads, subscribers, and customers. The success of a VSL depends more on persuasive copy, a compelling offer, credibility, and testing than expensive production. Unlike traditional television infomercials, a VSL offers flexibility in length and How One Video Sales Letter (VSL) Generated 48,000 New Subscribers in Less Than Six Months▶ Key Takeaways A Video Sales Letter (VSL) remains one of the most powerful tools in direct response marketing for generating leads, subscribers, and customers. The success of a VSL depends more on persuasive copy, a compelling offer, credibility, and testing than expensive production. Unlike traditional television infomercials, a VSL offers flexibility in length and
- [Senior Marketing in the AI Era: 14 Proven Rules for Breakthrough Results](https://cdmginc.com/2026/07/01/senior-marketing-in-the-ai-era-14-proven-rules-for-breakthrough-results/) - ▶ Key Takeaways The 55+ market remains one of the largest, wealthiest, and most profitable consumer segments, yet it is still under-marketed by many companies. Today’s seniors are digitally engaged and respond to coordinated multichannel campaigns that include direct mail, email, Facebook, YouTube, Connected TV (CTV), podcasts, SMS, websites, and AI-powered search. Trust, credibility, education, Senior Marketing in the AI Era: 14 Proven Rules for Breakthrough Results▶ Key Takeaways The 55+ market remains one of the largest, wealthiest, and most profitable consumer segments, yet it is still under-marketed by many companies. Today’s seniors are digitally engaged and respond to coordinated multichannel campaigns that include direct mail, email, Facebook, YouTube, Connected TV (CTV), podcasts, SMS, websites, and AI-powered search. Trust, credibility, education,
- [Copy Tip: The AIDPPC Formula: The Timeless Direct Response Copy Blueprint That Still Wins in the AI Era](https://cdmginc.com/2026/07/01/copy-tip-the-aidppc-formula-the-timeless-direct-response-copy-blueprint-that-still-wins-in-the-ai-era/) - ▶ Key Takeaways Great copy follows a proven, time-tested formula based on human nature—not random creativity. Every successful sales message must first capture attention before it can persuade. The AIDPPC formula keeps your copy focused on moving prospects toward action. Before publishing any promotion, ask whether each step of the AIDPPC formula is present. One Copy Tip: The AIDPPC Formula: The Timeless Direct Response Copy Blueprint That Still Wins in the AI Era▶ Key Takeaways Great copy follows a proven, time-tested formula based on human nature—not random creativity. Every successful sales message must first capture attention before it can persuade. The AIDPPC formula keeps your copy focused on moving prospects toward action. Before publishing any promotion, ask whether each step of the AIDPPC formula is present. One
- [Testing Corner - Text Messaging vs. Email: Which Produced 32 Times More Sales?](https://cdmginc.com/2026/07/01/testing-corner-text-messaging-vs-email-which-produced-32-times-more-sales/) - ▶ Key Takeaways SMS continues to outperform email for urgency and immediate action. Email remains superior for long-form selling, education, storytelling, and relationship building. The biggest winners combine SMS and email rather than choosing between them. AI now allows marketers to personalize both channels far more effectively. Every company should continually test SMS timing, copy, Testing Corner - Text Messaging vs. Email: Which Produced 32 Times More Sales?▶ Key Takeaways SMS continues to outperform email for urgency and immediate action. Email remains superior for long-form selling, education, storytelling, and relationship building. The biggest winners combine SMS and email rather than choosing between them. AI now allows marketers to personalize both channels far more effectively. Every company should continually test SMS timing, copy,
- [AI Is in Almost Every Ad You See Now. Here's What You Need to Disclose — And What You Don't.](https://cdmginc.com/2026/06/25/ai-is-in-almost-every-ad-you-see-now-heres-what-you-need-to-disclose-and-what-you-dont/) - Key Takeaways AI disclosure labels do not reduce advertising effectiveness. Research involving 900 U.S. consumers found no significant negative impact on brand recall, consumer sentiment, or brand attitude when advertisements were labeled as AI-generated. The question is no longer whether to disclose AI. The competitive advantage now comes from understanding when, how, and why to AI Is in Almost Every Ad You See Now. Here's What You Need to Disclose — And What You Don't.Key Takeaways AI disclosure labels do not reduce advertising effectiveness. Research involving 900 U.S. consumers found no significant negative impact on brand recall, consumer sentiment, or brand attitude when advertisements were labeled as AI-generated. The question is no longer whether to disclose AI. The competitive advantage now comes from understanding when, how, and why to
- [5 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2026/06/25/5-short-little-known-things-every-president-marketer-should-know-8/) - Here are 5 short, but powerful things you should know: 1. TikTok Bias: Pro Iran The TikTok algorithm is designed to feed you more of whatever you view, like, and share. Most users are 18-29. But it’s bias is indoctrination. For example, Iran. Researchers at Spring AI have found that since the start of the 5 Short Little-Known Things Every President & Marketer Should KnowHere are 5 short, but powerful things you should know: 1. TikTok Bias: Pro Iran The TikTok algorithm is designed to feed you more of whatever you view, like, and share. Most users are 18-29. But it’s bias is indoctrination. For example, Iran. Researchers at Spring AI have found that since the start of the
- [How You Can Listen to Any DMU Article](https://cdmginc.com/2026/06/25/how-you-can-listen-to-any-dmu-article-6/) - Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio feature to hear the content whenever it's more convenient. Perfect for multitasking. Listen while commuting, exercising, working, or whenever reading isn't practical. Best browser support is available on Safari and Microsoft Edge. The audio feature
- [Fox Buys Roku: 7 Powerful Ways Direct Marketers and E-Commerce Companies Can Profit from This $22 Billion Breakthrough – Why I Believe This Acquisition Signals a Revolutionary New Era for Direct Response Advertising](https://cdmginc.com/2026/06/25/fox-buys-roku-7-powerful-ways-direct-marketers-and-e-commerce-companies-can-profit-from-this-22-billion-breakthrough-why-i-believe-this-acquisition-signals-a-revolutionary-new-era-for-dire/) - Key Takeaways Fox's acquisition of Roku is about far more than streaming devices. The strategic value lies in expanding e-commerce capabilities, strengthening first-party data assets, and gaining direct access to more than 100 million streaming households. The combined company becomes a major television platform. Based on share of viewing, the merged business would rank as Fox Buys Roku: 7 Powerful Ways Direct Marketers and E-Commerce Companies Can Profit from This $22 Billion Breakthrough – Why I Believe This Acquisition Signals a Revolutionary New Era for Direct Response Advertising Key Takeaways Fox's acquisition of Roku is about far more than streaming devices. The strategic value lies in expanding e-commerce capabilities, strengthening first-party data assets, and gaining direct access to more than 100 million streaming households. The combined company becomes a major television platform. Based on share of viewing, the merged business would rank as
- [WARNING: The 2026 Midterms Could Crush Your Response Rates — Here's the Suppression Strategy That Protects Your ROI](https://cdmginc.com/2026/06/25/warning-the-2026-midterms-could-crush-your-response-rates-heres-the-suppression-strategy-that-protects-your-roi/) - Key Takeaways The 2026 midterm cycle is projected to hit $11.6 billion in political ad spend — surpassing even the $11.2 billion spent during the 2024 presidential race, and 30% higher than the 2022 midterm record of $8.9 billion. This isn't a future risk. It's already happening. Through early June, political spending was already running WARNING: The 2026 Midterms Could Crush Your Response Rates — Here's the Suppression Strategy That Protects Your ROIKey Takeaways The 2026 midterm cycle is projected to hit $11.6 billion in political ad spend — surpassing even the $11.2 billion spent during the 2024 presidential race, and 30% higher than the 2022 midterm record of $8.9 billion. This isn't a future risk. It's already happening. Through early June, political spending was already running
- [Direct Mail Retargeting (DMRT) Your Secret Path for Multichannel Success: 6 Things Every President and Marketing Director Should Know](https://cdmginc.com/2026/06/16/direct-mail-retargeting-dmrt-your-secret-path-for-multichannel-success-6-things-every-president-and-marketing-director-should-know/) - Key Takeaways Direct Mail Retargeting (DMRT) sends targeted direct mail to website and landing page visitors—even if they never provide contact information. DMRT gives marketers a second chance to convert prospects who leave without taking action. The combination of digital marketing and direct mail creates a more powerful multichannel experience. Physical mail stands out in Direct Mail Retargeting (DMRT) Your Secret Path for Multichannel Success: 6 Things Every President and Marketing Director Should KnowKey Takeaways Direct Mail Retargeting (DMRT) sends targeted direct mail to website and landing page visitors—even if they never provide contact information. DMRT gives marketers a second chance to convert prospects who leave without taking action. The combination of digital marketing and direct mail creates a more powerful multichannel experience. Physical mail stands out in
- [11 Testimonial Secrets That Can Dramatically Boost Response: Why Smart Marketers Are Doubling Down on Authentic Social Proof](https://cdmginc.com/2026/06/16/11-testimonial-secrets-that-can-dramatically-boost-response-why-smart-marketers-are-doubling-down-on-authentic-social-proof/) - Key Takeaways AI-generated testimonials have created a trust problem. Video testimonials are now easier to create and more important than ever. Social proof is no longer limited to testimonials—it includes screenshots, reviews, comments, emails, texts, and community engagement. Authenticity beats polish more than ever. B2B buyers increasingly seek peer validation before responding. Testimonials remain one 11 Testimonial Secrets That Can Dramatically Boost Response: Why Smart Marketers Are Doubling Down on Authentic Social ProofKey Takeaways AI-generated testimonials have created a trust problem. Video testimonials are now easier to create and more important than ever. Social proof is no longer limited to testimonials—it includes screenshots, reviews, comments, emails, texts, and community engagement. Authenticity beats polish more than ever. B2B buyers increasingly seek peer validation before responding. Testimonials remain one
- [Copy Tip: Make Sure Your Intentions Are Crystal Clear… Immediately](https://cdmginc.com/2026/06/16/copy-tip-make-sure-your-intentions-are-crystal-clear-immediately/) - Key Takeaways Your opening sentences must immediately answer “Why should I care?” or readers will lose interest. Lead with your strongest benefit or promise instead of slowly building up to the main point. Clear, specific openings create attention, curiosity, and a compelling reason to keep reading. In 2026, concise and benefit-driven introductions perform better for Copy Tip: Make Sure Your Intentions Are Crystal Clear… ImmediatelyKey Takeaways Your opening sentences must immediately answer “Why should I care?” or readers will lose interest. Lead with your strongest benefit or promise instead of slowly building up to the main point. Clear, specific openings create attention, curiosity, and a compelling reason to keep reading. In 2026, concise and benefit-driven introductions perform better for
- [Testing Corner: Do Videos Help or Hurt Response?](https://cdmginc.com/2026/06/16/testing-corner-do-videos-help-or-hurt-response-5/) - Key Takeaways Adding testimonials increased response. Text testimonials boosted conversions by 25%. Short video testimonials increased conversions by 201%. Placement matters: Testimonials positioned near the final conversion step performed exceptionally well. The biggest lesson isn’t that "video always wins." It's that authentic proof, presented at the right moment, can dramatically increase response. Every marketer Testing Corner: Do Videos Help or Hurt Response?Key Takeaways Adding testimonials increased response. Text testimonials boosted conversions by 25%. Short video testimonials increased conversions by 201%. Placement matters: Testimonials positioned near the final conversion step performed exceptionally well. The biggest lesson isn’t that "video always wins." It's that authentic proof, presented at the right moment, can dramatically increase response. Every marketer
- [7 Things Every Business Owner Should Know About the AI Ad War on ChatGPT](https://cdmginc.com/2026/06/14/7-things-every-business-owner-should-know-about-the-ai-ad-war-on-chatgpt/) - Key Takeaways ChatGPT now runs sponsored placements — and your competitors may already be buying them against the exact prompts your buyers are typing right now. A sponsored card appears below ChatGPT's answer, clearly labeled "Sponsored," intercepting buyers at the precise moment they are ready to decide. There is no public ad library for ChatGPT. 7 Things Every Business Owner Should Know About the AI Ad War on ChatGPTKey Takeaways ChatGPT now runs sponsored placements — and your competitors may already be buying them against the exact prompts your buyers are typing right now. A sponsored card appears below ChatGPT's answer, clearly labeled "Sponsored," intercepting buyers at the precise moment they are ready to decide. There is no public ad library for ChatGPT.
- [3 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2026/06/14/3-short-little-known-things-every-president-marketer-should-know-2/) - Here are 3 short, but powerful things you should know: 1. CTV Boom Streaming platforms for CTV saw a 71% growth in viewership over the past four years, reaching 45% of total TV consumption. For the first time streaming surpassed the reach of broadcast (20%) and cable (24%) for the first time. 83% of adults 3 Short Little-Known Things Every President & Marketer Should KnowHere are 3 short, but powerful things you should know: 1. CTV Boom Streaming platforms for CTV saw a 71% growth in viewership over the past four years, reaching 45% of total TV consumption. For the first time streaming surpassed the reach of broadcast (20%) and cable (24%) for the first time. 83% of adults
- [Netflix CTV Advertising: 7 Things Every Direct Response Marketer Must Know](https://cdmginc.com/2026/06/14/netflix-ctv-advertising-7-things-every-direct-response-marketer-must-know/) - Key Takeaways Netflix is no longer just a branding platform for Fortune 500 companies. It’s now becoming a direct-response platform. QR codes, programmatic buying, and advanced audience targeting are making Netflix more direct-response friendly. Health, wellness, financial, investment, and business marketers may now be able to reach highly relevant prospects through DSP audience targeting. Amazon Netflix CTV Advertising: 7 Things Every Direct Response Marketer Must KnowKey Takeaways Netflix is no longer just a branding platform for Fortune 500 companies. It’s now becoming a direct-response platform. QR codes, programmatic buying, and advanced audience targeting are making Netflix more direct-response friendly. Health, wellness, financial, investment, and business marketers may now be able to reach highly relevant prospects through DSP audience targeting. Amazon
- [Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign ( Cloned )](https://cdmginc.com/2026/06/11/skyrocketing-response-6-powerful-steps-for-a-resort-lead-generation-campaign-cloned/) - Key Takeaways Even during an economic downturn, a well-designed lead-generation campaign can produce strong response rates and increased conversions. A powerful 6-step framework can dramatically improve marketing performance: Clear differentiation through a unique selling proposition (USP) A campaign that disrupts the competition An irresistible offer A dedicated, conversion-focused landing page Engaging direct-response video Persuasive direct-response
- [The Original Subscription Box Success Story: 6 Timeless Marketing Lessons from Wine of the Month Club — And the 7th Lesson Every Marketer Needs Today](https://cdmginc.com/2026/06/02/the-original-subscription-box-success-story-6-timeless-marketing-lessons-from-wine-of-the-month-club-and-the-7th-lesson-every-marketer-needs-today/) - Key Takeaways Subscription marketing remains one of the most profitable business models. Targeting the right audience is the foundation of success. Transactional Data Modeling (TDM) outperforms interest-based targeting. Direct mail remains a powerful customer acquisition tool. Strong direct mail envelope copy dramatically impacts open rates. Direct response letters continue to outperform many digital-only approaches. Value-added The Original Subscription Box Success Story: 6 Timeless Marketing Lessons from Wine of the Month Club — And the 7th Lesson Every Marketer Needs TodayKey Takeaways Subscription marketing remains one of the most profitable business models. Targeting the right audience is the foundation of success. Transactional Data Modeling (TDM) outperforms interest-based targeting. Direct mail remains a powerful customer acquisition tool. Strong direct mail envelope copy dramatically impacts open rates. Direct response letters continue to outperform many digital-only approaches. Value-added
- [5 Powerful DTC Keys to Success: How Metagenics and Blue Cross Created New Revenue Streams by Bypassing Traditional Retail](https://cdmginc.com/2026/06/02/5-powerful-dtc-keys-to-success-how-metagenics-and-blue-cross-created-new-revenue-streams-by-bypassing-traditional-retail/) - Key Takeaways Relying solely on retail channels limits growth and profits. Direct-to-consumer (DTC) marketing allows companies to control customer relationships and data. Strategic partnerships can unlock entirely new revenue streams. First-party databases are among the most valuable assets a company owns. Value-added content dramatically improves response and trust. Direct response offers and strong positioning increase 5 Powerful DTC Keys to Success: How Metagenics and Blue Cross Created New Revenue Streams by Bypassing Traditional RetailKey Takeaways Relying solely on retail channels limits growth and profits. Direct-to-consumer (DTC) marketing allows companies to control customer relationships and data. Strategic partnerships can unlock entirely new revenue streams. First-party databases are among the most valuable assets a company owns. Value-added content dramatically improves response and trust. Direct response offers and strong positioning increase
- [Copy Tip: The 7 U’s of High-Response Copy - Why Some Marketing Pulls Like Crazy While Most Gets Ignored](https://cdmginc.com/2026/06/02/copy-tip-the-7-us-of-high-response-copy-why-some-marketing-pulls-like-crazy-while-most-gets-ignored/) - Key Takeaways Great copy follows proven principles. Unusual messaging gets attention. Urgency drives action. Useful content builds trust. A strong USP separates you from competitors. Specifics increase credibility and conversions. Clarity beats complexity. Making response easy increases results. The same principles that improve response often improve AEO visibility. Every day your prospect sees hundreds—sometimes Copy Tip: The 7 U’s of High-Response Copy - Why Some Marketing Pulls Like Crazy While Most Gets IgnoredKey Takeaways Great copy follows proven principles. Unusual messaging gets attention. Urgency drives action. Useful content builds trust. A strong USP separates you from competitors. Specifics increase credibility and conversions. Clarity beats complexity. Making response easy increases results. The same principles that improve response often improve AEO visibility. Every day your prospect sees hundreds—sometimes
- [Testing Corner: “By Invitation Only” vs. “Private Beta” - One Small Change Increased Response by 273%](https://cdmginc.com/2026/06/02/testing-corner-by-invitation-only-vs-private-beta-one-small-change-increased-response-by-273/) - Key Takeaways Small wording changes can produce dramatic increases in response. “By Invitation Only” outperformed “Private Beta” by 273%. Prospects respond to emotion and psychology, not just information. Exclusivity remains one of the most powerful response triggers. Simplicity often beats technical or industry language. The best copy reflects the language prospects naturally use. AI-generated content Testing Corner: “By Invitation Only” vs. “Private Beta” - One Small Change Increased Response by 273%Key Takeaways Small wording changes can produce dramatic increases in response. “By Invitation Only” outperformed “Private Beta” by 273%. Prospects respond to emotion and psychology, not just information. Exclusivity remains one of the most powerful response triggers. Simplicity often beats technical or industry language. The best copy reflects the language prospects naturally use. AI-generated content
- [Political Media Spending Explosion: 4 New Trends Every Political — And Business — Marketer Must Know](https://cdmginc.com/2026/05/28/political-media-spending-explosion-4-new-trends-every-political-and-business-marketer-must-know/) - Key Takeaways Political ad spending is projected to hit between $10.4 billion and $11.8 billion during the 2026 election cycle. Response rates often drop during heavy political advertising periods. Marketing costs rise because of overcrowded media channels. Smart marketers suppress or shift campaigns during key battleground periods. CTV/streaming is exploding as a political advertising weapon. Political Media Spending Explosion: 4 New Trends Every Political — And Business — Marketer Must KnowKey Takeaways Political ad spending is projected to hit between $10.4 billion and $11.8 billion during the 2026 election cycle. Response rates often drop during heavy political advertising periods. Marketing costs rise because of overcrowded media channels. Smart marketers suppress or shift campaigns during key battleground periods. CTV/streaming is exploding as a political advertising weapon.
- [The Big Idea: The Most Powerful Force in Direct Response Advertising](https://cdmginc.com/2026/05/28/the-big-idea-the-most-powerful-force-in-direct-response-advertising/) - ▶ Key Takeaways Most advertising fails because it lacks a “Big Idea”. Features alone rarely persuade prospects to act. A Big Idea creates emotional fascination and memorability. Great copywriters build entire campaigns around one dominant theme. AI-generated copy often fails because it lacks a powerful central concept. The right Big Idea can dramatically increase response, The Big Idea: The Most Powerful Force in Direct Response Advertising▶ Key Takeaways Most advertising fails because it lacks a “Big Idea”. Features alone rarely persuade prospects to act. A Big Idea creates emotional fascination and memorability. Great copywriters build entire campaigns around one dominant theme. AI-generated copy often fails because it lacks a powerful central concept. The right Big Idea can dramatically increase response,
- [ChatGPT Ads: Opens Another New Audience](https://cdmginc.com/2026/05/28/chatgpt-ads-opens-another-new-audience/) - OpenAI is now getting more aggressive in generating ad revenue… and giving marketers a unique new opportunity. OpenAI is now showing ChatGPT ads to logged-out users, boosting ad inventory amid high demand. They are serving ads into conversations for the unauthenticated masses. Early tests targeted logged-in adults on free and $8 Go tiers in the ChatGPT Ads: Opens Another New AudienceOpenAI is now getting more aggressive in generating ad revenue… and giving marketers a unique new opportunity. OpenAI is now showing ChatGPT ads to logged-out users, boosting ad inventory amid high demand. They are serving ads into conversations for the unauthenticated masses. Early tests targeted logged-in adults on free and $8 Go tiers in the
- [5 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2026/05/28/5-short-little-known-things-every-president-marketer-should-know-7/) - Here are 5 short, but powerful things you should know: 1. E-commerce Website: Doubling Conversions E-commerce provider Swap launched a new agentic AI storefront that brings customers greater capability when shopping online. They say their system doubled conversion rates. Called the Swap Storefront, it is a separate website through a personalized agent-led experience. Swap Storefront 5 Short Little-Known Things Every President & Marketer Should KnowHere are 5 short, but powerful things you should know: 1. E-commerce Website: Doubling Conversions E-commerce provider Swap launched a new agentic AI storefront that brings customers greater capability when shopping online. They say their system doubled conversion rates. Called the Swap Storefront, it is a separate website through a personalized agent-led experience. Swap Storefront
- [Copy Tip: The Deadly “?” - Why “Question” Headlines Often Hurt Response Rates](https://cdmginc.com/2026/05/20/copy-tip-the-deadly-why-question-headlines-often-hurt-response-rates/) - Key Takeaways: Why Question Headlines Often Reduce Response Rates Question marks (?) in headlines and sales copy often reduce response rates because they can weaken the strength and authority of the message. Questions may unintentionally invite prospects to say “no” and mentally disengage from the sales message before continuing to read. Strong statement headlines usually Copy Tip: The Deadly “?” - Why “Question” Headlines Often Hurt Response Rates Key Takeaways: Why Question Headlines Often Reduce Response Rates Question marks (?) in headlines and sales copy often reduce response rates because they can weaken the strength and authority of the message. Questions may unintentionally invite prospects to say “no” and mentally disengage from the sales message before continuing to read. Strong statement headlines usually
- [Leads and Conversion: Persuading the Wealthy to Do Something They Weren’t Expecting - How Advanced Direct Response Increased Leads and Conversion Rates](https://cdmginc.com/2026/05/20/leads-and-conversion-persuading-the-wealthy-to-do-something-they-werent-expecting-how-advanced-direct-response-increased-leads-and-conversion-rates/) - Key Takeaways: How Better Conversion Strategies Increase Profitability and Growth Increasing leads is important — but improving conversion rates is where profitability dramatically improves. High-end and affluent prospects often require a different direct response strategy than average consumers because their buying motivations and expectations differ. Personalized direct mail, data-driven targeting and emotional triggers can significantly Leads and Conversion: Persuading the Wealthy to Do Something They Weren’t Expecting - How Advanced Direct Response Increased Leads and Conversion RatesKey Takeaways: How Better Conversion Strategies Increase Profitability and Growth Increasing leads is important — but improving conversion rates is where profitability dramatically improves. High-end and affluent prospects often require a different direct response strategy than average consumers because their buying motivations and expectations differ. Personalized direct mail, data-driven targeting and emotional triggers can significantly
- [Testing Corner: “Teases” That Make a Difference How One Small Headline Change Increased Sales and Profit Dramatically](https://cdmginc.com/2026/05/20/testing-corner-teases-that-make-a-difference-how-one-small-headline-change-increased-sales-and-profit-dramatically/) - Key Takeaways: How Headlines and Testing Increase Response and Profit Small headline changes can dramatically impact marketing performance by improving response, conversions and overall profitability. Emotional and curiosity-driven “tease” copy often outperforms straightforward promotional copy because it creates stronger engagement and reader interest. Testing headlines, offers and hooks is one of the fastest ways to Testing Corner: “Teases” That Make a Difference How One Small Headline Change Increased Sales and Profit DramaticallyKey Takeaways: How Headlines and Testing Increase Response and Profit Small headline changes can dramatically impact marketing performance by improving response, conversions and overall profitability. Emotional and curiosity-driven “tease” copy often outperforms straightforward promotional copy because it creates stronger engagement and reader interest. Testing headlines, offers and hooks is one of the fastest ways to
- [Premiums Boost Response for Direct Mail, Email, Pre-Rolls, Native Ads — All Media: How Wine of the Month Club and Other Companies Boosted Response Using Premiums](https://cdmginc.com/2026/05/20/premiums-boost-response-for-direct-mail-email-pre-rolls-native-ads-all-media-how-wine-of-the-month-club-and-other-companies-boosted-response-using-premiums/) - Key Takeaways: How Premiums Increase Response and Conversions Strong premium offers can improve marketing performance by increasing open rates, click-through rates, conversions and lowering customer acquisition costs. Premiums remain one of the most overlooked direct response tools for increasing response, lead generation and conversions. A well-chosen premium can dramatically increase perceived value and improve response Premiums Boost Response for Direct Mail, Email, Pre-Rolls, Native Ads — All Media: How Wine of the Month Club and Other Companies Boosted Response Using PremiumsKey Takeaways: How Premiums Increase Response and Conversions Strong premium offers can improve marketing performance by increasing open rates, click-through rates, conversions and lowering customer acquisition costs. Premiums remain one of the most overlooked direct response tools for increasing response, lead generation and conversions. A well-chosen premium can dramatically increase perceived value and improve response
- [Podcast Advertising Explosion: Why Smart Marketers Are Moving into This Overlooked Media Channel](https://cdmginc.com/2026/05/14/podcast-advertising-explosion-why-smart-marketers-are-moving-into-this-overlooked-media-channel/) - Key Takeaways Podcast advertising has become one of the fastest-growing and most influential media channels in America. Political and news podcasts dominate listener loyalty and engagement. Conservative and liberal podcasts are among the most downloaded shows in America. YouTube is transforming podcasting into a video-first advertising opportunity. Many advertisers are overlooking podcast advertising while costs Podcast Advertising Explosion: Why Smart Marketers Are Moving into This Overlooked Media ChannelKey Takeaways Podcast advertising has become one of the fastest-growing and most influential media channels in America. Political and news podcasts dominate listener loyalty and engagement. Conservative and liberal podcasts are among the most downloaded shows in America. YouTube is transforming podcasting into a video-first advertising opportunity. Many advertisers are overlooking podcast advertising while costs
- [6 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2026/05/14/6-short-little-known-things-every-president-marketer-should-know-11/) - Here are 6 short, but powerful things you should know: 1. X Advertising Improves Ad Performance Advertisers are watching closely Grok or X’s new ad performance efforts. X has revamped its advertising platform, integrating new AI capabilities designed to improve ad targeting and delivery. The company called the update “the most ambitious advertising platform overhaul 6 Short Little-Known Things Every President & Marketer Should KnowHere are 6 short, but powerful things you should know: 1. X Advertising Improves Ad Performance Advertisers are watching closely Grok or X’s new ad performance efforts. X has revamped its advertising platform, integrating new AI capabilities designed to improve ad targeting and delivery. The company called the update “the most ambitious advertising platform overhaul
- [E-commerce: How a Wellness Company Launch Experienced a Marketing Breakthrough: “4 P’s” Copy Formula [Award Winning Strategy]](https://cdmginc.com/2026/05/14/e-commerce-how-a-wellness-company-launch-experienced-a-marketing-breakthrough-4-ps-copy-formula-award-winning-strategy/) - Key Takeaways The “4 P’s” formula — Promise, Picture, Proof, Push — remains one of the most powerful direct response frameworks for launching products and increasing response. A winning launch campaign should work across multiple channels — direct mail, landing pages, Facebook, YouTube pre-rolls, Connected TV, email, and AI-driven search discovery. Strong direct response copy E-commerce: How a Wellness Company Launch Experienced a Marketing Breakthrough: “4 P’s” Copy Formula [Award Winning Strategy]Key Takeaways The “4 P’s” formula — Promise, Picture, Proof, Push — remains one of the most powerful direct response frameworks for launching products and increasing response. A winning launch campaign should work across multiple channels — direct mail, landing pages, Facebook, YouTube pre-rolls, Connected TV, email, and AI-driven search discovery. Strong direct response copy
- [CTV: Fastest Growing Political Marketing Strategy](https://cdmginc.com/2026/05/14/ctv-fastest-growing-political-marketing-strategy/) - Political advertising is skyrocketing in 2026. $10.4 billion in political ad spend this year is projected. By comparison in 2024, when Donald Trump and Kamala Harris headlined a presidential race political spending was $11.2 billion in total ad spend. Michigan expected to be the biggest single state for political ad spend is projected to see CTV: Fastest Growing Political Marketing StrategyPolitical advertising is skyrocketing in 2026. $10.4 billion in political ad spend this year is projected. By comparison in 2024, when Donald Trump and Kamala Harris headlined a presidential race political spending was $11.2 billion in total ad spend. Michigan expected to be the biggest single state for political ad spend is projected to see CTV: Fastest Growing Political Marketing StrategyPolitical advertising is skyrocketing in 2026. $10.4 billion in political ad spend this year is projected. By comparison in 2024, when Donald Trump and Kamala Harris headlined a presidential race political spending was $11.2 billion in total ad spend. Michigan expected to be the biggest single state for political ad spend is projected to see
- [America’s 250th Anniversary: The Marketing Opportunity Smart Companies Are Already Using](https://cdmginc.com/2026/05/06/americas-250th-anniversary-the-marketing-opportunity-smart-companies-are-already-using/) - ▶ Key Takeaways Ford’s patriotic “American Value. For American Values.” campaign tied to America’s 250th anniversary is a smart marketing move. Major brands are increasingly connecting products and advertising to patriotism, freedom, and opportunity. News events and cultural moments can dramatically improve response when integrated correctly into direct response marketing. America’s 250th anniversary creates a America’s 250th Anniversary: The Marketing Opportunity Smart Companies Are Already Using▶ Key Takeaways Ford’s patriotic “American Value. For American Values.” campaign tied to America’s 250th anniversary is a smart marketing move. Major brands are increasingly connecting products and advertising to patriotism, freedom, and opportunity. News events and cultural moments can dramatically improve response when integrated correctly into direct response marketing. America’s 250th anniversary creates a
- [Pre-Roll Video: How To Supercharge Your Marketing And Dramatically Boost Your Sales And Leads - (4 Powerful New Developments, Including a Multi-Channel Secret)](https://cdmginc.com/2026/05/06/pre-roll-video-how-to-supercharge-your-marketing-and-dramatically-boost-your-sales-and-leads-4-powerful-new-developments-including-a-multi-channel-secret/) - ▶ Key Takeaways YouTube pre-rolls are no longer just “branding ads”… they are one of the most powerful direct response tools available today. AI targeting, custom intent audiences, retargeting, and multichannel integration now allow advertisers to target prospects with incredible precision. Most companies waste money on pre-rolls because they create “TV-style image ads” instead of
- [Copy Tip: The “FD” Fix That Can Dramatically Boost Response, Leads… and Sales](https://cdmginc.com/2026/05/07/copy-tip-the-fd-fix-that-can-dramatically-boost-response-leads-and-sales/) - ▶ Key Takeaways Most marketing fails because it ignores the silent sales killer: disbelief. Prospects today are more skeptical than ever because of AI hype, misleading claims, fake reviews, and advertising overload. Fighting disbelief (“FD”) can significantly increase response, conversions, leads, and ROI. Specifics, proof, testimonials, charts, research, and third-party validation are now essential for Copy Tip: The “FD” Fix That Can Dramatically Boost Response, Leads… and Sales▶ Key Takeaways Most marketing fails because it ignores the silent sales killer: disbelief. Prospects today are more skeptical than ever because of AI hype, misleading claims, fake reviews, and advertising overload. Fighting disbelief (“FD”) can significantly increase response, conversions, leads, and ROI. Specifics, proof, testimonials, charts, research, and third-party validation are now essential for
- [Testing Corner: How One Small Subject Line Change Increased Response by 26.3%](https://cdmginc.com/2026/05/07/testing-corner-how-one-small-subject-line-change-increased-response-by-26-3/) - ▶ Key Takeaways Your subject line can determine whether your email gets opened… or ignored. Tiny wording changes can dramatically impact response and ROI. Curiosity-driven direct response copy often outperforms generic benefit-driven headlines. Most companies are unknowingly losing leads and sales because they fail to test. Testing is not optional in today’s crowded AI and Testing Corner: How One Small Subject Line Change Increased Response by 26.3%▶ Key Takeaways Your subject line can determine whether your email gets opened… or ignored. Tiny wording changes can dramatically impact response and ROI. Curiosity-driven direct response copy often outperforms generic benefit-driven headlines. Most companies are unknowingly losing leads and sales because they fail to test. Testing is not optional in today’s crowded AI and
- [AI Search Breakthrough: 8 Must-Know Realities Every Marketing Director and President Should Act On Now](https://cdmginc.com/2026/04/30/ai-search-breakthrough-8-must-know-realities-every-marketing-director-and-president-should-act-on-now/) - Key Takeaways AI search users often have higher intent, because they ask solution-oriented questions, not just browse. Your company may already be getting AI-driven referrals… and not even know it. In many AI answers, only a few brands are surfaced. If you’re absent, you may be invisible. AEO (Answer Engine Optimization) can influence how AI Search Breakthrough: 8 Must-Know Realities Every Marketing Director and President Should Act On Now Key Takeaways AI search users often have higher intent, because they ask solution-oriented questions, not just browse. Your company may already be getting AI-driven referrals… and not even know it. In many AI answers, only a few brands are surfaced. If you’re absent, you may be invisible. AEO (Answer Engine Optimization) can influence how
- [Multichannel Marketing Breakthrough: How 4 Strategies Helped Generate 15.1-to-1 ROI](https://cdmginc.com/2026/04/30/multichannel-marketing-breakthrough-how-4-strategies-helped-generate-15-1-to-1-roi/) - Key Takeaways A strong headline tied to current events can dramatically increase response. Integrated multichannel campaigns often outperform isolated media buys. Direct mail remains a hidden weapon for driving engagement and conversions. Landing pages aligned to campaign messaging can improve response and lift ROI. Average time-on-site can signal prospect quality and buying intent. The right Multichannel Marketing Breakthrough: How 4 Strategies Helped Generate 15.1-to-1 ROIKey Takeaways A strong headline tied to current events can dramatically increase response. Integrated multichannel campaigns often outperform isolated media buys. Direct mail remains a hidden weapon for driving engagement and conversions. Landing pages aligned to campaign messaging can improve response and lift ROI. Average time-on-site can signal prospect quality and buying intent. The right
- [4 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2026/04/30/4-short-little-known-things-every-president-marketer-should-know-6/) - Here are 4 short, but powerful things you should know: X Enables Advertisers to Use Any Creative Ad Format We recently announced expanded aspect ratio support for video and image ads, enabling advertisers to seamlessly reuse their best-performing creatives from other social media platforms on X without reformatting, cropping or rebuilding assets. XChat Launched XChat, 4 Short Little-Known Things Every President & Marketer Should KnowHere are 4 short, but powerful things you should know: X Enables Advertisers to Use Any Creative Ad Format We recently announced expanded aspect ratio support for video and image ads, enabling advertisers to seamlessly reuse their best-performing creatives from other social media platforms on X without reformatting, cropping or rebuilding assets. XChat Launched XChat,
- [Forbes: Direct Mail Boom – Why It’s Happening](https://cdmginc.com/2026/04/30/forbes-direct-mail-boom-why-its-happening/) - Forbes magazine had a powerful article on why direct mail is being used by so many marketers again – many for the first time ever. A key point: Direct mail is a surprising and old-school way to cut through the digital noise. The article says direct mail adds another channel to messaging, giving the people Forbes: Direct Mail Boom – Why It’s HappeningForbes magazine had a powerful article on why direct mail is being used by so many marketers again – many for the first time ever. A key point: Direct mail is a surprising and old-school way to cut through the digital noise. The article says direct mail adds another channel to messaging, giving the people
- [10 Actionable D2C Marketing Trends for 2024 to Supercharge Your Sales](https://cdmginc.com/2023/10/24/10-actionable-d2c-marketing-trends-for-2024-to-supercharge-your-sales/) - I just gave a speech on 10 actionable D2C marketing trends for 2024 to supercharge your sales. These are the often-little known strategies and tactics that are working best today. Every reader should watch this 58-minute video no matter what your product or service is, but the focus was on health and wellness marketing. The
- [#1 Common and Costly Direct Mail Blunder](https://cdmginc.com/2023/10/24/1-common-and-costly-direct-mail-blunder-2/) - Direct mail remains one of the most powerful ways to generate a lead or a sale – even in an online age. By itself, your cost per lead and cost per sale should be better than digital 5x itself. As an integrated, multichannel part of a campaign, it will increase overall performance by over 80%. For
- [Avoid These 10 Deal Killers at All Costs [VIDEO]](https://cdmginc.com/2023/10/24/avoid-these-10-deal-killers-at-all-costs-video-2/) - If you want to supercharge your sales, you need to avoid these 10 deal killers. These are the deal killers that will cripple and destroy your campaign… cause you to lose leads… and lose sales. In this short, 3-minute video, you will discover: The #1 deal killer most marketers make How to increase your response by
- [Podcast Success to Hispanic Market: Why Podcast Advertising and Marketing Can Help Your Company Experience Dramatic Growth](https://cdmginc.com/2023/10/24/podcast-success-to-hispanic-market-why-podcast-advertising-and-marketing-can-help-your-company-experience-dramatic-growth/) - Should you allocate ad spending for a test for podcasting? The answer is yes. Your ROI should be outstanding if you do it right. We recommend it and see the results. That’s why Henkel’s Schwarzkopf Keratin Hair Color tried it, and it paid off. Henkel’s Schwarzkopf Keratin Hair Color products wanted to increase their profitability,
- [How Geofencing is Changing the Way B to C Companies Target Their Prospects for Often Hard-to-Reach Audiences](https://cdmginc.com/2023/11/03/how-geofencing-is-changing-the-way-b-to-c-companies-target-their-prospects-for-often-hard-to-reach-audiences/) - This election I’m “geofencing” a difficult-to-reach target audience for many candidates, giving them a better chance of winning. It’s a powerful tool. It can be used for B2B, but it’s perfect for B2C marketers. Geofencing can be used in many ways… For example, if you sell a health and wellness product or service, you can
- [Copy Tip: Facts or Emotions?](https://cdmginc.com/2023/11/03/copy-tip-facts-or-emotions-2/) - Writing an ad or direct mail piece requires a balance between facts and emotions. In writing to certain individuals, specific facts are needed, or the sale/lead won’t be generated. Others will respond best to a highly emotional piece. Some of the great fundraising pieces are heavy with emotion from start to finish. This audience is
- [E-Commerce: 10 Trends Every Marketing Director and President Should Know](https://cdmginc.com/2023/11/03/10-actionable-d2c-marketing-trends-to-supercharge-your-sales/) - I just gave a speech on 10 actionable D2C marketing trends for 2024 to supercharge your sales. These are the often-little known strategies and tactics that are working best today. Every reader should watch this 58-minute video no matter what your product or service is, but the focus was on health and wellness marketing. The
- [Copy Tip: The “FD” Fix to Boost Your Response](https://cdmginc.com/2023/11/17/copy-tip-the-fd-fix-to-boost-your-response-2/) - Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they can to fight it off. Here are 6 ways you can Fight Disbelief (FD): Give
- [Testing Corner: Do “Quotation Marks” Add Power?](https://cdmginc.com/2023/11/03/testing-corner-do-quotation-marks-add-power-2/) - I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why? Best of all, they increase response, evidenced by years of testing. But exactly where you place the quote marks can make quite a
- [The Great January Response Spike Ahead – And What to Do About It?](https://cdmginc.com/2023/11/09/the-great-january-response-spike-ahead-and-what-to-do-about-it-2/) - The end of December and the beginning of January have historically been a spike in response to generate leads and sales. With slight timing differences, this is the time for both B2C and B2B marketers for all products and services. That means, proper planning for all your marketing… It also means launching your product or service in
- [Marketing and Advertising - Christmas Gift Ideas for Clients and Associates](https://cdmginc.com/2023/11/09/christmas-gift-ideas/) - Christmas is less than seven weeks away… do you have all of the presents you need? Here are two unique gift ideas for family, friends and clients who are entrepreneurs, business owners, or students. Anyone who owns and runs a business will appreciate discovering valuable marketing secrets, insights and strategies —
- [15 Powerful Retargeting Strategies to Supercharge Your Leads or Sales](https://cdmginc.com/2023/11/09/15-powerful-retargeting-strategies-to-supercharge-your-leads-or-sales-2/) - Retargeting is a powerful way to: Convert your leads to buyers Generate repeat sales Reactivate old customers Retargeting is a strategy that allows you to use digital ads that “follow” your leads, prospects and consumers that have expressed interest in your business by engaging with your content across the internet, reminding them of your value
- [Political Ad Spending Is Up To $1.06 Billion: 3 Things It Means to Marketers](https://cdmginc.com/2023/11/09/political-ad-spending-is-up-to-1-06-billion-3-things-it-means-to-marketers/) - Political ad spending in the 2024 cycle is $1.06 billion as the rate of spending continues to outpace the 2020 cycle, compared to $640 million that had been invested at this point four years ago. Local political ad spending is projected to total $11 billion in the 2024 cycle. $516 million is expected to be
- [Amazon Prime: New Advertising Opportunities and Price Increase for Subscribers](https://cdmginc.com/2023/11/09/amazon-prime-new-advertising-opportunities-and-price-increase-for-subscribers/) - Early in 2024, Amazon’s Prime Video will introduce advertisements on its platform. This change requires subscribers to pay an additional $3 per month if they wish to continue enjoying an ad-free viewing experience. Before this subscriber pricing development, Amazon Prime Video was its ad-free content, bundled within an annual Prime membership costing $139 (or available
- [Direct Mail Boom: 3 Must-Know Reasons Marketers Are Using Direct Mail in an Online World [VIDEO Brief]](https://cdmginc.com/2023/11/09/direct-mail-boom-3-must-know-reasons-marketers-are-using-direct-mail-in-an-online-world-video-brief/) - Direct mail is still one of the best ways to market your product or service… even in an online world. The response rates, targeting and scientific marketing have dramatically improved in the last few years. Here are three little known reasons direct mail is growing in use by marketers: #1: Transactional Data Modeling (TDM). One
- [Web Strategy: 10 Keys to Greater Landing Page Response [VIDEO]](https://cdmginc.com/2023/11/17/web-strategy-10-keys-to-greater-landing-page-response-video-2/) - What makes a landing page that creates response and profits? Your leads have opened your direct mail, or email, or clicked your Facebook or digital ads. They come to your website or landing page but, instead of being intrigued an excited about buying or finding out more about your product or service, they’re bored stiff
- [How to Target a Difficult and Small but Critical Audience: A Powerful 32% Response Rate](https://cdmginc.com/2023/11/17/how-to-target-a-difficult-and-small-but-critical-audience-a-powerful-32-response-rate-2/) - We recommended bringing together a group of newsletter writers to meet the company during peak conference season. Most marketers — including B2C — can identify a small, hard to reach audience that could be highly profitable. For one marketer, the target group was to investment newsletter writers who are big influencers. But these writers are
- [Let’s Give Thanks for Our Freedom](https://cdmginc.com/2023/11/17/lets-give-thanks-for-our-freedom-3/) - In the spirit of the Thanksgiving holiday, I’d like to share with you a few things I’m grateful for this year. I hope you will return the gesture and share with me what you are grateful for as well. Please write to me at craig@cdmginc.com. Top of my list is God. I am thankful for
- [Testing Corner: How a Change in Subject Line Can Boost Response by 26%](https://cdmginc.com/2023/11/17/testing-corner-how-a-change-in-subject-line-can-boost-response-by-26-2/) - Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are hundreds of variables you can test that could help you boost your response. I did a campaign for a newsletter called Strategic Investing. I sent the same email to the same list – but I
- [Special Report: 30 Powerful Marketing Tips for the Christmas Season [VIDEOS]](https://cdmginc.com/2023/11/20/special-report-30-powerful-marketing-tips-for-the-christmas-season-videos/) - Christmas… are you going to use the best strategies and tactics possible for Christmas 2023? The December-January season is traditionally the best time of the year to advertise your products, services and drive up ROI. Here are 30 Need-to-Know tips to help you successfully market this Christmas season helping to get the attention of prospective
- [ICYMI: It’s Not Too Late to Make Better Christmas/January D2C Sales](https://cdmginc.com/2023/11/29/icymi-its-not-too-late-to-make-better-christmas-january-d2c-sales-2/) - In case you missed our articles on maximizing sales this year, check out: 10 Easy Ways to Optimize Your Site for Christmas Sales Special Report: 30 Powerful Marketing Tips for the Christmas Season [VIDEO] The Great January Response Spike Ahead — And What to Do About It Do you have a hard time putting together
- [How to Target Streaming Subscribers for E-Commerce](https://cdmginc.com/2023/11/29/how-to-target-streaming-subscribers-for-e-commerce/) - Finding TV streaming subscriber data can be difficult. But now you can target TV audiences and viewership categories based on streaming subscriptions by combining streaming services e-commerce data with real transactional, demographic, and lifestyle information to paint a more complete picture. You can target households based on paid TV services, including more than 250 audiences
- [E-commerce Christmas Deals: What Your Prospect is Looking For—Here are 3 Things You Should Know](https://cdmginc.com/2023/11/29/e-commerce-christmas-deals-what-your-prospect-is-looking-for-here-are-3-things-you-should-know/) - Your customers and prospects are looking for Christmas deals—especially in this economy. It’s that deal-seeking mindset that e-commerce marketers must review and strengthen their marketing strategies and offer to increase sales and leads. Here are 3 things you should know and prepare for… 1) For Christmas, make sure you highlight your offer/deal Many marketers make
- [Are you Ready for 2024? [10 New Marketing Trends for 2024]](https://cdmginc.com/2023/11/29/are-you-ready-for-2024-10-new-marketing-trends-for-2024/) - I recently gave a speech on 10 actionable D2C marketing and advertising trends for 2024 to supercharge your sales. These are the often-little known strategies and tactics that are working best today… as well as new megatrends. Every reader should watch this 58-minute video no matter what your product or service is, but the focus
- ["Newsalog" Generates 80 to 1 ROI: 6 Reasons Why It Was So Successful… [And Won a MarCom Gold Award]](https://cdmginc.com/2023/11/29/newsalog-generates-80-to-1-roi-6-reasons-why-it-was-so-successful-and-won-a-marcom-gold-award-2/) - Direct mail in an online world is a fundamental part of a multichannel campaign. One of the new direct mail formats we created is called a “newsalog". We created a multichannel marketing campaign for our client Wasatch Investment Newsletter, where the highest performing channel generating an ROI of 80 to 1 was the “newsalog”. With
- [8 Under-the-Radar Digital Trends Every Marketer Must Know](https://cdmginc.com/2023/12/06/8-under-the-radar-digital-trends-every-marketer-must-know-2/) - Digital Marketing is changing fast. Here are 8 under-the-radar digital trends we use to help companies grow. You should too. How many of these are you now using or adjusting your strategy? Trend # 1. Costs Increasing. Digital marketing spending is increasing, but advertising cost on traditional digital mediums like Google and Facebook are increasing
- [The North Face’s Unexpected Response to a Customer’s Complaint Goes Viral](https://cdmginc.com/2024/01/25/the-north-faces-unexpected-response-to-a-customers-complaint-goes-viral-2/) - Companies screw up… it happens. When you’re a successful company that sells your products worldwide, there are bound to be times when a defect makes it through the assembly line and in the hands of customers. We all know this, and that’s why companies issue return policies. However, in today’s world of social media, it
- [The North Face’s Unexpected Response to a Customer’s Complaint Goes Viral](https://cdmginc.com/2024/01/25/the-north-faces-unexpected-response-to-a-customers-complaint-goes-viral/) - Companies screw up… it happens. When you’re a successful company that sells your products worldwide, there are bound to be times when a defect makes it through the assembly line and in the hands of customers. We all know this, and that’s why companies issue return policies. However, in today’s world of social media, it
- [Google Algorithm Update Surprised](https://cdmginc.com/2024/01/10/google-algorithm-update-surprised/) - Marketers were surprised as Google released its November 2023 core update, the fourth broad core algorithm update of the year. The core updates will change your SEO ranking. Google has ongoing algorithm updates, but this update is different. It’s a core update. Core updates occur a few times a year. Check your website rankings and
- [Please Watch This… Watch This Closely… Then Share It… This Is a Surprising Digital Commercial for Chevy [Short Video]](https://cdmginc.com/2024/01/10/please-watch-this-watch-this-closely-then-share-it-this-is-a-surprising-digital-commercial-for-chevy-short-video/) - The latest Chevy digital commercial is a surprise… Why? It’s surprising because it's not trying to promote a political message, cry out for social change, or some “social justice.” It’s not a DEI agenda. No, it’s heartfelt. Something that most people can relate to and very powerful. I’ve spent over 40 years in advertising and
- [Mobile VS Desktop: The Latest E-commerce Trend](https://cdmginc.com/2024/01/10/mobile-vs-desktop-the-latest-e-commerce-trend/) - For the first time, mobile shopping is expected to overtake desktop buying this Christmas. According to Adobe Analytics, more than half of the spend online (51.2%) will be on mobile devices. They found that cell phones amounted to $5.3 billion of all online sales on Black Friday, up 10.4% year over year. In 2017, mobile
- [The Little-Known Secret to Successfully Launching a New Product In Economic Uncertainty: Our 7-Point Checklist [TheStreet.com, Whole Botanics and Immune System Examples]](https://cdmginc.com/2023/12/21/the-little-known-secret-to-successfully-launching-a-new-product-in-economic-uncertainty-our-7-point-checklist-thestreet-com-whole-botanics-and-immune-system-examples-2/) - Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. And that’s especially the case in times of economic turmoil. By using these rules, often called “scientific” or “accountable”
- [New Trend—Defensive Inflation Marketing (DIM)](https://cdmginc.com/2023/12/21/new-trend-defensive-inflation-marketing-dim/) - Across America, marketers are adopting Defensive Inflation Marketing (DIM). This new trend is helping companies increase their response and attract more customers, offsetting the negative impact of inflation. Why should you consider Defensive Inflation Marketing? Because a growing number of companies recognize that we are set with increasing inflation worries for 2024 and experience a
- [Copy Tip: Boost Profits by Telling Stories](https://cdmginc.com/2023/12/21/copy-tip-boost-profits-by-telling-stories-2/) - Most people, most of the time, buy most of their stuff on emotion and impulse. People may talk to friends, read reviews, pore over product specs, and make pro-and-con lists. But here is the real fact every marketer should know: Your prospect buys because of how they feel. Listing product features will not make an
- [Testing Corner: Do “Quotation Marks” Add Power?](https://cdmginc.com/2023/12/21/testing-corner-do-quotation-marks-add-power-3/) - I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why. Best of all, they increase response, evidenced by years of testing. But exactly where you place the quotation marks can make quite a
- [Christmas Greeting from Craig Huey — My Personal Message to You](https://cdmginc.com/2023/12/21/christmas-greeting-from-craig-huey-my-personal-message-to-you-2/) - We have so much to be thankful for… and much to be joyful for! This Christmas, my staff and I are wishing you a very Merry Christmas and Happy Hanukkah.
- [Email Reminder! Use Alt Tags](https://cdmginc.com/2023/12/13/email-reminder-use-alt-tags-3/) - When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image in your digital marketing material — such as email. If the original image can’t be displayed in your email, your recipients will see your alt tag instead. Tagging the
- [E-commerce Breakthrough: How Walmart is using a new form of infomercial to win sales](https://cdmginc.com/2023/12/13/e-commerce-breakthrough-how-walmart-is-using-a-new-form-of-infomercial-to-win-sales/) - It’s a bold e-commerce breakthrough-- Walmart is trying something new. Knowing how well Hallmark TV/Cable has done with its shows… and knowing how well infomercials produce sales… Walmart is merging the ideas. Having created over 300 TV commercials, 400 videos, and 13 infomercials. I love this new concept and think it will work well. Here
- [The Amazing Magalog — How it Can Give You A 3:1 ROI On Your B2C (Gold Award Winner for Best Direct Mail Package of 2022)](https://cdmginc.com/2023/12/13/the-amazing-magalog-how-it-can-give-you-a-31-roi-on-your-b2c-gold-award-winner-for-best-direct-mail-package-of-2022-2/) - A magalog looks like a magazine… but it’s not. It’s a direct-response direct-mail sales piece. It’s an infomercial in print. A magalog is a unique direct mail format we created several years ago… And entrepreneurs and small businesses have broken through the clutter, turning them into multimillion-dollar companies. We have created magalogs for large corporations
- [Critical Marketing Response Strategy: What Is Your Value Proposition?](https://cdmginc.com/2023/12/13/critical-marketing-response-strategy-what-is-your-value-proposition/) - In writing direct response copy for your: Digital ads Facebook ads Websites or landing pages TV commercials Videos Direct mail Emails Pre-rolls You must clearly and concisely present your value proposition. Most think a value proposition is only the offer that is provided. But a value proposition is slightly different… and critical to help you
- [Direct Mail Surprise: Gen Zs Amazing Response](https://cdmginc.com/2023/12/06/direct-mail-surprise-gen-zs-amazing-response-2/) - Response rates of direct mail to Gen Z could be a powerful new market for many. Gen Zs were born between 1997 and 2012. They were raised digital from the start, and they understand digital, but what’s interesting is they love to respond to direct mail. Caleb was making a presentation to a prospect recently
- [Copy Tip: Use Hot Words to Lift Direct Response](https://cdmginc.com/2023/12/06/copy-tip-use-hot-words-to-lift-direct-response-2/) - When writing copy for your direct response campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a powerful impact. As your prospects read, the copy must continue to arouse their interest. Avoid
- [Testing Corner: What Kind of Facebook Ad Will Get You the Lowest Cost-Per-Lead?](https://cdmginc.com/2023/12/06/testing-corner-what-kind-of-facebook-ad-will-get-you-the-lowest-cost-per-lead-2/) - Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I run, I test Facebook ads with different images and copy, to see what will work the best for my clients. You might try to guess what will get the best response… but only the marketplace
- [How TheStreet.com Turned its Marketing and Product Launches Around](https://cdmginc.com/2024/03/28/how-thestreet-com-turned-its-marketing-and-product-launches-around/) - When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in a recession. Marketers cut back on advertising – and TheStreet.com felt it big time.
- [Multichannel Digital Ads: What is the Best ROI Today?](https://cdmginc.com/2024/03/20/multichannel-digital-ads-what-is-the-best-roi-today/) - What Multichannel social networks provided the best Return on Investment (ROI) ad spend in the last 30 days? Note in the list below that Facebook and Google are at the bottom, though that’s where many marketers concentrate their efforts. If you want to maximize your response, make sure you test the other channels for ROI.
- [E-commerce Video Breakthrough: Check out Hilton Hotels’ 10 Minute Ad](https://cdmginc.com/2024/03/20/e-commerce-video-breakthrough-check-out-hilton-hotels-10-minute-ad/) - Social media platforms are looking to incentivize e-commerce sales by testing longer-form videos. Our experience is the longer the video, the more you sell. For example, TikTok will introduce 15-minute-long uploads – and focus more on how e-commerce brands not only engage their audiences but retain viewers and help facilitate e-commerce purchases. Check out this
- [Podcasting: Videos Or Audio? 3 Things You Should Know](https://cdmginc.com/2024/03/20/podcasting-videos-or-audio-3-things-you-should-know/) - Podcasts are booming. Subscribers and listeners are growing. Advertising is growing. One of the key questions is if a podcast should be audio or video. Video Podcast: 28% said they prefer video podcasts or audio. YouTube is the preferred video app to watch a podcast by 60% of people They choose Audio when they’re on
- [6 Little-Known Reasons Value Added Marketing (VAM) Will Boost Your Response Rate [Special Focus on Direct Mail]](https://cdmginc.com/2024/03/14/6-little-known-reasons-value-added-marketing-vam-will-boost-your-direct-mail-response-rate-spend-focus-on-direct-mail/) - Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they will not even want to discover what you have to offer. They will not be looking at your landing page, video, email, or direct mail piece to
- [Pre-Roll Video: How To Supercharge Your Marketing And Dramatically Boost Your Sales And Leads – (And a Multichannel Secret)](https://cdmginc.com/2024/03/14/pre-roll-video-how-to-supercharge-your-marketing-and-dramatically-boost-your-sales-and-leads-and-a-multichannel-secret-2/) - Pre-rolls are one of the key tools I use to increase response for marketers. It’s one of the most powerful ways to be able to generate leads or create sales today. It’s the awesome and amazing commercial before the video that you see on YouTube and other video platforms that you may be watching. This
- [GoDaddy Introduces Generative AI Tool For Small Businesses](https://cdmginc.com/2024/03/06/godaddy-introduces-generative-ai-tool-for-small-businesses/) - I recently spoke to about 100 industry leaders on AI. New podcasts are coming out quickly, some good, some okay, and many bad. Now, GoDaddy has a new product. Domain registry service GoDaddy uses AI so small businesses can easily generate domain names, websites, social campaigns, and more. Here is how it works: The AI-powered
- [Direct Mail Breakthrough In An Online World](https://cdmginc.com/2024/03/06/direct-mail-breakthrough-in-an-online-world-3/) - “Direct mail in an online world is powerful because it works.” But some techniques increase response or lower it; I focus on the traditional letter mailer in this video. In this video, I discuss the techniques separating winners from losers: A Powerful Tease… Creating Curiosity… The Importance of the Salutation… What is The P.S.… and
- [Multichannel Marketing: Use This Roadmap to Great 2024 Profits](https://cdmginc.com/2024/03/06/multichannel-marketing-use-this-roadmap-to-great-2024-profits/) - Interested in multichannel marketing or in adding direct mail to your marketing mix? A multichannel, integrated campaign might seem complex, but it’s actually very simple. That’s why I wrote the book, The New Multichannel Integrated Marketing – 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now, to help you have a step-by-step
- [LinkedIn Video Explosion](https://cdmginc.com/2024/03/06/linkedin-video-explosion/) - Videos need to be part of every marketing campaign if you're going to maximize results. I’ve successfully created over 700 videos and tested them multiple times. Usually, we put videos on landing pages, Facebook, VSLs, video logs, email campaigns, and much more. But did you know they work well on LinkedIn? LinkedIn has just hit
- [7 Testimonial Secrets to Boost Your Response](https://cdmginc.com/2024/03/06/7-testimonial-secrets-to-boost-your-response-3/) - Testimonials can boost your response…Sometimes dramatically. You should use testimonials on your loading pages, ad website, video/TV/podcasts/radio, social ad, digital media, direct mail… in other words, everywhere. Here are 7 secrets I’ve learned over the years from my client's testing to help them increase response and lower their cost per lead or sale. Secret #1 –
- [Senior E-commerce & Multichannel Marketing: 12 Powerful Rules for Breakthrough Results](https://cdmginc.com/2024/03/06/senior-e-commerce-multichannel-marketing-12-powerful-rules-for-breakthrough-results/) - Seniors are one of the most responsive markets. They not only respond to good offers… they buy. They are also easy to identify and market with a multichannel campaign. Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – or don’t know how to reach
- [95% Of All Direct Mail Ignores This Little Known Secret to High Response [Video Brief]](https://cdmginc.com/2024/02/29/95-of-all-direct-mail-ignores-this-little-known-secret-to-high-response-video-brief/) - I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail pieces since I started my ad agency… tested over 10,000 variables… and won 113 awards for the creative. What is one of the most important secrets I use? It’s Strategic Testing (ST). For each campaign,
- [How and Why You Should Have a Loyalty Program: Mastering the Power of Data Base Marketing in an Age of Economic Uncertainty [Top 3 Types of Programs]](https://cdmginc.com/2024/02/29/how-and-why-you-should-have-a-loyalty-program-mastering-the-power-of-data-base-marketing-in-an-age-of-economic-uncertainty-top-3-types-of-programs-2/) - Loyalty programs are designed to increase your short-term and long-term profits… even in a recession, inflation, or stagflation economy. It increases sales if done right. And it increases the Lifetime Value (LTV) of each customer for the long term. Loyalty Programs are an effective communications channel that build trust and increases upselling and cross-selling. A
- [How A Multichannel Marketing Campaign Helped A Company Dramatically Expand And Grow [5 Steps To Success And Campaign Results]](https://cdmginc.com/2024/02/29/how-a-multichannel-marketing-campaign-helped-a-company-dramatically-expand-and-grow-5-steps-to-success-and-campaign-results-2/) - Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Before I give you the 5 steps, let me explain the marketing strategy. This new marketing program also consisted of a multichannel campaign. It was divided into two audiences. Audience #1. Integrated multichannel
- [Using Preemptive Copy to Ease Their Worries In A Product Introduction, Competitive Market, or Stagflation/Inflation Economy](https://cdmginc.com/2024/02/29/using-preemptive-copy-to-ease-their-worries-in-a-product-introduction-competitive-market-or-stagflation-inflation-economy/) - As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. We call this, “Preemptive Copy”: In a time of high prices and business/economic uncertainty, your prospect or customer may cut back on a new purchase. This is especially the case if they are unfamiliar with you. Often, when a
- [YouTube and Google: What is now happening?](https://cdmginc.com/2024/02/02/youtube-and-google-what-is-now-happening/) - The revenue for Alphabet has now been publicly made, which shows a reversal from a downward trend to an upward trend in its revenue. Alphabets overall ad revenue for the period hit $65.5 billion, an 11% digital ads increase. Google’s YouTube grew ad revenue 15.5% year-over-year in Q4 to $9.2 billion. Search and digital ads,
- [Top 10 Radio Stations for Direct Response Marketing](https://cdmginc.com/2024/02/02/2024-the-top-10-radio-formats/) - For 2024, direct marketers can break down the top 10 radio formats. The ones that have traditionally done best are Christian, News/talk, and Spanish. They get the best response. Here are the top 10: Country – 2,163 Stations Christian (Teaching, Talk) – 2,037 News/Talk – 2,000 Contemporary Christian – 1,366 Spanish – 1,283 Variety –
- [Caleb’s Speaking at the Natural Products Expo West 2024 about Three Overlooked Marketing/Advertising Strategies](https://cdmginc.com/2024/02/02/calebs-speaking-at-the-natural-products-expo-west-2024-about-three-overlooked-marketing-advertising-strategies/) - Caleb will speak at Natural Products Expo West in Marriott Platinum Ballroom 1 and 2 on March 13th, 2024, over “Three Overlooked Marketing/Advertising Strategies.” The Natural Products Expo West is the leading trade show in the natural, organic, and healthy products industry. They anticipate total registration for the 2024 event to be between 70,000 and
- [Testing Corner: Which Headline Increased Response by 61%?](https://cdmginc.com/2024/05/07/testing-corner-which-headline-increased-response-by-61-3/) - This week, let’s do this backward. I will tell you the results of a Magalog cover test, and then you tell me what elements you think increase response. Remember, a magalog looks like a magazine, but it’s a sales piece (Click HERE for a short video.) Take a look at the following two Magalog cover
- [Copy Tip: Avoid the Passive Voice…Only Use Active Voice](https://cdmginc.com/2024/05/07/copy-tip-avoid-the-passive-voiceonly-use-active-voice-2/) - Great Copy increases your response. Great copy avoids the passive voice. Is your copy using an active voice? Here’s how you do it: Isolate and review all phrases telling what you’ll do for the person. Then, make sure to change a passive voice to an active voice. Don’t write, “The kit will be forwarded to
- [Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers](https://cdmginc.com/2024/05/02/multichannel-marketing-4-part-strategy-for-reactivating-old-leads-and-generating-new-leads-and-buyers-3/) - Did you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old. 4-Part Strategy: After evaluating Coffey Anderson’s current
- [E-Commerce Breakthrough: New Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]](https://cdmginc.com/2024/05/02/e-commerce-breakthrough-new-multichannel-marketing-campaign-generates-11377-new-customers-in-just-three-months-see-test-results/) - A publisher was excited about a new product he was writing about for his investment subscribers. He wanted to know if my team and I could help get his target audience investors interested. When I found out it was regarding new medical technology, I got excited too and told them, “You bet we can help.”
- [33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]](https://cdmginc.com/2024/04/25/33-response-rate-how-you-could-duplicate-it-with-this-unique-integrated-multichannel-campaign-video-3/) - 33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to daily. Prospects may be a year older… they may be a little wiser… but they
- [Testing Corner: The Power of a Direct Mail Generated Name in an Online World](https://cdmginc.com/2024/04/25/testing-corner-the-power-of-a-direct-mail-generated-name-in-an-online-world/) - We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail-generated names. In this A/B test, direct mail responsive names produced a 66% higher response than online-generated names. Our data team can take your online names and identify
- [The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy](https://cdmginc.com/2024/04/25/the-3-rs-of-marketing-tactics-and-strategies-every-ceo-and-marketing-manager-should-know-in-an-uncertain-economy/) - CEOs and Marketing Directors face the challenges of an uncertain economy. For example, rising costs caused by inflation, prospects, and clients potentially cutting back on purchasing. Navigating this requires making the right decisions. Companies must adopt proactive marketing tactics and strategies not only to survive but thrive, grow, and dominate their markets. The 3 “Rs”
- [Copy Tip: Zero In on Your Reader’s Desired Action](https://cdmginc.com/2024/04/25/copy-tip-zero-in-on-your-readers-desired-action-2/) - Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he or she doesn’t act positively to your Call To Action (CTA) then the only thing you’ve succeeded in doing is keeping your name alive as a reminder. Most companies can’t… and should not … accept
- [Economic Warning: “Blockbuster Jobs Report” is a sham. Here are 7 Reasons This is Deception at its Worst…](https://cdmginc.com/2024/04/18/economic-warning-blockbuster-jobs-report-is-a-sham-here-are-7-reasons-this-is-deception-at-its-worst/) - To plan for your marketing, knowing economic reality and trends is critical to planning your marketing. But don’t believe “official” declarations. The media and politicians called the latest jobs report a “blockbuster.” The US economy added 303,000 jobs for the month of March, while the unemployment rate fell slightly to 3.8%, according to a new
- [Marketing Turnaround: Supercharging Your Leads and Sales](https://cdmginc.com/2024/04/18/marketing-turnaround-supercharging-your-leads-and-sales/) - When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. You need a marketing turnaround. And that’s what happened when I talked to Surf Control. Surf Control is a global provider of corporate security software.
- [Forbes’ Annual List of Billionaires](https://cdmginc.com/2024/04/18/forbes-annual-list-of-billionaires/) - Forbes’ annual list of the world’s billionaires revealed there are 2,781 billionaires worldwide, worth an estimated $14.2 trillion. At least one of them - Jeff Bezos - achieved his fortune by direct marketing. This year’s list added 141 more billionaires in assets. The U.S. has the most billionaires, with 813 versus 473 billionaires in China
- [10-point Checklist: Does Your 2024 Marketing Plan Support Your Business Goals and Today's New Marketing Conditions? [Free consultation]](https://cdmginc.com/2024/04/18/10-point-checklist-does-your-2024-marketing-plan-support-your-business-goals-and-todays-new-marketing-conditions-free-consultation/) - You should be checking the following to make sure your business and marketing goals are fully aligned for 2024: Your target audience… How have they changed, and what is their perception of your product or service in light of competition, economy, and other factors? Your Data… Are you using the best data you can? Have
- [Little-known Copywriting Secret: The Power of Believing [Video Briefing]](https://cdmginc.com/2024/04/18/little-known-copywriting-secret-the-power-of-believing-video-briefing-3/) - Let me share one of the most overlooked copy rules in mobilizing your prospects or clients. Struggling to bring in new prospects? Having a hard time bringing in new leads? Want to increase your sales and profits? One of the critical components to write great copy that motivates people to respond to your offer is
- [D2C: How A Delivery Service Generated 3X Daily Customer Increase… The Little-Known Secret to Successfully Using Paid Search Advertising and the A-B Split](https://cdmginc.com/2024/04/18/d2c-how-a-delivery-service-generated-3x-daily-customer-increase-the-little-known-secret-to-successfully-using-paid-search-advertising-and-the-a-b-split-2/) - 3X increase in new customers… daily. That is the result of a recent direct response campaign we created for a meal delivery service. How? By using a little-known secret that we have perfected. Let me explain. Paid social advertising is a means of targeting a specific audience by creating advertising or sponsored messages on major social
- [Death of Direct Mail?…](https://cdmginc.com/2024/04/09/death-of-direct-mail-5/) - “The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistakes. Direct mail is still a powerful lead or sales tool for marketing to both consumers and business-to-business—even in an online world. ROI
- [My Latest Book: The Great Deception](https://cdmginc.com/2024/04/04/my-latest-book-the-great-deception/) - Brace yourself for a groundbreaking and controversial book that transcends my usual deeply serious, thoughtful marketing insights and trends… The Great Deception: 10 Shocking Dangers and the Blueprint for Rescuing the American Dream. While my usual articles cover marketing, The Great Deception: 10 Shocking Dangers and the Blueprint for Rescuing the American Dream transcends the
- [Lowe's Integrated Loyalty Program and Marketing Strategy—6 Things You Should Know…](https://cdmginc.com/2024/04/04/lowes-integrated-loyalty-program-and-marketing-strategy-6-things-you-should-know/) - Lowe's has launched an innovative loyalty program designed for Do It Yourself (DIY) customers to help them save on items they need for their homes and earn rewards for what they want next. MyLowe’s Rewards pitches the loyalty program to DIY consumers who are preparing to spruce up their homes this spring. Here are 6
- [Multichannel Marketing: Boosting Your ROI by 84% — Are You Missing One of These Keys?](https://cdmginc.com/2024/04/04/multichannel-marketing-boosting-your-roi-by-84-are-you-missing-one-of-these-keys-3/) - 84%! That’s a big average ROI increase that will help your bottom line, and it’s all from using multi-channel marketing. The multichannel marketing results leave those using only Facebook or Google in the dust. 600 marketers found that they boosted their response rate by an average of 84% by using 4 to 6 different marketing
- [Testing Corner: Can Simple Changes Have a Big Impact?](https://cdmginc.com/2024/06/05/testing-corner-can-simple-changes-have-a-big-impact-3/) - Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference website, where the control page displayed a partial reference entry and ended with a call-to-action to start a
- [Copy Tip: Pepper Copy with Proven Power Words](https://cdmginc.com/2024/06/05/copy-tip-pepper-copy-with-proven-power-words-2/) - Power words alert your prospects and grab their attention. Instead of announcing or describing the product like hot words do, power words are packed with action. Here are 10 power words to use in your next campaign: Own Get Control Take Capture Try Enjoy Seize Grab Have To find out more about how you can
- [Launching a New Product? Here’s How One E-Commerce Startup Did It for Generating Profits and Growth For CBD](https://cdmginc.com/2024/06/05/launching-a-new-product-heres-how-one-e-commerce-startup-did-it-for-generating-profits-and-growth-for-cbd-2/) - Launching a new product is never easy… and the media or channel you choose to use in an e-commerce campaign is absolutely essential. Strategically one of the best steps to use is an integrated multichannel campaign with a digital and direct mail component. Direct mail is often overlooked in product launches, but it shouldn’t be
- [Walmart’s Digital E-Commerce Shopping: 4 Things You Should Know](https://cdmginc.com/2024/05/31/walmarts-digital-e-commerce-shopping-4-things-you-should-know/) - Walmart is seriously innovative in its new e-commerce shopping. Here are 4 things you should know: Virtual Stores: The Walmart virtual store features three digital sections. They are called Y’allternative (Western theme), Go Chromatic (Metallic theme), and So Jelly (Sea theme), where shoppers can buy home, fashion, and beauty products. Game Fun: Walmart Realm has
- [Political Marketing Breakthrough Success: 7 Advanced Strategies to Winning an Election [Winning Formula]](https://cdmginc.com/2024/05/31/political-marketing-breakthrough-success-7-advanced-strategies-to-winning-an-election-winning-formula/) - The difference between a winning political candidate and a losing political candidate… is usually the marketing strategy that identifies the right data and mobilizes an organized Get-Out-The-Vote (GOTV) campaign. The election of 2024 isn’t about policy, impressions, clicks, publicity, personality, billboards, or signs… it’s about mobilizing the voter selected, targeted to get one more vote
- [Multiplying Your Message: 13 Response-Boosting Strategies Your Marketing and Advertising Use to Be More Effective](https://cdmginc.com/2024/05/31/multiplying-your-message-13-response-boosting-strategies-your-marketing-and-advertising-use-to-be-more-effective-2/) - Marketing strategies change. For example, if you’re wondering whether Facebook advertising is still worth using despite its higher costs, antimarketing restrictions, and less targeting, which result in low ROI … or whether you’d be better off putting your cash elsewhere … keep reading. Facebook advertising is still a powerful, strategic, and cost-effective way to generate
- [Transactional Data Modeling (TDM): Your “Secret Weapon” to Increasing Leads, Clients and Profits](https://cdmginc.com/2024/05/31/transactional-data-modeling-tdm-your-secret-weapon-to-increasing-leads-clients-and-profits-4/) - Transactional Data Modeling (TDM) could be your secret weapon to increasing profits in 2024-2025. Let me share a powerful way to enlarge your universe of quality prospects… increase your response, and generate more prospects and clients. Transactional Data Modeling (TDM) is the latest, most advanced method for creating powerful look-alike audiences and maximizing response with
- [Check Out 6 Direct Response Copy Formulas](https://cdmginc.com/2024/05/31/check-out-6-direct-response-copy-formulas-3/) - Direct response copy lifts response. It gets the attention of your prospects, persuades them of the benefits of your product or service, and helps boost business. How do you write it? Watch this video with 6 direct response copy formulas that you can use to create a powerful, response-boosting copy: If you’d like to discuss
- [Testing Corner: D2C Marketing Test Results: Text Messages Vs Email](https://cdmginc.com/2024/05/23/testing-corner-d2c-marketing-test-results-text-messages-vs-email/) - What works best: text messages or email? Here are some great test results. The marketer is a direct-to-consumer wine company. First, most D2C wine marketers have an email list of around 10,000. The latest test results show an extensive SMS test versus email: Texting had 3 times better open rates than email Texting had 4
- [Copy Corner: Powerful Direct Response Copy Formula: AIDPPC – Attention, Interest, Description, Persuasion, Proof, Close](https://cdmginc.com/2024/05/23/copy-corner-powerful-direct-response-copy-formula-aidppc-attention-interest-description-persuasion-proof-close-2/) - AIDPPC is a powerful direct response formula that provides a winning path for prospects to take action. It starts with copy that grabs the prospects’ attention. After you’ve got their attention, then prove why it’s in their best interest to respond. After they are interested, your curious prospects will want a full description of your
- [Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market](https://cdmginc.com/2024/05/23/subscription-marketing-advertising-the-1-secret-to-successfully-launch-and-market-your-box-11-powerful-superchargers-to-dominate-your-market-3/) - Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in the last two years. One of the big differences is their marketing. Many of the subscription services are known as “box subscriptions.” These services are booming because they offer customers quality products tailored to their
- [11 Direct Response Copy Rules to Live By](https://cdmginc.com/2024/05/23/11-direct-response-copy-rules-to-live-by-3/) - Inflation… politics… bad weather…? These are challenging times. These 11 direct response copy rules will help you overcome any external (or internal) clutter and confusion your prospect faces… and increase response. These copy rules apply to all media… landing pages, digital ads, email, pre-roll ads, direct mail, and all advertising. Remember, great copy improves your
- [Direct Mail: Powerful 3-D Breakthrough for Profitable Responses](https://cdmginc.com/2024/05/16/direct-mail-powerful-3-d-breakthrough-for-profitable-responses/) - A lead creator of breakthrough litigation software tools came to CDMG because they needed to stand out in a fiercely competitive field and successfully pitch their product to notoriously skeptical corporate lawyers. This particular litigation software company was scheduled to exhibit at a well-attended conference for top corporate attorneys. Driving traffic to their trade show
- [Top Marketing Guru Issues Chilling Warning: AI Deepfakes Could Tip the 2024 Election— 4 Things You Should Know…](https://cdmginc.com/2024/05/16/top-marketing-guru-issues-chilling-warning-ai-deepfakes-will-tip-the-2024-election-4-things-you-should-know/) - The 2024 election will be the “election of deception.” Top Marketing Guru Craig Huey, winner of 113 marketing awards and author of The New Multichannel Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now, says, “AI deepfakes will deceive many and shift the election.” Foreign governments know it. Political
- [Marketing Warning: 7 States Political Spending Will See Insane Skyrocketing Ad Costs](https://cdmginc.com/2024/05/16/marketing-warning-7-states-political-spending-will-see-insane-skyrocketing-ad-costs/) - Political ad spending for the 2024 election will be history's most expensive. For marketers, that means higher costs, less inventory, and less response. And indeed, the political parties are already breaking spending records. So far, the Democratic National Committee reported roughly $45.2 million on hand for the 2023-2024 election season… the RNC has reported roughly
- [How to Grow Your Business – Taking it to the Next Level in 2024](https://cdmginc.com/2024/05/16/how-to-grow-your-business-taking-it-to-the-next-level-in-2024/) - Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough for more leads and sales. They’re looking for that one tactic… that one strategy shift … that will supercharge their sales and profits. And the secret is simple: advanced direct response techniques. While many companies
- [11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy](https://cdmginc.com/2024/05/16/11-marketing-secrets-for-successful-lead-generation-and-sales-to-the-super-wealthy-4/) - Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or D2C lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. An “accredited investor” is defined as one of the following: “An individual (or married couple)
- [Little-Known Direct Mail Tactic that Some Hate, But Increases Response up to 50% for Savvy Marketers](https://cdmginc.com/2024/05/07/little-known-direct-mail-tactic-that-some-hate-but-increases-response-up-to-50-for-savvy-marketers-teaser-2/) - How can you increase direct mail response by 25-50%? Teaser copy. The teaser copy is the copy on the outside envelope of your direct mail piece. I’ve tested multiple outside copy versions for Humana, for example – because I want to see which one produces the highest response. An outside envelope teaser copy will quickly
- [5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty](https://cdmginc.com/2024/05/07/5-overlooked-marketing-trends-for-profitable-marketing-and-advertising-in-the-face-of-economic-uncertainty-2/) - In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing landscape and emerge stronger. By capitalizing on emerging trends and embracing integrated multichannel marketing, businesses can survive, grow, and even dominate their respective markets. Here are 5 key trends that can help marketers maximize profitability
- [Netflix’s $950 Million in Ad Revenue](https://cdmginc.com/2024/06/27/netflixs-950-million-in-ad-revenue/) - Revenue for Netflix’s ad-supported service is expected to reach $950 million this year. Netflix is projected to average $70.44 in ad revenue per viewer for those who watch it once a month on any device. It’s estimated that Netflix has more than 20 million ad-supported users in the U.S. and 40 million worldwide. Are you
- [Amazon Customers Are Cancelling Their Prime Subscriptions Due To New “Green” Policy](https://cdmginc.com/2024/06/27/amazon-customers-are-cancelling-their-prime-subscriptions-due-to-new-green-policy/) - A growing number of Amazon Prime customers are canceling their subscriptions. Why? This mass exodus is in response to the company’s announcement of a major change to the Prime service. Amazon has announced that it will extend its standard two-day delivery window to a four-day window for Prime members. According to Amazon, their decision aimed
- [15 Powerful Retargeting Strategies to Supercharge Your Leads or Sales [Digital and Direct Mail Retargeting]](https://cdmginc.com/2024/06/27/15-powerful-retargeting-strategies-to-supercharge-your-leads-or-sales-digital-and-direct-mail-retargeting/) - Retargeting is a powerful way to: Convert your leads to buyers Generate repeat sales Reactivate old customers Retargeting is a strategy that allows you to use digital ads that “follow” your leads, prospects, and consumers who have expressed interest in your business by repeatedly engaging with your content across the internet, reminding them of your
- [Podcast By Topic/Audience Latest. What Typed Of Podcasts Do Americans Listen To?](https://cdmginc.com/2024/06/27/podcast-by-topic-audience-latest-what-typed-of-podcasts-do-americans-listen-to/) - Here are the top podcast genres to market your product or service. True Crime: 24% Politics and Government: 10% Entertainment, pop culture and the arts: 9% Self-help and relationships: 8% Sports: 6 History: 4% Money and Finance: 2% Comedy: 2% Religion: 2% Science and technology: 1% Health: 1% Multiple topics: 20% Other: 12% Do you
- [Web Strategy: 11 Keys to Greater Landing Page Response [VIDEO]](https://cdmginc.com/2024/06/27/web-strategy-11-keys-to-greater-landing-page-response-video/) - What makes a landing page that creates response and profits? Your leads have opened your direct mail or email or clicked your Facebook or digital ads. They come to your website or landing page, but instead of being intrigued and excited about buying or discovering more about your product or service, they’re bored, stiff, confused,
- [Copy Tip: Preemptive Copy and Risk](https://cdmginc.com/2024/06/21/copy-tip-preemptive-copy-and-risk-2/) - Your prospect hates risk. This is especially the case with business-to-business marketing, where the reputation or career is on the line. But consumers also hate risk. Remember, your prospects can’t see you. They can’t see your product or the service you’re selling. They don’t know you personally. Generating leads and sales requires great trust to
- [Testing Corner: Subject Lines for Your “Follow Up” Multichannel, Integrated Email – Guess the Winner!](https://cdmginc.com/2024/06/21/testing-corner-subject-lines-for-your-follow-up-multichannel-integrated-email-guess-the-winner-3/) - When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. Every follow-up or conversion series campaign I create reminds recipients that they are interested in and have responded to our offer. For these “follow-up emails,” I always test different subject lines to see what performs best. In
- [How to Use Testimonials to Dramatically Boost Your Response](https://cdmginc.com/2024/06/21/how-to-use-testimonials-to-dramatically-boost-your-response-3/) - Most direct marketers underestimate the selling power of testimonials — positive statements of facts made by a third party on behalf of your product or service. Your prospects and customers expect you to say good things about yourself. So, they tend to discount everything you say. But you add tremendous credibility to your claims when
- [The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits](https://cdmginc.com/2024/06/21/the-fail-proof-secret-to-capturing-your-prospects-attention-increasing-response-and-boosting-your-profits-4/) - The “fail-proof” secret to maximize profits is a very important rule… a rule often overlooked. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing success but largely ignored. The rule? “Make sure your headlines and copy have the strongest
- [For The Third Time, Google Has Delayed the Death Of The Cookies: 4 Things You Should Know](https://cdmginc.com/2024/06/14/for-the-third-time-google-has-delayed-the-death-of-the-cookies-4-things-you-should-know/) - Google delayed the death of cookies… again. Here are 4 things you should know: Google plans to proceed with the deprecation of all cookies now in early 2025. Despite the stay of execution, marketers shouldn’t use the delay as a reason to find alternatives to cookies. Marketing built around first-party data and connected TV advertising—which
- [Streaming Video Shake Up Ahead – See Price Hikes](https://cdmginc.com/2024/06/14/streaming-video-shake-up-ahead-see-price-hikes/) - With rising prices/costs and consumers cutting back, there has been a shakeup in streaming services… including navigating higher price points. For example: Paramount, Disney, and Comcast (etc!) had over $5 billion in losses in 2023 according to The Financial Times. Disney + raised their no-ads tier price by 75% in (2023-2024). Hulu is most at
- [Early Voting Marketing Alert: The Election Starts in September – What Every Advertiser Must Know](https://cdmginc.com/2024/06/14/early-voting-marketing-alert-the-election-starts-in-september-what-every-advertiser-must-know/) - Marketing in the upcoming elections has three big negatives: Higher media costs More competitors and distractions from the massive political marketing Less Inventory How you navigate this is critical to your cost per lead or sale. The nation’s first early voting date is September 16 in Pennsylvania. Then there’s: September 20 in Minnesota and South
- [“Hard-to-Reach” Prospects: How to Generate Over 20% Response Rate Even from the Most Skeptical Audiences [Award-Winner, Video]](https://cdmginc.com/2024/06/14/hard-to-reach-prospects-how-to-generate-over-20-response-rate-even-from-the-most-skeptical-audiences-award-winner-video-3/) - How do you successfully market to small, niche, skeptical audiences? Let’s look at one example that generated over 20% response rate. Giltspur is a leading designer of high-end custom trade show exhibits and has a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction material with far-reaching, cost-saving features, Giltspur needed to tell this
- [5 Powerful, Strategic Steps to Dramatically Grow Your Customer Database, and Profits](https://cdmginc.com/2024/06/14/5-powerful-strategic-steps-to-dramatically-grow-your-customer-database-and-profits/) - How do you get new prospects and customers even when prospects are pulling back on spending? Many CEOs, CMOs, and advertising managers are asking themselves this question for their marketing strategy. My ad agency, CDMG, was asked to help a company with a very specific niche network, a cost-conscious, and skeptical audience with an older
- [250% Increase in Sales: Turning Your Website into a Sales Powerhouse](https://cdmginc.com/2024/06/05/250-increase-in-sales-turning-your-website-into-a-sales-powerhouse-3/) - You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have a confusing checkout process, depressing response… Bottom line: They have a static antimarketing site that
- [How to Market and Advertise in an Economic Recession, Inflation or Stagflation: Strategies for Surviving, Growing, and Dominating Your Market](https://cdmginc.com/2024/07/31/how-to-market-and-advertise-in-an-economic-recession-inflation-or-stagflation-strategies-for-surviving-growing-and-dominating-your-market-2/) - What should an advertiser or marketer do during a recession… or inflation… or stagflation? Having navigated my clients through five recessions/stagflation, the historic Jimmy Carter 14% inflation rate (and Biden’s 20% in four years) … and 20% interest rates… I have some perspective. I even have a strategy of hope and good news. Obviously, history
- [Videolog Produces 14% Response Rate: Perfect Marketing Tool](https://cdmginc.com/2024/07/31/videolog-produces-14-response-rate-perfect-marketing-tool/) - A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, client up-sell, or product introduction. But it can also be a powerful lead generation tool. Architectural design firm Anderson saw a 14% response rate that has now generated $258,000 and expects to add another $699,000
- [Testing Corner: Which Ad Worked Best — With Or Without A Photo/Video?](https://cdmginc.com/2024/07/26/testing-corner-which-ad-worked-best-with-or-without-a-photo-video-2/) - Should you use a video, a photo, or straight copy in your ads? In this week’s testing corner, we look at testing ads for format, including editorial vs. rich design and with a photo/video vs. without. Finally, we tested the headlines. Here are our results: We know editorial ads work better than design/display ads. Including
- [Copy Tip: Use Exclamation Points, but Sparingly!](https://cdmginc.com/2024/07/26/copy-tip-use-exclamation-points-but-sparingly/) - Sometimes, you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. Too many exclamation points can make your copy sound cheesy or, worse, unbelievable. On rare occasions, they are needed to change the tone. See how differently these examples read, thanks to punctuation: Wrong: Easy to
- [Marketers Alert! The Election's Impact on Your Marketing and Advertising](https://cdmginc.com/2024/07/26/marketers-alert-the-elections-impact-on-your-marketing-and-advertising/) - Fast approaching is the 2024 election. It will have two huge effects on marketers. The election voting starts in September. The election is November 5th. There will be two big impacts on marketers. Political messages will overwhelm the marketing channels. Direct mail, radio/TV, email, Facebook, pre-rolls, digital ads—everything—will be a huge mess. Over $12 billion
- [Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign During Economic Uncertainty](https://cdmginc.com/2024/07/26/skyrocketing-response-6-powerful-steps-for-a-resort-lead-generation-campaign-during-economic-uncertainty/) - Even in a recession, response rates can skyrocket. That is what happened for a resort that used 6 powerful steps to success. During a recession, response rates generally go down for most products and services. That was the case in the last five recessions as people cut back dramatically on spending money. And, when there
- [USP: The 3-Letter Secret to Greater, More Profitable Results [4 Steps to Success]](https://cdmginc.com/2024/07/22/usp-the-3-letter-secret-to-greater-more-profitable-results-4-steps-to-success-3/) - What makes the difference between success and failure in your direct response marketing? It’s what Rosser Reeves, in his book Reality in Advertising, called the Unique Selling Proposition (or USP). But what is a USP? It’s the factor that sets your product or service apart from all the similar products your competitors are marketing. And
- [Marketing Survival Guide: 9 Little-Known Steps for Preparing for a Disaster](https://cdmginc.com/2024/07/22/marketing-survival-guide-9-little-known-steps-for-preparing-for-a-disaster-3/) - Most marketers aren’t prepared for a disaster. The result: wasted time and money… or worse. They were unprepared for the massive shutdown caused by the Microsoft/CrowdStrike update blunder. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, tornadoes, snowstorms, horrific events such as a spaceship blowing up, pandemic fear, stock market crash,
- [Political Spending Warning: Revised Spending For 2024 Will Impact Your Marketing](https://cdmginc.com/2024/07/18/political-spending-warning-revised-spending-for-2024-will-impact-your-marketing/) - The projection for political spending for the 2024 election cycle has risen from $10.2 billion to a record $10.7 billion. Year-to-date political ad spending in the 2024 election cycle is currently outpacing the 2020 election cycle at $3.05 billion compared to $2.54 billion. Broadcast spending has increased from $5.1 billion to $5.35 billion The Presidential
- [4 Powerful Direct Mail “Lift Note” Tactics: The Lost Secret to Boost Your Response by 25% Profits [VIDEO Brief]](https://cdmginc.com/2024/07/18/4-powerful-direct-mail-lift-note-tactics-the-lost-secret-to-boost-your-response-by-25-profits-video-brief-3/) - Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is the “lift note”. And as its name implies, it’s a perfect way to “lift” your response even in
- [28% Response for Lead Generation Campaign: The Power of the Videolog](https://cdmginc.com/2024/07/18/28-response-for-lead-generation-campaign-the-power-of-the-video-log-2/) - 28% response. How? Why? Because of a unique little-used tactic – a videolog. I love videologs, because they work so well. In fact, the videolog is one of marketing's best-kept secrets when you have a small target audience for both B2B and B2C. Our client wanted to hold an event inviting investment newsletter writers… America's
- [E-commerce Sparks Revenue Growth For Pinterest](https://cdmginc.com/2024/07/18/e-commerce-sparks-revenue-growth-for-pinterest/) - Because of the boom in Pinterest e-commerce, Pinterest reported a 23% increase in year-over-year revenue, totaling $740 million in the first quarter. The number of global monthly Pinterest active users (MAUs) grew 12% YoY to 518 million. The clicks to advertisers more than doubled, partly attributed to the completed rollout of direct links to lower
- [How One Video Generated 48,000 New Paid Subscribers in Less Than 6 Months: The Power of VSL](https://cdmginc.com/2024/07/10/how-one-video-generated-48000-new-paid-subscribers-in-less-than-6-months-the-power-of-vsl/) - 48,000 New Subscribers… How? By using a VSL. A VSL is a direct response video—A video sales letter. Video is a powerful tool to generate leads and customers. Every campaign I do uses a video component. In fact, we have created over 400 TV commercials, infomercials, videos, and VSLs. A VSL is one of the
- ["Newsalog" Generates 80 to 1 ROI: 6 Reasons Why It Was So Successful… [And Won a MarCom Gold Award]](https://cdmginc.com/2024/07/10/newsalog-generates-80-to-1-roi-6-reasons-why-it-was-so-successful-and-won-a-marcom-gold-award-3/) - 80 to 1 ROI… It’s a marketer's dream. And that’s what happened with one multichannel or omnichannel campaign. The primary source of buyers and profits: a Newsalog A newsalog is a little-known, but powerful direct mail format. Direct mail in an online world is a fundamental part of a multichannel campaign. We created a multichannel
- [Copy Tip: Facts or Emotions?](https://cdmginc.com/2024/07/10/copy-tip-facts-or-emotions-3/) - Writing an ad or direct mail piece requires balancing facts and emotions. Specific facts are needed when writing to certain individuals, or the sale/lead will not be generated. Others will respond best to a highly emotional piece. Some great fundraising pieces are heavy with emotion from start to finish. This audience is “conditioned” to respond
- [Testing Corner: How a Change in Subject Line Can Boost Response by 26%](https://cdmginc.com/2024/07/10/testing-corner-how-a-change-in-subject-line-can-boost-response-by-26-3/) - Testing is the backbone of direct response marketing. Always test. Test your subject line, copy, and graphics. You can test hundreds of variables that could help you boost your response. I did a campaign for a newsletter called Strategic Investing. I sent the same email to the same list but changed the subject line to
- [Massive Political Ad Spending Ahead – 4 Things You Should Know](https://cdmginc.com/2024/06/27/massive-political-ad-spending-ahead-4-things-you-should-know/) - Money Already Spent $2.94 billion was already spent on political ads during the 2024 election cycle. That is ahead of the $2.48 billion in the 2020 election cycle. Trump vs. Biden – Biden Way Ahead Since Super Tuesday, President Biden has spent $99 million vs. $29.3 million Trump. Plus, Biden has ad time reserved for
- [Direct Response Copy Tip: Writing Killer Business-to-Business Copy](https://cdmginc.com/2024/08/27/direct-response-copy-tip-writing-killer-business-to-business-copy-2/) - When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct criteria. The end-user thinks in terms of quality, the financial officer in terms of cost-effectiveness, and the company president
- [Testing Corner: Little Known Direct Mail Strategy Produces 88.83% ROI](https://cdmginc.com/2024/08/27/testing-corner-little-known-direct-mail-strategy-produces-88-83-roi/) - Testing is normally something that you do when you test variables such as one headline versus another headline. You make sure that you’re testing apples for apples. The following test is not apples for apples but discloses an important direct mail truth. When we do direct mail campaigns for clients, we employ a dozen unique
- [The Secret Acronym To Create More Profitable Marketing: V.I.V.A.](https://cdmginc.com/2024/08/27/the-secret-acronym-to-create-more-profitable-marketing-v-i-v-a/) - A marketer’s job is to sell his or her company’s service or product. Or is it? Actually, the sale should always be secondary to helping your potential prospects. Your primary focus should be on helping them be smarter, healthier, and happier. Once they feel those things, they’re more likely to support you. Rather than positioning
- [New Trend—Defensive Inflation Marketing (DIM)](https://cdmginc.com/2024/08/16/new-trend-defensive-inflation-marketing-dim-2/) - (DIM). This new trend is helping companies increase their response and attract more customers, offsetting the negative impact of inflation. Why should you consider Defensive Inflation Marketing? A growing number of companies recognize that we are set to experience increasing inflation worries for 2024 and a long period of stagflation. Consumer costs are up, and
- [Marketing Alert: Shocking Spike in Political Spending](https://cdmginc.com/2024/08/16/marketing-alert-shocking-spike-in-political-spending/) - Marketers are seeing inventory shrink and prices rise as political spending spikes. Many marketers are switching to direct mail, reducing or stopping digital spending and electronic spending. According to AdImpact, the Trump campaign is running $12.2 million worth of ads in six swing states through mid-August. Harris bought $50 million of time through the Democratic
- [Understanding Multichannel Marketing: How Your Company Can Do It Right… and Avoid Costly, Time-Wasting Blunder](https://cdmginc.com/2024/08/16/understanding-multichannel-marketing-how-your-company-can-do-it-right-and-avoid-costly-time-wasting-blunder/) - Entrepreneurs, company presidents, and marketing directors are often confused… even overwhelmed… with choosing the most cost-effective and powerful ways to: Generate leads and convert them into sales Bring in new customers faster and more efficiently Dominate their market with an exciting product or service Successfully launch a new product or reposition an existing one Marketing
- [6 Trends For Ad Growth In 2024: 6 Things You Should Know](https://cdmginc.com/2024/08/16/6-trends-for-ad-growth-in-2024-6-things-you-should-know/) - Ad growth for 2024 is strong The U.S. advertising industry grew 5% in 2023 to $360 billion and increased another 4.2% (excluding political advertising) so far in 2024. Including political advertising, ad revenue is forecast to grow 8.1% in 2024. Digital platforms: The big winners These include search, social, commerce, retail media, and digital video
- [Key Copy Essentials to Help You Increase Responses Even in a Recession, Stagflation, or Inflationary Economy](https://cdmginc.com/2024/08/16/key-copy-essentials-to-help-you-increase-responses-even-in-a-recession-stagflation-or-inflationary-economy/) - What are your prospect’s greatest fears that could kill or cripple your sales? For many, it’s the economy and its impact on their businesses or family. You should address—not ignore—your target market’s fears and anxieties. These can include: Another Business Downturn Unemployment Stock market Crash and Volatility Fear of Government Fear of Uncertainty Loss of
- [Make Infomercials Work for You: 12 Strategies to Use Now](https://cdmginc.com/2024/08/16/make-infomercials-work-for-you-12-strategies-to-use-now-4/) - Direct response television is one of the most effective, cost-efficient ways to reach many prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over the years, I have created over 400 TV commercials, and video pre-rolls, including 20 infomercials and VSLs. Today, a range of brands
- [Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales](https://cdmginc.com/2024/08/07/testing-corner-picking-the-right-price-can-dramatically-boost-your-sales-5/) - Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference between a home run or a strikeout. Case in point: American Express Publishing tested three price points for one of its publications. The control price was $19.95. Against that, they tested three different options… $19.97
- [Sephora: E-Commerce Subscription Service Will Help in Time of Stagflation — 2 Things You Should Know](https://cdmginc.com/2024/08/07/sephora-new-e-commerce-subscription-service-will-help-in-time-of-stagflation-2-things-you-should-know/) - E-commerce companies’ use of loyalty programs and subscription services has been growing dramatically, especially Costco. During a recession or demand destruction caused by inflation or stagflation, these types of programs are often the lifeblood of maintaining profitability and, in some cases, company survival. Beauty retailer Sephora is a good example of a company that has
- [Copy Tip: Use Hot Words to Lift Direct Response](https://cdmginc.com/2024/08/07/copy-tip-use-hot-words-to-lift-direct-response-3/) - When writing copy for your direct response campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a powerful impact. As your prospects read, the copy must continue to arouse their interest. Avoid
- [Catalog Boom: 8 Little-Known Ways a Catalog Can Create Skyrocketing Sales and Profitability](https://cdmginc.com/2024/08/07/catalog-boom-8-little-known-ways-a-catalog-can-create-skyrocketing-sales-and-profitability-3/) - A catalog can create skyrocketing sales and profitability. And they are experiencing a powerful and little-known boom - both hard-copy and online What is their #1 reason for success? The catalog gives value to the prospect… and company… even in an online world. In fact, one of the fundamental rules or principles in successful marketing
- [What’s The Most Important Thing Costco Sells?](https://cdmginc.com/2024/08/01/whats-the-most-important-thing-costco-sells/) - What’s the most important thing Costco sells in its stores? Gas? Food? Gold? Hot dogs and pizza? “The most important item we sell is the membership card,” Ron Vachris told Fortune. Why? Because Costco has 130 million members who pay $60 to $120 yearly just for store access. There are different membership levels. The Gold
- [Consumer Trend: Increasingly Moving Away From Traditional TV](https://cdmginc.com/2024/08/01/consumer-trend-increasingly-moving-away-from-traditional-tv/) - Direct Response TV – 30, 60, and 120-second commercials – generates good ROI and builds sales and client bases. And infomercials still work well. But direct-response TV is seeing a shrinking audience. 55% of U.S. consumers use a Smart TV for personal streaming. 24% use mobile devices. 13% for laptops/PCs. 7% use tablets. 42% said
- [The 3 Hidden Truths of Email Marketing, Why It’s an Important Piece to Every Marketing Strategy](https://cdmginc.com/2024/07/31/the-3-hidden-truths-of-email-marketing-why-its-an-important-piece-to-every-marketing-strategy-3/) - Email marketing is often seen as old-fashioned. This is especially true considering spam and email behavioral habits. If your prospects get through, their inboxes are filled with unread emails. Marketers still use email – because it works. Here are 3 hidden truths: #1: Email Having the Highest ROI If you imagined an ideal digital marketing
- [Are you Ready for 2024? [10 New Marketing Trends for 2024]](https://cdmginc.com/2024/07/31/are-you-ready-for-2024-10-new-marketing-trends-for-2024-2/) - About a year ago, I gave a speech on 10 actionable D2C marketing and advertising trends for 2024 to supercharge your sales. These are the often-little-known strategies and tactics that are working best today… as well as new megatrends. Every reader should watch this 58-minute video, regardless of their product or service, but this talk
- [Podcasters Listeners: What Marketers Should Know…](https://cdmginc.com/2024/10/10/podcasters-listeners-what-marketers-should-know/) - Advertisers have found that podcasts are some of the best ROI media they use. 135 million Americans listen to podcasts monthly. The typical consumer listens to 8.3 episodes a week. 15% of podcast listeners say they stick to their current shows and don’t try new ones. 36% try new podcasts when they hear about ones
- [3 Short Marketing Trends and Things Every Marketer and President Should Know But Probably Don’t](https://cdmginc.com/2024/10/10/3-short-marketing-trends-and-things-every-marketer-and-president-should-know-but-probably-dont/) - 1.) YouTube Shorts Breakthrough The trouble with YouTube shorts was that they were too short - no longer than 60 seconds. But there has been a positive breakthrough. You will now be able to upload videos up to 3 minutes in length versus the current limit of 60 seconds. Marketers know the more you tell,
- [How Geofencing is Changing the Way Companies Target Their Prospects for Often Hard-to-Reach Audiences](https://cdmginc.com/2024/10/10/how-geofencing-is-changing-the-way-companies-target-their-prospects-for-often-hard-to-reach-audiences/) - This election, I’m “geofencing” a difficult-to-reach target audience for many candidates, giving them a better chance of winning. Geofencing allows me to identify any location (like Whole Foods) and identify anyone at the store, and obtain their mobile ID. I can go back to any time frame I want. I can pick the last two
- [The Value of Testing: 4 Surprising Test Results to Help You Market Better](https://cdmginc.com/2024/10/10/the-value-of-testing-4-surprising-test-results-to-help-you-market-better-2/) - Your ad isn’t aimed at everybody who sees it — just the prospects for your product. The headline is responsible for 75% of the success or failure of your digital ads, direct mail pieces, pre-rolls, podcasts, landing page, or video script. Use your headline and illustration to grab your prospects’ attention and induce them to
- [Marketer Alert: The Massive Hurricanes That Have Devastated Florida, Georgia, South Carolina, North Carolina, and Tennessee Have Impacted Every Marketer Who Markets in These States—What You Should Do…](https://cdmginc.com/2024/10/10/marketer-alert-the-massive-hurricanes-that-have-devastated-florida-georgia-south-carolina-and-north-carolina-have-impacted-every-marketer-who-markets-in-these-states-what-you-should-do/) - When a disaster hits, people are obviously not looking at digital ads, TV commercials, radio commercials, Facebook, YouTube, or anything else. They are looking to pick up the pieces, help neighbors, and survive. The same goes for direct mail. Many post offices in the impacted area are damaged or closed, so mail will not be
- [Copy Tip: Dismantling Skepticism to Dramatically Boost Response!](https://cdmginc.com/2024/09/30/copy-tip-dismantling-skepticism-to-dramatically-boost-response-2/) - We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your product or service is “the best,” … your prospects will want to see proof or an explanation. They are instantly skeptical because everyone claims the same thing. All the competitors – I mean all –
- [Testing Corner: Commonly Used Call-To-Action (CTA) Put to the Test – An 87.5% Increase!](https://cdmginc.com/2024/09/30/testing-corner-commonly-used-call-to-action-cta-put-to-the-test-an-87-5-increase-3/) - Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously, and many assume that’s because it works. So, let’s put it to the test. In this A/B test, two checkout pages are
- [Direct Mail Boom: 3 Must-Know Reasons Marketers Are Using Direct Mail in an Online World [VIDEO Brief]](https://cdmginc.com/2024/09/30/direct-mail-boom-3-must-know-reasons-marketers-are-using-direct-mail-in-an-online-world-video-brief-2/) - Direct mail is still one of the best ways to market your product or service… even in an online world. The response rates, targeting, and scientific marketing have dramatically improved in the last few years. Based upon mailing this year for my clients over 18 million direct mail pieces… there are three key response rules
- [Marketing Turnaround: Repositioning an Existing Product and Taking it to a Higher Level of Profitability and Growth (350% Over Expectations)](https://cdmginc.com/2024/09/30/marketing-turnaround-repositioning-an-existing-product-and-taking-it-to-a-higher-level-of-profitability-and-growth-350-over-expectations/) - How do you successfully create a marketing turnaround? It usually requires significant changes involving branding, positioning, offer, and yes, creative execution. That’s what my team did in helping turn TheStreet.com around from falling sales. TheStreet.com is an investment website best known by its founder Jim Cramer. I got a call from his office and visited
- [Digital Ad Spending Up Again](https://cdmginc.com/2024/09/20/digital-ad-spending-up-again/) - The digital ad market is proving stronger in 2024 than initially predicted. The Interactive Advertising Bureau has revised its outlook for spending gains in 2024. The IAB now forecasts that the overall digital ad market will grow 11.8% yearly, compared to its earlier projected increase of 9.5%. Why? The 2024 election Here are a few
- [How You Can Increase Your Response With Magalogs [VIDEO]](https://cdmginc.com/2024/09/20/video-how-you-can-increase-your-response-with-magalogs-2/) - How can you increase your response in today’s market? Are magalogs a part of your marketing campaign? Magalogs… Increase the response rates on your direct marketing… Looks like a magazine… Feels like a magazine… But it’s not a magazine! So, what exactly is a magalog? A magalog is a direct response sales piece using direct
- [33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]](https://cdmginc.com/2024/09/20/33-response-rate-how-you-could-duplicate-it-with-this-unique-integrated-multichannel-campaign-video-4/) - 33% is an awesome response rate. Sound impossible? It’s not—if you use this little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to daily. Prospects may be a year older and a little wiser… but they are definitely more jaded toward
- [How to Generate Leads from the Toughest Prospects](https://cdmginc.com/2024/09/20/case-study-how-to-generate-leads-from-the-toughest-prospects-2/) - 800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. The problem was (and remains) that these guys are extremely busy, hard to reach, and inundated with promotional materials. And they’re the most skeptical prospects out there. So how do you reach them? You get
- [How Television/Radio Campaign Combined with Multichannel Marketing Created a Successful Launch](https://cdmginc.com/2024/09/20/how-television-radio-campaign-combined-with-multichannel-marketing-created-a-successful-launch-2/) - Your prospects may be hesitant to do anything at this time. Take Investors. Investors are nervous if there is not a healthy bull market. As stock prices usually take wild swings and may even crash, especially when the economy is near a recession (or perceived to be in one). They will mentally check out. How
- [Political Ad Spending: Higher Costs; Less Investing For Marketers… Here Is How Much](https://cdmginc.com/2024/09/10/political-ad-spending-higher-costs-less-investing-for-marketers-here-is-how-much/) - Political ad spending is estimated to top $12 billion this year. Companies will likely spend 10% to 20% more on advertising in non-battleground states. However, in the swing states, expect to pay 50% more in battleground states than they do during non-election years. Marketers are leaning more heavily on blogs, podcasts, and direct mail. If
- [Mark Burnett: Famous Producer Knows How to Market](https://cdmginc.com/2024/09/10/mark-burnett-famous-producer-knows-how-to-market/) - Many of you are aware of Mark Burnett’s super successful shows, such as Shark Tank, The Apprentice, The Voice, and more. How did he start, and how did he find such a winning formula for the many series, including the Bible series he created? His success is something that my wife and I discussed in
- [6 Short Marketing Briefs You Probably Don’t Know But Should](https://cdmginc.com/2024/09/10/6-short-marketing-briefs-you-probably-dont-know-but-should/) - 1.) Walmart E-commerce: Racing to beat Amazon Prime Walmart Plus membership partnership is competing with Amazon Prime. It's Walmart's most ambitious e-commerce push. Walmart is expanding Marketing benefits. For $13.00 a month, you become a member. Added new benefits: 25% off on digital sales every three months and a fresh whopper. 2.) Netflix Growth: Netflix
- [Integrated, Multichannel Breakthrough for Strategic Investing Newsletter [Award Winner]](https://cdmginc.com/2024/09/10/integrated-multichannel-breakthrough-for-strategic-investing-newsletter-award-winner-2/) - Multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are investment newsletter writers and influencers who must reach a very specific targeted audience with their offer and know how to get prospects to say YES to an expensive paid subscription. Multichannel marketing is key to
- [Launching a New Product in Economic Uncertainty: Surprising Keys to a Multimillion Dollar Success Story Even in a Recession [Alternative Health Multichannel Example]](https://cdmginc.com/2024/09/10/launching-a-new-product-in-economic-uncertainty-surprising-keys-to-a-multimillion-dollar-success-story-even-in-a-recession-alternative-health-multichannel-example-2/) - What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success despite launching in a recession. It’s a story that shows the American dream come true—from “rags to riches” to a true multimillion-dollar success story. The idea and obstacle was to market alternative health information before
- [Influencer Marketing vs. Produced Ads: Two Video Marketing Strategies.](https://cdmginc.com/2024/08/27/influencer-marketing-vs-produced-ads-two-video-marketing-strategies/) - Video marketing is one of the most effective ways for companies to engage with consumers, and, combined with a multi-channel marketing strategy, it can provide a stunning ROI. Traditionally, video marketing primarily consisted of advertisements produced by a direct response agency. Still, recent trends show influencer marketing can produce a significantly higher ROI, especially for
- [Are You Ready for the 4th Quarter? Christmas? And the January Effect?](https://cdmginc.com/2024/11/15/are-you-ready-for-the-4th-quarter-christmas-and-the-january-effect-3/) - As you plan your Christmas and 2025 marketing, are you confused about what media is best or how your creative channels should change? Many marketing directors or CEOs are so close to and involved with the products that they make costly mistakes. Let me show you how to step back and analyze your marketing strategy
- [Multichannel Marketing Generates 22% Response Rate: How To Get Large Responses From A Small Target Market [the Magic of 3-D]](https://cdmginc.com/2024/11/15/multichannel-marketing-generates-22-response-rate-how-to-get-large-responses-from-a-small-target-market-the-magic-of-3-d-2/) - 22% is a good response rate. But we were not surprised because high response rates like this are not unusual when we do a 3-dimensional marketing campaign. Plus, it helps when you integrate a multichannel marketing campaign with it. Let me explain. Here are two things you should know. Here is what happened: Our 3D
- [The Little-Known Secret to Successfully Launching a New Product: Our 7-Point Checklist [TheStreet.com, Whole Botanics and Immune System Examples]](https://cdmginc.com/2024/11/15/the-little-known-secret-to-successfully-launching-a-new-product-our-7-point-checklist-thestreet-com-whole-botanics-and-immune-system-examples/) - Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct-response marketing rules. And that’s especially the case in times of economic uncertainty. By using these rules, often called “scientific” or “accountable” advertising,
- [Testing Corner: Study Shows Subject Lines Make a Difference… You Guess The Winner](https://cdmginc.com/2024/11/08/testing-corner-study-shows-subject-lines-make-a-difference-you-guess-the-winner-3/) - Testing is the key to ROI success. I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50 years of age and older. Note that the subject line, in this case, had to be tame enough to be
- [Copy Tip: The Deadliest Copy Mistake to Avoid](https://cdmginc.com/2024/11/08/copy-tip-the-deadliest-copy-mistake-to-avoid/) - A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a pig to sing. Instead, use your prospects’ views as a tool to sell your product or service. You can do this by writing copy that tracks your prospects’ beliefs. If you’ve researched your prospects and
- [Mastering Marketing in Uncertain Times: Craig’s Powerful Insights on Building Authority and Generating Leads from Startups to Multimillion-Dollar Success: How to Advertise Successfully in Tough Markets [Powerful Video Interview]](https://cdmginc.com/2024/11/08/mastering-marketing-in-uncertain-times-craigs-powerful-insights-on-building-authority-and-generating-leads-from-startups-to-multimillion-dollar-success-how-to-advertise-successfully-in-toug/) - What are my most successful marketing and advertising tactics to help turn dreams into multimillion-dollar corporations? What have I learned to have won 118 marketing and advertising awards? I recently spoke to Leonard Scheiner, host of Unleash Your Brand, a national podcast about marketing and advertising strategies [see link below for the full video interview]. The
- [Generating Leads on a Tight Budget: How One Software Company Saw Sales Shoot Sky High](https://cdmginc.com/2024/11/08/generating-leads-on-a-tight-budget-how-one-software-company-saw-sales-shoot-sky-high-2/) - I got a call from a software company that needed higher quality and more leads for their sales team. Here is how we helped them experience dramatic growth despite economic uncertainty. SurfControl is a global provider of corporate security software. The marketing goal they presented to us was to increase sales of one of their
- [Marketing Launch Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company [D2C/E-commerce Strategy + Tactics]](https://cdmginc.com/2024/11/08/marketing-launch-breakthrough-how-true-religion-jeans-went-from-a-dream-to-a-multimillion-dollar-company-d2c-e-commerce-strategy-tactics/) - When launching a new product, a direct response D2C/E-commerce strategy and tactics are a proven formula for success. For example, in the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a pair, they had to show
- [Testing Corner: “By Invitation Only” vs. “Private Beta” A 273% Difference!](https://cdmginc.com/2024/10/30/testing-corner-by-invitation-only-vs-private-beta-a-273-difference-3/) - A call to action can make or break the sale. And words matter! A test was recently run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more response: “Now available by invitation only” or “Now available by private beta.” Both call
- [Direct Response Copy Tip: Common Testimonial Trap Can Undermine Sales](https://cdmginc.com/2024/10/30/direct-response-copy-tip-common-testimonial-trap-can-undermine-sales-2/) - Make sure your testimonials are working for you, not against you. Let’s evaluate the Too-Perfect Testimonial. I know… you want your testimonials to look sharp and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many benefits of your product. Here’s the problem: It looks fake. And your prospects can sense
- [11 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales](https://cdmginc.com/2024/10/30/11-easy-ways-to-optimize-your-site-for-e-commerce-christmas-sales-2/) - Now is the time to get ready for Christmas. Your website or landing page can increase — or crush — your Christmas sales. Remember, Cyber Monday starts November 2nd. Your small window is rapidly closing. There’s little time for completely redesigning your website or landing page. But there are a few quick adjustments you can
- [600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar DTC Success Story](https://cdmginc.com/2024/10/30/600000-new-customers-how-to-launch-a-start-up-into-a-multi-million-dollar-dtc-success-story-2/) - Let me tell you about an incredible, new product launch that pulled in over half a million new customers… during a recession! What made it so successful? Three words — Direct marketing strategies. The product was a nutritional supplement popular in Japan. The company, Sun Chlorella, wanted to break into the U.S. market. But the
- [The $350 Million Buyout: How a Marketing Campaign Turned a Dream Into a Reality](https://cdmginc.com/2024/10/29/the-350-million-buyout-how-a-marketing-campaign-turned-a-dream-into-a-reality-2/) - For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, heard me speak at a conference in Las Vegas. He loved the idea of having
- [The Great January Response Spike Ahead – And What to Do About It?](https://cdmginc.com/2024/10/29/the-great-january-response-spike-ahead-and-what-to-do-about-it-3/) - The end of December and the beginning of January have historically been a spike in response to generate leads and sales. With slight timing differences, this is the time for both B2C and B2B marketers for all products and services. That means, proper planning for all your marketing… It also means launching your product or service in
- [Copy Tip: The Power of Caring](https://cdmginc.com/2024/10/29/copy-tip-the-power-of-caring-3/) - It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, really care about your prospect. There is power in caring for each prospect as an individual. Not a group… but an individual made in the image of God. Make the copy exciting and interesting for your
- [Testing Corner: Questions – Do They Work?](https://cdmginc.com/2024/10/29/testing-corner-questions-do-they-work-3/) - Testing copy is crucial to improving your response. Often, what you assume will generate the highest response is not always the case. I have tested hundreds of headlines in search of the highest return. Time and time again, when I speak at conferences and show examples of what I have personally tested and then ask
- [Special Report: 31 Powerful Marketing Tips for the Christmas Season](https://cdmginc.com/2024/10/25/special-report-31-powerful-marketing-tips-for-the-christmas-season/) - Christmas… are you going to use the best strategies and tactics possible for Christmas 2024? The December-January season is traditionally the best time of the year to advertise your products, services and drive up ROI. Here are 31 Need-to-Know tips to help you successfully market this Christmas season helping to get the attention of prospective
- [Thanksgiving Celebrating Freedom Over Socialism](https://cdmginc.com/2024/11/26/thanksgiving-celebrating-freedom-over-socialism/) - This Thanksgiving, I want to give thanks … to all of my readers, subscribers, and clients, to God for His many blessings … and to the opportunities created by America’s first Thanksgiving—the triumph of freedom over socialism. When you think of this holiday, you might normally think of a big family get-together … turkey …
- [How 3D Marketing Blows Past the Gatekeeper and Skepticism to Supercharge Your Results: 18% Response Rate for This Campaign](https://cdmginc.com/2024/11/26/how-3d-marketing-blows-past-the-gatekeeper-and-skepticism-to-supercharge-your-results-18-response-rate-for-this-campaign-2/) - If your target audience is business-to-business — or you have a small select consumer audience — you know how hard it is to get your message in front of your prospect. Fortunately, there’s a direct mail format that usually breezes through those obstacles to land squarely on your prospect’s desk and generates a response of
- [Direct Mail Power Strategy Secret: P.S. Don’t Let This Happen To You](https://cdmginc.com/2024/11/26/direct-mail-power-strategy-secret-p-s-dont-let-this-happen-to-you/) - The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, they will first flip it over to see who signed and sent the letter. Once they see who signed it, if you have a P.S., they will read it first. It will
- [5 Star Ratings The Powerful Credibility Builder That Boosts Response Rates with Just a Glance](https://cdmginc.com/2024/11/26/5-star-ratings-the-powerful-credibility-builder-that-boosts-response-rates-with-just-a-glance-2/) - Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it… We’ve all rated a product or service this way… And we should apply it to our marketing efforts as well… Because it’s a powerful response booster… I recognized this a decade ago when I started
- [The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics](https://cdmginc.com/2024/11/26/the-overlooked-copy-secret-to-power-up-your-sales-copy-using-specifics-3/) - There is one copy secret you don’t want to overlook. Let me explain. Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of copy sales success: using specifics to sell well. The words
- [D2C Wine Marketing Test Results: Text Messages vs Email](https://cdmginc.com/2024/11/20/d2c-wine-marketing-test-results-text-messages-vs-email/) - Wine marketers use direct response copy and strategies for their D2C campaigns. My wife and I often go to wine tastings, and I've discovered wine companies' marketing strategies as I visit. So, I watched the wine market closely and found that it was not unlike other market segments. One of my favorite clients is the
- [Copy Blunder: Avoiding the Uncomfortable](https://cdmginc.com/2024/11/20/copy-blunder-avoiding-the-uncomfortable-2/) - A common copy blunder is avoiding the uncomfortable. It’s related to our direct response copy rule: preemptive advertising. And it’s especially self-evident in lead generation conversion campaigns. After you generate a lead, then what? You close the sale. It seems like obvious advice, but I’ve seen so many marketers who forget this simple rule by avoiding
- [Addressable TV: A Revolutionary Way To Target Your Core Audience](https://cdmginc.com/2024/11/20/addressable-tv-a-revolutionary-way-to-target-your-core-audience-3/) - Old-fashioned TV advertising on cable and satellite is losing market share to streaming services. It’s not that I’m negative about old-fashioned TV. My agency has created over 300 TV ads and 13 infomercials for our clients. It still works. But the response rate potential from "addressable" TV is awesome. That’s why I highly recommend you
- [D2C Breakthrough: The Intersection of Digital and “Direct Mail” Retargeting (DMRT) - Your “Secret Weapon” For Supercharging Results For Your Multichannel Campaign](https://cdmginc.com/2024/11/20/d2c-breakthrough-the-intersection-of-digital-and-direct-mail-retargeting-dmrt-your-secret-weapon-for-supercharging-results-for-your-multichannel-campaign/) - D2C marketers are boosting response with new digital technology. It's called "Direct Mail Retargeting" (DRMT). Direct mail retargeting involves capturing the physical mail address of visitors to your landing page or website… and immediately sending them a direct mail piece. Direct mail is powerful on its own. But when combined with digital retargeting, it can
- [ICYMI: Mastering Marketing in Uncertain Times: Craig’s Powerful Insights on Building Authority and Generating Leads from Startups to Multimillion-Dollar Success: How to Advertise Successfully in Tough Markets [Powerful Video Interview]](https://cdmginc.com/2024/11/15/icymi-mastering-marketing-in-uncertain-times-craigs-powerful-insights-on-building-authority-and-generating-leads-from-startups-to-multimillion-dollar-success-how-to-advertise-successfully/) - In case you missed it... I recently spoke to Leonard Scheiner, host of Unleash Your Brand, a national podcast about marketing and advertising strategies [see link below for the full video interview]. The topic was how to advertise in uncertain markets for entrepreneurs and service-based businesses. I told Leonard that one of the key strategies
- [4 Little Known Marketing Trends You Should Know, But Probably Don't](https://cdmginc.com/2024/11/15/4-little-known-marketing-trends-you-should-know-but-probably-dont/) - 1.) Amazon Employees: CEO Bold Call Amazon employees who comply with the company’s 5-days-a-week-in-the-office policy taking effect in January 2025 can quit, said AWS CEO Matt Garman during a meeting last week. “If there are people who just don’t work well in that environment and don’t want to, that’s okay, there are other companies around.”
- [Secure, Fast, and Convenient: Google Wallet Integration for Next-Level eCommerce-- How a New Trend can Transform Your Customer’s Experience](https://cdmginc.com/2024/11/15/secure-fast-and-convenient-google-wallet-integration-for-next-level-ecommerce-how-a-new-trend-can-transform-your-customers-experience/) - A major new trend is improving shopping carts. One of the tools is Google’s Wallet integration for next level e-commerce. Integrating tools like Google Wallet can transform your customer’s shopping experience, making checkouts faster, safer, and more convenient. At CDMG my team and I specialize in helping businesses harness digital payment innovations to increase conversions
- [7 Successful Tips to Supercharge Your Lead Generation and Conversions During Economic Uncertainty (Health and Wellness Example)](https://cdmginc.com/2026/04/22/7-successful-tips-to-supercharge-your-lead-generation-and-conversions-during-economic-uncertainty-health-and-wellness-example/) - Key Takeaways Economic uncertainty does not kill response when the right prospect, message, offer, and media are aligned. In health and wellness, skepticism can be overcome with proof, positioning, and direct response storytelling. Variel Health International faced a difficult marketing problem: an unfamiliar company, a skeptical audience, a premium-priced product, and a weak economy. CDMG, 7 Successful Tips to Supercharge Your Lead Generation and Conversions During Economic Uncertainty (Health and Wellness Example)Key Takeaways Economic uncertainty does not kill response when the right prospect, message, offer, and media are aligned. In health and wellness, skepticism can be overcome with proof, positioning, and direct response storytelling. Variel Health International faced a difficult marketing problem: an unfamiliar company, a skeptical audience, a premium-priced product, and a weak economy. CDMG,
- [“Newsalog” Generates 80 to 1 ROI in Multichannel Campaign: 6 Reasons Why It Was So Successful… (And Won a MarCom Gold Award)](https://cdmginc.com/2026/04/22/newsalog-generates-80-to-1-roi-in-multichannel-campaign-6-reasons-why-it-was-so-successful-and-won-a-marcom-gold-award/) - Key Takeaways A Newsalog can generate extraordinary ROI—here’s a campaign achieving 80 to 1 return on investment. A newsalog looks like a real newspaper, lowering resistance and dramatically increasing readership. It combines editorial credibility with direct response persuasion. Long-form content works—especially with older, high-value audiences like investors. A strong USP and consistent messaging
- [Copy Tip: 7 Ways to Dismantling Skepticism to Dramatically Boost Response](https://cdmginc.com/2026/04/22/copy-tip-7-ways-to-dismantling-skepticism-to-dramatically-boost-response/) - Key Takeaways Skepticism is the #1 hidden force killing response in your campaigns. Prospects don’t believe claims—they believe proof, specificity, and credibility. The more risk a prospect feels, the more skepticism rises—and response drops. Removing doubt can outperform improving headlines, offers, or creative. Direct response copy works best when it anticipates and dismantles objections Copy Tip: 7 Ways to Dismantling Skepticism to Dramatically Boost Response Key Takeaways Skepticism is the #1 hidden force killing response in your campaigns. Prospects don’t believe claims—they believe proof, specificity, and credibility. The more risk a prospect feels, the more skepticism rises—and response drops. Removing doubt can outperform improving headlines, offers, or creative. Direct response copy works best when it anticipates and dismantles objections
- [Testing Corner: Which Media Delivers the Most Engaged Prospects? A Real-World Time-on-Site Test](https://cdmginc.com/2026/04/22/testing-corner-which-media-delivers-the-most-engaged-prospects-a-real-world-time-on-site-test/) - Key Takeaways Time on site is a key predictor of conversion—longer engagement typically signals higher intent. It reflects message match, audience quality, and offer relevance. Longer time on site often leads to higher lead quality and increased lifetime value. Not all traffic is equal—some media drive attention, others drive real engagement. In this test, SMS Testing Corner: Which Media Delivers the Most Engaged Prospects? A Real-World Time-on-Site TestKey Takeaways Time on site is a key predictor of conversion—longer engagement typically signals higher intent. It reflects message match, audience quality, and offer relevance. Longer time on site often leads to higher lead quality and increased lifetime value. Not all traffic is equal—some media drive attention, others drive real engagement. In this test, SMS
- [OpenAI Advertising: A Revolutionary New Media Channel: 7 Things You Must Know… And Why You Must Act NOW](https://cdmginc.com/2026/04/16/openai-advertising-a-revolutionary-new-media-channel-7-things-you-must-know-and-why-you-must-act-now/) - Key Takeaways OpenAI advertising is the birth of a new media channel: conversational advertising These are high-intent prospects actively asking what to buy Early advertisers gain massive, lasting advantage Entry is still limited—but accessible now through test budgets (~$50K+) Early data shows ~1.5x higher conversion vs. traditional channels This will evolve into interactive ads that OpenAI Advertising: A Revolutionary New Media Channel: 7 Things You Must Know… And Why You Must Act NOWKey Takeaways OpenAI advertising is the birth of a new media channel: conversational advertising These are high-intent prospects actively asking what to buy Early advertisers gain massive, lasting advantage Entry is still limited—but accessible now through test budgets (~$50K+) Early data shows ~1.5x higher conversion vs. traditional channels This will evolve into interactive ads that
- [32% Response: How They Did It—and How You Can Do It Too (Award Winner & Video)](https://cdmginc.com/2026/04/16/32-response-how-they-did-it-and-how-you-can-do-it-too-award-winner-video-2/) - Key Takeaways Videologs (video direct mail devices) can generate extraordinary response rates—like 32%+ when used correctly They break through skepticism, clutter, and “I don’t have time” objections instantly Ideal for high-value prospects, hard-to-reach audiences, and complex offers (B2B or B2C) Combines direct mail + video marketing into one powerful tool The key is message clarity 32% Response: How They Did It—and How You Can Do It Too (Award Winner & Video)Key Takeaways Videologs (video direct mail devices) can generate extraordinary response rates—like 32%+ when used correctly They break through skepticism, clutter, and “I don’t have time” objections instantly Ideal for high-value prospects, hard-to-reach audiences, and complex offers (B2B or B2C) Combines direct mail + video marketing into one powerful tool The key is message clarity
- [6 Short Little-Known Things Every President & Marketer Should Know   ](https://cdmginc.com/2026/04/16/6-short-little-known-things-every-president-marketer-should-know-10/) - Here are 6 short, but powerful things you should know: Amazon Says Customers Make 3X More Purchases on Alexa+ Amazon says its generative AI push is already changing how people interact with its voice assistant. Customers are now completing three times as many purchases through its newly released Alexa+ compared to the original version. It’s 6 Short Little-Known Things Every President & Marketer Should Know Here are 6 short, but powerful things you should know: Amazon Says Customers Make 3X More Purchases on Alexa+ Amazon says its generative AI push is already changing how people interact with its voice assistant. Customers are now completing three times as many purchases through its newly released Alexa+ compared to the original version. It’s
- [How A Multichannel Integrated Campaign Generated $9.57: $1 ROI [5 Channel Strategy]](https://cdmginc.com/2026/04/08/how-a-multichannel-integrated-campaign-generated-9-57-1-roi-5-channel-strategy/) -  Key Takeaways Multichannel marketing dramatically outperforms single-channel campaigns—this case generated a $9.57:$1 ROI. Integration is the key: combining landing pages, email, digital ads, video, and direct mail multiplies response. Data targeting (especially transactional “buy-a-like” modeling) can achieve 95%+ audience match accuracy. This campaign generated 13,434 buyers and 2,527 were direct mail responders. A strong direct How A Multichannel Integrated Campaign Generated $9.57: $1 ROI [5 Channel Strategy] Key Takeaways Multichannel marketing dramatically outperforms single-channel campaigns—this case generated a $9.57:$1 ROI. Integration is the key: combining landing pages, email, digital ads, video, and direct mail multiplies response. Data targeting (especially transactional “buy-a-like” modeling) can achieve 95%+ audience match accuracy. This campaign generated 13,434 buyers and 2,527 were direct mail responders. A strong direct
- [Navigating the Storm: Adapting Marketing Strategies Amid Economic Uncertainty [4 Economic Realities]](https://cdmginc.com/2026/04/08/navigating-the-storm-adapting-marketing-strategies-amid-economic-uncertainty-4-economic-realities/) - Key Takeaways: Inflation, deflation, recession, and stagflation are the four economic forces shaping marketing today Businesses must adapt their advertising and marketing fast—or risk declining response rates and shrinking ROI Direct response marketing gives you measurable control in uncertain markets Companies using accountable advertising outperform competitors during economic downturns Economic volatility creates opportunity—for those who Navigating the Storm: Adapting Marketing Strategies Amid Economic Uncertainty [4 Economic Realities]Key Takeaways: Inflation, deflation, recession, and stagflation are the four economic forces shaping marketing today Businesses must adapt their advertising and marketing fast—or risk declining response rates and shrinking ROI Direct response marketing gives you measurable control in uncertain markets Companies using accountable advertising outperform competitors during economic downturns Economic volatility creates opportunity—for those who
- [Copy Tip: Facts or Emotions? 7 Realities Every Marketer Must Recognize](https://cdmginc.com/2026/04/08/copy-tip-facts-or-emotions-7-realities-every-marketer-must-recognize/) - Key Takeaways: Facts build credibility. Emotions drive response. Most marketers underuse emotion, especially in B2B. Prospects buy emotionally… then justify with logic. Specifics (numbers, proof, examples) dramatically increase trust and response. The highest-performing campaigns blend facts + emotional benefits into one theme. Features alone don’t sell… benefits create desire and action. Without emotion, even strong Copy Tip: Facts or Emotions? 7 Realities Every Marketer Must RecognizeKey Takeaways: Facts build credibility. Emotions drive response. Most marketers underuse emotion, especially in B2B. Prospects buy emotionally… then justify with logic. Specifics (numbers, proof, examples) dramatically increase trust and response. The highest-performing campaigns blend facts + emotional benefits into one theme. Features alone don’t sell… benefits create desire and action. Without emotion, even strong
- [Testing Corner: Prospects and Your Database — Key to Success](https://cdmginc.com/2026/04/08/testing-corner-prospects-and-your-database-key-to-success-2/) - Key Takeaways: • Your in-house prospect list is often your most valuable asset. • Prospects who previously showed interest can outperform cold lists dramatically. • Recency matters — but even older prospects outperform compiled lists. • Testing proves that database stewardship is a major profit driver. • Smart marketers continuously test segmentation based on time Testing Corner: Prospects and Your Database — Key to SuccessKey Takeaways: • Your in-house prospect list is often your most valuable asset. • Prospects who previously showed interest can outperform cold lists dramatically. • Recency matters — but even older prospects outperform compiled lists. • Testing proves that database stewardship is a major profit driver. • Smart marketers continuously test segmentation based on time
- [Marketing Warning: Your Response Rates and Costs are Already Impacted by the 2026 Election - $1 Billion Ahead of Last Midterm… 13 Things Every Marketer Must Know](https://cdmginc.com/2026/04/01/marketing-warning-your-response-rates-and-costs-are-already-impacted-by-the-2026-election-1-billion-ahead-of-last-midterm-13-things-every-marketer-must-know/) - Key Takeaways: Political ad spending is already $1 billion ahead of the last midterm, rapidly increasing competition for attention and media inventory. Election advertisers bid aggressively without concern for efficiency, driving up costs and lowering response rates for marketers. Highly contested states and major media markets are becoming saturated, significantly distorting advertising performance. Rising political Marketing Warning: Your Response Rates and Costs are Already Impacted by the 2026 Election - $1 Billion Ahead of Last Midterm… 13 Things Every Marketer Must KnowKey Takeaways: Political ad spending is already $1 billion ahead of the last midterm, rapidly increasing competition for attention and media inventory. Election advertisers bid aggressively without concern for efficiency, driving up costs and lowering response rates for marketers. Highly contested states and major media markets are becoming saturated, significantly distorting advertising performance. Rising political
- [“Personality” Power: The Overlooked Response Multiplier Most Marketers Ignore, but Supercharges Your ROI](https://cdmginc.com/2026/04/01/personality-power-the-overlooked-response-multiplier-most-marketers-ignore-but-supercharges-your-roi/) - Key Takeaways: Marketing campaigns with a strong human personality can dramatically increase response. AI search and Answer Engines reward authentic, expert-driven content more than anonymous brand messaging. “Personality” reduces skepticism, accelerates conversions, and strengthens long-term loyalty. Consistency of voice across channels improves both response rates and retention. Founder-driven or expert-driven marketing is becoming a competitive “Personality” Power: The Overlooked Response Multiplier Most Marketers Ignore, but Supercharges Your ROIKey Takeaways: Marketing campaigns with a strong human personality can dramatically increase response. AI search and Answer Engines reward authentic, expert-driven content more than anonymous brand messaging. “Personality” reduces skepticism, accelerates conversions, and strengthens long-term loyalty. Consistency of voice across channels improves both response rates and retention. Founder-driven or expert-driven marketing is becoming a competitive
- [6 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2026/04/01/6-short-little-known-things-every-president-marketer-should-know-9/) - Here are 6 short, but powerful things you should know: Meta New Test: “Ad” Verses “Sponsored” Meta has begun changing its in-stream ad labels from “Sponsored” to “Ad.” It’s already hit Instagram, with the regular “Sponsored” notifier on posts switched to a smaller “Ad” tag instead. The updated disclosure is being tested on Facebook. The 6 Short Little-Known Things Every President & Marketer Should KnowHere are 6 short, but powerful things you should know: Meta New Test: “Ad” Verses “Sponsored” Meta has begun changing its in-stream ad labels from “Sponsored” to “Ad.” It’s already hit Instagram, with the regular “Sponsored” notifier on posts switched to a smaller “Ad” tag instead. The updated disclosure is being tested on Facebook. The
- [How You Can Listen to Any DMU Article](https://cdmginc.com/2026/04/01/how-you-can-listen-to-any-dmu-article-5/) - Key Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers or those who prefer audio content. This feature works seamlessly on Safari and Microsoft Edge browsers. If you use Safari or Microsoft Edge for your browser, there’s an important feature that you should know Key Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers or those who prefer audio content. This feature works seamlessly on Safari and Microsoft Edge browsers. If you use Safari or Microsoft Edge for your browser, there’s an important feature that you should know Key Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers or those who prefer audio content. This feature works seamlessly on Safari and Microsoft Edge browsers. If you use Safari or Microsoft Edge for your browser, there’s an important feature that you should know How You Can Listen to Any DMU ArticleKey Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers or those who prefer audio content. This feature works seamlessly on Safari and Microsoft Edge browsers. If you use Safari or Microsoft Edge for your browser, there’s an important feature that you should know
- [Testing Corner: A Shopping Cart Icon Test](https://cdmginc.com/2026/03/24/testing-corner-a-shopping-cart-icon-test-2/) - Key Takeaways: Small design details can create double-digit sales differences Conventional design often outperforms “clever” innovation Multivariable testing reveals hidden conversion drivers Search box and cart placement can significantly impact revenue Familiarity reduces friction and increases response Testing during peak season reveals real-world behavior Direct response optimization applies to UX, design, and copy Testing Corner: A Shopping Cart Icon TestKey Takeaways: Small design details can create double-digit sales differences Conventional design often outperforms “clever” innovation Multivariable testing reveals hidden conversion drivers Search box and cart placement can significantly impact revenue Familiarity reduces friction and increases response Testing during peak season reveals real-world behavior Direct response optimization applies to UX, design, and copy
- [Why Video-Driven Landing Pages Are Winning: 12 Powerful Strategies Every Marketer Should Know](https://cdmginc.com/2026/03/24/why-video-driven-landing-pages-are-winning-12-powerful-strategies-every-marketer-should-know/) - Key Takeaways: • Video dramatically increases landing page response • Video length must match buyer intent and complexity • Most prospects won’t watch — but video still boosts conversion • The first seconds of video now determine funnel performance • AI-optimized video is becoming a major competitive advantage • Authority stacking strengthens trust and speeds Why Video-Driven Landing Pages Are Winning: 12 Powerful Strategies Every Marketer Should Know Key Takeaways: • Video dramatically increases landing page response • Video length must match buyer intent and complexity • Most prospects won’t watch — but video still boosts conversion • The first seconds of video now determine funnel performance • AI-optimized video is becoming a major competitive advantage • Authority stacking strengthens trust and speeds
- [Direct Mail / Email Secret](https://cdmginc.com/2026/03/24/direct-mail-email-secret/) - Key Takeaways: Superscripts remain one of the highest-impact response boosters in direct mail and email. They function as attention triggers for both readers and AI interpretation. Even small changes in superscripts can produce major profit differences. In today’s environment, superscripts help improve engagement, scan-to-read behavior, and AEO clarity. Testing superscripts is one of the lowest-cost,
- [Copy Tip: Tiny Copy Changes That Can Dramatically Increase Response:  8 Micro-Copy Improvements to Test Now](https://cdmginc.com/2026/03/24/copy-tip-tiny-copy-changes-that-can-dramatically-increase-response-8-micro-copy-improvements-to-test-now/) - Key Takeaways: Small copy changes can produce massive lifts in response and ROI. Most marketers waste time redesigning instead of optimizing copy in proven campaigns. Micro-testing is the lowest-risk, fastest path to higher conversions. Specific, benefit-focused wording builds credibility and trust. Clearer copy reduces friction and increases action. AI search and answer engines reward precise, Copy Tip: Tiny Copy Changes That Can Dramatically Increase Response: 8 Micro-Copy Improvements to Test NowKey Takeaways: Small copy changes can produce massive lifts in response and ROI. Most marketers waste time redesigning instead of optimizing copy in proven campaigns. Micro-testing is the lowest-risk, fastest path to higher conversions. Specific, benefit-focused wording builds credibility and trust. Clearer copy reduces friction and increases action. AI search and answer engines reward precise,
- [The Next Marketing Disruption: AI Search Has Changed Video Marketing Forever – 7 Urgent Realities Every President and Marketing Leader Must Know](https://cdmginc.com/2026/03/18/the-next-marketing-disruption-ai-search-has-changed-video-marketing-forever-7-urgent-realities-every-president-and-marketing-leader-must-know/) - Key Takeaways: • AI platforms now interpret video content — not just rank it • Video transcripts and structure directly affect AI visibility • AEO-optimized video can dramatically increase inbound leads • Traditional SEO video tactics are rapidly losing effectiveness • AI-friendly video content influences buying decisions earlier • Smart marketers are redesigning landing pages The Next Marketing Disruption: AI Search Has Changed Video Marketing Forever – 7 Urgent Realities Every President and Marketing Leader Must KnowKey Takeaways: • AI platforms now interpret video content — not just rank it • Video transcripts and structure directly affect AI visibility • AEO-optimized video can dramatically increase inbound leads • Traditional SEO video tactics are rapidly losing effectiveness • AI-friendly video content influences buying decisions earlier • Smart marketers are redesigning landing pages
- [Major Marketing Shift: Why Smart Marketers Are Using Direct Mail to Supercharge Growth](https://cdmginc.com/2026/03/18/major-marketing-shift-why-smart-marketers-are-using-direct-mail-to-supercharge-growth-2/) - Key Takeaways: Direct mail response rates often outperform digital advertising dramatically. A 1% response from 1 million names produces 10,000 leads or buyers within days. Direct mail combined with digital marketing can generate up to 84% higher ROI. Most agencies don’t know how to execute direct mail correctly. The right list, format, and copy make Major Marketing Shift: Why Smart Marketers Are Using Direct Mail to Supercharge GrowthKey Takeaways: Direct mail response rates often outperform digital advertising dramatically. A 1% response from 1 million names produces 10,000 leads or buyers within days. Direct mail combined with digital marketing can generate up to 84% higher ROI. Most agencies don’t know how to execute direct mail correctly. The right list, format, and copy make
- [3 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2026/03/18/3-short-little-known-things-every-president-marketer-should-know/) - Here are 3 short, but powerful things you should know: AI Deepfake Tricks Anger Apple An AI-generated video saying a new charging port on the upcoming iPhone 18 wrongfully accused Apple of ending use of its universal USB-C port to make more money. Apple’s iPhone 18 will be released in September 2026. The deepfake AI 3 Short Little-Known Things Every President & Marketer Should KnowHere are 3 short, but powerful things you should know: AI Deepfake Tricks Anger Apple An AI-generated video saying a new charging port on the upcoming iPhone 18 wrongfully accused Apple of ending use of its universal USB-C port to make more money. Apple’s iPhone 18 will be released in September 2026. The deepfake AI
- [The Hidden Opportunity: How Reddit is Becoming a High-Performance Direct Response Channel](https://cdmginc.com/2026/03/18/the-hidden-opportunity-how-reddit-is-becoming-a-high-performance-direct-response-channel/) - Key Takeaways: • Reddit is evolving into a measurable performance marketing platform • Conversation-based targeting aligns naturally with direct response strategy • AI-driven tools are improving audience precision and campaign efficiency • Community trust creates a unique persuasion advantage • Both paid and organic strategies can drive strong results • Reddit can function as research, The Hidden Opportunity: How Reddit is Becoming a High-Performance Direct Response ChannelKey Takeaways: • Reddit is evolving into a measurable performance marketing platform • Conversation-based targeting aligns naturally with direct response strategy • AI-driven tools are improving audience precision and campaign efficiency • Community trust creates a unique persuasion advantage • Both paid and organic strategies can drive strong results • Reddit can function as research,
- [The Marketing Shift: Overlooked and Ignored - 5 Powerful Strategies Smart Marketers Are Using Before Their Competitors Catch On](https://cdmginc.com/2026/03/10/the-marketing-shift-overlooked-and-ignored-5-powerful-strategies-smart-marketers-are-using-before-their-competitors-catch-on/) - Key Takeaways: AEO/GEO is becoming mandatory. If AI doesn’t recommend your company, you’re invisible to millions of prospects. Google AI Overviews are reshaping search results, meaning only a few brands may be cited. Connected TV (CTV) combines television persuasion with digital targeting and measurable ROI. TikTok has become a search engine for product discovery. Direct The Marketing Shift: Overlooked and Ignored - 5 Powerful Strategies Smart Marketers Are Using Before Their Competitors Catch OnKey Takeaways: AEO/GEO is becoming mandatory. If AI doesn’t recommend your company, you’re invisible to millions of prospects. Google AI Overviews are reshaping search results, meaning only a few brands may be cited. Connected TV (CTV) combines television persuasion with digital targeting and measurable ROI. TikTok has become a search engine for product discovery. Direct
- [Testing Corner: Surprising Direct Mail Test: The Envelope that Beat the “Experts” by 36%](https://cdmginc.com/2026/03/09/testing-corner-surprising-direct-mail-test-the-envelope-that-beat-the-experts-by-36/) - Key Takeaways: The envelope determines whether your mail gets opened Two nearly identical envelopes were tested Most marketers would guess “FREE” would win The envelope listing recognizable evangelical leaders won by 36% Curiosity outperformed a free-offer headline Testing beats assumptions Small copy changes can dramatically impact response Direct mail success depends on disciplined testing Testing Corner: Surprising Direct Mail Test: The Envelope that Beat the “Experts” by 36%Key Takeaways: The envelope determines whether your mail gets opened Two nearly identical envelopes were tested Most marketers would guess “FREE” would win The envelope listing recognizable evangelical leaders won by 36% Curiosity outperformed a free-offer headline Testing beats assumptions Small copy changes can dramatically impact response Direct mail success depends on disciplined testing
- [7 Surprising Keys to a Multimillion Dollar Success Story – From Launch to a Dream Come True](https://cdmginc.com/2026/03/09/7-surprising-keys-to-a-multimillion-dollar-success-story-from-launch-to-a-dream-come-true-2/) - Key Takeaways: • Even during a recession, the right direct response marketing strategy can launch a successful company. • Success starts with accountable advertising and measurable results, not guessing. • Powerful direct response copy and a strong offer are essential. • Choosing the right media and data can make or break a campaign. • Continuous 7 Surprising Keys to a Multimillion Dollar Success Story – From Launch to a Dream Come TrueKey Takeaways: • Even during a recession, the right direct response marketing strategy can launch a successful company. • Success starts with accountable advertising and measurable results, not guessing. • Powerful direct response copy and a strong offer are essential. • Choosing the right media and data can make or break a campaign. • Continuous
- [Copy Tip: The “Big Idea”: Why Most Marketing Fails and How You Can Fix It](https://cdmginc.com/2026/03/09/copy-tip-the-big-idea-why-most-marketing-fails-and-how-you-can-fix-it/) - Key Takeaways: • Every successful campaign is built around one focused Big Idea • Too many benefits dilute persuasion and reduce conversions • The Big Idea must be emotional, timely, and instantly clear • If you can’t explain it in a few words, it’s not strong enough • The Big Idea should focus on benefits Copy Tip: The “Big Idea”: Why Most Marketing Fails and How You Can Fix ItKey Takeaways: • Every successful campaign is built around one focused Big Idea • Too many benefits dilute persuasion and reduce conversions • The Big Idea must be emotional, timely, and instantly clear • If you can’t explain it in a few words, it’s not strong enough • The Big Idea should focus on benefits
- [6 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2026/03/02/6-short-little-known-things-every-president-marketer-should-know-8/) - Here are 6 short, but powerful things you should know: Communist China AI Cyber Attacks on U.S. AI Communist China launched 24,000 fraudulent accounts to extract information from Claude AI. They prompted Claude 16 million times then used those outputs to train their own competing AI models. This business espionage technique is called “distillation”. And 6 Short Little-Known Things Every President & Marketer Should KnowHere are 6 short, but powerful things you should know: Communist China AI Cyber Attacks on U.S. AI Communist China launched 24,000 fraudulent accounts to extract information from Claude AI. They prompted Claude 16 million times then used those outputs to train their own competing AI models. This business espionage technique is called “distillation”. And
- [Surprise: Why Gen Z Is Responding to Direct Mail — And Boosting ROI by 24% or More](https://cdmginc.com/2026/03/02/surprise-why-gen-z-is-responding-to-direct-mail-and-boosting-roi-by-24-or-more/) - Key Takeaways: Gen Z (born 1997–2012) shows strong response to direct mail. Many marketers mistakenly assume Gen Z ignores mail. Integrating digital and direct mail increases response rates by 18–24%... often more. In a live demonstration, over 80% of Gen Z employees said direct mail influenced their direct mail buying decision. Direct mail often becomes Surprise: Why Gen Z Is Responding to Direct Mail — And Boosting ROI by 24% or MoreKey Takeaways: Gen Z (born 1997–2012) shows strong response to direct mail. Many marketers mistakenly assume Gen Z ignores mail. Integrating digital and direct mail increases response rates by 18–24%... often more. In a live demonstration, over 80% of Gen Z employees said direct mail influenced their direct mail buying decision. Direct mail often becomes
- [How a Multichannel Campaign Produced a $9.57-to-1 ROI — The Five-Step Multichannel Formula Behind This Breakthrough Campaign](https://cdmginc.com/2026/03/02/how-a-multichannel-campaign-produced-a-9-57-to-1-roi-the-five-step-multichannel-formula-behind-this-breakthrough-campaign/) - Key Takeaways: This multichannel campaign generated $9.57 in revenue for every $1 invested Produced 13,434 new subscribers or prospects Direct mail alone delivered a $9.57-to-1 ROI More than 78,000 prospects visited the landing page Average landing page engagement time exceeded 4 minutes The campaign generated 2,318 free report downloads Targeting used AI-based Transactional Data Modeling How a Multichannel Campaign Produced a $9.57-to-1 ROI — The Five-Step Multichannel Formula Behind This Breakthrough CampaignKey Takeaways: This multichannel campaign generated $9.57 in revenue for every $1 invested Produced 13,434 new subscribers or prospects Direct mail alone delivered a $9.57-to-1 ROI More than 78,000 prospects visited the landing page Average landing page engagement time exceeded 4 minutes The campaign generated 2,318 free report downloads Targeting used AI-based Transactional Data Modeling
- [How You Can Listen to Any DMU Article](https://cdmginc.com/2026/03/02/how-you-can-listen-to-any-dmu-article-4/) - Key Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers or those who prefer audio content. This feature works seamlessly on Safari and Microsoft Edge browsers. If you use Safari or Microsoft Edge for your browser, there’s an important feature that you should How You Can Listen to Any DMU ArticleKey Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers or those who prefer audio content. This feature works seamlessly on Safari and Microsoft Edge browsers. If you use Safari or Microsoft Edge for your browser, there’s an important feature that you should
- [600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar E-Commerce Success Story](https://cdmginc.com/2026/02/18/600000-new-customers-how-to-launch-a-start-up-into-a-multi-million-dollar-e-commerce-success-story-2/) - Key Takeaways: Sun Chlorella successfully entered the U.S. market by shifting from retail dependence to direct-to-consumer marketing. Direct response strategies enabled the company to generate over 600,000 new customers, even during a recession. A structured system of landing pages, direct mail, email, and digital marketing drove measurable and profitable growth. Continuous testing and response analysis 600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar E-Commerce Success StoryKey Takeaways: Sun Chlorella successfully entered the U.S. market by shifting from retail dependence to direct-to-consumer marketing. Direct response strategies enabled the company to generate over 600,000 new customers, even during a recession. A structured system of landing pages, direct mail, email, and digital marketing drove measurable and profitable growth. Continuous testing and response analysis
- [How a Three-Dimensional “Influencer” Campaign Changed Everything [Video Briefing]](https://cdmginc.com/2026/02/18/how-a-three-dimensional-influencer-campaign-changed-everything-video-briefing-2/) - Key Takeaways: Accutrade used a three-dimensional influencer direct mail campaign to reach investment newsletter publishers. The campaign targeted trusted financial newsletter influencers followed by over two million active investors. A creative three-part 3-D FedEx mailing featuring rare pennies reinforced the company’s unique selling proposition. The sequential mailings created curiosity and urgency by withholding the final How a Three-Dimensional “Influencer” Campaign Changed Everything [Video Briefing] Key Takeaways: Accutrade used a three-dimensional influencer direct mail campaign to reach investment newsletter publishers. The campaign targeted trusted financial newsletter influencers followed by over two million active investors. A creative three-part 3-D FedEx mailing featuring rare pennies reinforced the company’s unique selling proposition. The sequential mailings created curiosity and urgency by withholding the final
- [4 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2026/02/18/4-short-little-known-things-every-president-marketer-should-know-5/) - Here are 4 short, but powerful things you should know: Perplexity is Pulling Back from Ads AI search startup Perplexity is not going to sell ads. Despite testing labeled sponsorship placements in its AI search platform, the company is now distancing itself from ads amid fears users won’t trust chatbots with an agenda to upsell. Meta Wins; 4 Short Little-Known Things Every President & Marketer Should KnowHere are 4 short, but powerful things you should know: Perplexity is Pulling Back from Ads AI search startup Perplexity is not going to sell ads. Despite testing labeled sponsorship placements in its AI search platform, the company is now distancing itself from ads amid fears users won’t trust chatbots with an agenda to upsell. Meta Wins;
- [How You Can Listen to Any DMU Article](https://cdmginc.com/2026/02/18/how-you-can-listen-to-any-dmu-article-3/) - Key Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers or those who prefer audio content. This feature works seamlessly on Safari and Microsoft Edge browsers. If you use Safari or Microsoft Edge for your browser, there’s an important feature that you should know How You Can Listen to Any DMU ArticleKey Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers or those who prefer audio content. This feature works seamlessly on Safari and Microsoft Edge browsers. If you use Safari or Microsoft Edge for your browser, there’s an important feature that you should know
- [Copy Tip: The 4 P’s of Great Copywriting — How Promise, Picture, Proof, and Push Drive Response in Every Medium](https://cdmginc.com/2026/02/11/copy-corner-the-4-ps-of-great-copywriting-how-promise-picture-proof-and-push-drive-response-in-every-medium/) - Key Takeaways: • Great copy is built on proven direct response principles. • These rules apply to emails, ads, landing pages, videos, and direct mail. • The 4 P’s framework keeps your copy focused on response, not fluff. • In today’s AI-driven environment, these same principles support AEO. • When you master the 4 Copy Corner: The 4 P’s of Great Copywriting — How Promise, Picture, Proof, and Push Drive Response in Every MediumKey Takeaways: • Great copy is built on proven direct response principles. • These rules apply to emails, ads, landing pages, videos, and direct mail. • The 4 P’s framework keeps your copy focused on response, not fluff. • In today’s AI-driven environment, these same principles support AEO. • When you master the 4
- [4 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2026/02/04/4-short-little-known-things-every-president-marketer-should-know-4/) - Here are 4 short, but powerful things you should know: 2026 Ad Spending Growth Projections The Interactive Advertising Bureau forecasts that 9.5% year-over-year growth in total U.S. ad spend vs. last year’s numbers results in $9 billion in incremental spending. Here are the projections for ad growth: Media: +14.6% CTV: +13.8% Digital Video excl. CTV: +9.6% Podcasts: 4 Short Little-Known Things Every President & Marketer Should KnowHere are 4 short, but powerful things you should know: 2026 Ad Spending Growth Projections The Interactive Advertising Bureau forecasts that 9.5% year-over-year growth in total U.S. ad spend vs. last year’s numbers results in $9 billion in incremental spending. Here are the projections for ad growth: Media: +14.6% CTV: +13.8% Digital Video excl. CTV: +9.6% Podcasts:
- [Testing Corner: Offering a Little Something Extra Can Go a Long Way](https://cdmginc.com/2026/02/11/testing-corner-offering-a-little-something-extra-can-go-a-long-way-4/) - Key Takeaways: • Small changes in offers can produce major response gains. • “Free” works — but sometimes “more free” works better. • Testing reveals what prospects truly value. • Strong calls to action can be enhanced through smart incentives. • Consistent testing is the foundation of profitable marketing. • Clear, well-structured content also supports Testing Corner: Offering a Little Something Extra Can Go a Long WayKey Takeaways: • Small changes in offers can produce major response gains. • “Free” works — but sometimes “more free” works better. • Testing reveals what prospects truly value. • Strong calls to action can be enhanced through smart incentives. • Consistent testing is the foundation of profitable marketing. • Clear, well-structured content also supports
- [The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits — With Six Proven Headline Examples from Real Campaigns](https://cdmginc.com/2026/02/12/the-fail-proof-secret-to-capturing-your-prospects-attention-increasing-response-and-boosting-your-profits-with-six-proven-headline-examples-from-real-campaigns/) - Key Takeaways: Strong marketing starts by putting the most powerful benefit first, especially in the headline. Clear, direct, benefit-driven headlines outperform clever or vague wording. Successful campaigns grab attention immediately by promising something specific the reader wants. In a fast-scrolling world, prospects decide within seconds whether to keep reading. Well-crafted headlines are engineered through testing The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits — With Six Proven Headline Examples from Real CampaignsKey Takeaways: Strong marketing starts by putting the most powerful benefit first, especially in the headline. Clear, direct, benefit-driven headlines outperform clever or vague wording. Successful campaigns grab attention immediately by promising something specific the reader wants. In a fast-scrolling world, prospects decide within seconds whether to keep reading. Well-crafted headlines are engineered through testing
- [17 Powerful Retargeting Strategies to Supercharge Your Leads and Sales](https://cdmginc.com/2026/02/12/17-powerful-retargeting-strategies-to-supercharge-your-leads-and-sales/) - Key Takeaways: • Over 95% of visitors leave without converting — retargeting brings them back. • Modern retargeting works across digital, video, email, text… and direct mail. • AI and first-party data now drive the highest-performing campaigns. • Personalization increases retargeting ROI dramatically. • Omnichannel or multichannel retargeting produces the strongest long-term results. • The 17 Powerful Retargeting Strategies to Supercharge Your Leads and SalesKey Takeaways: • Over 95% of visitors leave without converting — retargeting brings them back. • Modern retargeting works across digital, video, email, text… and direct mail. • AI and first-party data now drive the highest-performing campaigns. • Personalization increases retargeting ROI dramatically. • Omnichannel or multichannel retargeting produces the strongest long-term results. • The
- [4 AI Realities Every Marketer Must Understand Before the Third Quarter of 2026](https://cdmginc.com/2026/02/03/4-ai-realities-every-marketer-must-understand-before-2026/) - Key Takeaways: AI didn’t just influence Christmas shopping in 2025 — it outperformed every traditional traffic source AI-referred traffic converted up to 54% better than non-AI sources during peak days The shift from SEO to AEO (Answer Engine Optimization) is no longer optional AI traffic delivers higher-value buyers, longer engagement, and more revenue per visit 4 AI Realities Every Marketer Must Understand Before the Third Quarter of 2026Key Takeaways: AI didn’t just influence Christmas shopping in 2025 — it outperformed every traditional traffic source AI-referred traffic converted up to 54% better than non-AI sources during peak days The shift from SEO to AEO (Answer Engine Optimization) is no longer optional AI traffic delivers higher-value buyers, longer engagement, and more revenue per visit
- [“Paid” AI Users: The New Subscription Boom](https://cdmginc.com/2026/02/03/paid-ai-users-the-new-subscription-boom/) - Most people using AI use it for free… over 95% of users. But their cashflow and profitability is from paid subscriptions. For AI, that is just now starting. And now AI is starting to get more aggressive. OpenAI/Chat GPT OpenAI doesn’t regularly disclose exact current paid numbers, but multiple credible reports give estimates: 35 million “Paid” AI Users: The New Subscription BoomMost people using AI use it for free… over 95% of users. But their cashflow and profitability is from paid subscriptions. For AI, that is just now starting. And now AI is starting to get more aggressive. OpenAI/Chat GPT OpenAI doesn’t regularly disclose exact current paid numbers, but multiple credible reports give estimates: 35 million
- [5 Little-Known Personalization Direct Mail Rules](https://cdmginc.com/2026/02/03/5-little-known-personalization-direct-mail-rules/) - Key Takeaways: Over-personalization reduces response faster than under-personalization in direct mail. The type of data used matters more than the volume of data used. The P.S. is still one of the highest-leverage personalization zones in direct mail. High-quality handwritten execution can double open rates in the right segments. Pre-canceled, commemorative, and foreign stamps routinely outperform
- [Testing Corner: Why Your Database Is Still the #1 Key to Marketing Success](https://cdmginc.com/2026/01/29/testing-corner-why-your-database-is-still-the-1-key-to-marketing-success/) - Key Takeaways: Your in-house prospect database consistently outperforms rented or purchased lists. Recency matters—but relationship matters more. Most marketers underinvest in their database while overspending on new lead acquisition. Database prospects respond at multiples—not percentages—above cold lists. Testing proves: the closer the relationship, the higher the response. In 2026, database-first marketing is essential for ROI, Testing Corner: Why Your Database Is Still the #1 Key to Marketing SuccessKey Takeaways: Your in-house prospect database consistently outperforms rented or purchased lists. Recency matters—but relationship matters more. Most marketers underinvest in their database while overspending on new lead acquisition. Database prospects respond at multiples—not percentages—above cold lists. Testing proves: the closer the relationship, the higher the response. In 2026, database-first marketing is essential for ROI,
- [Chevron’s Winning Campaign: How Integrated Content + Direct Response Drives Measurable Results](https://cdmginc.com/2026/01/29/chevrons-winning-campaign-how-integrated-content-direct-response-drives-measurable-results/) - Key Takeaways: Response increases when content is combined with direct response discipline not when content replaces it. Headlines and copy structure still account for the majority of campaign success. Clear objectives and accountability separate “busy marketing” from profitable marketing. Value-added content builds anticipation and long-term engagement. Every asset must tell the reader what to do Chevron’s Winning Campaign: How Integrated Content + Direct Response Drives Measurable ResultsKey Takeaways: Response increases when content is combined with direct response discipline not when content replaces it. Headlines and copy structure still account for the majority of campaign success. Clear objectives and accountability separate “busy marketing” from profitable marketing. Value-added content builds anticipation and long-term engagement. Every asset must tell the reader what to do
- [Inside AI Advertising: Why Early Testing Will Decide the Winners in the Next Marketing Era: 6 First-Mover Advantages Presidents and CMOs Can’t Ignore](https://cdmginc.com/2026/01/29/inside-ai-advertising-why-early-testing-will-decide-the-winners-in-the-next-marketing-era-6-first-mover-advantages-presidents-and-cmos-cant-ignore/) - Key Takeaways: • AI advertising is moving from concept to controlled rollout. • This is a first-mover moment, not a mature ad platform. • AI ads appear at the decision stage, not the browsing stage. • Trust, relevance, and credibility matter more than creative hype. • Costs will rise as competition increases—early testing matters. • Inside AI Advertising: Why Early Testing Will Decide the Winners in the Next Marketing Era: 6 First-Mover Advantages Presidents and CMOs Can’t IgnoreKey Takeaways: • AI advertising is moving from concept to controlled rollout. • This is a first-mover moment, not a mature ad platform. • AI ads appear at the decision stage, not the browsing stage. • Trust, relevance, and credibility matter more than creative hype. • Costs will rise as competition increases—early testing matters. • 
- [Direct Response Copy Tip: Don’t Confuse Your Reader with Long or Complicated Sentences](https://cdmginc.com/2026/01/29/direct-response-copy-tip-dont-confuse-your-reader-with-long-or-complicated-sentences/) - Key Takeaways: • Most prospects will never reread your sentence. • Long or complicated sentences reduce response. • One sentence should communicate one idea. • “You”-oriented copy consistently outperforms abstract language. • Simple copy improves response and AI/AEO visibility. • If your copy slows the reader down, response collapses. Most prospects won’t Direct Response Copy Tip: Don’t Confuse Your Reader with Long or Complicated SentencesKey Takeaways: • Most prospects will never reread your sentence. • Long or complicated sentences reduce response. • One sentence should communicate one idea. • “You”-oriented copy consistently outperforms abstract language. • Simple copy improves response and AI/AEO visibility. • If your copy slows the reader down, response collapses. Most prospects won’t
- [WARNING: 2026 Primary Election Could Crush Your Response Rates and Your ROI — 4 Strategies to Protect Both](https://cdmginc.com/2026/01/22/warning-2026-primary-election-could-crush-your-response-rates-and-your-roi-4-strategies-to-protect-both/) - Key Takeaways: The 2026 midterm and primary cycle is projected to be one of the most expensive advertising cycles ever, approaching $10.8 billion in political spend. Your response rates can collapse in primary heavy markets without a tailored plan. Media costs skyrocket where political ad demand surges. Suppression during key primary windows can protect ROI WARNING: 2026 Primary Election Could Crush Your Response Rates and Your ROI — 4 Strategies to Protect BothKey Takeaways: The 2026 midterm and primary cycle is projected to be one of the most expensive advertising cycles ever, approaching $10.8 billion in political spend. Your response rates can collapse in primary heavy markets without a tailored plan. Media costs skyrocket where political ad demand surges. Suppression during key primary windows can protect ROI
- [The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics](https://cdmginc.com/2026/01/15/the-overlooked-copy-secret-to-power-up-your-sales-copy-using-specifics-4/) - Key Takeaways: Using specifics is a powerful but often overlooked copywriting technique. Detailed research uncovers concrete facts that strengthen sales copy credibility. Specific language helps prospects vividly imagine product benefits. Sensory details increase emotional engagement and memorability. Specifics differentiate your product from competitors using generic claims. Numbers and data improve logical appeal and trust. Detailed
- [5 Little-Known Secrets for Using “Floaters” to Dramatically Grow Your Prospect Base and Lift Response](https://cdmginc.com/2026/01/15/5-little-known-secrets-for-using-floaters-to-dramatically-grow-your-prospect-base-and-lift-response-2/) - Key Takeaways: Floaters look like pop-ups but are not blocked like traditional pop-ups. Floaters are essential for service businesses, landing pages, and e-commerce sites. Floaters help convert website visitors into highly responsive leads. Effective floaters expand your prospect base and support long-term business growth. A strong incentive such as a discount or free resource improves
- [Copy Tip: 3 Powerful Secrets to a Money-Making Headline: Why Most Headlines Fail — and How Smart Marketers Fix Them](https://cdmginc.com/2026/01/15/copy-tip-3-powerful-secrets-to-a-money-making-headline-why-most-headlines-fail-and-how-smart-marketers-fix-them/) - Key Takeaways: Headlines are profit levers, not creative flourishes. Direct beats clever in marketing for leads or sales. Longer headlines usually outperform short ones for B2C or B2B. Response numbers dramatically increase credibility and response – it’s 75% of the success or failure of your campaign. A weak headline can kill even the best offer
- [Testing Corner: Use Specifics in Email Subject Lines for Better Response](https://cdmginc.com/2026/01/15/testing-corner-use-specifics-in-email-subject-lines-for-better-response-4/) - Key Takeaways: Specific details in email subject lines significantly improve response rates. Statistics and percentages make claims more believable to prospects. This principle applies to headlines, body copy, and subject lines. A subject line with a concrete gain percentage outperformed a vague urgent message. The specific subject line achieved a much higher click-through rate than
- [Marketing Breakthrough: AI Advertising Has Finally Arrived Separating Winners from Losers — 7 Critical Things Presidents and CMOs Must Know Now](https://cdmginc.com/2026/01/22/marketing-breakthrough-ai-advertising-has-finally-arrived-separating-winners-from-losers-7-critical-things-presidents-cmos-must-know-now/) - Key Takeaways: AI advertising is no longer theoretical. It’s happening. OpenAI has announced plans to introduce advertising inside AI search experiences. This is not another channel. It’s a decision-engine moment. Companies that master AEO + AI ads early will dominate visibility. Brands that wait will be invisible even with great products. This shift will impact Marketing Breakthrough: AI Advertising Has Finally Arrived separating winners from losers, — 7 Critical Things Presidents & CMOs Must Know NowKey Takeaways: AI advertising is no longer theoretical. It’s happening. OpenAI has announced plans to introduce advertising inside AI search experiences. This is not another channel. It’s a decision-engine moment. Companies that master AEO + AI ads early will dominate visibility. Brands that wait will be invisible even with great products. This shift will impact
- [Special Note for my DMU Subscribers Who Are Into Politics, Economics and Christianity](https://cdmginc.com/2026/01/22/special-note-for-my-dmu-subscribers-who-are-into-politics-economics-and-christianity/) - If you’re interested in politics, economics, and political theory, I’ve also been writing a separate newsletter for over 20 years. It features commentary grounded in a free-market conservative and Christian worldview. For insights and trends you won’t hear elsewhere, you’re welcome to subscribe at no cost. It's Free – Subscribe Now The newsletter is 100% Special Note for my DMU Subscribers Who Are Into Politics, Economics and ChristianityIf you’re interested in politics, economics, and political theory, I’ve also been writing a separate newsletter for over 20 years. It features commentary grounded in a free-market conservative and Christian worldview. For insights and trends you won’t hear elsewhere, you’re welcome to subscribe at no cost. It's Free – Subscribe Now The newsletter is 100%
- [4 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2026/01/22/4-short-little-known-things-every-president-marketer-should-know-3/) - Here are 4 short, but powerful things you should know: Netflix Doubled Its Ad Revenue in 2025 Netflix beat its revenue expectations for 2025, ending 2025 with $42.5 billion in revenue, a 16% year-over-year jump. $1.5 billion came from advertising, which is a roughly 150% year-over-year revenue increase. November of 2025 Netflix said that it 4 Short Little-Known Things Every President & Marketer Should KnowHere are 4 short, but powerful things you should know: Netflix Doubled Its Ad Revenue in 2025 Netflix beat its revenue expectations for 2025, ending 2025 with $42.5 billion in revenue, a 16% year-over-year jump. $1.5 billion came from advertising, which is a roughly 150% year-over-year revenue increase. November of 2025 Netflix said that it 6 Short Little-Known Things Every President & Marketer Should KnowHere are 4 short, but powerful things you should know: Netflix Doubled Its Ad Revenue in 2025 Netflix beat its revenue expectations for 2025, ending 2025 with $42.5 billion in revenue, a 16% year-over-year jump. $1.5 billion came from advertising, which is a roughly 150% year-over-year revenue increase. November of 2025 Netflix said that it
- [The Great January Response Spike Is Ahead - Here’s What Smart Marketers Do About It](https://cdmginc.com/2025/12/17/the-great-january-response-spike-is-ahead-heres-what-smart-marketers-do-about-it/) - Key Takeaways: • The last week of December and early January consistently deliver one of the highest response windows of the year for both B2C and B2B marketers. • The seasonality spike is predictable—but only if you time each medium correctly. • Digital, direct mail, email, and electronic media each peak slightly differently. • Marketers The Great January Response Spike Is Ahead - Here’s What Smart Marketers Do About ItKey Takeaways: • The last week of December and early January consistently deliver one of the highest response windows of the year for both B2C and B2B marketers. • The seasonality spike is predictable—but only if you time each medium correctly. • Digital, direct mail, email, and electronic media each peak slightly differently. • Marketers
- [Little-Known Secrets to Successfully Launching a New Product: Our 7-Point Checklist](https://cdmginc.com/2025/12/17/little-known-secrets-to-successfully-launching-a-new-product-our-7-point-checklist/) - Key Takeaways: • Launching a new product is risky—but it doesn’t have to be reckless. • The biggest launch failures come from ignoring direct response fundamentals. • “Scientific” or “accountable” marketing minimizes cost and maximizes control. • Integrated, multichannel strategies outperform single-channel launches. • The same principles work in good economies and bad ones. • Little-Known Secrets to Successfully Launching a New Product: Our 7-Point ChecklistKey Takeaways: • Launching a new product is risky—but it doesn’t have to be reckless. • The biggest launch failures come from ignoring direct response fundamentals. • “Scientific” or “accountable” marketing minimizes cost and maximizes control. • Integrated, multichannel strategies outperform single-channel launches. • The same principles work in good economies and bad ones. •
- [Generating Leads on a Tight Budget - How One Software Company Saw Sales Shoot Sky High [4 Powerful Strategies]](https://cdmginc.com/2025/12/17/generating-leads-on-a-tight-budget-how-one-software-company-saw-sales-shoot-sky-high-4-powerful-strategies/) - Key Takeaways: • Tight budgets don’t kill lead generation. Bad strategy does. • When target audiences are small, impact matters more than volume. • Videologs, three-dimensional mail, and magalogs can outperform digital-only tactics. • Dividing audiences into small, issue-driven verticals increases response. • Integrated multichannel campaigns consistently beat single-channel efforts. • Done right, this approach Generating Leads on a Tight Budget - How One Software Company Saw Sales Shoot Sky High [4 Powerful Strategies]Key Takeaways: • Tight budgets don’t kill lead generation. Bad strategy does. • When target audiences are small, impact matters more than volume. • Videologs, three-dimensional mail, and magalogs can outperform digital-only tactics. • Dividing audiences into small, issue-driven verticals increases response. • Integrated multichannel campaigns consistently beat single-channel efforts. • Done right, this approach
- [5 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2025/12/17/5-short-little-known-things-every-president-marketer-should-know-6/) - Here are 5 short, but powerful things you should know: CTV - Another Success Story Fatty15 (wellness product) ran CTV shoppable ads wherever viewers purchased directly from the TV. Results: 120% ROAs and 1-in-4 shopping cart adds converting to sales. CTV media: Roku Ads Manager Innovations Verses the State Regulations President Donald Trump says the 5 Short Little-Known Things Every President & Marketer Should KnowHere are 5 short, but powerful things you should know: CTV - Another Success Story Fatty15 (wellness product) ran CTV shoppable ads wherever viewers purchased directly from the TV. Results: 120% ROAs and 1-in-4 shopping cart adds converting to sales. CTV media: Roku Ads Manager Innovations Verses the State Regulations President Donald Trump says the
- [How Geofencing Is Changing the Way Companies Target Hard-to-Reach Prospects](https://cdmginc.com/2025/12/10/how-geofencing-is-changing-the-way-companies-target-hard-to-reach-prospects/) - Key Takeaways: • Time-based geofencing lets you capture mobile IDs from any past timeframe — 2 weeks, 2 months, even 1 year ago. • You can identify exact audiences based on where they physically were, such as Whole Foods, churches, conferences, concerts, or special events. • Marketers can then use those IDs to deliver hyper-targeted
- [The $350 Million Buyout: How a Marketing Campaign Turned a Dream Into a Reality](https://cdmginc.com/2025/12/10/the-350-million-buyout-how-a-marketing-campaign-turned-a-dream-into-a-reality-3/) - Key Takeaways: • Direct response, scientific marketing can transform even a small subscription-based company into a multimillion-dollar powerhouse. • Testing, targeting, branding, and measurable advertising were the keys that grew DTN Wall Street from a few hundred subscribers to more than 150,000. • CDMG is a direct response ad agency that produced over 20 TV The $350 Million Buyout: How a Marketing Campaign Turned a Dream Into a RealityKey Takeaways: • Direct response, scientific marketing can transform even a small subscription-based company into a multimillion-dollar powerhouse. • Testing, targeting, branding, and measurable advertising were the keys that grew DTN Wall Street from a few hundred subscribers to more than 150,000. • CDMG is a direct response ad agency that produced over 20 TV
- [The Marketing Test That Shocked Everyone Including the Awards Judges [Guess the 60% Response Increase]](https://cdmginc.com/2025/12/10/the-marketing-test-that-shocked-everyone-including-the-awards-judges-guess-the-60-response-increase/) - Key Takeaways: Never trust your gut — trust your tests. What “experts” love isn’t always what your market responds to. How the judges gave the marketing award to… the loser. A powerful reminder that industry praise and real-world results rarely match. The market — not committees, awards, or opinions — is the only true judge The Marketing Test That Shocked Everyone Including the Awards Judges [Guess the 60% Response Increase]Key Takeaways: Never trust your gut — trust your tests. What “experts” love isn’t always what your market responds to. How the judges gave the marketing award to… the loser. A powerful reminder that industry praise and real-world results rarely match. The market — not committees, awards, or opinions — is the only true judge
- [Direct Response Copy Tip of the Week](https://cdmginc.com/2025/12/10/direct-response-copy-tip-of-the-week-2/) - Key Takeaways: Specificity outperforms generalities in every major test — across digital, print, landing pages, and video. • Real numbers crush vague claims. Use exact percentages, dollars, dates, hours, comparisons. • Details build trust, and trust is the most important component of high-response copy. • Examples, proof, demonstrations, and research dramatically lift credibility. • Blocks Direct Response Copy Tip of the WeekKey Takeaways: Specificity outperforms generalities in every major test — across digital, print, landing pages, and video. • Real numbers crush vague claims. Use exact percentages, dollars, dates, hours, comparisons. • Details build trust, and trust is the most important component of high-response copy. • Examples, proof, demonstrations, and research dramatically lift credibility. • Blocks
- [The First AI Christmas: 7 Things Every Company Must Know to be Found, Chosen and Recommended by ChatGPT, Gemini and Grok – or Lose Sales You Should Have Had](https://cdmginc.com/2025/12/04/the-first-ai-christmas-7-things-every-company-must-know-to-be-found-chosen-and-recommended-by-chatgpt-gemini-and-grok-or-lose-sales-you-should-have-had/) - Key Takeaways: • 2025 is the first true “AI Christmas.” Consumers are using ChatGPT, Gemini, Grok, Claude, and others—not Google—to find gifts, compare prices, and make buying decisions. • If your company isn’t optimized for AI (AEO), you’re invisible. AI answer engines give only 2–4 recommendations not 10 blue Google links. • AI shopping surged The First AI Christmas: 7 Things Every Company Must Know to be Found, Chosen and Recommended by ChatGPT, Gemini and Grok – or Lose Sales You Should Have HadKey Takeaways: • 2025 is the first true “AI Christmas.” Consumers are using ChatGPT, Gemini, Grok, Claude, and others—not Google—to find gifts, compare prices, and make buying decisions. • If your company isn’t optimized for AI (AEO), you’re invisible. AI answer engines give only 2–4 recommendations not 10 blue Google links. • AI shopping surged
- [The #1 Marketing Secret That Determines 75% of Your Success: How to Test Headlines that Multiply Your Results 300% - 500%.](https://cdmginc.com/2025/12/04/the-1-marketing-secret-that-determines-75-of-your-success-how-to-test-headlines-that-multiply-your-results-300-500/) - Key Takeaways: • Headlines determine 75% of your marketing success across digital ads, direct mail, landing pages, podcasts, and video scripts. • Direct-benefit headlines outperform indirect headlines by up to 4x and sometimes 300% to 500%. • What you think will win often loses. Counterintuitive tests repeatedly outperform “creative instinct.” • Readers don’t decipher cute, The #1 Marketing Secret That Determines 75% of Your Success: How to Test Headlines that Multiply Your Results 300% - 500%.Key Takeaways: • Headlines determine 75% of your marketing success across digital ads, direct mail, landing pages, podcasts, and video scripts. • Direct-benefit headlines outperform indirect headlines by up to 4x and sometimes 300% to 500%. • What you think will win often loses. Counterintuitive tests repeatedly outperform “creative instinct.” • Readers don’t decipher cute,
- [7 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2025/12/04/7-short-little-known-things-every-president-marketer-should-know/) - Here are 7 short, but powerful things you should know: Cyber Week: Outperforming Online Expectations U.S. shoppers and consumers confounded the skeptics and spent a record-breaking $44.2 billion online during Cyber Week, the period from Thanksgiving through Cyber Monday. Despite inflation, recession fears and tariffs, talking heads were wrong. People spent their discretionary income on 7 Short Little-Known Things Every President & Marketer Should KnowHere are 7 short, but powerful things you should know: Cyber Week: Outperforming Online Expectations U.S. shoppers and consumers confounded the skeptics and spent a record-breaking $44.2 billion online during Cyber Week, the period from Thanksgiving through Cyber Monday. Despite inflation, recession fears and tariffs, talking heads were wrong. People spent their discretionary income on
- [Marketing Turnaround: Repositioning an Existing Product and Triggering 350% Growth: How to Transform a Struggling Product into a High-Profit Success Story](https://cdmginc.com/2025/11/18/marketing-turnaround-repositioning-an-existing-product-and-triggering-350-growth-how-to-transform-a-struggling-product-into-a-high-profit-success-story/) - Key Takeaways: Marketing turnarounds are built on direct response strategy, not guesswork. com saw 350% revenue growth from a complete repositioning and relaunch. Premium offerings can be revived — or created from scratch — with DR copy and strategy. Website design must follow direct response rules, not branding rules. Upsells, cross-sells, and new product launches Marketing Turnaround: Repositioning an Existing Product and Triggering 350% Growth: How to Transform a Struggling Product into a High-Profit Success StoryKey Takeaways: Marketing turnarounds are built on direct response strategy, not guesswork. com saw 350% revenue growth from a complete repositioning and relaunch. Premium offerings can be revived — or created from scratch — with DR copy and strategy. Website design must follow direct response rules, not branding rules. Upsells, cross-sells, and new product launches
- [Make Infomercials and VSL’s Work for You: 16 Breakthrough Strategies to Use Now](https://cdmginc.com/2025/11/18/make-infomercials-and-vsls-work-for-you-16-breakthrough-strategies-to-use-now/) - Key Takeaways: • Infomercials are making a major comeback in 2025-26. • CTV and OTT now accept 30-minute blocks, making long-form DR-TV more accessible than ever. • Major brands are generating billions using infomercial/VSL hybrids. • Long-form video builds trust, credibility, and conversions in ways short ads simply can’t. • AI and AEO dramatically increase Make Infomercials and VSL’s Work for You: 16 Breakthrough Strategies to Use NowKey Takeaways: • Infomercials are making a major comeback in 2025-26. • CTV and OTT now accept 30-minute blocks, making long-form DR-TV more accessible than ever. • Major brands are generating billions using infomercial/VSL hybrids. • Long-form video builds trust, credibility, and conversions in ways short ads simply can’t. • AI and AEO dramatically increase
- [8 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2025/11/18/8-short-little-known-things-every-president-marketer-should-know/) - Here are 8 short, but powerful things you should know: Amazon Introduced a New AI Powered ‘Help Me Decide’ Button The new tool is supposed to help customers choose between similar products based on the user’s browsing activity, searches, shopping history and preferences. 47% of Christmas Shoppers Will Buy Less 47% of Christmas shoppers say
- [Videolog Produces 14% Response Rate: Perfect Marketing Tool](https://cdmginc.com/2025/11/18/videolog-produces-14-response-rate-perfect-marketing-tool-2/) - Key Takeaways: Videologs massively boost response rates — up to 10x more than standard direct mail. Combines digital + physical for a powerful multisensory experience. Perfect for launches, renewals, high-ticket products, and fundraising. Real-world example: a 14% response rate and over $950,000 in projected revenue. Ideal for B2B and B2C audiences where attention and credibility
- [The Overlooked Value of Headline Testing: 6 Surprising Results That Can Dramatically Boost Your Marketing Response](https://cdmginc.com/2025/11/24/the-overlooked-value-of-headline-testing-6-surprising-results-that-can-dramatically-boost-your-marketing-response/) - Key Takeaways: • Testing headlines is the fastest, simplest way to boost response across every media channel. • Direct response copy headlines consistently outperform clever or indirect headlines—often by 200% to 500%. • What “should” work usually doesn’t. What “looks boring” often wins. Only testing reveals the truth. • Even tiny improvements in a headline The Overlooked Value of Headline Testing: Surprising Results That Can Dramatically Boost Your Marketing ResponseKey Takeaways: • Testing headlines is the fastest, simplest way to boost response across every media channel. • Direct response copy headlines consistently outperform clever or indirect headlines—often by 200% to 500%. • What “should” work usually doesn’t. What “looks boring” often wins. Only testing reveals the truth. • Even tiny improvements in a headline
- [Direct Mail Boom: 5 Must-Know Reasons Marketers Are Profiting Using Direct Mail in an Online World](https://cdmginc.com/2025/11/24/direct-mail-action-5-must-know-reasons-marketers-are-profiting-using-direct-mail-in-an-online-world/) - Key Takeaways: • Direct mail response rates and profitability have surged in the last seven years—beating digital, email and more on ROI. • AI-driven targeting and new data modeling have dramatically improved prospect universes. • Multichannel integration using the same names creates lifts response as high as 86%. • Direct-mail retargeting is now one of Direct Mail Boom: 5 Must-Know Reasons Marketers Are Profiting Using Direct Mail in an Online WorldKey Takeaways: • Direct mail response rates and profitability have surged in the last seven years—beating digital, email and more on ROI. • AI-driven targeting and new data modeling have dramatically improved prospect universes. • Multichannel integration using the same names creates lifts response as high as 86%. • Direct-mail retargeting is now one of
- [Testing Corner: Commonly Used Call-To-Action (CTA) Put to the Test — An 87.5% Increase!](https://cdmginc.com/2025/11/24/testing-corner-commonly-used-call-to-action-cta-put-to-the-test-an-87-5-increase-4/) - Key Takeaways: Simple wording changes on your “call to action” (CTA) buttons can dramatically increase conversions. “Submit” is one of the weakest, fear-inducing CTAs you can use. Specific, directional CTAs outperform generic commands. One small test produced an 87.5% lift in click-throughs. Your landing pages, ads, and digital funnels may be losing response without you Testing Corner: Commonly Used Call-To-Action (CTA) Put to the Test — An 87.5% Increase!Key Takeaways: Simple wording changes on your “call to action” (CTA) buttons can dramatically increase conversions. “Submit” is one of the weakest, fear-inducing CTAs you can use. Specific, directional CTAs outperform generic commands. One small test produced an 87.5% lift in click-throughs. Your landing pages, ads, and digital funnels may be losing response without you
- [Copy Tip: Dismantling Skepticism to Dramatically Boost Response!](https://cdmginc.com/2025/11/24/copy-tip-dismantling-skepticism-to-dramatically-boost-response-3/) - We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your product or service is “the best,” … your prospects will want to see proof or an explanation. They are instantly skeptical because everyone claims the same thing. All the competitors – I mean all – Copy Tip: Dismantling Skepticism to Dramatically Boost Response!We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your product or service is “the best,” … your prospects will want to see proof or an explanation. They are instantly skeptical because everyone claims the same thing. All the competitors – I mean all –
- [Hidden Gold Beneath the Clicks: How Heat Maps Can Boost Your Response 25–100% - 6 Steps Every President and Marketing Director Should Know](https://cdmginc.com/2025/11/13/hidden-gold-beneath-the-clicks-how-heat-maps-can-boost-your-response-25-100-6-steps-every-president-and-marketing-director-should-know/) - Key Takeaways: Most marketers lose 25–50% of potential sales because they don’t see where users click — or try to click — on their page. Heat maps visually reveal behavioral intent, showing where interest dies or thrives. Turning “dead clicks” into live links and AEO-optimized content pages can rescue lost sales instantly. The best campaigns Hidden Gold Beneath the Clicks: How Heat Maps Can Boost Your Response 25–100% - 6 Steps Every President and Marketing Director Should KnowKey Takeaways: Most marketers lose 25–50% of potential sales because they don’t see where users click — or try to click — on their page. Heat maps visually reveal behavioral intent, showing where interest dies or thrives. Turning “dead clicks” into live links and AEO-optimized content pages can rescue lost sales instantly. The best campaigns
- [How Television/Radio Campaign Combined with Multichannel Marketing Created a Successful Launch](https://cdmginc.com/2025/11/13/how-television-radio-campaign-combined-with-multichannel-marketing-created-a-successful-launch-3/) - Key Takeaways: Even in an uncertain economic climate, a direct-response strategy combining TV, radio, digital, and direct mail drove thousands of new paid subscribers. Swiss Confidential, an investment newsletter service, overcame investor panic and skepticism through credibility, education, and an irresistible offer. The CDMG campaign used 60-second radio and television spots, direct mail, radio and How Television/Radio Campaign Combined with Multichannel Marketing Created a Successful LaunchKey Takeaways: Even in an uncertain economic climate, a direct-response strategy combining TV, radio, digital, and direct mail drove thousands of new paid subscribers. Swiss Confidential, an investment newsletter service, overcame investor panic and skepticism through credibility, education, and an irresistible offer. The CDMG campaign used 60-second radio and television spots, direct mail, radio and
- [Copy Tip: Authority Positioning — The Secret Multiplier of Response and Profit [4 Steps to Take Now]](https://cdmginc.com/2025/11/13/copy-tip-authority-positioning-the-secret-multiplier-of-response-and-profit-4-steps-to-take-now/) - Key Takeaway: If your marketing looks and sounds like everyone else’s, your response will collapse. But when you position your company as the trusted authority that understands — and solves — your prospect’s biggest pain, your response rates and profits can multiply overnight. “Authority” is the hidden conversion trigger. People buy from those they Copy Tip: Authority Positioning — The Secret Multiplier of Response and Profit [4 Steps to Take Now]Key Takeaway: If your marketing looks and sounds like everyone else’s, your response will collapse. But when you position your company as the trusted authority that understands — and solves — your prospect’s biggest pain, your response rates and profits can multiply overnight. “Authority” is the hidden conversion trigger. People buy from those they
- [Testing Corner: Which Ad Worked Best — With or Without a Photo/Video?](https://cdmginc.com/2025/11/13/testing-corner-which-ad-worked-best-with-or-without-a-photo-video-3/) - Key Takeaways: Editorial-style ads consistently outperform design/display ads because they build trust and encourage longer reading. Photos and videos dramatically boost response — in this test, a video image increased engagement by 48%. Headline testing is crucial — one tested headline beat another by 18%. Testing works across every channel — digital, direct mail, TV,
- [From Kitchen Table to $24 million: 8 Surprising Keys for Launching a Product in Economic Uncertainty [Wellness Multichannel Example]](https://cdmginc.com/2025/11/06/from-kitchen-table-to-24-million-8-surprising-keys-for-launching-a-product-in-economic-uncertainty-wellness-multichannel-example/) - Key Takeaways: How a niche alternative health idea became a $24MM/year business using direct response multichannel marketing. 8 Keys that worked on a tight startup budget: accountable DR ads, direct response copy/strategy, irresistible offer, creative testing, right media/data, rigorous analysis, and staying a step ahead. Targeting pivot: from medical pros to 50+ consumers who would From Kitchen Table to $24 million: 8 Surprising Keys for Launching a Product in Economic Uncertainty [Wellness Multichannel Example]Key Takeaways: How a niche alternative health idea became a $24MM/year business using direct response multichannel marketing. 8 Keys that worked on a tight startup budget: accountable DR ads, direct response copy/strategy, irresistible offer, creative testing, right media/data, rigorous analysis, and staying a step ahead. Targeting pivot: from medical pros to 50+ consumers who would
- [Crisis Ahead: How Smart Marketers Safeguard ROI When Terrorism Strikes [5 Step Action Plan]](https://cdmginc.com/2025/11/06/crisis-ahead-how-smart-marketers-safeguard-roi-when-terrorism-strikes-5-step-action-plan/) - Key Takeaways: • A recently foiled FBI terror plot in Dearborn, Michigan was a wake-up call for every marketer. A terrorist attack can strike anytime, anywhere. • Terror events can crush response rates and destroy ROI within minutes—nationally or locally. • Major attacks cause a 5–10 day collapse in response; smaller local incidents trigger 2-4 Crisis Ahead: How Smart Marketers Safeguard ROI When Terrorism Strikes [5 Step Action Plan]Key Takeaways: • A recently foiled FBI terror plot in Dearborn, Michigan was a wake-up call for every marketer. A terrorist attack can strike anytime, anywhere. • Terror events can crush response rates and destroy ROI within minutes—nationally or locally. • Major attacks cause a 5–10 day collapse in response; smaller local incidents trigger 2-4
- [6 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2025/11/06/6-short-little-known-things-every-president-marketer-should-know-7/) - Here are 6 short, but powerful things you should know: Elon Musk ‘Grokipedia’ to Rival Wikipedia Wikipedia is radical left bias. It distorts, blocks and censors Christians, conservatives, libertarians and Republicans. Now it will have competition. Elon Musk’s xAI Grok team is building Grokipedia, pitched as an AI-driven rival to Wikipedia. Unlike the left-wing community-edited 6 Short Little-Known Things Every President & Marketer Should KnowHere are 6 short, but powerful things you should know: Elon Musk ‘Grokipedia’ to Rival Wikipedia Wikipedia is radical left bias. It distorts, blocks and censors Christians, conservatives, libertarians and Republicans. Now it will have competition. Elon Musk’s xAI Grok team is building Grokipedia, pitched as an AI-driven rival to Wikipedia. Unlike the left-wing community-edited
- [Special Report: 35 Powerful Marketing Tips for the Christmas Season](https://cdmginc.com/2025/10/29/special-report-35-powerful-marketing-tips-for-the-christmas-season/) - Takeaways – 2025 Christmas Marketing Insights Discover 35 proven strategies that increase Christmas sales, leads, and profits. See how Answer Engine Optimization (AEO) is replacing SEO as consumers turn to ChatGPT, Gemini, and Copilot for answers. Learn how to integrate AI, direct mail, CTV, and retargeting for record-breaking ROI. Explore multi-channel tactics that make customers Special Report: 35 Powerful Marketing Tips for the Christmas SeasonTakeaways – 2025 Christmas Marketing Insights Discover 35 proven strategies that increase Christmas sales, leads, and profits. See how Answer Engine Optimization (AEO) is replacing SEO as consumers turn to ChatGPT, Gemini, and Copilot for answers. Learn how to integrate AI, direct mail, CTV, and retargeting for record-breaking ROI. Explore multi-channel tactics that make customers
- [Cart Abandonment Recovery Checklist](https://cdmginc.com/2025/10/22/cart-abandonment-recovery-checklist/) - Editor’s Note: Last month we shared our cart abandonment strategies and tactics we use for our clients. Here is our ad agency checklist. You can read the full article 18 Powerful Retargeting Strategies to Supercharge Your Leads & Sales by clicking HERE. Step 1: Audit Your Checkout Process ☐Are all fees (Shipping, tac, service) shown Cart Abandonment Recovery ChecklistEditor’s Note: Last month we shared our cart abandonment strategies and tactics we use for our clients. Here is our ad agency checklist. You can read the full article 18 Powerful Retargeting Strategies to Supercharge Your Leads & Sales by clicking HERE. Step 1: Audit Your Checkout Process ☐Are all fees (Shipping, tac, service) shown
- [Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign](https://cdmginc.com/2025/10/22/skyrocketing-response-6-powerful-steps-for-a-resort-lead-generation-campaign/) - Key Takeaways: Even in an economic downturn, a well-designed lead-generation campaign can deliver strong response rates.  Differentiation (clear USP), campaign disruption, a compelling offer, a strong landing page, engaging video, and direct-response copy form a powerful 6-step framework.  Multichannel execution—direct mail, landing page, video, online ads—helps amplify results and cut through clutter.  Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation CampaignKey Takeaways: Even in an economic downturn, a well-designed lead-generation campaign can deliver strong response rates.  Differentiation (clear USP), campaign disruption, a compelling offer, a strong landing page, engaging video, and direct-response copy form a powerful 6-step framework.  Multichannel execution—direct mail, landing page, video, online ads—helps amplify results and cut through clutter. 
- [The Lost Secret: 4 Powerful Direct Mail “Lift Note” Tactics That Can Increase Your Response by 25%](https://cdmginc.com/2025/10/22/the-lost-secret-4-powerful-direct-mail-lift-note-tactics-that-can-increase-your-response-by-25/) - Key Takeaways: A “life note” is a short, personal-looking small insert in a visually folded direct mail package designed to “lift” response by creating curiosity, credibility, and emotional connection. In an age of skepticism and digital overload, the personal tone of a lift note cuts through the noise boosting trust and response by 25% or The Lost Secret: 4 Powerful Direct Mail “Lift Note” Tactics That Can Increase Your Response by 25%Key Takeaways: A “life note” is a short, personal-looking small insert in a visually folded direct mail package designed to “lift” response by creating curiosity, credibility, and emotional connection. In an age of skepticism and digital overload, the personal tone of a lift note cuts through the noise boosting trust and response by 25% or
- [6 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2025/10/22/6-short-little-known-things-every-president-marketer-should-know-6/) - Here are 6 short, but powerful things you should know: Trump: On the Forbes Top 400 Richest Americans List President Trump is now worth a record $7.3 billion, up from $4.3 billion in 2024. The $3 billion gain lifted him to #20 in 2025. Incidentally, his main tool for the increase is cryptocurrency. With his 6 Short Little-Known Things Every President & Marketer Should KnowHere are 6 short, but powerful things you should know: Trump: On the Forbes Top 400 Richest Americans List President Trump is now worth a record $7.3 billion, up from $4.3 billion in 2024. The $3 billion gain lifted him to #20 in 2025. Incidentally, his main tool for the increase is cryptocurrency. With his
- [Testing Corner: Lower Price Point, Higher Profits?](https://cdmginc.com/2025/10/16/testing-corner-lower-price-point-higher-profits-2/) - Key Takeaways: Search Query Match: Many executives ask AI and search engines “Does lowering price increase profit?” or “What’s the best price for conversions?”—this article answers both directly. AEO Tip: Include exact numeric results (like “22.2% increase”) to boost answer engine authority and snippet potential. Long-Tail Optimization: Create page Q&As like “Should I lower my Testing Corner: Lower Price Point, Higher Profits?Key Takeaways: Search Query Match: Many executives ask AI and search engines “Does lowering price increase profit?” or “What’s the best price for conversions?”—this article answers both directly. AEO Tip: Include exact numeric results (like “22.2% increase”) to boost answer engine authority and snippet potential. Long-Tail Optimization: Create page Q&As like “Should I lower my
- [Direct Response Copy Tip of the Week: How to Turn Objections into Sales](https://cdmginc.com/2025/10/16/direct-response-copy-tip-of-the-week-how-to-turn-objections-into-sales/) - Key Takeaways: Answer Engine Optimization: Voice search and AI assistants reward transparent, credible copy. Address objections directly using natural-language Q&A (“Is this product expensive?”). Trust Signal: Transparency and credibility improve your E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Conversion Impact: Objection-driven copy increases response rates and reduces bounce. Pro Tip: Use callouts (“You might be wondering…”) to Direct Response Copy Tip of the Week: How to Turn Objections Into SalesKey Takeaways: Answer Engine Optimization: Voice search and AI assistants reward transparent, credible copy. Address objections directly using natural-language Q&A (“Is this product expensive?”). Trust Signal: Transparency and credibility improve your E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Conversion Impact: Objection-driven copy increases response rates and reduces bounce. Pro Tip: Use callouts (“You might be wondering…”) to
- [“12 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales (2025 Edition)”](https://cdmginc.com/2025/10/16/12-easy-ways-to-optimize-your-site-for-e-commerce-christmas-sales-2025-edition/) - Key Takeaways: Christmas 2025 is a high-stakes season—small website fixes can deliver big returns. Focus on clarity, urgency, and emotional connection (“Merry Christmas”). Build gift hubs that simplify decision-making and boost average order size. Use direct-response copy to drive immediate conversions. Implement AEO to capture AI and voice-search traffic in December. CDMG can execute all “12 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales (2025 Edition)”Key Takeaways: Christmas 2025 is a high-stakes season—small website fixes can deliver big returns. Focus on clarity, urgency, and emotional connection (“Merry Christmas”). Build gift hubs that simplify decision-making and boost average order size. Use direct-response copy to drive immediate conversions. Implement AEO to capture AI and voice-search traffic in December. CDMG can execute all
- [11 Secrets Every Marketer Should Know About CTV and First-Party Data](https://cdmginc.com/2025/10/16/11-secrets-every-marketer-should-know-about-ctv-and-first-party-data/) - Key Takeaways: CTV is now direct response TV — measurable and accountable. Use postal + email data to target exact households. Blend direct buys with programmatic for reach and control. Integrate CTV with direct mail, email and digital for a multichannel / omnichannel halo effect. Track cost per lead, cost per sale and ROI like
- [The Greatest Loss of Online Sales - And How To Recover It](https://cdmginc.com/2025/10/16/the-greatest-loss-of-online-sales-and-how-to-recover-it-2/) - Key Takeaways: Shopping cart abandonment is the biggest loss point in online sales. The average cart abandonment rate is ~70%, and even higher on mobile. Main causes include surprise fees, slow checkout, and forced account creation. Recovery methods include multi-step emails, SMS/push reminders, and real-time nudges. Fixing abandonment issues can improve conversion rates by 10–60%. The Greatest Loss of Online Sales — And How to Recover ItKey Takeaways: Shopping cart abandonment is the biggest loss point in online sales. The average cart abandonment rate is ~70%, and even higher on mobile. Main causes include surprise fees, slow checkout, and forced account creation. Recovery methods include multi-step emails, SMS/push reminders, and real-time nudges. Fixing abandonment issues can improve conversion rates by 10–60%.
- [Forbes: Richest Americans](https://cdmginc.com/2025/10/09/forbes-richest-americans/) - Forbes released its annual Forbes 400 list ranking the 400 richest Americans. Below are the top 15. Elon Musk remained #1. In fact he became the first person on the list to surpass $400 billion. That puts him $152 billion ahead of second-place Larry Ellison of Oracle. 14 newcomers made the list, all of whom Forbes: Richest AmericansForbes released its annual Forbes 400 list ranking the 400 richest Americans. Below are the top 15. Elon Musk remained #1. In fact he became the first person on the list to surpass $400 billion. That puts him $152 billion ahead of second-place Larry Ellison of Oracle. 14 newcomers made the list, all of whom
- [6 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2025/10/09/6-short-little-known-things-every-president-marketer-should-know-5/) - Here are 6 short, but powerful things you should know: Google’s Next Big Move? Google’s AI mode will soon be the default search experience Google is quickly losing the search audience… and the AI search race. So Google watchers expect it to happen soon. Two Major Marketing Changes for ChatGPT 700 million consumers using Chat 6 Short Little-Known Things Every President & Marketer Should KnowHere are 6 short, but powerful things you should know: Google’s Next Big Move? Google’s AI mode will soon be the default search experience Google is quickly losing the search audience… and the AI search race. So Google watchers expect it to happen soon. Two Major Marketing Changes for ChatGPT 700 million consumers using Chat
- [How to Grow Your Business – Taking it to the Next Level in 2025-2026](https://cdmginc.com/2025/10/09/how-to-grow-your-business-taking-it-to-the-next-level-in-2025-2026/) - Key Takeaways: Advanced direct response marketing is the key to boosting leads and sales. Many businesses miss growth opportunities by not following proven direct response strategies. Strong copy, effective design, and expert implementation are essential for direct response success. Creative Direct Marketing Group offers integrated multichannel campaigns tailored for both B2C and B2B. A free How to Grow Your Business – Taking it to the Next Level in 2025-2026Key Takeaways: Advanced direct response marketing is the key to boosting leads and sales. Many businesses miss growth opportunities by not following proven direct response strategies. Strong copy, effective design, and expert implementation are essential for direct response success. Creative Direct Marketing Group offers integrated multichannel campaigns tailored for both B2C and B2B. A free
- [The Greatest Loss of Online Sales — And How to Recover It](https://cdmginc.com/2025/10/09/the-greatest-loss-of-online-sales-and-how-to-recover-it/) - Key Takeaways: Advanced direct response marketing is the key to boosting leads and sales. Many businesses miss growth opportunities by not following proven direct response strategies. Strong copy, effective design, and expert implementation are essential for direct response success. Creative Direct Marketing Group offers integrated multichannel campaigns tailored for both B2C and B2B. A free The Greatest Loss of Online Sales — And How to Recover ItKey Takeaways: Advanced direct response marketing is the key to boosting leads and sales. Many businesses miss growth opportunities by not following proven direct response strategies. Strong copy, effective design, and expert implementation are essential for direct response success. Creative Direct Marketing Group offers integrated multichannel campaigns tailored for both B2C and B2B. A free
- [Marketing Launch Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company [D2C/E-commerce Strategy + Tactics]](https://cdmginc.com/2025/10/09/marketing-launch-breakthrough-how-true-religion-jeans-went-from-a-dream-to-a-multimillion-dollar-company-d2c-e-commerce-strategy-tactics-2/) - Key Takeaways: True Religion Jeans succeeded by using a targeted D2C/e-commerce strategy despite a high price point. The campaign positioned the jeans as handcrafted, chemical-free luxury items to justify premium pricing. A strong brand story and lifestyle messaging helped turn the product into a movement. Creative tactics included a direct response e-commerce website and 3D Marketing Launch Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company [D2C/E-commerce Strategy + Tactics]Key Takeaways: True Religion Jeans succeeded by using a targeted D2C/e-commerce strategy despite a high price point. The campaign positioned the jeans as handcrafted, chemical-free luxury items to justify premium pricing. A strong brand story and lifestyle messaging helped turn the product into a movement. Creative tactics included a direct response e-commerce website and 3D
- [Testing Corner: Envelope Brainteaser](https://cdmginc.com/2025/10/02/testing-corner-envelope-brainteaser-2/) - Key Takeaways: Envelope design can significantly impact direct mail response rates. Both test envelopes used personalization and teaser copy to attract salon owners. Envelope A focused on bold promises, while Envelope B emphasized the product itself. Envelope B outperformed A by 18% due to its curiosity-driven, product-focused headline. Personalization combined with subtle intrigue can be Key Takeaways: Envelope design can significantly impact direct mail response rates. Both test envelopes used personalization and teaser copy to attract salon owners. Envelope A focused on bold promises, while Envelope B emphasized the product itself. Envelope B outperformed A by 18% due to its curiosity-driven, product-focused headline. Personalization combined with subtle intrigue can be Key Takeaways: Envelope design can significantly impact direct mail response rates. Both test envelopes used personalization and teaser copy to attract salon owners. Envelope A focused on bold promises, while Envelope B emphasized the product itself. Envelope B outperformed A by 18% due to its curiosity-driven, product-focused headline. Personalization combined with subtle intrigue can be Key Takeaways: Envelope design can significantly impact direct mail response rates. Both test envelopes used personalization and teaser copy to attract salon owners. Envelope A focused on bold promises, while Envelope B emphasized the product itself. Envelope B outperformed A by 18% due to its curiosity-driven, product-focused headline. Personalization combined with subtle intrigue can be Key Takeaways: Envelope design can significantly impact direct mail response rates. Both test envelopes used personalization and teaser copy to attract salon owners. Envelope A focused on bold promises, while Envelope B emphasized the product itself. Envelope B outperformed A by 18% due to its curiosity-driven, product-focused headline. Personalization combined with subtle intrigue can be Testing Corner: Envelope Brainteaser
- [Direct Copy Tip of the Week: A Secret Weapon to Skyrocket Your Credibility](https://cdmginc.com/2025/10/02/direct-copy-tip-of-the-week-a-secret-weapon-to-skyrocket-your-credibility-2/) - Key Takeaways: Testimonials are a powerful tool that boost your copy’s credibility. People trust others’ experiences more than marketing claims from the business itself. A strong way to use testimonials is by embedding them directly into your body copy. Position your statement, then immediately follow it with a related testimonial for maximum impact. Real testimonials
- [How One Video Generated 48,000 New Paid Subscribers—And What You Can Learn From It](https://cdmginc.com/2025/10/02/how-one-video-generated-48000-new-paid-subscribers-and-what-you-can-learn-from-it/) - Key Takeaways: One VSL (Video Sales Letter) generated 48,000 new subscribers in under 6 months, producing over $8.9 million in revenue. A VSL (Video Sales Letter) is a direct response video emailed to prospects or on digital platforms — not branding, not an explainer. The title and first 10 seconds are the single most important How One Video Generated 48,000 New Paid Subscribers—And What You Can Learn From ItKey Takeaways: One VSL (Video Sales Letter) generated 48,000 new subscribers in under 6 months, producing over $8.9 million in revenue. A VSL (Video Sales Letter) is a direct response video emailed to prospects or on digital platforms — not branding, not an explainer. The title and first 10 seconds are the single most important
- [“Newsalog” Generates 80-to-1 ROI: 10 Reasons It Dominated — And How You Can Copy It](https://cdmginc.com/2025/10/02/newsalog-generates-80-to-1-roi-10-reasons-it-dominated-and-how-you-can-copy-it/) - Key Takeaways: A newsalog looks like a newspaper but is actually a powerful direct response tool designed to sell. In a Wasatch campaign, the newsalog delivered an 80-to-1 ROI, outperforming every other channel. Its success comes from combining long-form copy, USP clarity, multiple CTAs, and precise targeting. Few marketers use it — making it disruptive, “Newsalog” Generates 80-to-1 ROI: 10 Reasons It Dominated — And How You Can Copy ItKey Takeaways: A newsalog looks like a newspaper but is actually a powerful direct response tool designed to sell. In a Wasatch campaign, the newsalog delivered an 80-to-1 ROI, outperforming every other channel. Its success comes from combining long-form copy, USP clarity, multiple CTAs, and precise targeting. Few marketers use it — making it disruptive,
- [18 Powerful Retargeting Strategies to Supercharge Your Leads & Sales](https://cdmginc.com/2025/09/24/18-powerful-retargeting-strategies-to-supercharge-your-leads-sales/) - Key Takeaways: Retargeting recovers lost sales that would otherwise vanish. Use multi-channel tactics — digital AND direct mail. Personalization and social proof increase conversions dramatically. AI tools can automate and optimize retargeting campaigns. Cross-channel consistency keeps your message powerful and persuasive. Fact: Over 95% of visitors leave your site without taking action. Nearly 18 Powerful Retargeting Strategies to Supercharge Your Leads & SalesKey Takeaways: Retargeting recovers lost sales that would otherwise vanish. Use multi-channel tactics — digital AND direct mail. Personalization and social proof increase conversions dramatically. AI tools can automate and optimize retargeting campaigns. Cross-channel consistency keeps your message powerful and persuasive. Fact: Over 95% of visitors leave your site without taking action. Nearly
- [Web Tip: Floaters & Pop-Ups — The Fastest Way to Build a Profitable Prospect Database](https://cdmginc.com/2025/09/24/web-tip-floaters-pop-ups-the-fastest-way-to-build-a-profitable-prospect-database/) - Key Takeaways: Floaters (pop-ups) are still one of the fastest, most cost-effective ways to grow an email database. Well-executed pop-ups convert 8–12% of visitors, compared to just 3–5% for static sign-up boxes. Exit-intent pop-ups, scroll-based triggers, and segmented offers consistently outperform generic pop-ups. The right incentive matters—reports, checklists, or discounts work better than “join our Web Tip: Floaters & Pop-Ups — The Fastest Way to Build a Profitable Prospect DatabaseKey Takeaways: Floaters (pop-ups) are still one of the fastest, most cost-effective ways to grow an email database. Well-executed pop-ups convert 8–12% of visitors, compared to just 3–5% for static sign-up boxes. Exit-intent pop-ups, scroll-based triggers, and segmented offers consistently outperform generic pop-ups. The right incentive matters—reports, checklists, or discounts work better than “join our
- [5 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2025/09/24/5-short-little-known-things-every-president-marketer-should-know-5/) - Here are 5 short, but powerful things you should know: Pinterest: New Where-To-Buy Links Great for E-Commerce and Retail Marketers Pinterest is launching where-to-buy links, enabling advertisers to drive interested customers to a selection of retailers while receiving purchase intent data. The links make standard image ads shoppable by helping find in-stock retail options for
- [Direct Mail Blunder That Kills Response — and Profits](https://cdmginc.com/2025/09/25/direct-mail-blunder-that-kills-response-and-profits/) - Key Takeaways: The return address on your envelope can make or break your direct mail campaign. Including titles like "Vice President" signals solicitation and reduces open rates. Use only a name and address—no titles—to create intrigue and boost opens. Test different locations for the return address to increase curiosity and engagement. On the letter inside, Direct Mail Blunder That Kills Response — and ProfitsKey Takeaways: The return address on your envelope can make or break your direct mail campaign. Including titles like "Vice President" signals solicitation and reduces open rates. Use only a name and address—no titles—to create intrigue and boost opens. Test different locations for the return address to increase curiosity and engagement. On the letter inside,
- [Copy Tip: Energizing Verbs for Maximum Punch!](https://cdmginc.com/2025/09/15/copy-tip-energizing-verbs-for-maximum-punch-3/) - Key Takeaways: Weak verbs slow down your copy and lower response. Active verbs are sharper, faster, and more persuasive. Always test your sentences: cut weak “noun-like” verbs, energize with action. The difference between “made a statement” and “stated” can be the difference between losing and closing a sale. Direct response thrives on momentum—verbs create it. Copy Tip: Energizing Verbs for Maximum Punch! Key Takeaways: Weak verbs slow down your copy and lower response. Active verbs are sharper, faster, and more persuasive. Always test your sentences: cut weak “noun-like” verbs, energize with action. The difference between “made a statement” and “stated” can be the difference between losing and closing a sale. Direct response thrives on momentum—verbs create it.
- [Testing Corner: To Price or Not To Price?](https://cdmginc.com/2025/09/15/testing-corner-to-price-or-not-to-price-2/) - Key Takeaways: Don’t rely on opinions—rely on tests. Hiding the price may increase clicks, but it can lower conversions. Transparency often builds trust and wins sales. Conversion rate is more important than traffic. Small changes (like showing or hiding price) can swing results by 5–10% or more. Should you reveal the price of your Testing Corner: To Price or Not to Price?Key Takeaways: Don’t rely on opinions—rely on tests. Hiding the price may increase clicks, but it can lower conversions. Transparency often builds trust and wins sales. Conversion rate is more important than traffic. Small changes (like showing or hiding price) can swing results by 5–10% or more. Should you reveal the price of your
- [Direct Mail: The 3-D Breakthrough Driving Profitable Responses](https://cdmginc.com/2025/09/16/direct-mail-the-3-d-breakthrough-driving-profitable-responses/) - Key Takeaways: 3-D direct mail works—even with skeptical, hard-to-reach audiences. FedEx + creativity = guaranteed attention. Response rates soar when you combine physical engagement with strong direct response copy. ROI multiplies when campaigns are designed with strategy, not gimmicks. Direct mail is evolving—and 3-D is one of the most powerful breakthroughs you can use. Direct Mail: The 3-D Breakthrough Driving Profitable ResponsesKey Takeaways: 3-D direct mail works—even with skeptical, hard-to-reach audiences. FedEx + creativity = guaranteed attention. Response rates soar when you combine physical engagement with strong direct response copy. ROI multiplies when campaigns are designed with strategy, not gimmicks. Direct mail is evolving—and 3-D is one of the most powerful breakthroughs you can use.
- [9 Things Every President and Marketing Director Must Know About E-Commerce Growth](https://cdmginc.com/2025/09/17/9-things-every-president-and-marketing-director-must-know-about-e-commerce-growth/) - Key Takeaways: E-commerce sales are climbing, but consumer caution means competition is tougher than ever. Innovation, multi-channel marketing, and creative testing are no longer optional—they’re survival tools. Direct mail + digital produces extraordinary results. AI, CTV, and social commerce are now critical growth drivers. AEO (Answer Engine Optimization) is the future of search visibility—and you 9 Things Every President and Marketing Director Must Know About E-Commerce GrowthKey Takeaways: E-commerce sales are climbing, but consumer caution means competition is tougher than ever. Innovation, multi-channel marketing, and creative testing are no longer optional—they’re survival tools. Direct mail + digital produces extraordinary results. AI, CTV, and social commerce are now critical growth drivers. AEO (Answer Engine Optimization) is the future of search visibility—and you
- [8 Costly and Common Direct Mail Blunders, Part 1](https://cdmginc.com/2025/09/04/8-costly-and-common-direct-mail-blunders-part-1/) - Key Takeaways: Direct mail is still the #1 most powerful medium for generating measurable response. The offer, list, and copy make or break success. Weak offers, bad lists, and non-response copy are the top 3 killers of ROI. Direct mail still works. In fact, in today’s AI-driven, digital-dominated world, direct mail is often outperforming 6 Costly and Common Direct Mail Blunders, Part 1Key Takeaways: Direct mail is still the #1 most powerful medium for generating measurable response. The offer, list, and copy make or break success. Weak offers, bad lists, and non-response copy are the top 3 killers of ROI. Direct mail still works. In fact, in today’s AI-driven, digital-dominated world, direct mail is often outperforming
- [Apple: Why Database Marketing Makes It Not Just Survival—But Profitable](https://cdmginc.com/2025/09/09/apple-why-database-marketing-makes-it-not-just-survival-but-profitable/) - Key Takeaways: Apple’s real power isn’t gadgets—it’s its database of 2.2 billion devices. Database marketing drives recurring revenue, upsells, and cross-sells. Even in uncertain markets, Apple secures profitability through its services and database leverage. Recurring revenue from services now makes up 25%+ of Apple’s total sales. Every company—large or small—can apply Apple’s database marketing model Apple: Why Database Marketing Makes It Not Just Survival—But ProfitableKey Takeaways: Apple’s real power isn’t gadgets—it’s its database of 2.2 billion devices. Database marketing drives recurring revenue, upsells, and cross-sells. Even in uncertain markets, Apple secures profitability through its services and database leverage. Recurring revenue from services now makes up 25%+ of Apple’s total sales. Every company—large or small—can apply Apple’s database marketing model
- [8 Costly and Common Direct Mail Blunders](https://cdmginc.com/2025/09/09/8-costly-and-common-direct-mail-blunders/) - Key Takeaways: The top blunders in direct mail are weak offers, bad lists, and non-response copy. Direct response art, order forms, and USPs are just as critical. Dedicated landing pages amplify ROI and boost conversions. Multi-channel campaigns with direct mail can lift response by 86%. Last week, in Part 1 of this series, I 8 Costly and Common Direct Mail BlundersKey Takeaways: The top blunders in direct mail are weak offers, bad lists, and non-response copy. Direct response art, order forms, and USPs are just as critical. Dedicated landing pages amplify ROI and boost conversions. Multi-channel campaigns with direct mail can lift response by 86%. Last week, in Part 1 of this series, I
- [4 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2025/09/09/4-short-little-known-things-every-president-marketer-should-know-2/) - Here are 4 short, but powerful things you should know: XAI: Fastest Growth Grok ranked 4th on the web and No. 23 on mobile. This is quick growth given that Grok went from having no stand-alone app at the end of 2024 (it was first launched on X) to now, with upward of 20 million 4 Short Little-Known Things Every President & Marketer Should KnowHere are 4 short, but powerful things you should know: XAI: Fastest Growth Grok ranked 4th on the web and No. 23 on mobile. This is quick growth given that Grok went from having no stand-alone app at the end of 2024 (it was first launched on X) to now, with upward of 20 million
- [The Direct Response Photography Secret That Can Boost Your Marketing by 50%](https://cdmginc.com/2025/09/09/the-direct-response-photography-secret-that-can-boost-your-marketing-by-50/) - Key Takeaways: Stock photos hurt credibility and lower response rates. Natural, “unpolished” photos often outperform professional ones. Realistic photography builds trust and increases conversions. Eye direction matters—subjects should look into the copy, not away. Photo strategy is different from video strategy—don’t confuse the two. Smart photo choices can boost your response by as much as The Direct Response Photography Secret That Can Boost Your Marketing by 50%Key Takeaways: Stock photos hurt credibility and lower response rates. Natural, “unpolished” photos often outperform professional ones. Realistic photography builds trust and increases conversions. Eye direction matters—subjects should look into the copy, not away. Photo strategy is different from video strategy—don’t confuse the two. Smart photo choices can boost your response by as much as
- [The Death of Google Has Been Postponed](https://cdmginc.com/2025/09/09/the-death-of-google-has-been-postponed/) - Key Takeaways: Google escaped major antitrust penalties—for now. No Chrome or Android breakups… but ad dominance still under fire. A DOJ case targeting Google Ads could permanently shift the marketplace. Marketers should not rely solely on Google—diversify spend across CTV, OTT, LinkedIn, TikTok, and beyond. AI-driven alternatives and AEO (Answer Engine Optimization) are already cutting The Death of Google Has Been PostponedKey Takeaways: Google escaped major antitrust penalties—for now. No Chrome or Android breakups… but ad dominance still under fire. A DOJ case targeting Google Ads could permanently shift the marketplace. Marketers should not rely solely on Google—diversify spend across CTV, OTT, LinkedIn, TikTok, and beyond. AI-driven alternatives and AEO (Answer Engine Optimization) are already cutting
- [Copy Tip: Power Words that Trigger Action](https://cdmginc.com/2025/09/04/copy-tip-power-words-that-trigger-action/) - Key Takeaways: Power words grab attention, spark curiosity, and drive action. They're not just fluff — they persuade and motivate quickly, which is critical since you only have seconds to make an impression. Why Power Words Matter Do you want your copy to get read… or ignored? The difference often comes down to one
- [Four Surprising Things Every Marketer Should Know About AEO](https://cdmginc.com/2025/09/04/four-surprising-things-every-marketer-should-know-about-aeo/) - Key Takeaways: AEO is replacing SEO: AI platforms are the new front door to your customers. Different AIs give different answers: ChatGPT, Gemini, and XAI each filter content uniquely. Answers beat keywords: You must provide actionable, authoritative content. Speed matters: Prospects decide based on the first answer they trust The marketing world just changed. Four Surprising Things Every Marketer Should Know About AEOKey Takeaways: AEO is replacing SEO: AI platforms are the new front door to your customers. Different AIs give different answers: ChatGPT, Gemini, and XAI each filter content uniquely. Answers beat keywords: You must provide actionable, authoritative content. Speed matters: Prospects decide based on the first answer they trust The marketing world just changed.
- [Testing Corner: The Power of Data-Driven Names](https://cdmginc.com/2025/09/04/testing-corner-the-power-of-data-driven-names/) - Key Takeaways: Direct mail–generated names outperform online names by 66% or more. Transactional Data Modeling (TDM) identifies the most responsive prospects across both mail and digital. Great creative can’t fix bad data — success starts with the right list. Direct mail remains one of the most reliable, measurable, and profitable channels in an online-first world. Testing Corner: The Power of Data-Driven NamesKey Takeaways: Direct mail–generated names outperform online names by 66% or more. Transactional Data Modeling (TDM) identifies the most responsive prospects across both mail and digital. Great creative can’t fix bad data — success starts with the right list. Direct mail remains one of the most reliable, measurable, and profitable channels in an online-first world.
- [VISA and Mastercard New AI for eCommerce Marketers](https://cdmginc.com/2025/08/28/visa-and-mastercard-new-ai-for-ecommerce-marketers/) - VISA just introduced Intelligent Commerce, enabling AI to shop and pay on consumers’ behalf through partnerships with Anthropic, OpenAI, and others. Intelligent Commerce uses AI-ready cards with tokenized credentials and use-set preferences to let AI agents find and buy items without exposing card data. It will create personalized shopping recommendations. Mastercard is introducing ‘Agent Pay’ VISA just introduced Intelligent Commerce, enabling AI to shop and pay on consumers’ behalf through partnerships with Anthropic, OpenAI, and others. Intelligent Commerce uses AI-ready cards with tokenized credentials and use-set preferences to let AI agents find and buy items without exposing card data. It will create personalized shopping recommendations. Mastercard is introducing ‘Agent Pay’
- [The Little-Known Direct Mail Secret that Boosts Response by 25-50%](https://cdmginc.com/2025/08/28/the-little-known-direct-mail-secret-that-boosts-response-by-25-50/) - Key Takeaways: Direct Mail: Teaser copy = persuasive words on the outside of a direct mail envelope that spark curiosity, compel opens and increase response.. Why it matters: Properly tested teaser copy has increased response rates by 25–50% across B2C and B2B campaigns. How it works: It sets the stage, builds intrigue and curiosity, and Key Takeaways: Direct Mail: Teaser copy = persuasive words on the outside of a direct mail envelope that spark curiosity, compel opens and increase response.. Why it matters: Properly tested teaser copy has increased response rates by 25–50% across B2C and B2B campaigns. How it works: It sets the stage, builds intrigue and curiosity, and
- [5 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2025/08/28/5-short-little-known-things-every-president-marketer-should-know-4/) - Here are 5 short, but powerful things you should know: Musk Says Ads in Grok Will Fund xAI’s AI Costs Ads may soon appear in responses from Grok, the X-embedded AI chatbot. Elon Musk said he hoped advertising in Grok would generate funding for investment in AI development. He said advertisers will “be able to 5 Short Little-Known Things Every President & Marketer Should Know Here are 5 short, but powerful things you should know: Musk Says Ads in Grok Will Fund xAI’s AI Costs Ads may soon appear in responses from Grok, the X-embedded AI chatbot. Elon Musk said he hoped advertising in Grok would generate funding for investment in AI development. He said advertisers will “be able to
- [Skyrocketing Sales with Pre-Roll: The One Video Tool Every Marketer Must Use [See 9 Steps to Winning]](https://cdmginc.com/2025/08/28/skyrocketing-sales-with-pre-roll-the-one-video-tool-every-marketer-must-use-see-9-steps-to-winning/) - Key Takeaways: What it is: Pre-roll ads are short video commercials that play before YouTube (and other platform) videos. Why it matters: Studies show 70%+ of buyers have purchased after seeing a YouTube ad. Direct-response edge: With the right message, pre-roll generates leads and sales—not just views. Best practices: Grab attention in 5 seconds, make Skyrocketing Sales with Pre-Roll: The One Video Tool Every Marketer Must Use [See 9 Steps to Winning]Key Takeaways: What it is: Pre-roll ads are short video commercials that play before YouTube (and other platform) videos. Why it matters: Studies show 70%+ of buyers have purchased after seeing a YouTube ad. Direct-response edge: With the right message, pre-roll generates leads and sales—not just views. Best practices: Grab attention in 5 seconds, make
- [How to Outsell Competitors in the Comparison Age: Two Things Every Marketer Must Do (AEO and More)](https://cdmginc.com/2025/08/21/how-to-outsell-competitors-in-the-comparison-age-two-things-every-marketer-must-do-aeo-and-more/) - Key Takeaways: Buyers compare everything. If you’re invisible—or fail to persuade—you lose. Comparison charts persuade. They highlight your USP in a powerful, visual way. AI has changed the game. AEO (Answer Engine Optimization) is replacing SEO. AI platforms give only 2–4 options. If you’re not on the list, you don’t exist. Winning requires two things: How to Outsell Competitors in the Comparison Age: Two Things Every Marketer Must Do (AEO and More)Key Takeaways: Buyers compare everything. If you’re invisible—or fail to persuade—you lose. Comparison charts persuade. They highlight your USP in a powerful, visual way. AI has changed the game. AEO (Answer Engine Optimization) is replacing SEO. AI platforms give only 2–4 options. If you’re not on the list, you don’t exist. Winning requires two things:
- [The Magalog: An Infomercial in Print That Transforms Response Rates](https://cdmginc.com/2025/08/21/the-magalog-an-infomercial-in-print-that-transforms-response-rates/) - Key Takeaways: A magalog looks like a magazine but sells like your best salesperson. Over 100 million mailed—and they keep outperforming every other form of direct mail… and better ROI than digital and email. Using a multichannel/omnichannel approach with digital, email and video to the same names receiving the magalog will increase response by 84% The Magalog: An Infomercial in Print That Transforms Response RatesKey Takeaways: A magalog looks like a magazine but sells like your best salesperson. Over 100 million mailed—and they keep outperforming every other form of direct mail… and better ROI than digital and email. Using a multichannel/omnichannel approach with digital, email and video to the same names receiving the magalog will increase response by 84%
- [Testing Corner: Surprising Results When Testing Gender Response](https://cdmginc.com/2025/08/21/testing-corner-surprising-results-when-testing-gender-response-2/) - Key takeaways: Men and women often respond very differently to the same marketing campaign. Gender testing can lift response rates and uncover hidden opportunities. Sometimes the “wrong” data (like a women’s list tested to men) turns into a goldmine. Creative format, spokesperson gender, and copy tone all influence male vs. female response. Ignoring gender response Key takeaways: Men and women often respond very differently to the same marketing campaign. Gender testing can lift response rates and uncover hidden opportunities. Sometimes the “wrong” data (like a women’s list tested to men) turns into a goldmine. Creative format, spokesperson gender, and copy tone all influence male vs. female response. Ignoring gender response
- [Copy Tip: Social Engineering](https://cdmginc.com/2025/08/21/copy-tip-social-engineering-2/) - Key Takeaways: Why trying to change a prospect’s attitude is a deadly copywriting mistake. The smarter, proven way to persuade: align with existing beliefs. How empathy unlocks your prospects’ fears, values, and hopes. The secret my agency uses to connect with investors and decision-makers. 1. The formula for moving from pushy salesman to trusted advisor. Copy Tip: Social EngineeringKey Takeaways: Why trying to change a prospect’s attitude is a deadly copywriting mistake. The smarter, proven way to persuade: align with existing beliefs. How empathy unlocks your prospects’ fears, values, and hopes. The secret my agency uses to connect with investors and decision-makers. 1. The formula for moving from pushy salesman to trusted advisor.
- [Testing Corner: The Power of the Visual](https://cdmginc.com/2025/08/05/testing-corner-the-power-of-the-visual/) - Key Takeaways: Testing is Crucial in Marketing Magalog as a marketing tool blends editorial content with sales messaging to attract corporate decision-makers. Case Study: SurfControl's SuperScout created a magalog for a software security product targeting high-level corporate decision-makers, aiming to bypass gatekeepers like mailroom staff. Visual test results showed specificity wins. Real examples drive engagement. Testing Corner: The Power of the VisualKey Takeaways: Testing is Crucial in Marketing Magalog as a marketing tool blends editorial content with sales messaging to attract corporate decision-makers. Case Study: SurfControl's SuperScout created a magalog for a software security product targeting high-level corporate decision-makers, aiming to bypass gatekeepers like mailroom staff. Visual test results showed specificity wins. Real examples drive engagement.
- [6 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2025/08/12/6-short-little-known-things-every-president-marketer-should-know-4/) - Here are 6 short, but powerful things you should know: OpenAI OpenAI is creating an e-commerce checkout system within ChatGPT for users to complete purchases, and OpenAI will be receiving a commission from sales. Advertising: New Trend Advertising on X before Elon Musk’s takeover generated upwards of 90% of the company’s revenue. But political groups 6 Short Little-Known Things Every President & Marketer Should KnowHere are 6 short, but powerful things you should know: OpenAI OpenAI is creating an e-commerce checkout system within ChatGPT for users to complete purchases, and OpenAI will be receiving a commission from sales. Advertising: New Trend Advertising on X before Elon Musk’s takeover generated upwards of 90% of the company’s revenue. But political groups
- [Amazon: Prime Day 2025 Success](https://cdmginc.com/2025/08/12/amazon-prime-day-2025-success/) - They surprised everyone by expanding Prime Day 2025 to a four-day event, up from the usual two. Here are the things that happened: It shaped how consumers shop and how brands needed to show up. Prime Day 2025 delivered solid results, with a 70% increase in revenue compared to 2024. Day 1: CPCs were up Amazon: Prime Day 2025 SuccessThey surprised everyone by expanding Prime Day 2025 to a four-day event, up from the usual two. Here are the things that happened: It shaped how consumers shop and how brands needed to show up. Prime Day 2025 delivered solid results, with a 70% increase in revenue compared to 2024. Day 1: CPCs were up
- [Direct Mail Retargeting (DMRT): Your Secret Weapon for Multichannel Success](https://cdmginc.com/2025/08/13/direct-mail-retargeting-dmrt-your-secret-weapon-for-multichannel-success/) - Key Takeaways: Direct Mail Retargeting (DMRT) is one of the most underused but highest-ROI marketing tools today. When combined with digital retargeting, DMRT can double—or even triple—your response rate. Capture physical addresses of website visitors instantly—no forms required. Send a targeted direct mail piece within 24 hours of the visit while interest is at its Direct Mail Retargeting (DMRT): Your Secret Weapon for Multichannel SuccessKey Takeaways: Direct Mail Retargeting (DMRT) is one of the most underused but highest-ROI marketing tools today. When combined with digital retargeting, DMRT can double—or even triple—your response rate. Capture physical addresses of website visitors instantly—no forms required. Send a targeted direct mail piece within 24 hours of the visit while interest is at its
- [Landing Page Secrets: How to Boost Conversions and Win More Customers](https://cdmginc.com/2025/08/13/landing-page-secrets-how-to-boost-conversions-and-win-more-customers/) - Key Takeaways: Your landing page isn’t just a destination — it’s your 24/7 salesperson. Most marketers lose sales because their landing page fails to build instant credibility and trust. Testimonials, reviews, and third-party endorsements can skyrocket conversions. Amazon-style user review integration sets buyer expectations — meet them or lose sales. Add SEO & AEO optimization:
- [Copy Tip: Powerful Direct Response Copy Formula: AIDPPC – Attention, Interest, Description, Persuasion, Proof, Close](https://cdmginc.com/2025/08/05/copy-tip-powerful-direct-response-copy-formula-aidppc-attention-interest-description-persuasion-proof-close/) - Key Takeaways Start with a headline or opening that grabs the reader’s attention. Immediately follow up by explaining why the offer is relevant or beneficial to the reader to create interest. Provide a detailed description of your product or service. Go beyond description by active persuasion to encourage the reader to take action. Today’s readers Copy Tip: Powerful Direct Response Copy Formula: AIDPPC – Attention, Interest, Description, Persuasion, Proof, CloseKey Takeaways Start with a headline or opening that grabs the reader’s attention. Immediately follow up by explaining why the offer is relevant or beneficial to the reader to create interest. Provide a detailed description of your product or service. Go beyond description by active persuasion to encourage the reader to take action. Today’s readers
- [The Little-Known Envelope Trick That Can Skyrocket Your Direct Mail Response by 25–50%](https://cdmginc.com/2025/08/05/the-little-known-envelope-trick-that-can-skyrocket-your-direct-mail-response-by-25-50/) - Key Takeaways: Teaser copy can increase direct mail response by 25–50%. It works by creating curiosity and pre-selling the offer. Teaser copy should align with the message inside the envelope. Adding teaser copy to the back of the envelope can boost response by another 5–25%. CDMG has tested over 7,000 teaser approaches for both consumer The Little-Known Envelope Trick That Can Skyrocket Your Direct Mail Response by 25–50%Key Takeaways: Teaser copy can increase direct mail response by 25–50%. It works by creating curiosity and pre-selling the offer. Teaser copy should align with the message inside the envelope. Adding teaser copy to the back of the envelope can boost response by another 5–25%. CDMG has tested over 7,000 teaser approaches for both consumer
- [The Guaranteed Way for You to Sell More of Your Product or Service - 6 Rules Every Smart Marketer Must Follow to Increase Sales and Profits](https://cdmginc.com/2025/08/05/the-guaranteed-way-for-you-to-sell-more-of-your-product-or-service-6-rules-every-smart-marketer-must-follow-to-increase-sales-and-profits/) - Key Takeaways: Features don’t sell — benefits do. Turn product features into emotional, results-focused benefits that speak directly to your audience’s needs. Use the word “you” + an action verb. Example: “Low price” becomes “You save more with our low price.” Match benefits to buyer desires. Understand your customer’s goals and clearly show how your The Guaranteed Way for You to Sell More of Your Product or Service - 6 Rules Every Smart Marketer Must Follow to Increase Sales and ProfitsKey Takeaways: Features don’t sell — benefits do. Turn product features into emotional, results-focused benefits that speak directly to your audience’s needs. Use the word “you” + an action verb. Example: “Low price” becomes “You save more with our low price.” Match benefits to buyer desires. Understand your customer’s goals and clearly show how your
- [E-Commerce Big Dollar Purchases: Mobile or Desktop?](https://cdmginc.com/2025/07/29/e-commerce-big-dollar-purchases-mobile-or-desktop-3/) - Key Takeaways: Desktop shoppers spend more Bigger purchases happen on desktop Mobile dominates browsing and quick buys: Purchase behavior varies by category A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. The data was culled from an e-commerce database in the consumer categories Key Takeaways: Desktop shoppers spend more Bigger purchases happen on desktop Mobile dominates browsing and quick buys: Purchase behavior varies by category A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. The data was culled from an e-commerce database in the consumer categories
- [Direct Mail Secret to Boosting Response… or Heresy? [VIDEO]](https://cdmginc.com/2025/07/29/direct-mail-secret-to-boosting-response-or-heresy-video/) - Key Takeaways: Back-of-envelope copy can boost response rates by up to 15%. Though unconventional this tactic stimulates curiosity and encourages many executives to open the envelope. It’s a profitable direct marketing tool that adds an extra opportunity to persuade before the envelope is even opened. One of the little-known secrets of successful, profitable direct Direct Mail Secret to Boosting Response… or Heresy? [VIDEO]Key Takeaways: Back-of-envelope copy can boost response rates by up to 15%. Though unconventional this tactic stimulates curiosity and encourages many executives to open the envelope. It’s a profitable direct marketing tool that adds an extra opportunity to persuade before the envelope is even opened. One of the little-known secrets of successful, profitable direct
- [How You Can Listen to Any DMU Article](https://cdmginc.com/2025/07/29/how-you-can-listen-to-any-dmu-article-2/) - Key Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers or those who prefer audio content. This feature works seamlessly on Safari and Microsoft Edge browsers. If you use Safari or Microsoft Edge for your browser, there’s an important feature that you should know How You Can Listen to Any DMU ArticleKey Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers or those who prefer audio content. This feature works seamlessly on Safari and Microsoft Edge browsers. If you use Safari or Microsoft Edge for your browser, there’s an important feature that you should know
- [5 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2025/07/29/5-short-little-known-things-every-president-marketer-should-know-3/) - Key Takeaways: Google is finally pushing AI Search. Eddie Bauer changed their logo for easier reading for Gen Z. Delta may be changing AI pricing. FTC “Click to Cancel” rule is cancelled by Court. Pause ads get new traction. Here are 5 short, but powerful things you should know: Google: Finally Pushing AI Search 5 Short Little-Known Things Every President & Marketer Should KnowKey Takeaways: Google is finally pushing AI Search. Eddie Bauer changed their logo for easier reading for Gen Z. Delta may be changing AI pricing. FTC “Click to Cancel” rule is cancelled by Court. Pause ads get new traction. Here are 5 short, but powerful things you should know: Google: Finally Pushing AI Search
- [Testing Corner: Which Headline Increased Response by 61%?](https://cdmginc.com/2025/07/24/testing-corner-which-headline-increased-response-by-61-4/) - This week let’s do this backward. I will tell you the results of a Magalog cover test, and then you tell me what elements you think increase response. Remember, a magalog looks like a magazine, but it’s a sales piece (Click HERE for a short video.) Take a look at the following two Magalog cover headlines for Testing Corner: Which Headline Increased Response by 61%?This week let’s do this backward. I will tell you the results of a Magalog cover test, and then you tell me what elements you think increase response. Remember, a magalog looks like a magazine, but it’s a sales piece (Click HERE for a short video.) Take a look at the following two Magalog cover headlines for
- [Direct Response Copy Tip of the Week: Creating Authoritative Copy](https://cdmginc.com/2025/07/24/direct-response-copy-tip-of-the-week-creating-authoritative-copy/) - Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as authoritative. Authoritative copy is copy that uses specific information, details, figures and facts that will resonate. Your readers must feel confident that the copy is speaking to them with conviction. Your copy has to relate Direct Response Copy Tip of the Week: Creating Authoritative CopyAlways approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as authoritative. Authoritative copy is copy that uses specific information, details, figures and facts that will resonate. Your readers must feel confident that the copy is speaking to them with conviction. Your copy has to relate
- [The $32 Million Fix: How To Turn Around a Costly Marketing Blunder](https://cdmginc.com/2025/07/24/the-32-million-fix-how-to-turn-around-a-costly-marketing-blunder/) - It was a painful call. A start-up business owner called me — frustrated, defeated, and scared. He’d just wasted a pile of cash on his marketing launch. And he couldn’t figure out why. I took a look and this is what I found… The product was great. The offer was decent. The USP…ok. The creative?
- [17 Retargeting Strategies to Supercharge Your Sales and Leads (Digital, Direct Mail, Text, and Email Retargeting & AEO That Works)](https://cdmginc.com/2025/07/24/17-retargeting-strategies-to-supercharge-your-sales-and-leads-digital-direct-mail-text-and-email-retargeting-aeo-that-works/) - FACT: Up to 95% of your website visitors leave without taking action. And 69% of those who start the checkout process abandon their cart. That’s a sales disaster—unless you retarget them. Retargeting is one of the most powerful tools in marketing today. It lets you “follow” prospects, customers, and even old leads who showed interest 17 Retargeting Strategies to Supercharge Your Sales and Leads (Digital, Direct Mail, Text, and Email Retargeting & AEO That Works)FACT: Up to 95% of your website visitors leave without taking action. And 69% of those who start the checkout process abandon their cart. That’s a sales disaster—unless you retarget them. Retargeting is one of the most powerful tools in marketing today. It lets you “follow” prospects, customers, and even old leads who showed interest
- [Why AEO Is the Future of Your Marketing — and What You Must Do Now Before It’s Too Late](https://cdmginc.com/2025/07/24/why-aeo-is-the-future-of-your-marketing-and-what-you-must-do-now-before-its-too-late/) - Warning: If your product isn’t optimized for ChatGPT, XAI and Gemini… You’re about to get left behind. Marketing has changed. Not gradually. Radically. Right now, millions of your prospects and customers are no longer typing into Google. They’re asking questions directly to AI tools like: XAI ChatGPT Google Gemini Microsoft Copilot Perplexity Claude Alexa And Warning: If your product isn’t optimized for ChatGPT, XAI and Gemini… You’re about to get left behind. Marketing has changed. Not gradually. Radically. Right now, millions of your prospects and customers are no longer typing into Google. They’re asking questions directly to AI tools like: XAI ChatGPT Google Gemini Microsoft Copilot Perplexity Claude Alexa And
- [Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign During Economic Uncertainty](https://cdmginc.com/2025/07/15/skyrocketing-response-6-powerful-steps-for-a-resort-lead-generation-campaign-during-economic-uncertainty-2/) - Even in a recession, response rates can skyrocket. That is what happened for a resort that used 6 powerful steps to success. During a recession, response rates generally go down for most products and services. That was the case in the last five recessions as people cut back dramatically on spending money. And, when there Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign During Economic UncertaintyEven in a recession, response rates can skyrocket. That is what happened for a resort that used 6 powerful steps to success. During a recession, response rates generally go down for most products and services. That was the case in the last five recessions as people cut back dramatically on spending money. And, when there
- [Direct Mail Power Strategy Secret: P.S. Don’t Let This Happen To You](https://cdmginc.com/2025/07/15/direct-mail-power-strategy-secret-p-s-dont-let-this-happen-to-you-2/) - The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, they will first flip it over to see who signed and sent the letter. Once they see who signed it, if you have a P.S., they will read it first. It will Direct Mail Power Strategy Secret: P.S. Don’t Let This Happen To YouThe secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, they will first flip it over to see who signed and sent the letter. Once they see who signed it, if you have a P.S., they will read it first. It will
- [5 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2025/07/15/5-short-little-known-things-every-president-marketer-should-know-2/) - Here are 5 short, but powerful things you should know: 30% Increase in Revenue: RCS vs. SMS The RCS (Rich Communication Services) platform was put into place by AT&T, T-Mobile, and Verizon earlier this year. (Click HERE to see my article, Unlock Explosive Growth and Profits with RCS: The Future of Text Marketing.) Companies using 5 Short Little-Known Things Every President & Marketer Should KnowHere are 5 short, but powerful things you should know: 30% Increase in Revenue: RCS vs. SMS The RCS (Rich Communication Services) platform was put into place by AT&T, T-Mobile, and Verizon earlier this year. (Click HERE to see my article, Unlock Explosive Growth and Profits with RCS: The Future of Text Marketing.) Companies using
- [Test Recommendation: Turn Off Audience Network Placements on Meta](https://cdmginc.com/2025/07/15/test-recommendation-turn-off-audience-network-placements-on-meta/) - For many marketers Meta is one platform that response - and ROI - is going down. Here is a Meta change - and a marketing strategy you should test. Meta is now placing ads on third-party apps like Nextdoor. Why? Because of Meta’s Audience Network, which allows partner apps to display Meta ads on their Test Recommendation: Turn Off Audience Network Placements on MetaFor many marketers Meta is one platform that response - and ROI - is going down. Here is a Meta change - and a marketing strategy you should test. Meta is now placing ads on third-party apps like Nextdoor. Why? Because of Meta’s Audience Network, which allows partner apps to display Meta ads on their
- [Testing Corner: The Power of a Direct Mail Generated Name in an Online World](https://cdmginc.com/2025/07/09/testing-corner-the-power-of-a-direct-mail-generated-name-in-an-online-world-2/) - We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail-generated names. In this A/B test, direct mail responsive names produced a 66% higher response than online-generated names. Our data team can take your online names and identify Testing Corner: The Power of a Direct Mail Generated Name in an Online WorldWe recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail-generated names. In this A/B test, direct mail responsive names produced a 66% higher response than online-generated names. Our data team can take your online names and identify
- [Copy Tip: Zero In on Your Reader’s Desired Action](https://cdmginc.com/2025/07/09/copy-tip-zero-in-on-your-readers-desired-action-3/) - Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he or she doesn’t act positively to your Call To Action (CTA) then the only thing you’ve succeeded in doing is keeping your name alive as a reminder. Most companies can’t… and should not … accept Copy Tip: Zero In on Your Reader’s Desired ActionYour objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he or she doesn’t act positively to your Call To Action (CTA) then the only thing you’ve succeeded in doing is keeping your name alive as a reminder. Most companies can’t… and should not … accept
- [Marketing Turnaround: Supercharging Your Leads and Sales](https://cdmginc.com/2025/07/09/marketing-turnaround-supercharging-your-leads-and-sales-2/) - When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. You need a marketing turnaround. And that’s what happened when I talked to Surf Control. Surf Control is a global provider of corporate security software. Marketing Turnaround: Supercharging Your Leads and SalesWhen your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. You need a marketing turnaround. And that’s what happened when I talked to Surf Control. Surf Control is a global provider of corporate security software.
- [Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers](https://cdmginc.com/2025/07/09/multichannel-marketing-4-part-strategy-for-reactivating-old-leads-and-generating-new-leads-and-buyers-4/) - Did you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old. 4-Part Strategy: After evaluating Coffey Anderson’s current Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and BuyersDid you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old. 4-Part Strategy: After evaluating Coffey Anderson’s current
- [How You Can Listen to Any DMU Article](https://cdmginc.com/2025/07/07/how-you-can-listen-to-any-dmu-article/) - If you use Safari or Microsoft Edge for your browser, there’s an important feature that you should know about. It’s the “Listen to Page” feature, and it can be a game changer for those who would like to “listen” to any of my Direct Marketing Update articles, instead of reading them. It’s simple and accessible How You Can Listen to Any DMU ArticleIf you use Safari or Microsoft Edge for your browser, there’s an important feature that you should know about. It’s the “Listen to Page” feature, and it can be a game changer for those who would like to “listen” to any of my Direct Marketing Update articles, instead of reading them. It’s simple and accessible
- [Online Visitors: How to Send Them a Direct Mail Follow-up Piece – Direct Mail Retargeting (DMRT) [Infographic]](https://cdmginc.com/2025/07/03/online-visitors-how-to-send-them-a-direct-mail-follow-up-piece-direct-mail-retargeting-dmrt-infographic/) - Supercharge your response and ROI by sending a direct mail piece to anyone visiting your website or landing page. How? With Direct Mail Retargeting (DMRT). One of the great new innovations in integrated multichannel marketing strategies is using direct mail retargeting (DMRT). DMRT allows you to identify the physical mailing addresses of your landing page Supercharge your response and ROI by sending a direct mail piece to anyone visiting your website or landing page. How? With Direct Mail Retargeting (DMRT). One of the great new innovations in integrated multichannel marketing strategies is using direct mail retargeting (DMRT). DMRT allows you to identify the physical mailing addresses of your landing page
- [5 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2025/07/03/5-short-little-known-things-every-president-marketer-should-know/) - Here are 5 short, but powerful things you should know: Are You Ready for Prime Day? Amazon announces Prime Day will take place between July 8 to July 11th. Chief Marketing Officers: AI Plans for 2025-2026 A New survey from the Boston Consulting Group found that: 71% of CMOs will be investing in AI for 5 Short Little-Known Things Every President & Marketer Should KnowHere are 5 short, but powerful things you should know: Are You Ready for Prime Day? Amazon announces Prime Day will take place between July 8 to July 11th. Chief Marketing Officers: AI Plans for 2025-2026 A New survey from the Boston Consulting Group found that: 71% of CMOs will be investing in AI for
- [E-Commerce Breakthrough: New Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]](https://cdmginc.com/2025/07/03/e-commerce-breakthrough-new-multichannel-marketing-campaign-generates-11377-new-customers-in-just-three-months-see-test-results-2/) - 11,377 new paid customers… In just three months. And the campaign had an ROI Of $5.38 for every $1.00 spent. Results like this can only happen by utilizing the best direct response. strategy and tactics. And that would include using an Omnichannel or multichannel marketing approach. Let me explain how all this happened. A publisher was E-Commerce Breakthrough: New Multichannel Marketing 11,377 new paid customers… In just three months. And the campaign had an ROI Of $5.38 for every $1.00 spent. Results like this can only happen by utilizing the best direct response. strategy and tactics. And that would include using an Omnichannel or multichannel marketing approach. Let me explain how all this happened. A publisher was
- [The “OG” Wine of the Month Club: Original, Super-Successful D2C Subscription Box Service – 6 Critical Keys to Their Marketing Success](https://cdmginc.com/2025/06/24/the-og-wine-of-the-month-club-original-super-successful-d2c-subscription-box-service-6-critical-keys-to-their-marketing-success/) - There’s been an explosion in new subscription box services. In terms of marketing, a lot can be learned from those who have been around for a while. Wine of the Month Club has been around for over 40 years. They’re a subscription box service that delivers a selection of curated, high-quality wine to your home every The “OG” Wine of the Month Club: Original, Super-Successful D2C Subscription Box Service – 6 Critical Keys to Their Marketing SuccessThere’s been an explosion in new subscription box services. In terms of marketing, a lot can be learned from those who have been around for a while. Wine of the Month Club has been around for over 40 years. They’re a subscription box service that delivers a selection of curated, high-quality wine to your home every
- [5 Powerful D2C Keys to Success: How Metagenics and Blue Shield Created New Profits and Sales by Bypassing Retail](https://cdmginc.com/2025/06/24/5-powerful-d2c-keys-to-success-how-metagenics-and-blue-shield-created-new-profits-and-sales-by-bypassing-retail/) - Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. And worse, you don’t build a database for future profits. It’s like being in chains, totally dependent on retail decisions. Breaking free is good for the bottom line. To expand its client 5 Powerful D2C Keys to Success: How Metagenics and Blue Shield Created New Profits and Sales by Bypassing RetailSelling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. And worse, you don’t build a database for future profits. It’s like being in chains, totally dependent on retail decisions. Breaking free is good for the bottom line. To expand its client
- [Copy Tip: Make Sure Your Intentions Are Clear In Your Copy Immediately](https://cdmginc.com/2025/06/24/copy-tip-make-sure-your-intentions-are-clear-in-your-copy-immediately/) - A direct response copy rule is no warm ups! You may tease a reader on the outer envelope of a direct mail piece or headline of your landing page, or your video opening, and email lead. But don’t make your prospect read or listen beyond one or two paragraphs to find out what you’re selling. Copy Tip: Make Sure Your Intentions Are Clear In Your Copy ImmediatelyA direct response copy rule is no warm ups! You may tease a reader on the outer envelope of a direct mail piece or headline of your landing page, or your video opening, and email lead. But don’t make your prospect read or listen beyond one or two paragraphs to find out what you’re selling.
- [Testing Corner: Email Subject Lines That Boost Response](https://cdmginc.com/2025/06/24/testing-corner-email-subject-lines-that-boost-response-2/) - Testing is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will show you how to boost response…and profits. Here is a test for email subject lines that we recently used for an investment newsletter client: Subject line A: Tech Revolution Megatrend Dead ahead Subject line B: Unstoppable Tesla Testing Corner: Email Subject Lines That Boost ResponseTesting is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will show you how to boost response…and profits. Here is a test for email subject lines that we recently used for an investment newsletter client: Subject line A: Tech Revolution Megatrend Dead ahead Subject line B: Unstoppable Tesla
- [6 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2025/06/18/6-short-little-known-things-every-president-marketer-should-know-3/) - Here are 6 short, but powerful things you should know: Walmart Marketplace: Should You Join? NexGrill, an outdoor cooking and heating company, joined Walmart Marketplace in 2022. Walmart Marketplace has 255 million customers, zero monthly fees and powerful ecommerce tools. In two years, they became a “Pro Seller” with nearly triple the SKUs and a 6 Short Little-Known Things Every President & Marketer Should KnowHere are 6 short, but powerful things you should know: Walmart Marketplace: Should You Join? NexGrill, an outdoor cooking and heating company, joined Walmart Marketplace in 2022. Walmart Marketplace has 255 million customers, zero monthly fees and powerful ecommerce tools. In two years, they became a “Pro Seller” with nearly triple the SKUs and a
- [The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits](https://cdmginc.com/2025/06/18/the-fail-proof-secret-to-capturing-your-prospects-attention-increasing-response-and-boosting-your-profits-5/) - The “fail-proof” secret to maximize profits is a very important marketing rule… a rule often overlooked. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing success but largely ignored. The rule? “Make sure your headlines and copy have the The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your ProfitsThe “fail-proof” secret to maximize profits is a very important marketing rule… a rule often overlooked. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing success but largely ignored. The rule? “Make sure your headlines and copy have the
- [The CTV Revolution Can Change Your ROI and Supercharge Your Growth – 5 Things You Should Know](https://cdmginc.com/2025/06/18/the-ctv-revolution-can-change-your-roi-and-supercharge-your-growth-5-things-you-should-know/) - Interactive direct response ordering via CTV (Connected TV) is becoming a game-changer in advertising. It allows viewers – your targeted prospects - to engage with ads directly from their TV screen — to: buy products request more info download an app or even schedule appointments Using just their remote, smartphone, or voice commands. Here’s how The CTV Revolution Can Change Your ROI and Supercharge Your Growth – 5 Things You Should KnowInteractive direct response ordering via CTV (Connected TV) is becoming a game-changer in advertising. It allows viewers – your targeted prospects - to engage with ads directly from their TV screen — to: buy products request more info download an app or even schedule appointments Using just their remote, smartphone, or voice commands. Here’s how
- [How to Use Testimonials to Dramatically Boost Your Response](https://cdmginc.com/2025/06/18/how-to-use-testimonials-to-dramatically-boost-your-response-4/) - Most direct marketers underestimate the selling power of testimonials — positive statements of facts made by a third party on behalf of your product or service. Your prospects and customers expect you to say good things about yourself. So, they tend to discount everything you say. But you add tremendous credibility to your claims when How to Use Testimonials to Dramatically Boost Your ResponseMost direct marketers underestimate the selling power of testimonials — positive statements of facts made by a third party on behalf of your product or service. Your prospects and customers expect you to say good things about yourself. So, they tend to discount everything you say. But you add tremendous credibility to your claims when
- [“Hard-to-Reach” Prospects: How to Generate Over 20% Response Rate Even from the Most Skeptical Audiences [Award-Winner, Video]](https://cdmginc.com/2025/06/09/hard-to-reach-prospects-how-to-generate-over-20-response-rate-even-from-the-most-skeptical-audiences-award-winner-video-4/) - How do you successfully market to small, niche, skeptical audiences? Let’s look at one example that generated over 20% response rate. Giltspur is a leading designer of high-end custom trade show exhibits and has a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction material with far-reaching, cost-saving features, Giltspur needed to tell this
- [5 Powerful, Strategic Steps to Dramatically Grow Your Customer Database, and Profits [Family Radio APP Campaign]](https://cdmginc.com/2025/06/09/5-powerful-strategic-steps-to-dramatically-grow-your-customer-database-and-profits-family-radio-ap-campaign/) - How do you get new prospects and customers even when prospects are pulling back on spending? Many CEOs, CMOs, and advertising managers are asking themselves this question for their marketing strategy. My ad agency, CDMG, was asked to help a company with a very specific niche network, a cost-conscious, and skeptical audience with an older 5 Powerful, Strategic Steps to Dramatically Grow Your Customer Database, and Profits [Family Radio AP Campaign]How do you get new prospects and customers even when prospects are pulling back on spending? Many CEOs, CMOs, and advertising managers are asking themselves this question for their marketing strategy. My ad agency, CDMG, was asked to help a company with a very specific niche network, a cost-conscious, and skeptical audience with an older
- [Copy Tip: Your Headline Must Contain a Benefit to Increase Response](https://cdmginc.com/2025/06/09/copy-tip-your-headline-must-contain-a-benefit-to-increase-response/) - The use of benefits should not be reserved just for body copy and bullets. Start your ad, video, landing page, email or any other marketing initiative off with a bang … meaning put your biggest benefit right into the headline or start. After all, your marketing materials aren’t aimed at everybody who sees them—just the
- [Testing Corner: Little-Known Secrets to Increasing Your Response](https://cdmginc.com/2025/06/09/testing-corner-little-known-secrets-to-increasing-your-response-2/) - It is truly amazing how a slight difference can have an impact on your response. By testing just one aspect of the layout, such as the picture, font size, color or placement of graphics, you can gain valuable data as to what produces the highest response…and make changes to increase your lead generation and profits. Testing Corner: Little-Known Secrets to Increasing Your ResponseIt is truly amazing how a slight difference can have an impact on your response. By testing just one aspect of the layout, such as the picture, font size, color or placement of graphics, you can gain valuable data as to what produces the highest response…and make changes to increase your lead generation and profits.
- [How to Grow Your Business – Taking It To the Next Level in 2025](https://cdmginc.com/2025/06/04/how-to-grow-your-business-taking-it-to-the-next-level-in-2025/) - Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough for more leads and sales. They’re looking for that one tactic… that one strategy shift … that will supercharge their sales and profits. Or they are sick and tired of not knowing how to determine How to Grow Your Business – Taking It To the Next Level in 2025Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough for more leads and sales. They’re looking for that one tactic… that one strategy shift … that will supercharge their sales and profits. Or they are sick and tired of not knowing how to determine
- [11 Direct Response Copy Rules to Live By](https://cdmginc.com/2025/06/03/11-direct-response-copy-rules-to-live-by-4/) - Tarriffs… higher prices… bad weather…? These are challenging times. That’s why as a marketer you need to use these 11 direct response copy rules that will help you overcome any external (or internal) clutter and confusion your prospect faces… and increase response and ROI. These copy rules apply to all media… landing pages, digital ads, 11 Direct Response Copy Rules to Live ByTarriffs… higher prices… bad weather…? These are challenging times. That’s why as a marketer you need to use these 11 direct response copy rules that will help you overcome any external (or internal) clutter and confusion your prospect faces… and increase response and ROI. These copy rules apply to all media… landing pages, digital ads,
- [How to Grow E-Commerce Sales: 9 Secrets Most Marketers Don’t Know on Increasing E-Sale Profits Despite Economic Uncertainty](https://cdmginc.com/2025/06/03/how-to-grow-e-commerce-sales-9-secrets-most-marketers-dont-know-on-increasing-e-sale-profits-despite-economic-uncertainty/) - E-commerce sales for 2025 will hit a historic high. But higher media costs, growing platforms restrictions reducing strategies and targeting options, and increased competition has reduced e-commerce ROI on many platforms. 2025 success in e-commerce requires some very specific tools and strategies. And, the #1 complaint I hear from marketers is that they don’t have How to Grow E-Commerce Sales: 9 Secrets Most Marketers Don’t Know on Increasing E-Sale Profits Despite Economic UncertaintyE-commerce sales for 2025 will hit a historic high. But higher media costs, growing platforms restrictions reducing strategies and targeting options, and increased competition has reduced e-commerce ROI on many platforms. 2025 success in e-commerce requires some very specific tools and strategies. And, the #1 complaint I hear from marketers is that they don’t have
- [6 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2025/06/03/6-short-little-known-things-every-president-marketer-should-know-2/) - Here are 6 short, but powerful things you should know: My Client Skechers: $9.5 Billion Buyout! The family behind my old client, Skechers, will get over $1 billion from selling the footwear brand. 3G Capital will spend nearly $9.5 billion to buy Skechers in a deal that will also take the company private. Robert Greenberg
- [Copy Tip: Don’t Go Overboard!](https://cdmginc.com/2025/05/27/copy-tip-dont-go-overboard/) - Sometimes you need to punctuate your excitement with exclamation points but be careful not to go overboard. Too many exclamation points make your copy sound cheesy or – even worse – unbelievable. But in other cases, they are needed to change the tone. See how differently these examples read thanks to punctuation: Example #1 Wrong: Easy Copy Tip: Don’t Go Overboard!Sometimes you need to punctuate your excitement with exclamation points but be careful not to go overboard. Too many exclamation points make your copy sound cheesy or – even worse – unbelievable. But in other cases, they are needed to change the tone. See how differently these examples read thanks to punctuation: Example #1 Wrong: Easy
- [Testing Corner: Can Simple Changes Have a Big Impact?](https://cdmginc.com/2025/05/27/testing-corner-can-simple-changes-have-a-big-impact-4/) - Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference landing page, where the control page displayed a partial reference entry and ended with a call-to-action to start Testing Corner: Can Simple Changes Have a Big Impact?Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference landing page, where the control page displayed a partial reference entry and ended with a call-to-action to start
- [250% Increase in Sales: Turning Your Website into a Sales Powerhouse](https://cdmginc.com/2025/05/29/250-increase-in-sales-turning-your-website-into-a-sales-powerhouse-4/) - You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have a confusing checkout process, depressing response… Bottom line: They have a static antimarketing site that 250% Increase in Sales: Turning Your Website into a Sales PowerhouseYou may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have a confusing checkout process, depressing response… Bottom line: They have a static antimarketing site that
- [8 Under-the-Radar Digital Trends Every Marketer Must Know](https://cdmginc.com/2025/05/29/8-under-the-radar-digital-trends-every-marketer-must-know-3/) - Digital Marketing is changing fast. Here are 8 under-the-radar digital trends my ad agency, CDMG, uses to help small and big companies grow. You should be using these trends. How many of these 8 are you now using? Trend # 1. Costs Increasing Digital marketing spending is increasing, but advertising cost on traditional digital mediums 8 Under-the-Radar Digital Trends Every Marketer Must KnowDigital Marketing is changing fast. Here are 8 under-the-radar digital trends my ad agency, CDMG, uses to help small and big companies grow. You should be using these trends. How many of these 8 are you now using? Trend # 1. Costs Increasing Digital marketing spending is increasing, but advertising cost on traditional digital mediums
- [5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty](https://cdmginc.com/2025/05/21/5-overlooked-marketing-trends-for-profitable-marketing-and-advertising-in-the-face-of-economic-uncertainty-3/) - In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing landscape and emerge stronger. By capitalizing on emerging trends and embracing integrated multichannel marketing, businesses can survive, grow, and even dominate their respective markets. Here are 5 key trends that can help marketers maximize profitability 5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic UncertaintyIn times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing landscape and emerge stronger. By capitalizing on emerging trends and embracing integrated multichannel marketing, businesses can survive, grow, and even dominate their respective markets. Here are 5 key trends that can help marketers maximize profitability
- [E-Commerce TV Revolution: Comcast’s Video Advertising for Small D2C Marketers](https://cdmginc.com/2025/05/19/e-commerce-tv-revolution-comcasts-video-advertising-for-small-d2c-marketers/) - Comcast’s efforts to create a one-stop TV advertising platform that simplifies premium video buying much like buying a pre-roll on YouTube. It’s called Universal Ads. Here are things you should know: Audience The audience for this new service is small and medium size businesses who can use TV as a direct response ecommerce tool. “ E-Commerce TV Revolution: Comcast’s Video Advertising for Small D2C MarketersComcast’s efforts to create a one-stop TV advertising platform that simplifies premium video buying much like buying a pre-roll on YouTube. It’s called Universal Ads. Here are things you should know: Audience The audience for this new service is small and medium size businesses who can use TV as a direct response ecommerce tool. “
- [3 Stunning Online Shopping Facts You Need to Know](https://cdmginc.com/2025/05/19/3-stunning-online-shopping-facts-you-need-to-know/) - The results were stunning… and useful. YouGov released an online shopping survey. Here are the top 4 findings: Free Shipping 89% of Americans say free shipping is important to their online purchasing. Free Shipping Upsell 72% of women who shop online say they sometimes or often find themselves spending more to qualify for free shipping. 3 Stunning Online Shopping Facts You Need to KnowThe results were stunning… and useful. YouGov released an online shopping survey. Here are the top 4 findings: Free Shipping 89% of Americans say free shipping is important to their online purchasing. Free Shipping Upsell 72% of women who shop online say they sometimes or often find themselves spending more to qualify for free shipping.
- [7 Benefits to Multichannel, Integrated Marketing](https://cdmginc.com/2025/05/19/7-benefits-to-multichannel-integrated-marketing/) - In over 40 years of helping clients to market their products and dramatically grow their businesses, I have discovered that one type of marketing approach is by far the most effective: multichannel, integrated marketing. A multichannel, integrated approach doesn’t just rely on one channel to drive prospects to your landing page or to “close the
- [Double Your Response With This Direct Mail Strategy](https://cdmginc.com/2025/05/19/double-your-response-with-this-direct-mail-strategy/) - The bookalog is the ultimate sales piece in disguise. It looks and feels like a physical or audio book…but it’s actually a credibility-boosting direct mail and digital miracle that can skyrocket your response. In this age of skepticism, it is more critical than ever to build trust and credibility. Bookalogs are a powerful way to get Double Your Response With This Direct Mail StrategyThe bookalog is the ultimate sales piece in disguise. It looks and feels like a physical or audio book…but it’s actually a credibility-boosting direct mail and digital miracle that can skyrocket your response. In this age of skepticism, it is more critical than ever to build trust and credibility. Bookalogs are a powerful way to get
- [New Product Launch: 7 Powerful Keys to Succeed [My Weather Channel Checklist]](https://cdmginc.com/2025/05/15/new-product-launch-7-powerful-keys-to-succeed-my-weather-channel-checklist/) - New product launches are never easy. They need to be done right. Having helped over 500 companies launch a new company or launch a new product, I’ve identified 7 keys to a successful product launch. Here’s a 7-point checklist based on my success with The Weather Channel. The cable television giant wanted to expand the New Product Launch: 7 Powerful Keys to Succeed [My Weather Channel Checklist]New product launches are never easy. They need to be done right. Having helped over 500 companies launch a new company or launch a new product, I’ve identified 7 keys to a successful product launch. Here’s a 7-point checklist based on my success with The Weather Channel. The cable television giant wanted to expand the
- [Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market](https://cdmginc.com/2025/05/15/subscription-marketing-advertising-the-1-secret-to-successfully-launch-and-market-your-box-11-powerful-superchargers-to-dominate-your-market-4/) - Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in the last two years. One of the big differences is their marketing. Many of the subscription services are known as “box subscriptions.” These services are booming because they offer customers quality products tailored to their Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your MarketSubscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in the last two years. One of the big differences is their marketing. Many of the subscription services are known as “box subscriptions.” These services are booming because they offer customers quality products tailored to their
- [Copy Tip: Don't Wait to Make Your Point](https://cdmginc.com/2025/05/15/copy-tip-dont-wait-to-make-your-point/) - I’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars with it. With direct response copy, always begin with your strongest selling point. Many times, when I read direct response copy written by a newbie, I notice they start out soft, saving their selling points Copy Tip: Don't Wait to Make Your PointI’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars with it. With direct response copy, always begin with your strongest selling point. Many times, when I read direct response copy written by a newbie, I notice they start out soft, saving their selling points
- [Testing Corner: Which Magalog Headline Worked the Best?](https://cdmginc.com/2025/05/15/testing-corner-which-magalog-headline-worked-the-best-2/) - An effective response-boosting headline is critical to any marketing campaign. You might write a landing page, a native ad… or a 20-page magalog… but if your prospects aren’t immediately captivated by your headline, they won’t keep reading. And you’ll miss out on gaining a new lead… and potential new profits. Headlines must capture your prospects’
- [The Offer: Little Known Secret For Supercharging Your Response [Plus 7 Steps For A Crowdfunding Campaign To Raise Capital]](https://cdmginc.com/2025/05/07/the-offer-little-known-secret-for-supercharging-your-response-plus-7-steps-for-a-crowdfunding-campaign-to-raise-capital/) - Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer. Most marketers make two big mistakes: They give little or no thought to the offer They don’t think outside-the-box on the offer The offer isn’t what you get. It’s what the prospect gets. In fact, the offer is The Offer: Little Known Secret For Supercharging Your Response [Plus 7 Steps For A Crowdfunding Campaign To Raise Capital]Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer. Most marketers make two big mistakes: They give little or no thought to the offer They don’t think outside-the-box on the offer The offer isn’t what you get. It’s what the prospect gets. In fact, the offer is
- [6 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2025/05/07/6-short-little-known-things-every-president-marketer-should-know/) - Here are 6 short, but powerful things you should know: Google’s 4 New Tools Google Ads launched four new tools to improve first-party data. The new tools include: Google tag gateway for advertiser New diagnostics for data quality On-device conversion measurement using event data Integrated conversion measurement. Zuckerberg: Meta May Create Your Ads In a 6 Short Little-Known Things Every President & Marketer Should KnowHere are 6 short, but powerful things you should know: Google’s 4 New Tools Google Ads launched four new tools to improve first-party data. The new tools include: Google tag gateway for advertiser New diagnostics for data quality On-device conversion measurement using event data Integrated conversion measurement. Zuckerberg: Meta May Create Your Ads In a
- [Pinterest Search Challenges Google Search](https://cdmginc.com/2025/05/07/pinterest-search-challenges-google-search/) - More than 1/3 of consumers have ditched Google Search for Pinterest Search. Google is seeing large declines in users thanks to AI searches. But under the radar, there is another channel creating Google defection. According to a new Adobe survey, Pinterest search is a real Google competitor. With a visual-first search experience, businesses are followingMore than 1/3 of consumers have ditched Google Search for Pinterest Search. Google is seeing large declines in users thanks to AI searches. But under the radar, there is another channel creating Google defection. According to a new Adobe survey, Pinterest search is a real Google competitor. With a visual-first search experience, businesses are following Pinterest Search Challenges Google SearchMore than 1/3 of consumers have ditched Google Search for Pinterest Search. Google is seeing large declines in users thanks to AI searches. But under the radar, there is another channel creating Google defection. According to a new Adobe survey, Pinterest search is a real Google competitor. With a visual-first search experience, businesses are following
- [33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]](https://cdmginc.com/2025/04/30/33-response-rate-how-you-could-duplicate-it-with-this-unique-integrated-multichannel-campaign-video-5/) - 33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to daily. Prospects may be a year older… they may be a little wiser… but they 33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to daily. Prospects may be a year older… they may be a little wiser… but they
- [The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy](https://cdmginc.com/2025/04/30/the-3-rs-of-marketing-tactics-and-strategies-every-ceo-and-marketing-manager-should-know-in-an-uncertain-economy-2/) - CEOs and Marketing Directors face the challenges of an uncertain economy. For example, the tariffs, rising costs caused by inflation and a recession. Prospects and clients are potentially cutting back on purchasing. Navigating this requires making the right decisions. Companies must adopt proactive marketing tactics and strategies not only to survive but thrive, grow, and The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain EconomyCEOs and Marketing Directors face the challenges of an uncertain economy. For example, the tariffs, rising costs caused by inflation and a recession. Prospects and clients are potentially cutting back on purchasing. Navigating this requires making the right decisions. Companies must adopt proactive marketing tactics and strategies not only to survive but thrive, grow, and
- [Testing Corner: Little Differences on Your Landing Pages and Website Mean Significant Results](https://cdmginc.com/2025/04/28/testing-corner-little-differences-on-your-landing-pages-and-website-mean-significant-results/) - The fact is that the internet offers an easy and fairly inexpensive venue to try out everything — from a bold new concept, to comparing headlines, to very subtle little changes to see how they will affect response. We know of many many marketers who routinely use their landing pages or websites as a way Testing Corner: Little Differences on Your Landing Pages and Website Mean Significant ResultsThe fact is that the internet offers an easy and fairly inexpensive venue to try out everything — from a bold new concept, to comparing headlines, to very subtle little changes to see how they will affect response. We know of many many marketers who routinely use their landing pages or websites as a way
- [Copy Tip: The Incredible Power of NOW](https://cdmginc.com/2025/04/28/copy-tip-the-incredible-power-of-now-2/) - One of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added to your copy can add a supercharged boost to your response rates. The mere addition of that one little three-letter word can convey a subtle immediacy to your copy. Take a look at the following Copy Tip: The Incredible Power of NOWOne of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added to your copy can add a supercharged boost to your response rates. The mere addition of that one little three-letter word can convey a subtle immediacy to your copy. Take a look at the following
- [Response Rate Skyrockets, Thanks to Retromarketing](https://cdmginc.com/2025/04/23/response-rate-skyrockets-thanks-to-retromarketing-2/) - Sometimes what’s old is new. An innovative format my team created is helping our clients to generate new leads and powerfully increase response. It’s a form of retromarketing: The newsalog. Here is how it started. One client came to us, looking for a new postal mailing format. They had tried almost all traditional mailing formats Response Rate Skyrockets, Thanks to RetromarketingSometimes what’s old is new. An innovative format my team created is helping our clients to generate new leads and powerfully increase response. It’s a form of retromarketing: The newsalog. Here is how it started. One client came to us, looking for a new postal mailing format. They had tried almost all traditional mailing formats
- [10 Great Copy Tips for Online and Offline Marketing!](https://cdmginc.com/2025/04/23/10-great-copy-tips-for-online-and-offline-marketing/) - Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you ignore good direct response copy rules. Here, then, are a few of the tried-and-tested direct response copy rules that have been developed after decades of studying response rates to thousands of advertisements, marketing materials, direct 10 Great Copy Tips for Online and Offline Marketing!Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you ignore good direct response copy rules. Here, then, are a few of the tried-and-tested direct response copy rules that have been developed after decades of studying response rates to thousands of advertisements, marketing materials, direct
- [Landing Page and Website Suicide: “Don’t Make Me Think”](https://cdmginc.com/2025/04/23/landing-page-and-website-suicide-dont-make-me-think/) - A study shows that 83% of online users who immediately leave a website leave because they can’t find what they need. It’s evident that many marketers are losing time, money and customers by violating direct marketing rules and basic human psychology with their company landing pages and websites. Consider 4 tactics when deciding whether your Landing Page and Website Suicide: “Don’t Make Me Think”A study shows that 83% of online users who immediately leave a website leave because they can’t find what they need. It’s evident that many marketers are losing time, money and customers by violating direct marketing rules and basic human psychology with their company landing pages and websites. Consider 4 tactics when deciding whether your
- [Audience Stunned At My Shocking Statement: Why Advertising Budgets Are The First To Be Cut During Economic Uncertainty and Fears of A Recession – 6 Things You Should Know](https://cdmginc.com/2025/04/15/audience-stunned-at-my-shocking-statement-why-advertising-budgets-are-the-first-to-be-cut-during-economic-uncertainty-and-fears-of-a-recession-6-things-you-should-know/) - The audience was shocked. What I told company Presidents changed an important reality most got wrong. And at another talk an audience of marketing and advertising professionals was stunned. To both audiences I said during times of economic uncertainty, businesses often make poor choices that are destructive but seem logical and easy at the time. Audience Stunned At My Shocking Statement: Why Advertising Budgets Are The First To Be Cut During Economic Uncertainty and Fears of A Recession – 6 Things You Should KnowThe audience was shocked. What I told company Presidents changed an important reality most got wrong. And at another talk an audience of marketing and advertising professionals was stunned. To both audiences I said during times of economic uncertainty, businesses often make poor choices that are destructive but seem logical and easy at the time. 
- [Four Overlooked Ad and Landing Page Mistakes Costing You Leads on Sales ](https://cdmginc.com/2025/04/15/four-overlooked-ad-and-landing-page-mistakes-costing-you-leads-on-sales/) - You’re losing leads. You’re losing sales. You’re losing profits. And it’s all because of four common ad and landing page mistakes. And there are four easy fixes. But it’s overlooked by many. It’s a powerful way to boost your advertising response. It’s deceptively simple: Your Call to Action (CTA)—especially the button copy on your ads Four Overlooked Ad and Landing Page Mistakes Costing You Leads on Sales You’re losing leads. You’re losing sales. You’re losing profits. And it’s all because of four common ad and landing page mistakes. And there are four easy fixes. But it’s overlooked by many. It’s a powerful way to boost your advertising response. It’s deceptively simple: Your Call to Action (CTA)—especially the button copy on your ads
- [Testing Corner: Long Copy or Short Copy?](https://cdmginc.com/2025/04/15/testing-corner-long-copy-or-short-copy/) - For as long as I can remember, there has been an ongoing debate about long copy versus short copy in direct response marketing. A recent test result revealed the usual winner in this debate. Remember that in direct response marketing, it’s not about opinion … it’s about test results. Who is it that’s always right? Testing Corner: Long Copy or Short Copy?For as long as I can remember, there has been an ongoing debate about long copy versus short copy in direct response marketing. A recent test result revealed the usual winner in this debate. Remember that in direct response marketing, it’s not about opinion … it’s about test results. Who is it that’s always right?
- [Copy Tip: Write Your Copy “Out Loud”](https://cdmginc.com/2025/04/15/copy-tip-write-your-copy-out-loud/) - Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to say. To ensure your copy is conversational, take the time to read it out loud. It should sound like a real face-to-face conversation. Conversational copy forces the sales message to sound like a friend telling Copy Tip: Write Your Copy “Out Loud”Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to say. To ensure your copy is conversational, take the time to read it out loud. It should sound like a real face-to-face conversation. Conversational copy forces the sales message to sound like a friend telling
- [Special Publisher Alert](https://cdmginc.com/2025/04/09/special-publisher-alert/) - Recently, I was excited to introduce you to RCS texting revolution. You can see the article here. It’s titled “Unlock Explosive Growth and Profits with RCS: The Future of Text Marketing.” Click HERE. One of the key benefits I should have stressed, beyond the huge improvement in RCS lead generation and sales, is that you Special Publisher AlertRecently, I was excited to introduce you to RCS texting revolution. You can see the article here. It’s titled “Unlock Explosive Growth and Profits with RCS: The Future of Text Marketing.” Click HERE. One of the key benefits I should have stressed, beyond the huge improvement in RCS lead generation and sales, is that you
- [4 Short Little-Known Things Every President & Marketer Should Know](https://cdmginc.com/2025/04/09/4-short-little-known-things-every-president-marketer-should-know/) - Here are 4 short, but powerful things you should know: 1. Forbes’ List of Billionaires: New Trend Record-breaking 3,028 billionaires are on Forbes’ Billionaire list. That’s up 247 from the 2024 list. #1 on the list? Elon Musk. Here are the top 10: Rank Name Net Worth Age Country/ Territory Company/Industry 1 Elon Musk $342B 4 Short Little-Known Things Every President & Marketer Should KnowHere are 4 short, but powerful things you should know: 1. Forbes’ List of Billionaires: New Trend Record-breaking 3,028 billionaires are on Forbes’ Billionaire list. That’s up 247 from the 2024 list. #1 on the list? Elon Musk. Here are the top 10: Rank Name Net Worth Age Country/ Territory Company/Industry 1 Elon Musk $342B
- [Direct Mail Breakthrough In An Online World [VIDEO]](https://cdmginc.com/2025/04/09/direct-mail-breakthrough-in-an-online-world-video/) - “Direct mail in an online world is powerful because it works.” Direct mail most often produces better ROI than digital or email. That’s largely due to better AI generated TDM – Targeted Data Modeling. And of course, new formats and 86% lift in response with multichannel marketing. But creative must also be right. Some techniques Direct Mail Breakthrough In An Online World [VIDEO]“Direct mail in an online world is powerful because it works.” Direct mail most often produces better ROI than digital or email. That’s largely due to better AI generated TDM – Targeted Data Modeling. And of course, new formats and 86% lift in response with multichannel marketing. But creative must also be right. Some techniques
- [Don’t Make This Mistake With The Single Most Critical Component of Your Campaign [VIDEO]](https://cdmginc.com/2025/04/09/dont-make-this-mistake-with-the-single-most-critical-component-of-your-campaign-video-2/) - The single most critical component of your marketing campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing message is, you’ve lost the sale. Did you know that 40% or more of online shoppers leave items in their cart to view
- [Tariffs and Your Advertising: Strategies for Surviving, Growing and Dominating Your Market [3 Keys to Success]](https://cdmginc.com/2025/04/09/the-tariff-ad-budget-and-strategy-revolution/) - The trade war impacts every company president and marketing director. What should an advertiser or company do during economic uncertainty, including a recession… or inflation… or stagflation? Having navigated my advertising agency clients through five recessions/stagflation, the Jimmy Carter 14% inflation rate and Biden’s 20% (in four years)… and even a period with 20% interest Tariffs and Your Advertising: Strategies for Surviving, Growing and Dominating Your Market [3 Keys to Success]The trade war impacts every company president and marketing director. What should an advertiser or company do during economic uncertainty, including a recession… or inflation… or stagflation? Having navigated my advertising agency clients through five recessions/stagflation, the Jimmy Carter 14% inflation rate and Biden’s 20% (in four years)… and even a period with 20% interestThe trade war impacts every company president and marketing director. What should an advertiser or company do during economic uncertainty, including a recession… or inflation… or stagflation? Having navigated my advertising agency clients through five recessions/stagflation, the Jimmy Carter 14% inflation rate and Biden’s 20% (in four years)… and even a period with 20% interest
- [Transactional Data Modeling (TDM): Your “Secret Weapon” to Increasing Leads, Clients and Profits](https://cdmginc.com/2023/09/15/transactional-data-modeling-tdm-your-secret-weapon-to-increasing-leads-clients-and-profits-3/) - TDM could be your secret weapon to increasing profits in 2022-23. Let me share a powerful way to enlarge your universe of quality prospects… increase your response and generate more prospects and clients. Transactional Data Modeling (TDM) is the latest, most advanced method to create powerful look-a-like audiences and maximize response with custom lists. It’s
- [The 3 Hidden Truths of Email Marketing, Why It’s an Important Piece to Every Marketing Strategy](https://cdmginc.com/2023/09/15/the-3-hidden-truths-of-email-marketing-why-its-an-important-piece-to-every-marketing-strategy-2/) - Email marketing is often seen as old-fashioned. This is especially true considering spam and email behavioral habits. Your prospects inboxes are filled with unread emails if they get through. Marketers still use email – because it works. Here are 3 hidden truths: #1: Email Having the Highest ROI If you imaged an ideal digital marketing
- [11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy](https://cdmginc.com/2023/09/15/11-marketing-secrets-for-successful-lead-generation-and-sales-to-the-super-wealthy-3/) - Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or general consumer lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. An “accredited investor” is defined as one of the following: “An individual (or married
- [Ad Growth Trends: Digital is the Winner. 6 Things You Should Know](https://cdmginc.com/2023/09/15/ad-growth-trends-digital-is-the-winner-6-things-you-should-know/) - Ad growth for 2023-2024 is strong The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024. Including political advertising, ad revenue is forecast to grow 8.1% in 2024. Digital platforms: The big winners These include search, social, commerce, retail media, and digital video platforms,
- [Copy Tip: Pepper Copy with Proven Power Words](https://cdmginc.com/2023/09/22/copy-tip-pepper-copy-with-proven-power-words/) - Power words alert your prospects and grab their attention. Instead of announcing or describing the product like hot words do, power words are packed with action. Here are 10 power words to use in your next campaign: Own Get Control Take Capture Try Enjoy Seize Grab Have To find out more about how you can
- [Health and Wellness Marketing Alert](https://cdmginc.com/2023/09/15/health-and-wellness-marketing-alert-5/) - I’m going to be speaking at a health and wellness conference – the largest in the nation. It’s called Natural Products Expo East. My topic will be 12 New eCommerce D2C Trends For 2024. In this session, you will learn the latest direct to consumer marketing strategies and techniques that are working best, which to avoid, and
- [7 Marketing Strategies Every President and Marketing Director Must Know to Survive, Win and Dominate Your Market](https://cdmginc.com/2023/10/06/7-marketing-strategies-every-president-and-marketing-director-must-know-to-survive-win-and-dominate-your-market/) - There are 7 marketing strategies that can help you dominate your market. It’s easier to move from “winning” to “dominating” your market in a booming economy. But, past recessions and periods of slow growth or stagflation have proven to the importance of marketing smart… and marketing smarter than your competition. For example, in an age
- [Testing Corner: Offering a Little Something Extra Can Go a Long Way](https://cdmginc.com/2023/10/06/testing-corner-offering-a-little-something-extra-can-go-a-long-way-3/) - Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite. Often when I speak at conferences, I’ll offer a free 15-minute consultation or a free subscription to my newsletter, which is packed with direct marketing tips. The Test: Recently, an
- [Copy Tip: Present Information in Easy-to-Understand Charts and Graphs](https://cdmginc.com/2023/10/06/copy-tip-present-information-in-easy-to-understand-charts-and-graphs/) - In today’s fast-paced, low-attention-span environment, simple, visual displays of information are very effective. That’s why it’s especially important to reinforce your copy (specifically comparisons, ratios and percentages) with a chart or graph that visually represents your content. It will increase your credibility, readership, understanding… and response. And make sure you always write a descriptive caption
- [Make Infomercials Work for You: 12 Strategies to Use Now](https://cdmginc.com/2023/10/06/make-infomercials-work-for-you-12-strategies-to-use-now-3/) - Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over the years, I have created over 400 TV commercials, and video pre-rolls, including 20 infomercials and VSLs. Today, a
- [4 Powerful Direct Mail “Lift Note” Tactics: The Lost Secret to Boost Your Response by 25% Profits [VIDEO Brief]](https://cdmginc.com/2023/09/28/4-powerful-direct-mail-lift-note-tactics-the-lost-secret-to-boost-your-response-by-25-profits-video-brief-2/) - Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is the “lift note”. And as its name implies, it’s a perfect way to “lift” your response even in
- [Marketers Response and Cost Alert!](https://cdmginc.com/2023/09/28/marketers-response-and-cost-alert/) - Fast approaching is the 2024 election. It will have two huge effects on marketers. The marketing channels will be overwhelmed by political messages. Direct mail, radio/TV, email, Facebook, pre-rolls, digital ads — everything — will be huge clutter. It’s expected over $12 billion (yes, billion) in political spending to begin hitting. Bottom line: your message
- [Are You Ready for 4th Quarter? Christmas? And The January Effect?](https://cdmginc.com/2023/09/28/are-you-ready-for-4th-quarter-christmas-and-the-january-effect/) - As you plan your Christmas and 2024 marketing, are you confused about what media is best or how your creative channels should change? Many marketing directors or CEOs are so close and involved with the products that they end up making costly mistakes. Let me show you how to take a step back and analyze
- [How Marketing and Advertising Must Navigate Stagflation](https://cdmginc.com/2023/09/28/how-marketing-and-advertising-must-navigate-stagflation/) - The last few years have been difficult for company presidents and marketing directors. We had to all face rising prices—Inflation. And we had to face an economic/buying downturn- some say a recession. Now, we’re looking at stagflation with both rising prices and slow economic growth. That is based on economic data and corporate purchases. Past
- [250% Increase in Sales: Turning Your Website into a Sales Powerhouse](https://cdmginc.com/2023/09/26/250-increase-in-sales-turning-your-website-into-a-sales-powerhouse-2/) - You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have a confusing checkout process, depressing response… Bottom line: They have a static antimarketing site that
- [Launching a New Product? Here’s How One E-Commerce Startup Did It for Generating Profits and Growth For CBD](https://cdmginc.com/2023/09/22/launching-a-new-product-heres-how-one-e-commerce-startup-did-it-for-generating-profits-and-growth-for-cbd/) - Launching a new product is never easy… and the media or channel you choose to use in an e-commerce campaign is absolutely essential. Strategically one of the best steps to use is an integrated multichannel campaign with a digital and direct mail component. Direct mail is often overlooked in product launches, but it shouldn’t be
- [Testing Corner: Can Simple Changes Have a Big Impact?](https://cdmginc.com/2023/09/22/testing-corner-can-simple-changes-have-a-big-impact-2/) - Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference website, where the control page displayed a partial reference entry and ended with a call-to-action to start a
- [11 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales](https://cdmginc.com/2023/10/20/11-easy-ways-to-optimize-your-site-for-e-commerce-christmas-sales/) - Now the time to get ready for Christmas. Your website or landing page can increase — or crush — your Christmas sales. Remember Cyber Monday starts November 27th. Your small window is rapidly closing. There’s little time for a complete redesign of your website or landing page. But there are a few quick adjustments you
- [Testing Corner: Which Headline Pulled in the Best Response?](https://cdmginc.com/2023/10/20/testing-corner-which-headline-pulled-in-the-best-response-2/) - Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test and find out why some headlines have better response than others. Which of these headlines pulled the best response? #1)
- [Copy Tip: Don’t Say “Trust Me."](https://cdmginc.com/2023/10/20/marketing-and-advertising-from-pandemic-to-inflation-is-recession-or-stagflation-the-next-economic-trauma-to-navigate-2/) - Most Advertising messages assumes the prospects or clients accept a “trust me” copy approach. There is no verification of claims. No proof. No backup of claims. Here’s the problem: Your prospects aren’t going to trust you just because you tell them to. You actually have to earn that trust in your copy. When you say
- [The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits](https://cdmginc.com/2023/10/20/the-fail-proof-secret-to-capturing-your-prospects-attention-increasing-response-and-boosting-your-profits-3/) - Most advertising follows a very important rule. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing success, but largely ignored. The rule? Make sure your headlines and copy have the strongest benefit right up front. Start your copy off
- [The Year of Reg. CF: All You Should Know About Crowdfunding Trends](https://cdmginc.com/2023/10/12/the-year-of-reg-cf-all-you-should-know-about-crowdfunding-trends/) - Investment capital raised under Regulation Crowdfunding (Reg. CF.) just topped $2 billion. It has risen so fast that just two years ago, it was $1 billion. The second billion was raised in just two years. It doubled in one year! It took approximately five years for the crowdfunding industry to raise its first billion under
- [Warning to Marketers: Here’s What’s Happening with Political Ad Buys That Will Decrease Your Response and Increase Your Media Costs—Here are 10 Things You Should Know](https://cdmginc.com/2023/10/12/warning-to-marketers-heres-whats-happening-with-political-ad-buys-that-will-decrease-your-response-and-increase-your-media-costs-here-are-10-things-you-should-know/) - Your marketing budget needs to adjust as the presidential election cycle nears— Costs are already going up in key primary and “swing” states, and just as bad response rates are going down because of so much advertising clutter and distraction. Here are 10 Things You Should Know… 1) The election will see increases in political
- [Catalog Boom: 8 Little-Known Ways a Catalog Can Create Skyrocketing Sales and Profitability](https://cdmginc.com/2023/10/12/catalog-boom-8-little-known-ways-a-catalog-can-create-skyrocketing-sales-and-profitability-2/) - A catalog can create skyrocketing sales and profitability. And they are experiencing a powerful and little-known boom - both hard-copy and online What is their #1 reason for success? The catalog gives value to the prospect… and company… even in an online world. In fact, one of the fundamental rules or principles in successful marketing
- [E-commerce: The Unstoppable Boom — 5 Things Every President and Marketer Should Know](https://cdmginc.com/2023/10/12/e-commerce-the-unstoppable-boom-5-things-every-president-and-marketer-should-know-2/) - E-commerce is a megatrend. In the early days of E-commerce, we were using the few digital opportunities that were available at the time to grow companies and launch products. Today the options are many and multiplying every year… And what is fueling much of our ad agency’s digital strategies is the dramatic growth of E-commerce.
- [Does Your 2024 Marketing Plan Support Your Business Goals and the New Marketing Conditions?](https://cdmginc.com/2024/02/08/does-your-2024-marketing-plan-support-your-business-goals-and-the-new-marketing-conditions/) - You should be checking the following to make sure your business and marketing goals are fully aligned for 2024: Your target audience… How have they changed, and what is their perception? Your marketing budgets… Does it match today’s new market conditions for 2024? Your advertising messages… Have they been updated? Are they fresh and relevant?
- [How A Multichannel Marketing Campaign Helped A Company Generate a 9.57 to 1 ROI [5 Steps To Success And Campaign Results]](https://cdmginc.com/2024/02/08/how-a-multichannel-marketing-campaign-helped-a-company-generate-a-9-57-to-1-roi-5-steps-to-success-and-campaign-results/) - Achieving a 9.57 to 1 ROI. That’s what happened to one marketer using multichannel e-commerce marketing strategies and tactics. Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Let me give you a 5-step example of an award-winning multi-channel campaign that produced
- [Super Bowl LVIII Ads: Will They Promote a Good ROI or Any ROI?](https://cdmginc.com/2024/02/08/super-bowl-lviii-ads-will-they-promote-a-good-roi-or-any-roi/) - CBS has sold out of all its Super Bowl advertising inventory by November 2023. A 30-second ad was going for between $6.5 million and $7 million, the same as 2023. The Super Bowl is at Allegiant Stadium in Las Vegas. The 2023 Super Bowl, broadcast by Fox, attracted a record-breaking audience of over 115 million
- [Grow Your B2C or B2B ROI: Magnify Your Responses by 89% with Integrated Multi-Channel Marketing](https://cdmginc.com/2024/04/09/grow-your-b2c-or-b2b-roi-magnify-your-responses-by-89-with-integrated-multi-channel-marketing-3/) - Increase your marketing response by 89% or more. How? By using Integrated, Multichannel Marketing. Let me explain. Marketers are not always right, but the marketplace always is. Presidents and marketing/advertising directors can’t afford to make a mistake… losing time or money. For example, you don’t want to waste time or money by not doing your
- [Does your 2024 marketing plan support your business goals and new marketing conditions?](https://cdmginc.com/2024/04/04/does-your-2024-marketing-plan-support-your-business-goals-and-new-marketing-conditions/) - You should be checking the following periodically to make sure your business and marketing goals are fully aligned: Your situation/target audience Your marketing budgets Your advertising messages Your media plan Your product mix Your positioning/branding Your competition The economic recovery can be a great opportunity to redefine, reposition, and reinvent your company. We have helped many companies
- [6 Key Strategies For Chevron’s Winning Campaign](https://cdmginc.com/2025/01/24/6-key-strategies-for-chevrons-winning-campaign-2/) - Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem. When you have thousands of employees, how do you communicate to them key issues of insurance, 6 Key Strategies For Chevron’s Winning CampaignYour marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem. When you have thousands of employees, how do you communicate to them key issues of insurance, Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem. When you have thousands of employees, how do you communicate to them key issues of insurance, Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem. When you have thousands of employees, how do you communicate to them key issues of insurance,
- [Testing Corner: Surprising Results When Testing Gender Response](https://cdmginc.com/2024/12/19/testing-corner-surprising-results-when-testing-gender-response/) - Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and copy content of an advertising campaign. Males and females usually respond differently to format, creative approach, color, pictures, offer, benefits and copy. Test: We tested one client’s direct mailing for gender response. We sent out three Testing Corner: Surprising Results When Testing Gender Response
- [Copy Tip: Social Engineering](https://cdmginc.com/2024/12/19/copy-tip-social-engineering/) - A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as a tool to sell the product or service. The fact is, trying to change attitudes during a sales pitch simply doesn’t work. Trying to change beliefs and attitudes recalls the old joke “never teach a Copy Tip: Social Engineering
- [Christmas Greeting from Craig Huey — My Personal Message to You](https://cdmginc.com/2024/12/19/christmas-greeting-from-craig-huey-my-personal-message-to-you-3/) - We have so much to be thankful for… and much to be joyful for! This Christmas, my staff and I are wishing you a very Merry Christmas and Happy Hanukkah. Christmas Greeting from Craig Huey — My Personal Message to You
- [Christmas Marketing and Advertising Gift Ideas](https://cdmginc.com/2024/12/19/christmas-marketing-and-advertising-gift-ideas/) - Christmas is less than a week away… do you have all of the presents you need? Here are two unique gift ideas for family, friends, and clients who are entrepreneurs, business owners, marketers, or students. Anyone who owns and runs a business will appreciate discovering valuable marketing secrets, insights, and Christmas Marketing and Advertising Gift Ideas
- [How One Box Subscription Service is Making Marketing Blunders… And What You Can Learn From Their Mistakes](https://cdmginc.com/2024/12/19/how-one-box-subscription-service-is-making-marketing-blunders-and-what-you-can-learn-from-their-mistakes-2/) - Many box subscription services are booming… but some are failing or are stagnant. Why? Because they do their marketing wrong. Here is a basic rule: Great product ideas can stumble and fail with mediocre or poor marketing or advertising. And, even bad product ideas can succeed and grow with great marketing… at least until cancellations How One Box Subscription Service is Making Marketing Blunders… And What You Can Learn From Their Mistakes
- [Landing Page: 4 Surprising Secrets to Boosting Your Response!](https://cdmginc.com/2024/12/19/landing-page-surprising-secret-to-boost-response/) - Getting a prospect to the landing page is only half the battle. If you want to maximize your profits and increase your conversion rate, then you absolutely must get your landing page right. That’s why you should be using 4 suprising secrets to boosting your leads or sales. As you well know, getting a prospect Landing Page: Surprising Secret to Boost Response!
- [19 Surprising Facts About Writing Long Copy [video]](https://cdmginc.com/2024/12/11/19-surprising-facts-about-writing-long-copy-video/) - It may seem counterintuitive, but when it comes to copy, more is better. Long copy almost always out-pulls short copy in terms of response. Short, cute copy may look good on an ad….but it won’t immediately win you leads or customers. These copy facts apply to landing pages, video copy, digital ads, direct mail, email… 19 Surprising Facts About Writing Long Copy
- [Omnicon and IPG’s $13.3B Merger: 3 Things You Should Know [Video]](https://cdmginc.com/2024/12/11/omnicon-and-ipgs-13-3b-merger-3-things-you-should-know-video/) - In the past decade, mergers and acquisitions among advertising agencies have been particularly active during economic downturns. However, marketing and advertising have stalled under the overregulation of the Biden administration. That’s now changing, and marketing and advertising are hot again. Large companies are on a marketing and advertising hunt. If the deal goes through, Omnicon Omnicon and IPG’s $13.3B Merger: 3 Things You Should Know [Video]
- [Angel Studios: Growing Successful Independent Films with a Message - 3 Things You Should Know](https://cdmginc.com/2024/12/11/angel-studios-growing-successful-independent-films-with-a-message-3-things-you-should-know/) - 1) Christian films are booming Faith-based Christian films have become big hits, and Angel Studios is responsible for producing many of those hits. They raise capital for their films through crowdfunding campaigns, enabling them to fund numerous successful film and TV projects, including the blockbuster movie Sound of Freedom, released in 2023. The movie was
- [Beware: AI “hallucinations” Information is Greater Than You Think](https://cdmginc.com/2024/12/11/beware-ai-hallucinations-information-is-greater-than-you-think/) - As AI technology spreads across industries, so do the hidden risks. AI errors could have serious consequences. My ad agency uses AI in multiple ways… all with caution. I use AI and Chat GPT for multiple purposes, including research and ideas. However, AI experts and I have discovered that Artificial Intelligence generates more false information Beware: AI “hallucinations” Information is Greater Than You Think
- [“Informed Delivery” Will Make Your Direct Mail Marketing Even More Profitable In Two Powerful Ways](https://cdmginc.com/2024/12/11/informed-delivery-will-make-your-direct-mail-marketing-even-more-profitable-in-two-powerful-ways-2/) - Informed delivery is a critical but little-known way to increase your direct mail response. Informed delivery is where the USPS digitally scans the outside of your mail pieces and emails the image to recipients before they arrive in their mailboxes. That’s right. Your prospect gets a sneak preview of your mail piece before it arrives! “Informed Delivery” Will Make Your Direct Mail Marketing Even More Profitable In Two Powerful Ways
- [Foot Locker Turn Around: Loyalty Program and E-commerce Boosts Sales - 3 Things You Should Know](https://cdmginc.com/2025/01/29/foot-locker-turn-around-loyalty-program-and-e-commerce-boosts-sales-3-things-you-should-know/) - Struggling retail giant Foot Locker is stepping up its game… From its revamped FLX Rewards program to a cutting-edge e-commerce app, the company is proving that focusing on customer experience pays off Here are 3 things you should know about how the company is leveraging its resources to navigate a challenging retail environment… Loyalty Program Foot Locker Turn Around: Loyalty Program and E-commerce Boosts Sales - 3 Things You Should Know Struggling retail giant Foot Locker is stepping up its game… From its revamped FLX Rewards program to a cutting-edge e-commerce app, the company is proving that focusing on customer experience pays off Here are 3 things you should know about how the company is leveraging its resources to navigate a challenging retail environment… Loyalty Program
- [Instagram Reels: Best Video Platform](https://cdmginc.com/2025/01/29/instagram-reels-best-video-platform/) - Move over, TikTok… Instagram Reels holds strong potential for marketers. Instagram Reels are designed to compete with TikTok’s videos but offer longer content that stays in creators’ feeds. Although it demands more effort and time to produce than Instagram Stories, which are short videos (15 seconds or less) that vanish after 24 hours, Stories are Instagram Reels: Best Video Platform Move over, TikTok… Instagram Reels holds strong potential for marketers. Instagram Reels are designed to compete with TikTok’s videos but offer longer content that stays in creators’ feeds. Although it demands more effort and time to produce than Instagram Stories, which are short videos (15 seconds or less) that vanish after 24 hours, Stories are
- [Testing Corner: Surprising Results for Direct Mail Envelope Tease Copy Test](https://cdmginc.com/2025/01/24/testing-corner-surprising-results-for-direct-mail-envelope-tease-copy-test/) - The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened…then your direct mail piece or traditional direct mail sales letter never gets read…and never makes a sale. It’s critical to create “envelope tease copy” that will get your envelope opened. Here are the surprising results for an Testing Corner: Surprising Results for Direct Mail Envelope Tease Copy TestThe success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened…then your direct mail piece or traditional direct mail sales letter never gets read…and never makes a sale. It’s critical to create “envelope tease copy” that will get your envelope opened. Here are the surprising results for an
- [Copy Tip: What’s the Big Idea?](https://cdmginc.com/2025/01/24/copy-tip-whats-the-big-idea/) - The copy that you create for landing pages, videos, direct mail, digital ads, emails or any other marketing materials should have one common goal: to show your prospect how your product or service will improve his or her life…and to make it so irresistible that he or she is launched into action. But in their Copy Tip: What’s the Big Idea?The copy that you create for landing pages, videos, direct mail, digital ads, emails or any other marketing materials should have one common goal: to show your prospect how your product or service will improve his or her life…and to make it so irresistible that he or she is launched into action. But in their
- [How A Multichannel Marketing Campaign Helped A Company Dramatically Expand and Grow [5 Steps To Success And Marketing Profits]](https://cdmginc.com/2025/01/24/how-a-multichannel-marketing-campaign-helped-a-company-produce-9-59-for-every-1-00-spent-5-steps-to-success-and-marketing-profits/) - Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Let me give you a 5-step example of an award-winning-multichannel campaign that produced great results. Step #1. The Direct Response Landing Page The foundation of the campaign was the direct response landing page. How A Multichannel Marketing Campaign Helped A Company Produce $9.59 For Every $1.00 Spent [5 Steps To Success And Marketing Profits]Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Let me give you a 5-step example of an award-winning-multichannel campaign that produced great results. Step #1. The Direct Response Landing Page The foundation of the campaign was the direct response landing page.
- [Little-Known Copy Secrets to Boost Response ](https://cdmginc.com/2025/02/13/little-known-copy-secret-to-boost-response-2/) - Here is a little-known secret that can make or break your response rate for emails, VSL’s, landing pages, direct mail and more. It’s what you do with your salutation. Here’s the key: Be selective in your salutation for a landing page, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings Little-Known Copy Secrets to Boost Response Here is a little-known secret that can make or break your response rate for emails, VSL’s, landing pages, direct mail and more. It’s what you do with your salutation. Here’s the key: Be selective in your salutation for a landing page, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings
- [Reddit: A New Direct Response Platform – 3 Marketing Secrets](https://cdmginc.com/2025/02/13/reddit-a-new-direct-response-platform-3-marketing-secrets/) - Reddit—known as the “front page of the internet”—has become a powerhouse for digital engagement. With over 97.2 million users visiting the platform daily, it’s where people go for breaking news, memes, photos, original stories, artwork, and even solutions to niche problems. What makes Reddit unique? Users trust it more than Google for answers. This high Becoming a Direct Response Marketing Platform: 4 New Marketing Tools You Can TestReddit—known as the “front page of the internet”—has become a powerhouse for digital engagement. With over 97.2 million users visiting the platform daily, it’s where people go for breaking news, memes, photos, original stories, artwork, and even solutions to niche problems. What makes Reddit unique? Users trust it more than Google for answers. This high
- [7 Surprising Keys to a Multimillion Dollar Success Story – From Launch To a Dream Come True](https://cdmginc.com/2025/02/13/7-surprising-keys-to-a-multimillion-dollar-success-story-from-launch-to-a-dream-come-true/) - What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success, despite launching a new product in a recession and when most observers said it couldn’t be done. It’s a story that shows the American dream come true – from “rags to riches,” a true multimillion 7 Surprising Keys to a Multimillion Dollar Success Story – From Launch To a Dream Come TrueWhat is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success, despite launching a new product in a recession and when most observers said it couldn’t be done. It’s a story that shows the American dream come true – from “rags to riches,” a true multimillion
- [Video and Landing Pages: Powerful Strategy to Maximize Return](https://cdmginc.com/2025/02/10/video-and-landing-pages-powerful-strategy-to-maximize-return-2/) - Videos are awesome tools for generating higher sales and leads. And one of the key uses for videos is on a landing page…because it will improve your R.O.I. I have created over 600 videos for clients, many of them with the same quality as a TV commercial. After all, I have created dozens of TV Video and Landing Pages: Powerful Strategy to Maximize ReturnVideos are awesome tools for generating higher sales and leads. And one of the key uses for videos is on a landing page…because it will improve your R.O.I. I have created over 600 videos for clients, many of them with the same quality as a TV commercial. After all, I have created dozens of TV
- [Testing Corner: A Shopping Cart Icon Test?](https://cdmginc.com/2025/02/04/testing-corner-a-shopping-cart-icon-test/) - Harry and David’s site header—which format substantially increased product sales? This test was conducted during Harry and David’s busiest time of year: December – right in the middle of the Christmas season. Their site headers, with a search box and cart icon, were part of a much larger, multi-variable test that focused on seven elements: Testing Corner: A shopping cart icon test?Harry and David’s site header—which format substantially increased product sales? This test was conducted during Harry and David’s busiest time of year: December – right in the middle of the Christmas season. Their site headers, with a search box and cart icon, were part of a much larger, multi-variable test that focused on seven elements:
- [Direct Mail Surprise: Gen Zs Amazing Response](https://cdmginc.com/2025/02/04/direct-mail-surprise-gen-zs-amazing-response-3/) - Response rates of direct mail to Gen Z are among the highest of any demographic… even though most believe they would never read or respond to direct mail. This could be a powerful new market for many. Gen Zs were born between 1997 and 2012. They were raised digital from the start, and they understand Direct Mail Surprise: Gen Zs Amazing ResponseResponse rates of direct mail to Gen Z are among the highest of any demographic… even though most believe they would never read or respond to direct mail. This could be a powerful new market for many. Gen Zs were born between 1997 and 2012. They were raised digital from the start, and they understand
- [Copy Tip: How to Destroy Customer Trust with One Simple Mistake](https://cdmginc.com/2025/02/04/copy-tip-how-to-destroy-customer-trust-with-one-simple-mistake/) - Make sure your prospects are getting the message you intend to send Misunderstandings happen. Sometimes you say one thing, and the other person hears something completely different. While situations like this may lead to some funny TV sitcom plots, it’s completely disastrous if it happens in your advertising campaign. Sometimes, the message your prospect is Copy Tip: How to Destroy Customer Trust with One Simple MistakeMake sure your prospects are getting the message you intend to send Misunderstandings happen. Sometimes you say one thing, and the other person hears something completely different. While situations like this may lead to some funny TV sitcom plots, it’s completely disastrous if it happens in your advertising campaign. Sometimes, the message your prospect is
- [AEO Is Replacing SEO: 4 Critical Things Every Marker Should Know about this Unstoppable Megatrend](https://cdmginc.com/2025/02/04/aeo-is-replacing-seo-4-critical-things-every-marker-should-know-about-this-unstoppable-megatrend/) - AEO must be a tool you use in 2025. Why? For over 30 years, marketers have tried to perfect and use search engine optimization - SEO-to get high rankings on Google or Bing But the Al Megatrend is changing all that. I've written about "the death of Google" and how the revenues are shrinking because AEO Is Replacing SEO: 4 Critical Things Every Marker Should Know about this Unstoppable MegatrendAEO must be a tool you use in 2025. Why? For over 30 years, marketers have tried to perfect and use search engine optimization - SEO-to get high rankings on Google or Bing But the Al Megatrend is changing all that. I've written about "the death of Google" and how the revenues are shrinking because
- [12 Strategic Keys to Generating Leads or Sales from “Skimmers” ](https://cdmginc.com/2025/01/29/12-strategic-keys-to-generating-leads-or-sales-from-skimmers/) - You might be surprised to know that many people who view your landing page, native ads, emails (online or printed), brochures/follow-up kits, and direct mail piece don’t read all the copy word for word. Instead, they skim—they quickly read only what stands out to them. We call this type of reader a “skimmer.” That doesn’t 12 Strategic Keys to Generating Leads or Sales from “Skimmers” You might be surprised to know that many people who view your landing page, native ads, emails (online or printed), brochures/follow-up kits, and direct mail piece don’t read all the copy word for word. Instead, they skim—they quickly read only what stands out to them. We call this type of reader a “skimmer.” That doesn’t You might be surprised to know that many people who view your landing page, native ads, emails (online or printed), brochures/follow-up kits, and direct mail piece don’t read all the copy word for word. Instead, they skim—they quickly read only what stands out to them. We call this type of reader a “skimmer.” That doesn’t
- [Direct Mail Success In An Online world: 7 Ways ZACKS Avoided Costly Blunders in Generating Leads and Sales From The Wealthy ](https://cdmginc.com/2025/01/29/direct-mail-success-in-an-online-world-7-ways-zacks-avoided-costly-blunders-in-generating-leads-and-sales-from-the-wealthy/) - In a digital world direct mail can still produce your highest response at lowest cost per lead or sales. And direct mail is also among the costliest media sources. So, what can you do to reduce your risk and make sure you have a success? Let me give you examples from Zacks Money Management. Zacks Direct Mail Success In An Online world: 7 Ways ZACKS Avoided Costly Blunders in Generating Leads and Sales From The Wealthy In a digital world direct mail can still produce your highest response at lowest cost per lead or sales. And direct mail is also among the costliest media sources. So, what can you do to reduce your risk and make sure you have a success? Let me give you examples from Zacks Money Management. Zacks
- [E-Commerce Sees Record-Breaking Growth During Cyber Week: 5 Key Takeaways](https://cdmginc.com/2025/01/29/e-commerce-sees-record-breaking-growth-during-cyber-week-5-key-takeaways/) - This year’s Cyber Week shattered records… Instead of flocking to malls, big box stores, or small shops, consumers flocked to online deals in droves, spending billions from Thanksgiving through Cyber Monday. The future of retail is more digital than ever. Thanksgiving Day didn't slow Americans down from spending big online, as e-commerce sales reached unprecedented E-Commerce Sees Record-Breaking Growth During Cyber Week: 5 Key Takeaways This year’s Cyber Week shattered records… Instead of flocking to malls, big box stores, or small shops, consumers flocked to online deals in droves, spending billions from Thanksgiving through Cyber Monday. The future of retail is more digital than ever. Thanksgiving Day didn't slow Americans down from spending big online, as e-commerce sales reached unprecedented
- [2 Things You Should Know about Social Media to Unlock Explosive Growth](https://cdmginc.com/2025/02/27/2-things-you-should-know-about-social-media-to-unlock-explosive-growth/) - Social Media Dominates TV: The #1 Channel Driving Purchases Today That’s right, social media is the new king of influence! Did you know that social media has officially overtaken TV as the top way people make purchasing decisions? Social media influences a staggering 43% of consumers, with TV coming in a close second at 41%. 2 Things You Should Know about Social Media to Unlock Explosive GrowthSocial Media Dominates TV: The #1 Channel Driving Purchases Today That’s right, social media is the new king of influence! Did you know that social media has officially overtaken TV as the top way people make purchasing decisions? Social media influences a staggering 43% of consumers, with TV coming in a close second at 41%.
- [“Common Costly Copy Blunder’s” – How Your Headlines Can Make Your Campaign Successful – Or Not](https://cdmginc.com/2025/02/27/common-costly-copy-blunders-how-your-headlines-can-make-your-campaign-successful-or-not/) - Headlines can break or make an ad (online, video, or print). This hold true for prerolls, digital ads, direct mail, email campaign, or your landing page/website. I was quoted in an issue of an industry magazine on the rules for creating a great headline. In other words, how to avoid a common, costly copy blunder. “Common Costly Copy Blunder’s” – How Your Headlines Can Make Your Campaign Successful – Or NotHeadlines can break or make an ad (online, video, or print). This hold true for prerolls, digital ads, direct mail, email campaign, or your landing page/website. I was quoted in an issue of an industry magazine on the rules for creating a great headline. In other words, how to avoid a common, costly copy blunder.
- [600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar E-Commerce Success Story](https://cdmginc.com/2025/02/27/600000-new-customers-how-to-launch-a-start-up-into-a-multi-million-dollar-e-commerce-success-story/) - Let me tell you about a new product launch that pulled in over 600,000 new customers… even during a recession! What made this so successful? Three words — Direct response strategies. The product is a nutritional supplement popular in Japan. The company, Sun Chlorella, wanted to break into the U.S. market. But the Japanese entrepreneur 600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar E-Commerce Success StoryLet me tell you about a new product launch that pulled in over 600,000 new customers… even during a recession! What made this so successful? Three words — Direct response strategies. The product is a nutritional supplement popular in Japan. The company, Sun Chlorella, wanted to break into the U.S. market. But the Japanese entrepreneur
- [D2C Health Supplement Launch: How the “4 P’s” Copy Formula Created A Powerful Marketing Breakthrough [Award-Winning Campaign]](https://cdmginc.com/2025/02/26/d2c-health-supplement-launch-how-the-4-ps-copy-formula-created-a-powerful-marketing-breakthrough-award-winning-campaign/) - Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning digital ads, addressable TV, direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV commercials and more. In creating successful marketing, I use copywriting formulas such as time tested D2C Health Supplement Launch: How the “4 P’s” Copy Formula Created A Powerful Marketing Breakthrough [Award-Winning Campaign]Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning digital ads, addressable TV, direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV commercials and more. In creating successful marketing, I use copywriting formulas such as time tested
- [Copy Tip: The Power of Emotional Triggers](https://cdmginc.com/2025/02/26/copy-tip-the-power-of-emotional-triggers/) - We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we are not emotional toddlers, doing everything our urges tell us. But, people buy for primarily emotional reasons, using logic to justify Copy Tip: The Power of Emotional TriggersWe all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we are not emotional toddlers, doing everything our urges tell us. But, people buy for primarily emotional reasons, using logic to justify
- [New AEO Tool: Google’s Duplex AI Technology – Are You Ready? ](https://cdmginc.com/2025/02/17/googles-duplex-ai-technology-launches-aeo-tool-are-you-ready/) - AEO has taken on another tool you should know about. AEO is quickly replacing SEO. I’ve called it an unstoppable megatrend impacting every company. AEO is changing how people purchase and companies make buying decisions. The latest new AEO tool comes from Google…are you ready for it? It’s called “Ask for me.” “Ask for Me” New AEO Tool: Google’s Duplex AI Technology – Are You Ready? AEO has taken on another tool you should know about. AEO is quickly replacing SEO. I’ve called it an unstoppable megatrend impacting every company. AEO is changing how people purchase and companies make buying decisions. The latest new AEO tool comes from Google…are you ready for it? It’s called “Ask for me.” “Ask for Me”
- [How a Three-Dimensional “Influencer” Campaign Changed Everything [Video Briefing] ](https://cdmginc.com/2025/02/17/how-a-three-dimensional-influencer-campaign-changed-everything-video-briefing/) - When you have a new product or service, how do you command attention to your target market to get quality leads? Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers – influencers to America’s most active investors. Over two million of the most active investors follow the recommendations of these
- [How a Multichannel/Omnichannel E-Commerce Marketing Campaign Helped a Company Accelerate Growth and Profitability [5 Steps to Success] ](https://cdmginc.com/2025/02/17/how-a-multichannel-omnichannel-e-commerce-marketing-campaign-helped-a-company-accelerate-growth-and-profitability-5-steps-to-success/) - Multichannel or omnichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. It accelerates your growth and profitability. Let me give you a 5-step example of an award-winning multichannel campaign that produced great results. Here are the 5 Steps my team and I How a Multichannel/Omnichannel E-Commerce Marketing Campaign Helped a Company Accelerate Growth and Profitability [5 Steps to Success] Multichannel or omnichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. It accelerates your growth and profitability. Let me give you a 5-step example of an award-winning multichannel campaign that produced great results. Here are the 5 Steps my team and I
- [Google Breakup: Could Impact Marketing and Advertising on Google ](https://cdmginc.com/2025/02/13/google-breakup-could-impact-marketing-and-advertising-on-google/) - Is Big Tech’s Monopoly Crumbling? Google’s search engine dominance is on the chopping block, and its future as a monopoly may soon be coming to an end… The Department of Justice (DOJ) is taking aim at Google, urging a federal judge to compel Alphabet, Google's parent company, to sell its Chrome browser and stop paying Google Breakup: Could Impact Marketing and Advertising on Google Is Big Tech’s Monopoly Crumbling? Google’s search engine dominance is on the chopping block, and its future as a monopoly may soon be coming to an end… The Department of Justice (DOJ) is taking aim at Google, urging a federal judge to compel Alphabet, Google's parent company, to sell its Chrome browser and stop paying
- [Is the Infomercial Dead? (Not By a Long Shot) ](https://cdmginc.com/2025/03/13/is-the-infomercial-dead-not-by-a-long-shot/) - In a digital age where video dominates marketing, what’s become of infomercials? Is the infomercial dead? Hardly. In fact, with today’s technology, the opportunity to sell by long-form video has never been better. I’ve created over 400 TV commercials and videos… including 13 infomercials and 12 VSL’s. Infomercials are powerful for increasing response and boosting Is the Infomercial Dead? (Not By a Long Shot) In a digital age where video dominates marketing, what’s become of infomercials? Is the infomercial dead? Hardly. In fact, with today’s technology, the opportunity to sell by long-form video has never been better. I’ve created over 400 TV commercials and videos… including 13 infomercials and 12 VSL’s. Infomercials are powerful for increasing response and boosting
- [Senior E-commerce & Multichannel/Omnichannel Marketing: 12 Powerful Rules for Breakthrough Results ](https://cdmginc.com/2025/03/13/senior-e-commerce-multichannel-omnichannel-marketing-12-powerful-rules-for-breakthrough-results/) - Seniors are one of the most responsive markets. They not only respond to good offers… they buy. They are also easy to identify and market with a multichannel/omnichannel campaign. Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – or don’t know how to reach Seniors are one of the most responsive markets. They not only respond to good offers… they buy. They are also easy to identify and market with a multichannel/omnichannel campaign. Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – or don’t know how to reach
- [Premium Boost Response for Direct Mail, Email, Pre-Rolls, Meta, Native Ads-Really Everything - How Wine of the Month Club and Other Companies Boosted Response Using Premiums ](https://cdmginc.com/2025/03/06/premium-boosted-response-for-direct-mail-email-pre-rolls-meta-native-ads-really-everything-how-wine-of-the-month-club-and-other-companies-boosted-response-using-premiums/) - Premiums are a secret weapon to supercharging your response. Whether marketing to business to business or consumers, this critical but often-overlooked tactic will increase your response. When choosing your premium, keep in mind that test after test has shown that the very best premiums are usually those that are editorial, or informational, in nature. There Premiums are a secret weapon to supercharging your response. Whether marketing to business to business or consumers, this critical but often-overlooked tactic will increase your response. When choosing your premium, keep in mind that test after test has shown that the very best premiums are usually those that are editorial, or informational, in nature. There Premium Boost Response for Direct Mail, Email, Pre-Rolls, Meta, Native Ads-Really Everything - How Wine of the Month Club and Other Companies Boosted Response Using Premiums Premiums are a secret weapon to supercharging your response. Whether marketing to business to business or consumers, this critical but often-overlooked tactic will increase your response. When choosing your premium, keep in mind that test after test has shown that the very best premiums are usually those that are editorial, or informational, in nature. There
- [Copy Tip: The Deadly? ](https://cdmginc.com/2025/03/06/copy-tip-the-deadly/) - Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? Because it can be deadly. It can depress response. Let me give you an example: Have you ever dreamed of owning your own business? A headline like this immediately cancels out anyone who never had this Copy Tip: The Deadly? Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? Because it can be deadly. It can depress response. Let me give you an example: Have you ever dreamed of owning your own business? A headline like this immediately cancels out anyone who never had this
- [Testing Corner: “Teases” That Make a Difference ](https://cdmginc.com/2025/03/06/testing-corner-teases-that-make-a-difference/) - Good tease copy always generate response Be creative in your copy… The Test: This week, let’s look at two pay-per-click ad headlines for the book, 46 Ways to Raise Prices: Headline A read: “The easiest price increase you’ll ever make or your money back.” Headline B read: “The secrets of making customers happy to pay more.” Before Testing Corner: “Teases” That Make a Difference Good tease copy always generate response Be creative in your copy… The Test: This week, let’s look at two pay-per-click ad headlines for the book, 46 Ways to Raise Prices: Headline A read: “The easiest price increase you’ll ever make or your money back.” Headline B read: “The secrets of making customers happy to pay more.” Before
- [Leads and Conversion: Persuading the Wealthy to Do Something They Weren’t Expecting [Morningstar Resort] ](https://cdmginc.com/2025/03/06/leads-and-conversion-persuading-the-wealthy-to-do-something-they-werent-expecting-morningstar-resort-2/) - I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates. Many marketers want to increase leads, but lower the cost per lead. And most marketers want to increase their conversion rate. Both efforts can be done by using advanced direct response techniques. That’s why Morningside Resort called Leads and Conversion: Persuading the Wealthy to Do Something They Weren’t Expecting [Morningstar Resort] I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates. Many marketers want to increase leads, but lower the cost per lead. And most marketers want to increase their conversion rate. Both efforts can be done by using advanced direct response techniques. That’s why Morningside Resort called
- [The Worst TV/Video Ad of 2024… The Best Ad… How One Car Company Got It Wrong, the Other Right [2 Must-See TV/Ad Videos] – 3 Reality Checks You Should Know… ](https://cdmginc.com/2025/03/25/the-worst-tv-video-ad-of-2024-the-best-ad-how-one-car-company-got-it-wrong-the-other-right-2-must-see-tv-ad-videos-3-reality-checks-you-should-know/) - It was an insane amount of wasted money… This is an ad you should see on what not to do… and another ad that is great and done right. First, let’s look at the bad ad… it’s how you destroy a company’s positioning, branding, and marketing. As an advertising professional, who has created over 400 The Worst TV/Video Ad of 2024… The Best Ad… How One Car Company Got It Wrong, the Other Right [2 Must-See TV/Ad Videos] – 3 Reality Checks You Should Know… It was an insane amount of wasted money… This is an ad you should see on what not to do… and another ad that is great and done right. First, let’s look at the bad ad… it’s how you destroy a company’s positioning, branding, and marketing. As an advertising professional, who has created over 400
- [Communist Chinese Cyber Scams Are Killing Your QR Code Campaigns – What You Need to Know](https://cdmginc.com/2025/03/25/communist-chinese-cyber-scams-are-killing-your-qr-code-campaigns-what-you-need-to-know/) - QR codes have become a major marketing tactic to drive response. But here’s the bad news: They’re about to lose their punch. Why? Because Communist Chinese cyber criminals are flooding the market with fake QR codes – and your prospects are paying the price. And millions of Americans are now being warned not to use Communist Chinese Cyber Scams Are Killing Your QR Code Campaigns – What You Need to KnowQR codes have become a major marketing tactic to drive response. But here’s the bad news: They’re about to lose their punch. Why? Because Communist Chinese cyber criminals are flooding the market with fake QR codes – and your prospects are paying the price. And millions of Americans are now being warned not to use
- [Unlock Explosive Growth and Profits with RCS: The Future of Text Marketing](https://cdmginc.com/2025/03/25/unlock-explosive-growth-and-profits-with-rcs-the-future-of-text-marketing/) - You’re always on the lookout for the next big thing, right… the next marketing megatrend. Something that’ll give your company the edge, boost conversions and ROI, and leave your competitors scrambling to catch up. Well, I’ve got news for you: it’s called RCS. What’s RCS, you ask? It’s Rich Communication Services – the texting revolution Unlock Explosive Growth and Profits with RCS: The Future of Text MarketingYou’re always on the lookout for the next big thing, right… the next marketing megatrend. Something that’ll give your company the edge, boost conversions and ROI, and leave your competitors scrambling to catch up. Well, I’ve got news for you: it’s called RCS. What’s RCS, you ask? It’s Rich Communication Services – the texting revolution
- [Death of Direct Mail?..](https://cdmginc.com/2025/03/25/death-of-direct-mail-6/) - “The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistakes. Direct mail is still a powerful lead or sales tool for marketing to both consumers and business-to-business—even in an online world. ROI Death of Direct Mail?..“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistakes. Direct mail is still a powerful lead or sales tool for marketing to both consumers and business-to-business—even in an online world. ROI
- [Testing Corner: Do Videos Help or Hurt Response?](https://cdmginc.com/2025/03/19/testing-corner-do-videos-help-or-hurt-response-4/) - Will videos on your web page help or hurt your response? Let’s take a look at a test that shows remarkable results: A consumer credit counseling service wanted to optimize its website/landing page subscription sign-up process. A radical redesign tested the additions of prominent text and video testimonials to the purchase process (Note: Navigational, copy, Testing Corner: Do Videos Help or Hurt Response?Will videos on your web page help or hurt your response? Let’s take a look at a test that shows remarkable results: A consumer credit counseling service wanted to optimize its website/landing page subscription sign-up process. A radical redesign tested the additions of prominent text and video testimonials to the purchase process (Note: Navigational, copy,
- [6 Little-Known Reasons Value Added Marketing (VAM) Will Boost Your Response Rate [Special Focus on Direct Mail] ](https://cdmginc.com/2025/03/19/6-little-known-reasons-value-added-marketing-vam-will-boost-your-response-rate-special-focus-on-direct-mail/) - Marketing in an age of skepticism is always difficult. Your prospects automatically perceive that you’re selling them something… and they are skeptical. When that happens, they will not even want to discover what you have to offer. They will not be looking at your landing page, video, email, digital ad or direct mail piece to 6 Little-Known Reasons Value Added Marketing (VAM) Will Boost Your Response Rate [Special Focus on Direct Mail] Marketing in an age of skepticism is always difficult. Your prospects automatically perceive that you’re selling them something… and they are skeptical. When that happens, they will not even want to discover what you have to offer. They will not be looking at your landing page, video, email, digital ad or direct mail piece to
- [Copy Tip: Build SPECIFICS into your Headlines and Subheads ](https://cdmginc.com/2025/03/19/copy-tip-build-specifics-into-your-headlines-and-subheads-2/) - Use the right words to say exactly what you mean – for greater response! Mark Twain once said, “The difference between the right word and almost the right word is really a large matter – it’s the difference between lightning and a lightning bug.” I’ve put that quote up on the wall in my office Copy Tip: Build SPECIFICS into your Headlines and Subheads Use the right words to say exactly what you mean – for greater response! Mark Twain once said, “The difference between the right word and almost the right word is really a large matter – it’s the difference between lightning and a lightning bug.” I’ve put that quote up on the wall in my office
- [How TheStreet.com Turned its Marketing and Product Launches Around](https://cdmginc.com/2025/03/19/how-thestreet-com-turned-its-marketing-and-product-launches-around-2/) - When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in a recession. Marketers cut back on advertising – and TheStreet.com felt it big time. How TheStreet.com Turned its Marketing and Product Launches Around When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in a recession. Marketers cut back on advertising – and TheStreet.com felt it big time. 
- [4 Short Things Every President and Marketing Director Should Know](https://cdmginc.com/2025/03/13/4-short-things-every-president-and-marketing-director-should-know/) - Here are 4 things you may have not noticed, but these short items are important: YouTube is Changing Its Mid-Roll Ad Placement Strategy YouTube is shifting ad placements to natural breakpoints in videos rather than interruptions mid-sentence or mid-action…finally. “Low Trust” in Media: Americans’ trust in the media is at its lowest point in over 4 Short Things Every President and Marketing Director Should KnowHere are 4 things you may have not noticed, but these short items are important: YouTube is Changing Its Mid-Roll Ad Placement Strategy YouTube is shifting ad placements to natural breakpoints in videos rather than interruptions mid-sentence or mid-action…finally. “Low Trust” in Media: Americans’ trust in the media is at its lowest point in over
- [Unique B to B Marketing Strategy Targets Corporate Decision Makers, Scoring Big Response ](https://cdmginc.com/2025/03/13/unique-b-to-b-marketing-strategy-targets-corporate-decision-makers-scoring-big-response-2/) - Doing something difficult… Doing something your competitors aren’t doing… Doing something that shakes up the order… That’s what Surf Control did with their powerful marketing campaign. Surf Control is a global provider of corporate security software. One of their products is SuperScout, an internet filter that competes in a tough market that includes such deep-pocket Unique B to B Marketing Strategy Targets Corporate Decision Makers, Scoring Big Response Doing something difficult… Doing something your competitors aren’t doing… Doing something that shakes up the order… That’s what Surf Control did with their powerful marketing campaign. Surf Control is a global provider of corporate security software. One of their products is SuperScout, an internet filter that competes in a tough market that includes such deep-pocket
- [Testing Corner: Graphics-Driven vs. Copy-Driven Magalog Cover](https://cdmginc.com/2025/03/31/testing-corner-graphics-driven-vs-copy-driven-magalog-cover-2/) - Marketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing only one variable (such as headlines, price, offer or format), you can see what makes a difference, and what does not. This information will lead to a higher ROI with Testing Corner: Graphics-Driven vs. Copy-Driven Magalog CoverMarketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing only one variable (such as headlines, price, offer or format), you can see what makes a difference, and what does not. This information will lead to a higher ROI with
- [Copy Tip: Little-Known Copy Formula to Boost Your Response [VIDEO]](https://cdmginc.com/2025/03/31/copy-tip-little-known-copy-formula-to-boost-your-response-video/) - Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients…making sure they followed…and did not violate…. specific direct response copy formulas. Direct response copy is a time-tested, proven approach to writing copy that compels your prospects to action. More than any other writing style, it gets a response. Copy Tip: Little-Known Copy Formula to Boost Your Response [VIDEO]Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients…making sure they followed…and did not violate…. specific direct response copy formulas. Direct response copy is a time-tested, proven approach to writing copy that compels your prospects to action. More than any other writing style, it gets a response.
- [Rebranding Skyrockets 5,000 New Paid Subscribers/Members in Less Than 6 Months: How One Mature Product Was Able to Dramatically Turn Around Its Profitability](https://cdmginc.com/2025/03/31/rebranding-skyrockets-5000-new-paid-subscribers-members-in-less-than-6-months-how-one-mature-product-was-able-to-dramatically-turn-around-its-profitability/) - In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your core audience has already made assumptions about the product, they may have already said “no,” Rebranding Skyrockets 5,000 New Paid Subscribers/Members in Less Than 6 Months: How One Mature Product Was Able to Dramatically Turn Around Its ProfitabilityIn many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your core audience has already made assumptions about the product, they may have already said “no,”
- [11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy](https://cdmginc.com/2025/03/31/11-marketing-secrets-for-successful-lead-generation-and-sales-to-the-super-wealthy-5/) - Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or D2C lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. An “accredited investor” is defined as one of the following: “An individual (or married couple) 11 Marketing Secrets for Successful Lead Generation and Sales to the Super WealthyLead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or D2C lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. An “accredited investor” is defined as one of the following: “An individual (or married couple)
- [How Family Life Conference Shot Attendance Up More Than 800% – 5 Powerful Secrets You Can Use](https://cdmginc.com/2025/01/02/how-family-life-conference-shot-attendance-up-more-than-800-5-powerful-secrets-you-can-use/) - If your marketing results are flat or declining, here is an important lesson: FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is done through conferences, seminars, online resources and more. Since 1978, more than 60,000 people have attended their flagship How Family Life Conference Shot Attendance Up More Than 800% – 5 Powerful Secrets You Can Use
- [Marketing to Parents and Grandparents: Breaking free from the Chains of Retail to Successful B2C (or B2B) - The Right Strategies and Tactics](https://cdmginc.com/2024/12/31/marketing-to-parents-and-grandparents-breaking-free-from-the-chains-of-retail-to-successful-b2c-or-b2b-the-right-strategies-and-tactics-2/) - One of the hottest and most profitable markets today is parents… and grandparents. One reason is that parents and grandparents are easy to target for marketing and advertising… and can generate high response and millions in sales. Let’s look at an example of a company that has been successful in marketing to this audience… and Marketing to Parents and Grandparents: Breaking free from the Chains of Retail to Successful B2C (or B2B) - The Right Strategies and Tactics
- [Marketing to Parents and Grandparents: Breaking free from the Chains of Retail to Successful B2C (or B2B) - The Right Strategies and Tactics](https://cdmginc.com/2023/06/21/marketing-to-parents-and-grandparents-breaking-free-from-the-chains-of-retail-to-successful-b2c-or-b2b-the-right-strategies-and-tactics/) - One of the hottest and most profitable markets today is parents… and grandparents. One reason is that parents and grandparents are easy to target for marketing and advertising… and can generate high response and millions in sales. Let’s look at an example of a company that has been successful in marketing to this audience… and
- [Testing Corner: The Power of the Visual](https://cdmginc.com/2018/03/28/testing-corner-the-power-of-the-visual-surfcontrol/) - Let me share a B to B test I did for lead generation. I created a magalog for a software security company called SurfControl. A magalog is a direct mail piece that looks and feels like a magazine—but it’s a sales piece (see my video briefing here). The magalog was for one of their products
- [Direct Mail Secret or Heresy? [video]](https://cdmginc.com/2018/03/21/direct-mail-secret-or-heresy-copy-on-back-of-envelope/) - One of the little-known secrets of successful, profitable direct mail strategies is something that would make many executives of corporations, or traditional graphic artists, cringe: copy on the back of the envelope. That’s right, we have seen copy on the back of the envelope increase response by as much as 15%. It can be a
- [19 Surprising Facts About Writing Long Copy [video]](https://cdmginc.com/2018/03/13/19-surprising-facts-writing-long-copy-video/) - It may seem counterintuitive, but when it comes to copy, more is better. Long copy almost always out-pulls short copy in terms of response. Short, cute copy may look good on an ad….but it won’t immediately win you leads or customers. Here are 19 surprising facts about copy length—and how you can create copy that
- [5 Little-Known Secrets for Using “Floaters” to Dramatically Grow Your Prospect Base and Lift Response](https://cdmginc.com/2018/01/30/floaters/) - “Pop-ups” have a bad name. And a traditional “pop-up” is easily blocked by a pop-up blocker… For every campaign I create, I use a “floater.” A floater looks like a pop-up. Feels like a pop-up. But it’s not. Should you use floaters on your website or landing page? Here is one thing I have learned
- [Infographic: 18 Advertising and Marketing Strategies for 2025 [A Critical Checklist]](https://cdmginc.com/2024/12/06/infographic-18-advertising-and-marketing-strategies-for-2025-a-critical-checklist/) - Infographic: 18 Advertising and Marketing Strategies for 2025 [A Critical Checklist]In 2025, expect new trends that will change the way you market your products or services…. creating amazing new opportunities for profits and growth. And reexamine your current strategies and tactics.Here are 18 advertising and marketing strategies/infographics – a virtual checklist – of what you should be testing and perfecting in 2018…all to create more
- [Testing Corner: Use Specifics in Email Subject Lines for Better Response](https://cdmginc.com/2024/12/06/testing-corner-use-specifics-in-email-subject-lines-for-better-response-3/) - Specific details get a better response. Your prospects want to see proof of your claim – in the form of statistics and percentages. This applies to your headlines, your body copy, and your email subject lines. Take a look at the following test I ran for an email campaign for an investment newsletter client: Subject Testing Corner: Use Specifics in Email Subject Lines for Better Response
- [Copy Tip: The “Three-Paragraph Rule”](https://cdmginc.com/2024/12/06/copy-tip-the-three-paragraph-rule-3/) - How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response piece could mean the difference between success and failure. Consider what I call the “three-paragraph rule.” This direct response copywriting rule states simply that with most sales pieces, you can cut out the first three Copy Tip: The “Three-Paragraph Rule”
- [5 Little-Known Secrets for Using “Floaters” to Dramatically Grow Your Prospect Base and Lift Response](https://cdmginc.com/2024/12/06/5-little-known-secrets-for-using-floaters-to-dramatically-grow-your-prospect-base-and-lift-response/) - “Pop-ups” have a bad name. And a traditional “pop-up” is easily blocked by a pop-up blocker… For every campaign I create, I use a “floater.” A floater looks like a pop-up. Feels like a pop-up. But it’s not. Should you use floaters on your website or landing page? Here is one thing I have learned 5 Little-Known Secrets for Using “Floaters” to Dramatically Grow Your Prospect Base and Lift Response
- [Podcast Advertising Boom; Powerful Growth Based on Results](https://cdmginc.com/2024/05/02/podcast-advertising-boom-powerful-growth-based-on-results/) - One of my favorite advertising platforms is podcasts. Why? Most advertisers are smaller companies using direct response. But more and more larger companies are coming in. Magellan AI says podcasting's biggest advertisers spent a combined $49,523,300. Two-thirds of the top brands also increased podcast ad levels. BetterHelp led the way with $8.3 million in spending;
- [Google: 3 Trends Impacting Your Marketing](https://cdmginc.com/2024/05/02/google-3-trends-impacting-your-marketing/) - Where are advertisers spending their money on Google? Here are the trends that may impact you! Total Google advertising revenues hit $61.66 billion, up 13% year over year. Trend #1: Search Google’s largest segment grew 14%, $46.16 billion. Trend #2: YouTube saw a 21% increase, $8.09 billion. YouTube drew healthy advertiser demand, bolstered by the
- [E-Commerce Big Dollar Purchases: Mobile or Desktop?](https://cdmginc.com/2024/05/02/e-commerce-big-dollar-purchases-mobile-or-desktop-2/) - A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. The data was culled from an e-commerce database in the consumer categories of jewelry, fashion, and home décor brands and retailers, including Farfetch, Signet Jewelers, Shein, Perry Ellis, and Prada. Here are some of the
- [2024: 4 E-commerce Predictions](https://cdmginc.com/2024/05/02/2024-4-e-commerce-predictions/) - Here are four E-commerce predictions for 2024: Retail social commerce sales in the U.S. are expected to total $82.82 billion in 2024, a 23.5% year-over-year gain. Long-form content is dramatically increasing despite TikTok continuing to lead the short-form push. Amazon will roll out ads on Prime Video, which will be successful. The offering could generate
- [Testing Corner: Subject Lines for Your “Follow Up” Multichannel, Integrated Email – Guess the Winner!](https://cdmginc.com/2023/09/08/testing-corner-subject-lines-for-your-follow-up-multichannel-integrated-email-guess-the-winner-2/) - When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every follow-up or conversion series campaign I create, I’m always reminding recipients that they were interested and responded to our offer. For these “follow-up emails” I always test different subject lines to see what performs best.
- [Use Exclamation Points, but Sparingly!](https://cdmginc.com/2023/09/08/use-exclamation-points-but-sparingly/) - Sometimes you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. Too many exclamation points make your copy sound cheesy or even worse – unbelievable. On rare occasions, they are needed to change the tone. See how differently these examples read, thanks to punctuation: Wrong: Easy
- [28% Response for Lead Generation Campaign: The Power of the Video Log](https://cdmginc.com/2023/09/08/28-response-for-lead-generation-campaign-the-power-of-the-video-log/) - 28% response. How? Why? Because of a unique little used tactic – a videolog. I love videologs, because they work so well. In fact, the videolog is one of marketing's best kept secrets when you have a small target audience for both B2B or B2C. Our client wanted to hold an event inviting investment newsletter
- [Political Marketing Breakthrough Success: 7 Advanced Strategies to Winning an Election](https://cdmginc.com/2023/09/08/political-marketing-breakthrough-success-7-advanced-strategies-to-winning-an-election-2/) - The difference between a winning political candidate and a losing political candidate… is usually the strategy of the marketing that mobilizes an organized Get-Out-The-Vote (GOTV) campaign. The election of 2024 isn’t about policy, impressions, clicks, publicity, personality, billboards, or signs… it’s about mobilization of the voter to get one more vote than your opponent. Today’s
- [12 New eCommerce D2C Trends For 2024 [If You Are in the Health and Wellness Sector, See Craig Live]](https://cdmginc.com/2023/08/31/craigs-action-packed-new-speech-12-new-ecommerce-d2c-trends-for-2024-if-you-are-going-to-the-natural-products-expo-east-see-craig-live/) - Are you a marketer of health and wellness products? Craig will be speaking at Natural Products Expo East, September 21, 2023, on “12 New eCommerce D2C Trends For 2024.” Expo East will have Celsius, Whole Foods, Beyond, nutritional supplements, health products, food, and much more. Over 10,000 will attend. If you’re going, let Craig know
- [Transactional Data Modeling (TDM): Your “Secret Weapon” to Increasing Leads, Clients and Profits](https://cdmginc.com/2023/08/30/transactional-data-modeling-tdm-your-secret-weapon-to-increasing-leads-clients-and-profits-2/) - TDM could be your secret weapon to increasing profits in 2023-24. Let me share a powerful way to enlarge your universe of quality prospects… increase your response and generate more prospects and clients. Transactional Data Modeling (TDM) is the latest, most advanced method to create powerful look-a-like audiences and maximize response with custom lists. It’s
- [11 Direct Response Copy Rules to Live By](https://cdmginc.com/2023/08/30/11-direct-response-copy-rules-to-live-by-2/) - Inflation… recession… politics… bad weather…? These are challenging times. These 11 direct response copy rules will get you through any external (or internal) challenge that may come your way… and help you increase response. Remember, great copy improves your response. Mediocre copy depresses it. #1: Use the magic word “you” – It’s powerfully relatable. Never
- [Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market](https://cdmginc.com/2023/08/30/subscription-marketing-advertising-the-1-secret-to-successfully-launch-and-market-your-box-11-powerful-superchargers-to-dominate-your-market-2/) - Subscription services are continuing to launch and grow. Despite some failures, many services are seeing 50% to 200% growth in the last two years. One of the big differences is their marketing. Today growth continues despite the fear of a new recession and an inflationary market. Many of the subscription services are known as “box
- [Testing Corner: Commonly Used Call-To-Action (CTA) Put to the Test – An 87.5% Increase!](https://cdmginc.com/2023/08/25/testing-corner-commonly-used-call-to-action-cta-put-to-the-test-an-87-5-increase-2/) - Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously and many would assume that’s because it works. So, let’s put it to the test. In this A/B test, two checkout pages
- [Copy Tip: The “Three-Paragraph Rule”](https://cdmginc.com/2023/08/25/copy-tip-the-three-paragraph-rule-2/) - How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response piece could mean the difference between success and failure. Consider what I call the “three-paragraph rule.” This direct response copywriting rule states simply that with most sales pieces, you can cut out the first three
- [5 Powerful, Strategic Steps to Dramatically Build Your Customer Database, Growth and Profits in a Recession](https://cdmginc.com/2023/08/25/5-powerful-strategic-steps-to-dramatically-build-your-customer-database-growth-and-profits-in-a-recession-2/) - How do you get new prospects and customers when companies and people are pulling back on spending in a recession — when businesses are laying people off or stopping their hiring process when the economy is uncertain? Many CEOs, vice presidents, and marketing managers are asking themselves this question as we enter a rough time
- [11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy](https://cdmginc.com/2023/08/25/11-marketing-secrets-for-successful-lead-generation-and-sales-to-the-super-wealthy-2/) - Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or D2C lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. An “accredited investor” is defined as one of the following: “An individual (or married couple)
- [Health and Wellness Marketing Alert](https://cdmginc.com/2023/08/17/health-and-wellness-marketing-alert-4/) - I’m going to be speaking at a health and wellness conference – the largest in the nation. It’s called Natural Products Expo East. My topic will be 12 New eCommerce D2C Trends For 2024. In this session, you will learn the latest direct to consumer marketing strategies and techniques that are working best, which to avoid, and
- [YouTube or TikTok?](https://cdmginc.com/2023/08/17/youtube-or-tiktok/) - YouTube’s ad revenue is expected to grow 4% in 2023, double that of the previous year. YouTube ads currently reach 2.07 billion adults globally, almost two times that of TikTok and Instagram. More than 1 billion hours of videos are watched on YouTube every day covering every age group and with a variety of targeting
- [One Book for “The New Rules of Email Marketing”](https://cdmginc.com/2023/08/17/one-book-for-the-new-rules-of-email-marketing/) - Are you segmenting your email marketing by … a prospecting series a conversion series an integrated series Are you abiding by the 3 “R’s” of every email? Relevant Rewarding Reputation My book explains how to set up the most effective email campaigns in great detail … See how The New Multichannel, Integrated Marketing: 28 Trends For Creating A Multichannel, Integrated Campaign To
- [3 Trends to Know About Ad-supported Streaming Services such as Netflix and Disney+](https://cdmginc.com/2023/08/17/3-trends-to-know-about-ad-supported-streaming-services-such-as-netflix-and-disney/) - Ad-supported streaming services are changing for the better of advertising. Who are the ad-supported subscribers? The majority of consumers who sign up for an ad-supported streaming plan are first-time subscribers, rather than pre-existing users downgrading their plans. Only 15% of these subscribers downgraded from a more expensive subscription, while the remaining 85% are new signups.
- [Inflation and Recession: How Your Prospects’ Perception Has Changed Impacting Their Buying Decisions](https://cdmginc.com/2023/08/17/inflation-and-recession-how-your-prospects-perception-has-changed-impacting-their-buying-decisions/) - Times of economic turmoil, uncertainty, or crisis can impact your leads and sales across all marketing channels and segments. Your audience’s perception of the economy and the things that are important to them, the things you look for, in making their buying decisions will change as the economy changes from good to bad, bad to
- [Direct Mail: Powerful 3-D Breakthrough for Protitable Responses](https://cdmginc.com/2023/08/17/direct-mail-powerful-3-d-breakthrough-for-protitable-responses/) - A lead creator of breakthrough litigation software tools came to CDMG because they needed to stand out in a fiercely competitive field and successfully pitch their product to notoriously skeptical corporate lawyers. This particular litigation software company was scheduled to exhibit at a well-attended conference for top corporate attorneys. Driving traffic to their trade show
- [Testing Corner: Magalog Cover Test - SurfControl Security Software](https://cdmginc.com/2023/08/09/testing-corner-magalog-cover-test-surfcontrol-security-software/) - SurfControl is a provider of corporate security software that came to me with a challenge: Help them sell their product, SuperScout, in a competitive market with such heavy hitters as Norton. To set SuperScout apart, we created a magalog that persuaded the CEO/CFO/top-level corporate prospects of the value and specific benefits of using SuperScout. But
- [Copy Tip: Don’t Keep Your Readers Waiting](https://cdmginc.com/2023/08/09/copy-tip-dont-keep-your-readers-waiting-3/) - When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, cute introduction without telling the reader the point. Don’t make your prospect read four or five paragraphs – or more – to find out what you’re selling.
- [How to Use Testimonials to Dramatically Boost Your Response](https://cdmginc.com/2023/08/09/how-to-use-testimonials-to-dramatically-boost-your-response-2/) - Most direct marketers underestimate the selling power of testimonials — positive statements of facts made on behalf of your product or service by a third party. You see, your prospects and customers expect you to say good things about yourself. So, they tend to discount everything you say. But you add tremendous credibility to your
- [Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign During Economic Uncertainty](https://cdmginc.com/2023/08/09/skyrocketing-response-6-powerful-steps-for-a-resort-lead-generation-campaign-during-an-economic-uncertainty/) - Even in a recession, response rates can skyrocket. That is what happened for a resort who used 6 powerful steps to success. During a recession, response rates in general go down for most products and services. That was the case in the last five recessions as people cut back dramatically on spending money. And, when
- [“Hard-to-Reach” Prospects: How to Generate Over 20% Response Rate Even from the Most Skeptical Audiences [Award-Winner, Video]](https://cdmginc.com/2023/08/02/hard-to-reach-prospects-how-to-generate-over-20-response-rate-even-from-the-most-skeptical-audiences-award-winner-video-2/) - How do you successfully market to small, niche, skeptical audiences? Let’s take a look at one example that generated over 20% response rate. Giltspur is a leading designer of high-end custom trade show exhibits and had a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction material with far-reaching, cost-saving features, Giltspur needed to
- [Direct Mail Power Strategy: P.S. Don’t Let This Happen To You](https://cdmginc.com/2023/08/02/direct-mail-power-strategy-p-s-dont-let-this-happen-to-you-2/) - The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, the first thing he or she will do is flip it over to see who signed and sent the letter. Once they see who signed it, if you have a P.S., they
- [13 Supercharging Keys to Successful Trade Show Marketing](https://cdmginc.com/2023/08/02/13-supercharging-keys-to-successful-trade-show-marketing-2/) - Trade shows and conferences are back. In fact, I’ve spoken at several conferences this year already. Despite the predictions of their demise, they are booming. Most conferences are hitting record numbers of attendees. So, now marketers need help putting together a smart, fresh campaign to generate leads and sales at conventions and conferences. Here’s how
- [Testing Corner: The Power of a Direct Mail Generated Name](https://cdmginc.com/2023/07/28/testing-corner-the-power-of-a-direct-mail-generated-name-3/) - We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced a 66% higher response than online generated names. Need help in selecting the best direct mail
- [Copy Tip: Zero In on Your Reader’s Desired Action](https://cdmginc.com/2023/07/28/copy-tip-zero-in-on-your-readers-desired-action/) - Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he or she doesn’t act positively to your Call To Action (CTM) then the only thing you’ve succeeded in doing is keeping your name alive as a reminder. Most companies can’t… and should not … accept
- [Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers](https://cdmginc.com/2023/07/28/multichannel-marketing-4-part-strategy-for-reactivating-old-leads-and-generating-new-leads-and-buyers-2/) - Did you know that you can triple your sales with a powerful direct response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old. 4-Part Strategy: After evaluating Coffey Anderson’s
- [Marketing Turnaround: Supercharging Your Leads and Sales Despite Increased Competition or A Recession](https://cdmginc.com/2023/07/27/marketing-turnaround-supercharging-your-leads-and-sales-despite-increased-competition-or-a-recession-2/) - When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. You need a marketing turnaround. And that’s what happened when I talked to Surf Control. Surf Control is a global provider of corporate security software.
- [Weathering the Storm:  The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy](https://cdmginc.com/2023/07/20/weathering-the-storm-the-3-rs-of-marketing-tactics-and-strategies-every-ceo-and-marketing-manager-should-know-in-an-uncertain-economy/) - As CEOs and Marketing Directors face the challenges of an uncertain economy, with high costs and prospects and clients cutting back, making the right decisions are crucial. Companies must adopt proactive marketing tactics and strategies not only to survive but thrive, grow, and dominate their markets. The 3 “Rs” are a great help in making
- [Political Ad Spending Sets Record in Non-Election Year-- Doubles from 2020](https://cdmginc.com/2023/07/20/political-ad-spending-sets-record-in-non-election-year-doubles-from-2020/) - Political ad spending has grown at a record pace, surpassing spending for the last 3.5 years—to more than double. Over $453 million has been spent so far for the 2024 election— which is over the $221 million spent at this point for 2020. All marketers should care because the ads drive up your marketing costs
- [What You Should Know About the New FTC Testimonial and Endorsement Guidelines](https://cdmginc.com/2023/07/20/what-you-should-know-about-the-new-ftc-testimonial-and-endorsement-guidelines/) - The Federal Trade Commission has just updated its guidelines on endorsement ads. They are the first changes to the FTC’s Enforcement Guide since 2009. Fake reviews, virtual influencers, and tags in social media are all covered in these new rules. They also have guidelines on what “clear and conspicuous” disclosures mean. Current built-in disclosure features
- [E-Commerce Big Dollar Purchases: Mobile or Desktop?](https://cdmginc.com/2023/07/20/e-commerce-big-dollar-purchases-mobile-or-desktop/) - A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. The data was culled from an e-commerce database in the consumer categories of jewelry, fashion, and home décor brands and retailers, including Farfetch, Signet Jewelers, Shein, Perry Ellis, and Prada. The data was gathered from
- [33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]](https://cdmginc.com/2023/07/20/33-response-rate-how-you-could-duplicate-it-with-this-unique-integrated-multichannel-campaign-video-2/) - 33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to daily. Prospects may be a year older… they may be a little wiser… but they
- [Testing Corner: Which Headline Increased Response by 61%?](https://cdmginc.com/2023/07/13/testing-corner-which-headline-increased-response-by-61-2/) - This week let’s do this backwards. I’m going to tell you the results of a magalog cover test and then you tell me what elements you think increased response. Remember, a magalog looks like a magazine, but it’s a sales piece (Click HERE to see a short video.) Take a look at the following two
- [Copy Tip: Avoid the Passive Voice…Only Use Active Voice](https://cdmginc.com/2023/07/13/copy-tip-avoid-the-passive-voiceonly-use-active-voice/) - Great Copy increases your response. And great copy avoids the passive voice. Is your copy using an active voice? Here’s how you do it: Isolate and review all phrases telling what you’ll do for the person. Then make sure to change a passive voice to an active voice. Don’t write, “The kit will be forwarded
- [5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty](https://cdmginc.com/2023/07/13/5-overlooked-marketing-trends-for-profitable-marketing-and-advertising-in-the-face-of-economic-uncertainty/) - In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing landscape and emerge stronger. By capitalizing on emerging trends and embracing integrated multichannel marketing, businesses can survive, grow, and even dominate their respective markets. Here are 5 key trends that can help marketers maximize profitability
- [E-Commerce Breakthrough: New Multichannel Marketing Campaign New Test Generates 11,377 New Customers in Just Three Months [See Stat Results]](https://cdmginc.com/2023/07/13/e-commerce-breakthrough-new-multichannel-marketing-campaign-new-test-generates-11377-new-customers-in-just-three-months-see-stat-results/) - A publisher was excited about a new product he was writing about for his investment subscribers and wanted to know if my team and I could help get his target audience investors interested. When I found out it was regarding new medical technology, I got excited too and told them, “You bet we can help.”
- [6 Easy Steps To A Multi-Channel Strategy That Will Boost Your Response Rate by 82% or More: Direct Mail Retargeting (DMRT) of Online Visitors On Your Website [Infographic]](https://cdmginc.com/2023/07/06/6-easy-steps-to-a-multi-channel-strategy-that-will-boost-your-response-rate-by-82-or-more-direct-mail-retargeting-dmrt-of-online-visitors-on-your-website-infographic/) - One of the great new innovations in integrated marketing strategies is using direct mail retargeting (DMRT). DMRT allows you to identify the physical mailing addresses of your landing page or website visitors, allowing you to retarget them by sending a direct mail piece to your hot prospect within 24 hours. Sending a direct mail piece
- [Maximizing Business Opportunities: 7 Steps Leveraging Amazon Prime Day for Greater Sales and Marketing Success](https://cdmginc.com/2023/07/06/maximizing-business-opportunities-7-steps-leveraging-amazon-prime-day-for-greater-sales-and-marketing-success/) - Amazon Prime Day has emerged as a global phenomenon, attracting millions of online shoppers seeking irresistible deals. Originally introduced to celebrate Amazon's anniversary, Prime Day has now evolved into a massive retail event that spans over multiple days, allowing businesses to capitalize on the massive influx of eager customers. CEOs and Marketing Directors can effectively
- [Multiplying Your Message: 13 Response-Boosting Strategies Your Marketing and Advertising Use to Be More Effective](https://cdmginc.com/2023/07/06/multiplying-your-message-13-response-boosting-strategies-your-marketing-and-advertising-use-to-be-more-effective/) - Marketing strategies change. For example, if you’re wondering whether Facebook advertising is still worth using with its higher costs, antimarketing restrictions and less targeting, resulting in low ROI … or whether you’d be better off putting your cash elsewhere … keep reading. Facebook advertising is still a powerful, strategic, and cost-effective way to generate hot
- [Little-Known Direct Mail Tactic that Some Hate, But Increases Response up to 50% for Savvy Marketers: Teaser](https://cdmginc.com/2023/07/06/little-known-direct-mail-tactic-that-some-hate-but-increases-response-up-to-50-for-savvy-marketers-teaser/) - How can you increase direct mail response by 25-50%? Teaser copy. Teaser copy is the copy on the outside envelope of your direct mail piece. I’ve tested multiple outside copy versions for Humana, for example – because I want to see which one produces the highest response. Outside envelope teaser copy will quickly grab your
- [Testing Corner: Long, Copy-Heavy Emails or HTML Emails?](https://cdmginc.com/2023/06/29/testing-corner-long-copy-heavy-emails-or-html-emails-2/) - Short, HTML-designed emails might look nice… but do they get a response? Many companies are afraid to write longer emails because they think it will depress response. The reality is, long, copy-heavy emails usually get better results than short, beautifully designed ones. Here is an example of a typical email message that one client sent
- [Copy Tip: Excitement in Your Copy](https://cdmginc.com/2023/06/29/copy-tip-excitement-in-your-copy/) - One of the rules in copywriting is using excitement in your copy. Excitement will increase your response. Boring copy will decrease response. Sometimes what’s exciting and important to you isn’t interesting to the prospect. So, you need to understand and key in on his or her needs and concerns, not yours. So always read your
- [Grow Your B2C or B2B ROI: Magnify Your Responses by 89% with Integrated Multi-Channel Marketing](https://cdmginc.com/2023/06/29/grow-your-b2c-or-b2b-roi-magnify-your-responses-by-89-with-integrated-multi-channel-marketing-2/) - Increase your marketing response by 89% or more. How? By using Integrated, Multichannel Marketing. Let me explain. Marketers are not always right, but the marketplace always is. Presidents and marketing/advertising directors can’t afford to make a mistake… losing time or money. For example, you don’t want to waste time or money by not doing your
- [Death of Direct Mail?…](https://cdmginc.com/2023/06/29/death-of-direct-mail-4/) - “The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistake. Direct mail is still a powerful lead or sales tool for marketing to both consumers and business-to-business—even in an online world. In
- [Costly: Programmatic Ad Waste…and A Solution](https://cdmginc.com/2023/06/21/costly-programmatic-ad-wasteand-a-solution/) - Programmatic ad buys are easy but costly in ad spend and result in less response. In fact, marketers could save, at minimum, $13 billion by cutting click-bait websites from their ad spends using programmatic ad buys. Here is the problem. The average campaign runs on 44,000 websites when just a few hundred would reach most
- [Skyrocketing Tax Rates, Socialism, and Small Businesses: Watch My Fox News Interview [VIDEO]](https://cdmginc.com/2023/06/21/skyrocketing-tax-rates-socialism-and-small-businesses-watch-my-fox-news-interview-video-2/) - The California Socialist government forced my business to flee the state. So, I moved my business to Tennessee, and I have no regrets. However, it was not an easy choice. Before I made my final decision to move, I was on Mornings with Maria on Fox News. We discussed how California was forcing businesses to
- [Podcast Listeners and Advertisers: Continue to Escalate](https://cdmginc.com/2023/06/21/podcast-listeners-and-advertisers-continue-to-escalate/) - The number of podcast listeners has surged by approximately 70% over the past 4-5 years, with well over 150 million monthly podcast listeners in the U.S. and it’s still growing. Podcast advertising is also continuing to show growth in 2023 because of good ROI. 95% of frequent U.S. podcast listeners have responded to a CTA
- [Multichannel Marketing: Boosting Your ROI by 84% — Are You Missing One of These Keys?](https://cdmginc.com/2023/06/21/multichannel-marketing-boosting-your-roi-by-84-are-you-missing-one-of-these-keys-2/) - 84%! That’s a big average ROI increase that will help your bottom line, and it’s all from using multi-channel marketing. The multichannel marketing results leave those using only Facebook or Google in the dust. 600 marketers found that they boosted their response rate by an average of 84% by using 4 to 6 different marketing
- [Testing Corner: Use Specifics in Email Subject Lines for Better Response](https://cdmginc.com/2023/06/13/testing-corner-use-specifics-in-email-subject-lines-for-better-response-2/) - Specific details get a better response. Your prospects want to see proof of your claim – in the form of statistics and percentages. This applies to your headlines, your body copy, and your email subject lines. Take a look at the following test I ran for an email campaign for an investment newsletter client: Subject
- [Copy Corner: Underutilized Power Word: “Now”](https://cdmginc.com/2023/06/13/copy-corner-underutilized-power-word-now/) - To increase your response, copy should use the word “now.” It’s a power word often overlooked, so check your copy for how often you used “now.” “Now” creates a sense of immediacy and action. To stress immediacy, use the word “now” to persuade prospects to act immediately. It’s your best opportunity to make a sale
- [Little Known Multichannel Marketing Secret to Increase Response: Informed Delivery](https://cdmginc.com/2023/06/13/little-known-multichannel-marketing-secret-to-increase-response-informed-delivery/) - Multichannel marketing will increase response by 84%. For example, combining direct mail and digital marketing to the same names. There are two ways we do this. The second, most marketers know nothing about. Traditional Multichannel Strategy: Create a Transactional Data Model of your perfect audience (See more HERE.) Then send the direct mail piece to
- [How to Market and Advertise in an Economic Recession, Inflation or Stagflation: Strategies for Surviving, Growing, and Dominating Your Market](https://cdmginc.com/2023/06/13/how-to-market-and-advertise-in-an-economic-recession-inflation-or-stagflation-strategies-for-surviving-growing-and-dominating-your-market/) - What should an advertiser or marketer do during a recession… or inflation… or stagflation? Having navigated my clients through 5 recessions/stagflation and the historic Jimmy Carter 14% inflation rates… and 20% interest rates… I have some perspective. I even have a strategy of hope and good news. Obviously, history gives an indication of what is
- [Marketing Confusion: What Media To Use Or Not To Use [VIDEO- Including 10 Must Have Strategies]](https://cdmginc.com/2023/06/06/marketing-confusion-what-media-to-use-or-not-to-use-video-including-10-must-have-strategies/) - Let me share one of the most common confusions among marketing directors and company presidents — it’s what is the best possible media format or channel to use in your marketing. You have many marketing channels or media options but what is best for you? Every marketer is different. Every product and service should be
- [Multichannel Marketing Generates 22% Response Rate: How To Get Large Responses From A Small Target Market [the Magic of 3-D]](https://cdmginc.com/2023/06/06/multichannel-marketing-generates-22-response-rate-how-to-get-large-responses-from-a-small-target-market-the-magic-of-3-d/) - 22% is a good response rate. But we were not surprised because high response rates like this are not unusual when we do a 3-dimensional marketing campaign. Plus, it helps when you integrate a multichannel marketing campaign with it. Let me explain. Here are two things you should know. Here is what happened: Our 3D
- [D2C Marketing: Lessons on Supplement Marketing in a Recessionary/ Inflationary Market [5 Things Marketers Should Know]](https://cdmginc.com/2023/06/06/d2c-marketing-lessons-on-supplement-marketing-in-a-recessionary-inflationary-market-5-things-marketers-should-know/) - The recessionary/inflationary economic conditions impact every company and marketer. Buying habits… response rates… leads, and sales are impacted. And so is direct-to-consumer marketing… including E-commerce. The supplement industry marketing is no different. Here are 5 things you should know - Great lessons for not only the supplement market but for all marketers: Shifting buying habits
- [6 Little-Known Reasons Value Added Marketing Will Boost Your Direct Mail Response Rate](https://cdmginc.com/2023/06/06/6-little-known-reasons-value-added-marketing-will-boost-your-direct-mail-response-rate-2/) - Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they’re likely to not even want to discover what you have to offer. They will not be taking a look at your mailing piece to see your product
- [Marketing and Advertising in an Economic Recession or Inflation or Stagflation? Strategy for Surviving, Growing and Dominating Your Market](https://cdmginc.com/2023/06/06/marketing-and-advertising-or-in-an-economic-recession-and-inflation-or-stagflation-strategy-for-surviving-growing-and-dominating-your-market/) - What should an advertiser or marketer do in a recession… or inflation… or stagflation? Having navigated my clients through 5 recessions/stagflation and the historic Jimmy Carter 14% inflation rates… and 20% interest rates… I have some perspective. I even had strategy of hope and good news. Obviously, history gives an indication of what is best
- [Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales](https://cdmginc.com/2023/05/26/testing-corner-picking-the-right-price-can-dramatically-boost-your-sales-4/) - Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference between a home run or a strike out. Case in point: American Express Publishing tested three price points for one of its publications. The control price was $19.95. Against that they tested three difference options… $19.97
- [Copy Corner: Remember That Benefits Outsell Descriptions](https://cdmginc.com/2023/05/26/copy-corner-remember-that-benefits-outsell-descriptions/) - Most copy features product descriptions but you increase your response when you use benefits, not descriptions. Increasing “you-benefit” copy and minimizing mechanical descriptions means more profit. You won’t sell a car by describing the type of safety glass or the gauge of steal, but a buyer will respond if you emphasize benefits: great handling, increased
- [How 3D Marketing Blows Past the Gatekeeper and Skepticism to Supercharge Your Results: 18% Response Rate for This Campaign](https://cdmginc.com/2023/05/26/how-3d-marketing-blows-past-the-gatekeeper-and-skepticism-to-supercharge-your-results-18-response-rate-for-this-campaign/) - If your target audience is business-to-business — or you have a small select consumer audience — you know how hard it is to get your message in front of your prospect. Fortunately, there’s a direct mail format that usually breezes through those obstacles to land squarely on your prospect’s desk and generates a response of
- [Pre-Roll Video: How To Supercharge Your Marketing And Dramatically Boost Your Sales And Leads – (And a Multichannel Secret)](https://cdmginc.com/2023/05/26/pre-roll-video-how-to-supercharge-your-marketing-and-dramatically-boost-your-sales-and-leads-and-a-multichannel-secret/) - Pre-Rolls are one of the key tools I use to increase response. It’s one of the most powerful ways to be able to generate leads or create sales today. It’s the awesome and amazing commercial before the video that you see on YouTube and other video platforms that you may be watching. This is called
- [Senior Marketing and Advertising: 12 Powerful Rules For Breakthrough Results](https://cdmginc.com/2023/05/26/senior-marketing-and-advertising-12-powerful-rules-for-breakthrough-results-2/) - Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – or don’t know how to best reach them. In fact, seniors spend close to 50% of all purchasing dollars, and yet less than 5% of advertising is geared towards them. They are also the most
- [What is America Watching: New Stats on TV Sources](https://cdmginc.com/2023/05/18/direct-response-tv-and-radio/) - Respondents were asked to name their “default” or first source choice for TV. The first TV source poll was: 28% - said live TV from cable providers, down from 48% in 2016. 23% - said Netflix, up from 15% in 2016. 16% - said one of the other “top five” streaming services (Prime, Hulu, Disney+,
- [Integrated, Multichannel Marketing: The #1 Key to Maximize Profitable Marketing in 2023](https://cdmginc.com/2023/05/18/integrated-multichannel-marketing-the-1-key-to-maximize-profitable-marketing-in-2023/) - For selling a product or service … For lead generation or sales … For consumers or B to B marketing … The most powerful way to increase your sales and profits is the new integrated, multichannel marketing. First, this breakthrough marketing and advertising strategy sends a single, powerful message to the same prospects or clients
- [Podcast: New Trend For Advertising With 95% of Audiences Responding](https://cdmginc.com/2023/05/18/podcast-new-trend-for-advertising-with-95-of-audiences-responding/) - Podcast advertising is continuing to show growth in 2023 because of good ROI. 95% of U.S podcast listeners have responded to a CTA (Call To Action) in their advertising. That figure was 97% among frequent listeners. Podcasts are responsive because they are engaged, vertical audiences. They listen intently. They trust their podcaster. And when asked
- [D2C Health Supplement Launch: How the “4 P’s” Copy Formula Created A Powerful Marketing Breakthrough [Award-Winning Campaign]](https://cdmginc.com/2023/05/18/health-supplement-launch-how-the-4-ps-copy-formula-created-a-powerful-marketing-breakthrough-award-winning-campaign/) - Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning digital ads, addressable TV, direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV commercials and more. In creating successful marketing, I use copywriting formulas such as time tested
- [Recession Marketing Strategy: How TheStreet.com Turned its Marketing and Product Launches Around Despite Recession and Market Volatility](https://cdmginc.com/2023/05/18/recession-marketing-strategy-how-thestreet-com-turned-its-marketing-and-product-launches-around-despite-recession-and-market-volatility-2/) - When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in a recession. Marketers cut back on advertising – and TheStreet.com felt it big time.
- [Testing Corner: Which Ad Worked Best — With Or Without A Photo/Video?](https://cdmginc.com/2023/05/10/testing-corner-which-ad-worked-best-with-or-without-a-photo-video/) - Should you use a video, a photo, or straight copy in your ads? This week’s testing corner, we look at testing ads for format – including editorial vs rich design and with a photo/video vs without. Finally, we tested the headlines. Here were our results: We know editorial ads work better than design/display ads. Including
- [Copy Tip: The Power of Authority](https://cdmginc.com/2023/05/10/copy-tip-the-power-of-authority/) - The feel of your copy, the tone, the energy – must come across as authoritative. Authoritative copy means words that include specific information, details, figures and facts that will resonate. Don’t just write that your product of service is unique. Tell the reader why and use concrete examples. Your reader must feel confident that the
- [USP: The 3-Letter Secret to Greater, More Profitable Results [4 Steps to Success]](https://cdmginc.com/2023/05/10/usp-the-3-letter-secret-to-greater-more-profitable-results-4-steps-to-success-2/) - What makes the difference between success or failure in your direct response marketing? It’s what Rosser Reeves, in his book Reality in Advertising, called the Unique Selling Proposition (or USP). But what is a USP? Quite simply, it’s the factor that sets your product or service apart from all the similar products your competitors are
- [Marketing Survival Guide: 9 Little-Known Steps for Preparing for a Disaster](https://cdmginc.com/2023/05/10/marketing-survival-guide-9-little-known-steps-for-preparing-for-a-disaster-2/) - Most marketers aren’t prepared for a disaster. The result: wasted money… and worse. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, tornadoes, snowstorms, horrific events such as a spaceship blowing up, pandemic fear, a stock market crash, and terrorism distract prospects’ attention from lead generation and sales. I’ve seen these disasters
- [Early Warning Indicator: Advertising Spending Indicates a Recession or Stagflation Ahead—4 Key Things You Should Know](https://cdmginc.com/2023/05/03/early-warning-indicator-advertising-spending-indicates-a-recession-or-stagflation-ahead-4-key-things-you-should-know/) - The early warning indications point to a recession or stagflation ahead. Presidents and Marketing Directors need to know what is happening that will impact their responses… and strategies to make sure they maximize responses. Here are 4 keys to looking ahead to a recession this summer or fall. Early Warning Indicator #1—Facebook advertising revenue crashes:
- [10 Powerful New Marketing Trends](https://cdmginc.com/2023/05/02/10-powerful-new-marketing-trends/) - Watch my recent talk on the latest, hot new marketing and advertising trends whatever your product or service. You’ll learn what you should or should not be doing in this session. The talk is called 10 Trends for Marketing Profitability Through a Recession. The trends are: Trend #1: Reinventing Your Marketing Strategies & Tactics Trend
- [The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics](https://cdmginc.com/2023/05/02/the-overlooked-copy-secret-to-power-up-your-sales-copy-using-specifics-2/) - Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s a lot of selling power packed in the words used to paint pictures of your
- [How One Video Generated 48,000 New Subscribers in Less Than 6 Months: The Power of VSL](https://cdmginc.com/2023/05/02/how-one-video-generated-48000-new-subscribers-in-less-than-6-months-the-power-of-vsl/) - 48,000 New Subscribers… How? By using a VSL. A VSL is a direct response video—A video sales letter. Video is a powerful tool to generate leads and customers. Every campaign I do uses a video component. In fact, we have created over 400 TV commercials, infomercials, and VSLs. A VSL is one of the video
- [Testing Corner: Questions – Do They Work?](https://cdmginc.com/2023/04/26/testing-corner-questions-do-they-work-2/) - Testing copy is crucial to improving your response. Often, what you assume will generate the highest response is not always the case. I have tested hundreds of headlines in search of the highest return. Time and time again, when I speak at conferences and show examples of what I have personally tested and then ask
- [Copy Corner: Powerful Direct Response Copy Formula: AIDPPC – Attention, Interest, Description, Persuasion, Proof, Close](https://cdmginc.com/2023/04/26/copy-corner-powerful-direct-response-copy-formula-aidppc-attention-interest-description-persuasion-proof-close/) - AIDPPC is a powerful direct response formula that provides a winning path to get prospects to take action. It starts with copy that grabs the prospects’ attention. After you’ve got their attention, then prove why it’s in their best interest to respond. After interest, your curious prospects will want a full description of what you’re
- [Making Direct Mail Outperform Online Marketing: 7 Keys to Success](https://cdmginc.com/2023/04/26/making-direct-mail-outperform-online-marketing-7-keys-to-success-3/) - Even in an online world, direct mail can increase your growth and profitability more than any other media option. Integrated campaigns using direct mail and digital elements including email campaigns, banner ads, native ads, Facebook ads, Amazon ads and pre-roll commercials all to the same names are the most common campaigns I’m now doing for my clients. And
- [D2C: How A Delivery Service Generated 3X Daily Customer Increase… The Little-Known Secret to Successfully Using Paid Search Advertising and the A-B Split](https://cdmginc.com/2023/04/26/d2c-how-a-delivery-service-generated-3x-daily-customer-increase-the-little-known-secret-to-successfully-using-paid-search-advertising-and-the-a-b-split/) - 3X increase in new customers… daily. That is the result of a recent direct response campaign we created for a meal delivery service. How? By using a little-known secret that we have perfected. Let me explain. Paid social advertising is a means of targeting a specific audience by creating advertising or sponsored messages on major social
- [D2C Marketing Test Results: Text Messages Vs Email](https://cdmginc.com/2023/04/21/dtc-marketing-test-results-text-messages-vs-email/) - What works best: text messages or email? Here are some great test results. The marketer is a direct to consumer wine company. First, most D2C wine marketers have an email list of around 10,000. The latest test results show of an extensive SMS test versus email: Texting had 3 times better open rates than email
- [Check Out 6 Direct Response Copy Formulas](https://cdmginc.com/2023/04/21/check-out-6-direct-response-copy-formulas-2/) - Direct response copy lifts response. It gets the attention of your prospects. It persuades them of the benefits of your product or service. And it helps boost business. How do you write it? Watch this video with 6 direct response copy formulas that you can use to create powerful, response-boosting copy: CLICK HERE TO VIEW
- [“Direct Mail” Retargeting (DMRT): Your “Secret Weapon” For Supercharging Results For Your Multichannel Campaign](https://cdmginc.com/2023/04/21/direct-mail-retargeting-dmrt-your-secret-weapon-for-supercharging-results-for-your-multichannel-campaign/) - Direct mail retargeting is capturing those who visit your landing page or website... and immediately sending them a direct mail piece. Direct mail is powerful on its own. But when combined with digital retargeting, it can supercharge your results – doubling or even tripling your response rate. Direct mail retargeting (DMRT) allows you to identify
- [600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar D2C Success Story](https://cdmginc.com/2023/04/21/600000-new-customers-how-to-launch-a-start-up-into-a-multi-million-dollar-dtc-success-story-even-in-a-recession/) - Let me tell you about an incredible, new product launch that pulled in over half a million new customers… even during a recession! What made it so successful? Three words — Direct response strategies. The product is a nutritional supplement popular in Japan. The company, Sun Chlorella, wanted to break into the U.S. market. But
- [Copy Corner: Make Sure Your Intentions Are Clear In Your Copy Immediately](https://cdmginc.com/2023/04/12/copy-corner-make-sure-your-intentions-are-clear-in-your-copy-immediately/) - A direct response copy rule is no warm ups! You may tease a reader on the outer envelope of a direct mail piece or headline of your landing page, or your video opening, and email lead. But don’t make your prospect read or listen beyond one or two paragraphs to find out what you’re selling.
- [Testing Corner: Do Videos Help or Hurt Response?](https://cdmginc.com/2023/04/12/testing-corner-do-videos-help-or-hurt-response-3/) - Will videos on your web page help or hurt your response? Let’s take a look at a test that shows remarkable results: A consumer credit counseling service wanted to optimize its website/landing page subscription sign-up process. A radical redesign tested the additions of prominent text and video testimonials to the purchase process (Note: Navigational, copy,
- [7 Testimonial Secrets to Boost Your Response](https://cdmginc.com/2023/04/12/7-testimonial-secrets-to-boost-your-response-2/) - Testimonials can boost your response…Sometimes dramatically. Here are 7 secrets over the years from my clients to help them increase response and lower their cost per lead or sale. Secret #1 – Use a picture of a person above or next to the testimonial. Just the testimonial or a voice over is better than nothing. But
- [The “OG” Wine of the Month Club: Original, Super-Successful D2C Subscription Box Service – 6 Critical Keys to Their Marketing Success – Even In A Recession](https://cdmginc.com/2023/04/12/the-og-wine-of-the-month-club-original-super-successful-d-to-c-subscription-box-service-6-critical-keys-to-their-marketing-success-even-in-a-recession/) - There’s been an explosion in new subscription box services. In terms of marketing, a lot can be learned from those who have been around for a while. Wine of the Month Club has been around for over 40 years. They’re a subscription box service that delivers a selection of curated, high-quality wine to your home every
- [Is First Class Mail Faster than Marketing Mail?](https://cdmginc.com/2023/04/05/is-first-class-mail-faster-than-marketing-mail/) - First-Class Mail takes about five days for a First-Class letter to go from coast to coast. Marketing Mail is slower in transit, about 6-7 days before delay. A First-Class letter out of Philadelphia averages 4.53 days to California. Marketing Mail from Philadelphia to California averages 6.61 days. The best solution to speed up your marketing mail
- [Addressable TV: A Revolutionary Way To Target Your Core Audience](https://cdmginc.com/2023/04/05/addressable-tv-a-revolutionary-way-to-target-your-core-audience-2/) - Old fashion TV advertising on cable and satellite can be expensive and often fail to target your audience. It’s not that I’m negative on old fashion TV, my agency has have created over 300 TV ads and 13 infomercials for our clients. But the response rate potential from addressable TV is awesome. That’s why I
- [10 New Trends in Marketing And Advertising: What Every President And Marketing Director Must Know](https://cdmginc.com/2023/04/05/10-new-trends-in-marketing-and-advertising-what-every-president-and-marketing-director-must-know-2/) - I just spoke to a packed-out standing room only crowd discussing the latest trends in marketing and advertising. This was in California at the Natural Products Expo West, where there were 65,000 attendees… and 3,000 exhibitors. It was massive. And while the crowd ranged from large corporations such as Whole Foods and Ezekiel Bread to
- [15 Surprising, Results-Increasing Rules to Follow to Create Powerful Direct Mail Art Design](https://cdmginc.com/2023/04/05/15-surprising-results-increasing-rules-to-follow-to-create-powerful-direct-mail-art-design/) - Direct mail art is more challenging than you may at first think. And it’s more impactful that you might think. Many direct mail campaigns have been crippled or destroyed because the artist violated critical rules that have been proven successful. So that your next direct mail campaign doesn’t die at the hands of bad design,
- [5 Powerful DTC Keys to Success: How Metagenics and Blue Shield Created New Profits and Sales by Bypassing Retail](https://cdmginc.com/2023/04/05/5-powerful-dtc-keys-to-success-how-metagenics-and-blue-shield-created-new-profits-and-sales-by-bypassing-retail-2/) - Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. It’s like being in chains, totally dependent on retail decision. Breaking free is good for the bottom line. To expand its client base, Metagenics – a marketer of nutritional supplements – wanted to
- [Testing Corner: “By Invitation Only” vs. “Private Beta” A 273% Difference](https://cdmginc.com/2023/03/29/testing-corner-by-invitation-only-vs-private-beta-a-273-difference-2/) - A call to action can make or break the sale. And words matter! A test was run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more response: “Now available by invitation only” or “Now available by private beta.” Both call to
- [10 New Trends in Marketing And Advertising: What Every President And Marketing Director Must Know](https://cdmginc.com/2023/03/29/10-new-trends-in-marketing-and-advertising-what-every-president-and-marketing-director-must-know/) - I just spoke to a packed-out standing room only crowd discussing the latest trends in marketing and advertising. This was in California at the Natural Products Expo West, where there were 65,000 attendees… and 3,000 exhibitors. It was massive. And while the crowd ranged from large corporations such as Whole Foods and Ezekiel Bread to
- [Copy Tip: The 5 “U’s”](https://cdmginc.com/2023/03/29/copy-tip-the-5-us/) - The 5 “U’s” are simple codes for creating copy that is compelling, interesting and effective. Consider what your 5 “U’s” will be before you write your copy. The 5 “U’s” are: #1 Unusual Approach: Every day, your prospects see dozens, if not hundreds of messages in their postal mail, email, Facebook feeds, in pre-roll videos,
- [Two Proven Multichannel Strategies to Generate Leads in a Recession or Tight Budget](https://cdmginc.com/2023/03/29/two-proven-multichannel-strategies-to-generate-leads-in-a-recession-or-tight-budget/) - What do you do when your budget is tight, but you want some leads? That’s the challenge we found in the last recession for SurfControl. SurfControl is a global provider of corporate security software. The marketing goal they presented to us was to increase sales of one of their premier products, an Internet filtering software.
- [How A Multichannel Marketing Campaign Helped A Company Dramatically Expand And Grow [5 Steps To Success And Campaign Results]](https://cdmginc.com/2023/03/23/how-a-multichannel-marketing-campaign-helped-a-company-dramatically-expand-and-grow-5-steps-to-success-and-campaign-results/) - Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Let me give you a 5-step example of an award-winning-multichannel campaign that produced great results. Step #1. The Direct Response Landing Page The foundation of the campaign was the direct response landing page.
- [Don’t Make This Mistake With The Single Most Critical Component of Your Campaign [Video]](https://cdmginc.com/2023/03/23/dont-make-this-mistake-with-the-single-most-critical-component-of-your-campaign-video/) - The single most critical component of your campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing message is, you’ve lost the sale. Did you know that 40% or more of online shoppers leave items in their cart to view later…
- [The Top 10 Radio Stations Format Trends and D to C Response Formats](https://cdmginc.com/2023/03/23/the-top-10-radio-stations-format-trends-and-d-to-c-response-formats/) - Radio is a powerful direct response media, and it keeps changing as formats change. Here are two things marketers should know about the new trends and the best-direct response formats. Format Trends Country music stations are keeping its lead with 12.4% of all U.S. stations. The Second highest is News/Talk at 11.5%. With 159 fewer
- [Direct Mail Breakthrough In An Online World](https://cdmginc.com/2023/03/23/direct-mail-breakthrough-in-an-online-world-2/) - “Direct mail in an online world is powerful, because it works.” Techniques that separate the winners from the losers: A Powerful Envelope Create That Curiosity The Salutation What is The P.S. -What’s in the letter? -Why they need to respond now? -How to Respond... These are just a few tips to vastly improve your direct
- [Kevin O’Leary Just Made Heads Explode: What States Not to Have a Business In [Controversial Video]](https://cdmginc.com/2023/03/17/kevin-oleary-just-made-heads-explode-what-states-not-to-have-a-business-in-controversial-video/) - Millionaire businessman and Investment expert Kevin O’Leary is best known as “Mr. Wonderful” on the hit TV series Shark Tank. His success in business and marketing is legendary… but also controversial. On Tucker Carlson Tonight, O’Leary warned that politicians like Elizabeth Warren are “at war with entrepreneurship” and “will punish you for being successful. She will
- [Little-known Copywriting Secret: The Power of Believing [Video Briefing]](https://cdmginc.com/2023/03/17/little-known-copywriting-secret-the-power-of-believing-video-briefing-2/) - Let me share one of the most overlooked copy rules in mobilizing your prospects or clients. Struggling to bring in new prospects? Having a hard time bringing in new leads? Want to increase your sales and profits? One of the critical components to write great copy that motivates people to respond to your offer is
- [Accutrade: How a Three-Dimensional Direct Mail Campaign Changed Everything [Video Briefing]](https://cdmginc.com/2023/03/17/accutrade-how-a-three-dimensional-direct-mail-campaign-changed-everything-brief-video/) - When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers. Over two million of the most active investors follow the recommendations of investment newsletters, the most active investors in America. Accutrade’s objective was to receive
- [Marketing Launch Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company](https://cdmginc.com/2023/03/17/marketing-launch-breakthrough-how-true-religion-jeans-went-from-a-dream-to-a-multimillion-dollar-company/) - In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a pair, they had to show the world that theirs weren’t your everyday denim. To get that message across, they knew I specialized in targeted, accountable
- [Audience Stunned At My Shocking Statement: Why Advertising Budgets Are The First To Be Cut During An Economic Downturn Or Recession - 6 Things You Should Know](https://cdmginc.com/2023/03/17/audience-stunned-at-my-shocking-statement-why-advertising-budgets-are-the-first-to-be-cut-during-an-economic-downturn-or-recession-6-things-you-should-know/) - During times of economic uncertainty, businesses often make poor choices but seem logical at the time. Cutting marketing budgets has been proven to be the wrong cure for the problem. Just like raising taxes in a recession causes a greater recession or increasing government spending and the money supply causes more inflation, cutting a marketing
- [Testing Corner: A/B Test Shows Email Subject Lines Make A Big Difference… You Guess The Winner](https://cdmginc.com/2023/03/06/testing-corner-a-b-test-shows-email-subject-lines-make-a-big-difference-you-guess-the-winner/) - You always want to test because you always want to learn and beat the control to increase responses. The smartest marketers in the world always seem to get tests wrong. That’s because the marketplace is always right, the “expert” isn’t. Subject line tests of emails are essential. I tested three separate subject lines for an
- [Copy Tip: The Destructive Copy Mistake You Should Avoid [A Powerful Copy Rule That Will Boost Response]](https://cdmginc.com/2023/03/06/copy-tip-the-destructive-copy-mistake-you-should-avoid-a-powerful-copy-rule-that-will-boost-response/) - Short copy kills response. That’s right, long copy usually produces better response. Do a A/B test and the long copy will probably win. But I do believe something in the copy should be short. In fact, most copywriters make a fatal blunder in starting copy on a video script, direct mail letter, email, digital ad
- [Craig & Caleb’s Action-Packed New Speech, Marketing Health And Wellness D2C: 10 Trends For Marketing Profitably Through A Recession [If You Are Going To The Expo Health, See Craig Live]](https://cdmginc.com/2023/03/06/craig-calebs-action-packed-new-speech-marketing-health-and-wellness-d2c-10-trends-for-marketing-profitably-through-a-recession-if-you-are-going-to-the-expo-health-see-craig-live/) - Are you a marketer of health products? Caleb and Craig will be speaking at Natural Products Expo West on March 8, 2023 over “Marketing Health and Wellness D2C: 10 Trends For Marketing Profitable Through A Recession.” Expo West will have Celsius, Whole Foods, Beyond, nutritional supplements, health products, food, and much more. Over 10,000 will
- [The Little-Known Secret to Successfully Launching a New Product In Economic Uncertainty: Our 7-Point Checklist [TheStreet.com, Whole Botanics and Immune System Examples]](https://cdmginc.com/2023/03/06/the-little-known-secret-to-successfully-launching-a-new-product-in-economic-uncertainty-our-7-point-checklist-thestreet-com-whole-botanics-and-immune-system-examples/) - Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. And that’s especially the case in times of economic turmoil. By using these rules, often called “scientific” or “accountable”
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- [DMU — Top 10 Recession/Inflation Marketing and Advertising Strategies of 2022](https://cdmginc.com/2023/01/09/dmu-top-10-recession-inflation-marketing-and-advertising-strategies-of-2022/) - DMU — Top 10 Recession/Inflation Marketing and Advertising Strategies of 2022
- [DMU — Top 10 Marketing and Advertising Strategies and Tactics of 2022](https://cdmginc.com/2023/01/09/dmu-top-10-marketing-and-advertising-strategies-and-tactics-of-2022/) - DMU — Top 10 Marketing and Advertising Strategies and Tactics of 2022
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- [DMU — Top 12 Articles of 2022](https://cdmginc.com/2023/01/09/dmu-top-12-articles-of-2022/) - DMU — Top 12 Articles of 2022
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- [Grow Your B2C or B2B ROI: Magnify Your Responses by 89% with Integrated Multi-Channel Marketing](https://cdmginc.com/2022/12/14/grow-your-b2c-or-b2b-roi-magnify-your-responses-by-89-with-integrated-multi-channel-marketing/) - Grow Your B2C or B2B ROI: Magnify Your Responses by 89% with Integrated Multi-Channel Marketing
- [ICYMI: It’s Not Too Late to Make Better Christmas/January D2C Sales](https://cdmginc.com/2022/12/09/icymi-its-not-too-late-to-make-better-christmas-january-d2c-sales/) - ICYMI: It’s Not Too Late to Make Better Christmas/January D2C Sales
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- [New Trend: Defensive Inflation Marketing](https://cdmginc.com/2022/12/09/new-trend-defensive-inflation-marketing/) - New Trend: Defensive Inflation Marketing
- [Direct Mail Boom: 3 Must-Know Reasons Marketers Are Using Direct Mail in an Online World [Video Brief]](https://cdmginc.com/2022/12/09/direct-mail-boom-3-must-know-reasons-marketers-are-using-direct-mail-in-an-online-world/) - Direct Mail Boom: 3 Must-Know Reasons Marketers Are Using Direct Mail in an Online World [Video Brief]
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- [Special Report: 30 Powerful Marketing Tips for the Christmas Season [VIDEO]](https://cdmginc.com/2022/12/08/special-report-30-powerful-marketing-tips-for-the-christmas-season-video/) - Special Report: 30 Powerful Marketing Tips for the Christmas Season [VIDEO]
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- [Web Strategy: 10 Keys to Greater Landing Page Response [VIDEO]](https://cdmginc.com/2022/11/22/web-strategy-10-keys-to-greater-landing-page-response-video/) - Web Strategy: 10 Keys to Greater Landing Page Response [VIDEO]
- [The Great January Response Spike Ahead — And What to Do About It](https://cdmginc.com/2022/11/22/the-great-january-response-spike-ahead-and-what-to-do-about-it/) - The Great January Response Spike Ahead — And What to Do About It
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- [Geofencing: The Surprising Marketing Breakthrough to Unlocking More Leads, Sales And Profits](https://cdmginc.com/2022/04/21/geofencing-the-surprising-marketing-breakthrough-to-unlocking-more-leads-sales-and-profits/) - Geofencing: The Surprising Marketing Breakthrough to Unlocking More Leads, Sales And Profits
- [Testing Corner: Questions – Do They Work?](https://cdmginc.com/2022/04/13/testing-corner-questions-do-they-work/) - Testing Corner: Questions – Do They Work?
- [Direct Response Copy Tip: Common Testimonial Trap Can Undermine Sales](https://cdmginc.com/2022/04/13/direct-response-copy-tip-common-testimonial-trap-can-undermine-sales/) - Direct Response Copy Tip: Common Testimonial Trap Can Undermine Sales
- [600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar DTC Success Story](https://cdmginc.com/2022/04/13/600000-new-customers-how-to-launch-a-start-up-into-a-multi-million-dollar-dtc-success-story/) - 600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar DTC Success Story
- [Testing Corner: Do Videos Help or Hurt Response?](https://cdmginc.com/2022/04/07/testing-corner-do-videos-help-or-hurt-response-2/) - Testing Corner: Do Videos Help or Hurt Response?
- [The “OG” Wine of the Month Club: Original, Super-Successful Subscription Box Service – 6 Critical Keys to Their Marketing Success](https://cdmginc.com/2022/04/07/the-og-wine-of-the-month-club-original-super-successful-subscription-box-service-6-critical-keys-to-their-marketing-success/) - The “OG” Wine of the Month Club: Original, Super-Successful Subscription Box Service – 6 Critical Keys to Their Marketing Success
- [5 Powerful DTC Keys to Success: How Metagenics and Blue Shield Created New Profits and Sales by Bypassing Retail](https://cdmginc.com/2022/04/07/5-powerful-dtc-keys-to-success-how-metagenics-and-blue-shield-created-new-profits-and-sales-by-bypassing-retail/) - 5 Powerful DTC Keys to Success: How Metagenics and Blue Shield Created New Profits and Sales by Bypassing Retail
- [Copy Tip Warning – Lack of Detail Kills Response](https://cdmginc.com/2022/04/07/copy-tip-warning-lack-of-detail-kills-response/) - Copy Tip Warning – Lack of Detail Kills Response
- [Testing Corner: Study Shows Subject Lines Make a Difference… You Guess The Winner](https://cdmginc.com/2022/03/30/testing-corner-study-shows-subject-lines-make-a-difference-you-guess-the-winner-2/) - Testing Corner: Study Shows Subject Lines Make a Difference … You Guess The Winner
- [Copy Tip: The Copy Mistake to Avoid](https://cdmginc.com/2022/03/30/copy-tip-the-copy-mistake-to-avoid/) - Copy Tip: The Copy Mistake to Avoid
- [Marketing Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company](https://cdmginc.com/2022/03/30/marketing-breakthrough-how-true-religion-jeans-went-from-a-dream-to-a-multimillion-dollar-company/) - Marketing Breakthrough: How True Religion Jeans Went From A Dream to a Multimillion Dollar Company
- [The Little-Known Secret to Successfully Launching a New Product: Our 7-Point Checklist](https://cdmginc.com/2022/03/30/the-little-known-secret-to-successfully-launching-a-new-product-our-7-point-checklist/) - The Little-Known Secret to Successfully Launching a New Product: Our 7-Point Checklist
- [9 New Surprising Direct to Consumer Marketing Trends for 2022 | Natural Products Expo West](https://cdmginc.com/2022/03/23/9-new-surprising-direct-to-consumer-marketing-trends-for-2022/) - 9 New Surprising Direct to Consumer Marketing Trends for 2022 | Natural Products Expo West
- [“Direct Mail” Retargeting (DMRT): Your “Secret Weapon” For Supercharging Results For Your Multichannel Campaign](https://cdmginc.com/2022/03/23/dmrt-your-secret-weapon-for-supercharging-results-for-your-multichannel-campaign/) - “Direct Mail” Retargeting (DMRT): Your “Secret Weapon” For Supercharging Results For Your Multichannel Campaign
- [DTC Wine Marketing Test Results: Text Messages vs Email](https://cdmginc.com/2022/03/23/dtc-wine-marketing-test-results-text-messages-vs-email/) - DTC Wine Marketing Test Results: Text Messages vs Email
- [Check Out 6 Direct Response Copy Formulas](https://cdmginc.com/2022/03/23/check-out-6-direct-response-copy-formulas/) - Check Out 6 Direct Response Copy Formulas
- [7 Testimonial Secrets to Boost Your Response](https://cdmginc.com/2022/03/23/7-testimonial-secrets-to-boost-your-response/) - 7 Testimonial Secrets to Boost Your Response
- [9 Urgent Actions Every President and Marketing Director Should Take Now for Increasing Sales and Marketing Direction](https://cdmginc.com/2022/03/21/marketing-and-advertising-in-a-post-pandemic-economy/) - Marketing and Advertising in a Post-Pandemic Economy
- [Craig and Caleb Huey's FreedomFest Presentation](https://cdmginc.com/2022/03/17/craig-and-caleb-hueys-freedomfest-presentation/) - Craig and Caleb Huey's FreedomFest Presentation
- [Addressable TV: A Revolutionary Way To Target Your Core Audience](https://cdmginc.com/2022/03/14/addressable-tv-a-revolutionary-way-to-target-your-core-audience/) - Addressable TV: A revolutionary way to target your core audience
- [The $350 Million Buyout: How a Marketing Campaign Turned a Dream Into a Reality](https://cdmginc.com/2022/03/14/the-350-million-buyout-how-a-marketing-campaign-turned-a-dream-into-a-reality/) - The $350 Million Buyout: How a marketing campaign turned a dream into a reality
- [The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics](https://cdmginc.com/2022/03/14/the-overlooked-copy-secret-to-power-up-your-sales-copy-using-specifics/) - The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics
- [Testing Corner: “By Invitation Only” vs. “Private Beta” A 273% Difference!](https://cdmginc.com/2022/03/14/testing-corner-by-invitation-only-vs-private-beta-a-273-difference/) - Testing Corner: “By Invitation Only” vs. “Private Beta” A 273% Difference!
- [Are You a Marketer of Health and Nutritional Products?](https://cdmginc.com/2022/03/01/are-you-a-marketer-of-health-and-nutritional-products/) - Are you a marketer of health products or services? If so, I have great news ... Caleb will be speaking at Natural Products Expo West on Wednesday, March 9 at 11 am over “9 New Surprising Direct to Consumer Marketing/ Advertising Trends for 2022.” If you would like to know more about the talk, and
- [Little-known Copywriting Secret: The Power of Believing [Video Briefing]](https://cdmginc.com/2022/03/01/little-known-copywriting-secret-the-power-of-believing-video-briefing/) - Let me share one of the most overlooked copy rules in mobilizing your prospects or clients. Struggling to bring in new prospects? Having a hard time bringing in new leads? Want to increase your sales and profits? One of the critical components to write great copy that motivates people to respond to your offer is
- [Generating Leads on a Tight Budget: How One Software Company Saw Sales Shoot Sky High](https://cdmginc.com/2022/03/01/generating-leads-on-a-tight-budget-how-one-software-company-saw-sales-shoot-sky-high/) - I got a call from a software company that needed higher quality and more leads for their sales team. Here is how we helped them dramatic growth, despite economic uncertainty. SurfControl is a global provider of corporate security software. The marketing goal they presented to us was to increase sales of one of their premier
- [Integrated, Multichannel Marketing: The #1 Key to Maximize Profitable Marketing in 2022](https://cdmginc.com/2022/03/01/integrated-multichannel-marketing-the-1-key-to-maximize-profitable-marketing-in-2022/) - For selling a product or service … For lead generation or sales ... For consumers or B to B marketing ... The most powerful way to increase your sales and profits is the new integrated, multichannel marketing. First, this breakthrough marketing and advertising strategy sends a single, powerful message to the same prospects or clients
- [Super Bowl Crypto Commercial: One of the Few that did it Right with 20 million Responses in the First Minutes. [See Video of Ad]](https://cdmginc.com/2022/02/22/super-bowl-crypto-commercial-one-of-the-few-that-did-it-right-with-20-million-responses-in-the-first-minute/) - At this year’s Super Bowl, if you paid $14 million, your ad better get accountable response. Did it work or didn’t it? Did it generate leads or sales worth spending $14 million? A key to creating a powerful, successful campaign is to have a great Call to Action (CTA) so you can motivate prospects to
- [6 Successful Tips to Supercharge Your Lead Generation and Conversions During Economic Uncertainty](https://cdmginc.com/2022/02/22/6-successful-tips-to-supercharge-your-lead-generation-and-conversions-during-economic-uncertainty/) - What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of the pandemic recession… Your product is unheard of… It’s in a space that people are especially skeptical of…. And it’s a big ticket item, with a starting price above the $1,000 mark… Well, you’ve got to get creative, which
- [[Copy Tip] Use Preemptive Copy to Ease Their Worries](https://cdmginc.com/2022/02/22/copy-tip-use-preemptive-copy-to-ease-their-worries/) - As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason NOT to buy it. Your challenge is to discern their objections to your product and counteract them. Picture your prospects comparing your product with your
- [Testing Corner: How to Stop Losing Sales in the Final Stretch](https://cdmginc.com/2022/02/22/testing-corner-how-to-stop-losing-sales-in-the-final-stretch/) - Testing Corner: How to Stop Losing Sales in the Final Stretch
- [Are You A Marketer of Health and Nutritional Products?](https://cdmginc.com/2022/02/08/natural-product-expo-west-2022/) - Are you a marketer of health products? Caleb and Craig will be speaking at Natural Products Expo West on March 8-12 2022 over “9 New Surprising Direct to Consumer Marketing/ Advertising Trends for 2022.” Expo West is not only a great way elevate brands, but an even better way to connect. Interviews, digital media, social
- [7 Under-the-Radar Digital Trends Every Marketer Must Know](https://cdmginc.com/2022/02/08/7-under-the-radar-digital-trends-every-marketer-must-know/) - Digital Marketing is changing fast. Here are 7 under-the-radar digital trends we use to help companies grow. You should too. How many of these are you now using? Trend # 1. Dramatic Growth in Digital Marketing. More budgets are seeing digital expansions ... a lot of expansions. Digital spending in 2020 was $380 billion. It
- [Direct Mail Surprise: Gen Z's Amazing Response](https://cdmginc.com/2022/02/07/direct-mail-gen-z/) - Response rates of direct mail to Gen Z could be a powerful new market for many. Gen Z's were born between 1997 and 2012. They were raised digital from the start, and they understand digital, but what's interesting is they love to respond to direct mail. Caleb was making a presentation to a prospect recently
- [Direct Mail Breakthrough In An Online World](https://cdmginc.com/2022/02/07/direct-mail-breakthrough-in-an-online-world/) - “Direct mail in an online world is powerful, because it works.” Techniques that separate the winners from the losers: A Powerful Envelope Create That Curiosity The Salutation What is The P.S. -What’s in the letter? -Why they need to respond now? -How to Respond … These are just a few tips to vastly improve your
- [The 2021 Advertising Boom](https://cdmginc.com/2022/01/27/the-2021-advertising-boom/) - Where $161.5 Billion is Going The advertising industry saw a historic boom in 2021. 2022 is expected to be better. The advertising industry is seeing this boom on both the national level and local level. Local includes for example: The overall local U.S. advertising market is expected to reach $161.5 billion – a 10.1 percent
- [Death of Direct Mail](https://cdmginc.com/2022/01/26/death-of-direct-mail-2/) - “The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful lead or sales tool for marketing to both consumers and business-to-business. In fact, direct mail
- [Little-Known Copy Secret to Boost Response](https://cdmginc.com/2022/01/26/little-known-copy-secret-to-boost-response/) - How solutions can make or break your response rate. Be selective in your salutation for a landing page, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Sir” or “Dear Gentlemen.” Your first choice is using the project or client’s real name. But often that’s not possible. An
- [Testing: Teases That Make a Difference](https://cdmginc.com/2022/01/26/testing-teases-that-make-a-difference/) - Good tease copy always generate response The Test: This week, let’s look at two pay-per-click ad headlines for the book, 46 Ways to Raise Prices: Headline A read: “The easiest price increase you’ll ever make or your money back.” Headline B read: “The secrets of making customers happy to pay more.” Before you read on…take
- [Financial Sector Digital Advertising Reaches Record Highs, Leaves Sector Searching for Solutions](https://cdmginc.com/2021/08/05/financial-sector-digital-advertising-reaches-record-highs-leaves-sector-searching-for-solutions/) - In 2020, The US Financial Services sector spent over $23 billion in digital advertising across all Digital Channels, according to Emarketer. This trend is expected to continue into 2021 and beyond. With so many financial sector businesses targeting the same audience, it's leaving businesses scrambling on how to more efficiently use their own digital spend.
- [Product Launch Marketing: 3 Tips to Accelerate Your Launch](https://cdmginc.com/2021/04/27/product-launch-marketing-3-tips-to-accelerate-your-launch/) - Harvard Business School's Clayton Christensen, estimates that each year there are 30,000 or more new consumer products that are launched into markets each year, of which around 95% of those products fail. Christensen goes on to point out one flaw that individuals tend to focus on when companies develop their product launch marketing. He identified
- [Testing Corner: Which is Best? Benefit, Branding or You-Orientation in a Headline?](https://cdmginc.com/2020/12/17/benefit-branding-or-you-test/) - Many Direct Marketing Update readers can tell a good headline from a bad one, but how good are you at choosing the greater of three good headlines? Let’s see … The Test: We created three headlines to entice prospects to try an online personality testing site called ActualMe. One headline focused on a you-orientation, another
- [Direct Response Copy Tip of the Week:  The “FD” Fix to Boost Your Response](https://cdmginc.com/2020/12/17/copy-tip-fd-fix-to-boost-response/) - Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they can to fight it off. Here are 6 ways you can fight disbelief (FD): Give
- [New Audio Book - The New Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel Integrated Campaign to Boost Your Profits Now](https://cdmginc.com/2020/12/17/multichannel-audio-book/) - Now you can listen to how you can easily transform your marketing and advertising efforts into more leads, more sales, and more money. Whether you’re driving or running, with the audio book you can hear how to set up the most effective marketing campaigns perfect for the economy. This audio book could be your best
- [6 Post-Pandemic Developments in Direct Mail Marketing and Multichannel Integration](https://cdmginc.com/2020/12/17/6-pandemic-dm-developments/) - Oddly, the pandemic has resulted in a dramatic increase in lead generation and sales through direct mail efforts. Come to think of it, with more people at home and isolated from others, perhaps this phenomenon isn’t as odd as it might seem at first glance. After all, this isn’t your typical recession. So, direct mail
- [How to Launch a Start-Up into a Multi-Million Dollar Company in a Recession](https://cdmginc.com/2020/12/17/launch-a-start-up-in-a-recession/) - Let me tell you about an incredible, new product launch that pulled in a half a million new customers … during a recession! What made it so successful? Three words. Direct marketing strategies. Popular in Japan, Sun Chlorella wanted to break into the U.S. market. But the Japanese entrepreneur behind the product, George Higashida, couldn’t
- [The Great January Response Spike Ahead  - And What To Do About It](https://cdmginc.com/2020/12/09/great-january-response-spike-ahead-and-what-to-do-about-it/) - The end of December and the beginning have historically been a spike in response to generate leads and sales. In this post pandemic environment, the expectation is that the January spike will be even greater that last year. That means, proper planning for all of your marketing … Direct Mail If you’re using 3-D
- [Direct Mail Secret [Video Brief]](https://cdmginc.com/2020/12/09/direct-mail-secret-video-brief-2/) - I’ve mailed over 12 million direct mail pieces so far this year for clients. I’ve mailed over 1 billion direct mail pieces since I started my ad agency … and tested over 10,000 variables … and won 94 awards. What is one of the most important secrets I use? It’s Strategic Testing (ST). For
- [One Book For “The New Rules of Email Marketing”](https://cdmginc.com/2020/12/09/one-book-new-rules-of-email-marketing/) - Are you segmenting your email marketing by … a prospecting series a conversion series an integrated series Are you abiding by the 3 “R’s” of every email? Relevant Rewarding Reputation My book explains how to set up the most effective email campaigns in great detail … See how The New Multichannel, Integrated Marketing: 28
- [4 Must-Know Stats About Black Friday And Cyber Monday](https://cdmginc.com/2020/12/09/4-must-know-stats-about-black-friday-cyber-monday/) - In 2020, online sales surge 22% to record $96 billion … In-person shopping increased by 45% … but crashed -24% in lockdown states. Here are four powerful statistics about Black Friday sales … predicting things to come. Stat #1 Online sales surged 21.6%. Consumers spent a record $96 billion. This megatrend will continue.
- [How to Grow E-Commerce Sales:  9 Secrets Most Marketers Don’t Know On Increasing E-Sales, Profits, And Winnings In The Post-Pandemic Recovery](https://cdmginc.com/2020/12/09/grow-ecommerce-sales-9-secrets-most-marketers-dont-know-increasing-e-sales-profits-and-winnings-post-pandemic-recovery/) - E-commerce sales for his year has hit a historic high because of the pandemic. Forbes reports a total of $39 billion for digital ecommerce sales across the major shopping days of Thanksgiving, Black Friday, Small Business Saturday, Sunday, and Cyber Monday. $23 billion of those sales were attributed to Black Friday and Cyber Monday. Thanksgiving
- [Demand For E-Commerce Expertise Has Exploded This Year  - Your New Bible For Digital Marketing](https://cdmginc.com/2020/12/04/demand-for-e-commerce-expertise-has-exploded-this-year-your-new-bible-for-digital-marketing/) - Discover 28 strategies that will allow anyone to realize the potential of multichannel, integrated marketing. … from Facebook retargeting to direct mail to direct response copy, it’s all in there – and you can see how they all affect your brand engagement, target audiences, and future revenue. Including expert tips on: Transactional data modeling
- [Copy Tip — Motivate Your Prospect With Active Copy](https://cdmginc.com/2020/12/04/copy-tip-motivate-your-prospect-with-active-copy/) - One of the best ways to make your copy clear and engaging is to use the active voice rather than the passive voice. The active voice is the best way to convey your message clearly and more directly. Here’s an example. Passive voice: The FREE Report will be sent to you. Active voice: I’ll send you
- [Testing Corner: Mail / Email Power](https://cdmginc.com/2020/12/04/testing-corner-mail-email-power/) - I love the new integrated, multichannel marketing strategies where you can test every element (creative, channel, copy, and more) comparatively. Consider the following strategies: Send a direct mail piece to your targeted audience. Send multiple emails (pre, delivery, and post) to the names you’re mailing to. Send banner ads to the same target audience you
- [4 Critical Questions You Should Be Asking Yourself About Marketing During A Recession – Don’t Miss #4](https://cdmginc.com/2020/12/04/4-critical-questions-you-should-asking-yourself-about-marketing-during-recession-dont-miss-5/) - Critical Question #1: What Have Past Recessions Taught Us? We’ve spent a lot of time looking at past recessions and marketing during economic instability. What you may find surprising is that we see marketing during a recession as a great opportunity to get ahead, differentiate your brand, and consider strategies you may not have
- [5 Powerful, Strategic Steps To Dramatically Build Your Customer Database, Growth, And Profits In A Recession](https://cdmginc.com/2020/12/04/5-powerful-strategic-steps-dramatically-build-customer-database-growth-profits-recession/) - How do you get new prospects when people are pulling back on spending in a recession— when businesses are closing, unemployment is high, the economy is uncertain? Many CEOs, vice presidents, and marketing managers are asking themselves this question for the second time this year, as many states and cities head into a lockdown for
- [Checklist: 34 Powerful Marketing Tips for the Post-Pandemic Christmas, The Economic Recovery…and the Coming January Boom](https://cdmginc.com/2020/11/25/checklist-34-powerful-marketing-tips-for-the-post-pandemic-christmas-the-economic-recoveryand-the-coming-january-boom/) - Christmas … are you going to use the best marketing strategies for Christmas 2020? The expected total sales increase for this holiday season is set to between 4.5 and 5% more than last year...despite the pandemic. The November-January season is traditionally the best time of the year to advertise your products and services and drive
- [Warning to Marketers: Cut Your Media Spend in These Areas Now](https://cdmginc.com/2020/08/07/warning-cut-media-spend-here/) - As we talk about every year, you need to cut back on your media budget on areas affected by natural or man-made disasters. Being proactive and knowing where large areas are impacted by hurricanes, tornadoes, earthquakes, fires, riots, flooding and more will save your budget. Why? Because, obviously, people will not respond to your offer
- [10 Direct Response Copy Rules to Live By](https://cdmginc.com/2020/08/07/10-direct-response-copy-rules/) - Pandemic … politics … bad weather … ? Remember these 10 direct response copy rules to get you through any external (or internal) challenge that may come your way … “Company believes”? Remember, your prospects don’t care what you think. They only care about what they need. Do your materials anticipate and answer
- [How a Magalog Helped Skyrocket Lead Generation for a Resort During Economic Recession and Recovery [6 Powerful Steps]](https://cdmginc.com/2020/08/07/magalog-skyrocket-colorado-river/) - During a recession, response rates in general go down for most products and services. That was the case in the last recession as people cut back dramatically on spending money. And, when there is a lot of competition … and your prospect doesn’t know you, it is worse. So, how do you cut through the
- [7 Surprising Things Every Marketer Should Know About Shopify Online Marketing Domination During the Recession [Video]](https://cdmginc.com/2020/08/07/how-shopify-dominates/) - Shopify has quickly come to dominate the online retail business space. And its powerful performance has shocked Wall Street. Here are 5 surprising things you should know about how it has achieved this … #1: The historic pandemic/lockdown/recession online boom Before the pandemic, there were 300 million online buyers. 15% of retail was online. Then,
- [Subscription Marketing & Advertising: The #1 Secret to Successfully Market Your Box … + 11 Supercharges to Blast You to Dominance](https://cdmginc.com/2020/08/07/secret-to-box-marketing/) - During the pandemic shutdown and the recession, subscriptions services have used the unique situation to see 50% to 200% growth. Many of the subscription services are known as “box subscriptions.” These services are booming because they offer customers quality products, tailored to their specific needs and wants, delivered right to their doorstep. Businesses like Stitch
- [6 Successful Tips to Supercharge Your Lead Generation and Conversions During Economic Uncertainty](https://cdmginc.com/2020/07/29/6-successful-tips-to-supercharge-your-lead-generation/) - What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of the pandemic recession... Your product is unheard of... It’s in a space that people are especially skeptical of.... And it’s a big ticket item, with a starting price above the $1,000 mark... Well, you’ve got to get creative, which
- [The Bookalog: "98%" of Your Competitors Overlook This Powerful Marketing Success Strategy [Video]](https://cdmginc.com/2020/07/29/the-bookalog-powerful-overlooked-marketing-strategy/) - You’re one of the "98%" of companies if you’ve never considered a “bookalog” for marketing and advertising. What’s a bookalog? It looks and feels like a book, but it’s actually a persuasive sales piece for your product or service. When it’s done right, your prospects won’t be able to tell the difference. The format alone
- [Direct Response Marketing Copy Tip of the Week: Writing Killer Business-to-Business Copy](https://cdmginc.com/2020/07/29/writing-killer-business-to-business-copy-2/) - When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct criteria. The end-user thinks in terms of quality, the financial officer in terms of costs-effectiveness, and the company president
- [Testing Corner: Which Headline Pulled in the Best Response?](https://cdmginc.com/2020/07/29/which-headline-pulled-best-response/) - Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test, and find out why some headlines have better response than others. Which of these headlines pulled the best response? #1)
- [A 12.5 Million Pandemic Winner: Netflix’s Subscriptions Explode](https://cdmginc.com/2020/07/23/pandemic-winner-netflix-explosion/) - The pandemic and shut down sent Netflix subscriptions soaring. 12.5 million new people signed up in the last quarter. It’s a powerful example of free-market innovation that created value and rewarded vision, risk, and ingenuity with profit. They created value out of nothing … and continue to grow. Besides being disruptive in their space, they
- [How to Reach Your Audience As They Flee Major Cities [Video]](https://cdmginc.com/2020/07/23/reach-a-fleeing-audience-video/) - [et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.5.1" background_size="initial" background_position="top_left" background_repeat="repeat"]Has your marketing to your target audience changed since the pandemic? It should have … to make sure you’re keeping up with the changes they’re going through. For example, there’s a massive exodus underway as people escape from the deterioration in
- [Warning: Another Massive, Organized, Well-Funded Campaign Is Set to Bail Out Our Irresponsible Post Office](https://cdmginc.com/2020/07/23/another-postal-bail-out-2020/) - Here we go again. Another bail out of the government-controlled postal service because it’s drowning in $65 billion worth of debt … and sinking deeper daily. It’s a bureaucratic monopoly that behaves irresponsibly because it can. It’s in this position, in part because it of the ludicrous postage hikes it keeps implementing … hikes that
- [Pandemic Marketing Winner: The Hair Coloring Subscription Service That Has Changed Consumer Behavior [Video]](https://cdmginc.com/2020/07/23/pandemic-marketing-madison-reed/) - [et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.5.1" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0"]Have you noticed all the ads on TV, Sirius XM (radio), and online for Madison Reed lately? They sell professional hair coloring products with “salon-quality results.” Their creative approach is powerful. Personal. Real. So it’s no surprise that they’ve seen
- [Improving Multichannel Marketing Results: How to Boost ROI by 18%](https://cdmginc.com/2020/07/23/how-to-boost-roi-by-18/) - 84%! That’s the percentage of nearly 600 marketers using 4 to 6 channels in their marketing campaigns who report enjoying a much better return on investment than using just 1 or 2. That’s proof that multi-channel marketing is powerful. But, adding just one additional channel to your campaigns could boost return on investment even more
- [Testing Corner: Do “Quotation Marks” Add Power?](https://cdmginc.com/2020/07/09/testing-quote-marks-a-b-c/) - I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why? Best of all, they increase response, evidenced by years of testing. But, exactly where you place the quote marks can make quite a
- [Direct Response Copy Tip: 8 Little-Known 1st Paragraph Rules For Success](https://cdmginc.com/2020/07/09/copy-tips-1st-para-rules/) - Do or die! The first paragraph of your direct mail letter, email, Facebook ad, landing page, digital ads, video script, TV commercial, brochure or other advertising material is one of the most critical elements to your success or failure. You must grab your reader’s attention immediately. In one or two lines – maybe even a
- [4 Powerful Direct Mail “Lift Note” Tactics: the Lost Secret to Post Pandemic Recovery and Profits [Video Brief]](https://cdmginc.com/2020/07/09/4dm-lift-note-lost-secrets/) - Many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is, the lift note. And as it’s name implies, it’s a perfect way to “lift” your response in the pandemic recovery. Many so-called direct mail “experts” or ad agencies don’t use it, but should because a direct mail
- [11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy](https://cdmginc.com/2020/07/09/marketing-to-wealthy-11-secrets/) - Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or general consumer lead-gen marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. An “accredited investor” is defined as one of the following: “An individual (or married
- [6 Direct Mail Coronavirus Trends](https://cdmginc.com/2020/07/01/6-direct-mail-coronavirus-trends/) - Direct mail delivery has mostly returned to normal … with a few minor problems. Mailers in March, April, and May experienced major delays. But mostly those have been resolved, with the exception of a couple of new pandemic and protest hotspots. For those who continued mailing, and who are mailing now, this has had a
- [Recovery Audit](https://cdmginc.com/2020/07/01/recovery-audit/) - The economic recovery is underway. In some states, like Florida, Arkansas, Oklahoma, and Tennessee … it’s on steroids as the states open up. In states with tight regulations still in place, like New York, California, New Jersey, and Illinois … it’s slow and anemic. Regardless, it has started. Are you part of it as much
- [FreedomFest 2020: Catch the Vision](https://cdmginc.com/2020/07/01/freedomfest-2020-catch-the-vision/) - Please join me at my favorite conference. It will have many Direct Marketing Update subscribers, business owners, and entrepreneurs there, as well as more than 200 speakers, hundreds of workshops along with authors, films, politicians, and more. It’s called FreedomFest. It is scheduled for July 13 – 17, 2020 in Las Vegas. And it’s the
- [Recession Marketing: When Your Prospect Isn’t Listening, Use Disruptive Marketing to Boost Your Sales](https://cdmginc.com/2020/07/01/recession-marketing-disruptive/) - You could have the best product or service in the existence, but during times of crisis, noise … worry … and fear have your prospect distracted. They may not be listening or even caring. That’s when your marketing must become disruptive. It’s what we did for a business-to-business company looking to increase sales during a
- [Marketing and Advertising in an Economic Recession and Recovery: Surviving, Growing, and Dominating Your Market](https://cdmginc.com/2020/06/12/marketing-and-advertising-in-an-economic-recession-and-recovery-surviving-growing-and-dominating-your-market/) - The recovery is underway. What should an advertiser or marketer do in this period of recovery? Obviously, every target audience is different. When you consider 44 million people unemployed and thousands of small businesses having gone bankrupt, the marketplace has changed dramatically. And each state is different. California, New York, and Illinois are still seeing
- [How to Market in a Recession:  3 Webinars to Help Guide You to Survive, Grow, and Dominate Your Market](https://cdmginc.com/2020/06/11/how-to-market-in-a-recession-3-webinars-to-help-guide-you-to-survive-grow-and-dominate-your-market/) - What should a marketer do during the recovery period? To properly advertise and market, there are certain things you should and should not do based on our years of experience in marketing during the past five recessions. We would like to share these with you, and have created a roadmap to guide you
- [How a Health Product Sold Millions: The Amazing Magalog That Shocked My Client [Video]](https://cdmginc.com/2020/06/11/how-a-health-product-sold-millions-the-amazing-magalog-that-shocked-my-client-video/) - Let me tell you about a new product launch I did that exceeded all expectations … and brought in millions in sales. Marketing health supplements is viciously competitive. Standing out and differentiating one product from another is critical. My client asked me: “How can I best market my supplement? Banner ads, TV, Facebook?” My response shocked him. I answered him: a magalog. Why? Because
- [Testing Corner: Does Multichannel Marketing Increase Email Response?](https://cdmginc.com/2020/06/11/testing-corner-does-multichannel-marketing-increase-email-response/) - So, does multichannel marketing improve email response? My team at CDMG tested a client's email campaign by sending to: Email names only. Email names that also got a direct mail piece, banner ad, and Facebook ads. What were the results of the email campaign? Email #2 had an open rate 26.6% better than #1, and the click-through rate
- [Direct Response Copy Tip of the Week: Words of Doubt Kill Response](https://cdmginc.com/2020/06/11/direct-response-copy-tip-of-the-week-words-of-doubt-kill-response-2/) - It's a common copy blunder. It cripples response. It's deadly to your marketing in a recession. I’m sure you have all come across these words and haven’t even noticed their subconscious effect on you. Just as power words or hot words influence your prospects to make a purchase, words of doubt will discourage prospects from purchasing your product or service. Blocking sales with the wrong words
- [Health Webinar](https://cdmginc.com/2020/06/03/15553-2/) - This is a once-in-a-lifetime opportunity to break the chains of retail and see your sales soar with direct-to-consumer marketing. I know because I’ve helped guide health, nutrition, and supplement companies to success and dominance through 5 recessions. None have been as bad or as severe as this. In fact, this could be worse than The
- [Recession Marketing Strategy: How TheStreet.com Turned its Marketing and Product Launches Around Despite Recession and Market Volatility](https://cdmginc.com/2020/06/03/recession-marketing-strategy-how-thestreet-com-turned-its-marketing-and-product-launches-around-despite-recession-and-market-volatility/) - When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in a recession. Marketers cut back on advertising – and TheStreet.com felt it big time. So,
- [How a Direct Mail Magalog Can Dramatically Boost Your Response – Especially in a Recession [video brief]](https://cdmginc.com/2020/06/01/how-a-direct-mail-magalog-can-dramatically-boost-your-response-especially-in-a-recession-video-brief/) - “Magalogs” are an infomercial in print. Few marketers use magalogs. But they should, because they produce such a powerful response. In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are other formats, including magalogs, catalogs, bookalogs (see video brief here), three-dimensional mail (see video brief here) and much more, like the new videologs (see video brief
- [Get 25% Off My New Book: The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now](https://cdmginc.com/2020/06/01/get-25-off-my-new-book-the-new-multichannel-integrated-marketing-29-trends-for-creating-a-multichannel-integrated-campaign-to-boost-your-profits-now/) - Most marketers waste a lot of time and money. They pour cash into image-based advertising…or a single channel that simply doesn’t get results. They advertise to anyone and everyone…without targeting their efforts to their most likely prospects. That’s like throwing spaghetti at a wall…and seeing what sticks. Now, a revolutionary new approach to marketing is
- [Videolog Produces 14% Response Rate: Perfect Post-Pandemic Marketing Tool](https://cdmginc.com/2020/06/01/videolog-produces-14-response-rate-perfect-post-pandemic-marketing-tool/) - A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, client up-sell, or product introduction. But it can also be a powerful lead generation tool. Architectural design firm Anderson saw a 14% response rate that has now generated $258,000 and expects to add another $699,000
- [How We Launched True Religion Jeans in a Recession: From Just a Dream to Millions in Profits](https://cdmginc.com/2020/05/29/how-we-launched-true-religion-jeans-in-a-recession-from-just-a-dream-to-millions-in-profits/) - I love turning dreams into reality, taking an entrepreneur and small company and growing it – HUGE! And that's what my CDMG team and I did with True Religion Jeans...even in a recession where new product introductions seem impossible. It's a great story of marketing breakthroughs. You see, True Religion Jeans was unknown when the
- [Can You Double Your Results in This Recession?](https://cdmginc.com/2020/05/29/can-you-double-your-results-in-this-recession/) - Can you double your results in this recession? Yes! During a recession, it is imperative that you continue to market. Although you must maintain an acceptable cost per lead and cost per sale, this is not the time to react in fear and cut your budget arbitrarily. Because that's what your competitors are doing. And
- [Testing Corner: Commonly Used Call to Action (CTA) Put to the Test – An 87.5% Difference!](https://cdmginc.com/2020/05/29/testing-corner-commonly-used-call-to-action-cta-put-to-the-test-an-87-5-difference/) - Avoid the fear factor when prompting your prospects to buy.... It's common to finish a survey or shopping cart information gathering field with a "Submit" button using the word "Submit." It's used ubiquitously and many would assume that's because it works. So let's put it to the test. In this A/B test, two checkout pages
- [Copy Tip: Recession-Proof Your Copy](https://cdmginc.com/2020/05/29/copy-tip-recession-proof-your-copy/) - Response to marketing campaigns often increases when you are relevant and current with what's going on in the world today. No truer example exists than with the current fears of the pandemic economic recession. B to B marketers are finding that many companies are cutting budgets and cutting back on their business expenditures. Some prospects
- [Mine Your Database for Profits in a Recession](https://cdmginc.com/2020/05/19/mine-your-database-for-profits-in-a-recession/) - Your database is a gold mine for: re-orders up-sells cross-sells And if you have a database of leads, your best performing list for conversion...is your leads. I've worked with companies through 5 recessions. Here is what I've learned: Your database is usually neglected and undermarketed to. Your database marketing - copy, offer, positioning, USP, and
- [Coronavirus Survival: Growing and Dominating Your Market with Informed Delivery](https://cdmginc.com/2020/05/19/coronavirus-survival-growing-and-dominating-your-market-with-informed-delivery/) - Last week I mentioned the free digital ad you get with a direct mail campaign using Informed Delivery with the post office. It's a powerful way to increase direct mail response. Here is an example of a digital ad email that Informed Delivery sent out to customers just hours before out direct mail piece arrived.
- [7 Emergency Actions Presidents and Marketing Directors Should Take Immediately in the New Economic Reality](https://cdmginc.com/2020/05/19/7-emergency-actions-presidents-and-marketing-directors-should-take-immediately-in-the-new-economic-reality/) - As the economy recovers, some businesses will struggle to survive. Others will slowly grow. And others will move ahead to dominate the market for years to come. How you market in a recession is vital to your future. Recently, myself and my Vice President of Creative Strategy of my ad agency Creative Direct Marketing Group
- [Reality in Advertising During the Pandemic/Recession](https://cdmginc.com/2020/05/19/reality-in-advertising-during-the-pandemic-recession/) - Adjust your copy to your prospect's/client's reality during the pandemic. Here are 14 key copy points to consider: Address your target boldly. Don't ignore your target market's fears, hurts, and distress. Use preemptive copy. Thompson Creek Windows' "Buying a New Window in a Recession....Are you crazy?" Recognize fear of the virus. Understand the fear of a
- [The 4 Dramatic Pandemic Developments in Direct Mail Marketing](https://cdmginc.com/2020/05/09/pandemic-developments-in-dm/) - If you are using direct mail now or might use it as the recovery takes place, here are four things you should know: #1: Less competition and higher responses. Because of retail closures and work at home, direct mail “clutter” is down dramatically. Fewer mail means less competition for your prospect’s attention. And for almost
- [4 Little-Known Facts Every President & Marketing Director Must Know and Do to Survive, Grow, and Even Dominate Your Market](https://cdmginc.com/2020/05/09/4-facts-survive-grow-dominate/) - Companies’ #1 mistake during an economic downturn is to ignore their marketing and advertising strategies. In fact, often companies cut budgets. Having marketed and worked with clients – and even launching products – during 5 recessions, we have a good idea of what could happen in the upcoming days. Here are 4 things you should
- [How to Turn Your Customer or Prospect List into a Money Machine in 1 Easy Step](https://cdmginc.com/2020/05/09/turn-prospect-list-into-money/) - You may be overlooking a treasure trove of money sitting right under your nose. And right now, in these uncertain economic times, every cent counts. One of my companies in our integrated marketing and advertising group makes thousands, sometimes hundreds of thousands of dollars for clients from the “rental” of their postal or email lists.
- [The Once-in-a-Lifetime, Pandemic Boom in the Health, Wellness, and Supplement Market](https://cdmginc.com/2020/05/09/pandemic-wellness-boom/) - In my webinar, Marketing and Advertising During the Historic Pandemic Crisis: 7 Emergency Actions Presidents and Marketing Directors Should Do in this Economic Collapse, I identified how some market segments are not only strong but they actually generated tremendous response to advertising and marketing campaigns. One of these segments are people subscribing to alternative health
- [7 Emergency Actions Presidents & Marketing Directors Should Do Immediately in this Economic Collapse](https://cdmginc.com/2020/05/05/economiccollapsewebinar2020/) - Winners of 94 awards, Craig Huey and Caleb Huey, who have helped businesses successfully navigate through 5 recessions, will help you answer the pressing questions weighing on you right now. They’ll explain … Why cutting your marketing and advertising budget is a dangerous mistake if not done correctly … The little-known creative and strategic tips
- [Use Superscripts to Superpower Your Email or Postal Response](https://cdmginc.com/2020/04/25/superscripts-superpower/) - One of the most powerful response boosters in an email or direct mail letter is the “superscript.” In a time when so many people are working from home, this tactic is even more important. Simply put, a superscript is a placement of powerful direct response copy in the area above the salutation. It’s an incredible
- [Testing Corner: Can You Ask for Too Much Information?](https://cdmginc.com/2020/04/25/asking-for-too-much-information/) - To maximize the number of leads, you never want to ask for too much information. Any time you do ask for more information you will have a decrease in leads. But if you simply ask for their name and say email address, you will be able to maximize your response. To confirm this, we did
- [Copy Corner: This Common Testimonial Trap Can Undermine Sales](https://cdmginc.com/2020/04/25/copy-tip-testimonial-trap/) - Make sure your testimonials work for you, not against you. I know … you want your testimonials to look, shape, and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many benefits of your product. Here’s the problem: It looks fake. If your testimonials are too perfect, your prospects will assume
- [Here’s How to Double or Triple Your Response Over Your Competition As America Begins Reopening for Business](https://cdmginc.com/2020/04/25/triple-response-as-usa-reopens/) - At least 20 states are going forward with plans to reopen on May 1st. As more states and localities open up, and more people get back to work, your marketing must change yet again. Your message must change. Your media strategy must change. Those companies who are agile enough and prepared to shift gears quickly
- [How to Be More Effective During This Pandemic](https://cdmginc.com/2020/04/18/effective-pandemic-marketing/) - Now is the perfect time to become even more effective in your marketing and advertising. Now is the perfect time to get on top so that, as the economy turns back around, you’re ready to take advantage of the new trends … and dominate your market. You can do this in one of two ways:
- [3-Dimensional Mailer: A Powerful Way to Break Through Your Prospect’s Pandemic Fear, Disruption, and Skepticism [Video]](https://cdmginc.com/2020/04/18/power-of-3-dimensional-mailer/) - A pandemic is one of the BEST times to market with confidence and persuasive power … whether your prospect is working at home or the office. And there’s no better way to do it that with a disruptive marketing campaign tactic perfect to motivate your most skeptical prospect or client. It disrupts their fear …
- [8 Rules for Pandemic Pre-Roll Success: How to Use Video to Boost Your Leads and Sales](https://cdmginc.com/2020/04/18/8-rules-pandemic-pre-roll-success/) - I love video and TV commercials. They’re a powerful channel to greater profits. I know because I’ve created more than 300 videos and TV commercials over the last 40 years. And right now, thanks to the pandemic and quarantine, TV viewership, streaming, and video consumption has shot through the roof. Even better, so has response
- [Cut Your Ad Budget? Avoid 7 Costly Blunders During the COVID-19 Pandemic and the Recovery](https://cdmginc.com/2020/04/18/7-covid-10-blunders-to-avoid/) - There is hope. But you must have vision, and the right strategy and tactics to win big in generating leads and sales. More than 20 states are about ready to have people return to work. Many other states will soon follow. Even Europeans are heading back to work. To help you, our valued Direct Marketing
- [Testing Corner: To Price or Not to Price?](https://cdmginc.com/2020/04/10/to-price-or-not-to-price/) - You’ve got a great product or service at a great price. Half of your creative team wants to place the price prominently on your webpage and the other wants to bury it further in the page. Decisions, decisions. The “show the price” group argues that placing the price prominently will let your prospects know right
- [Copy Corner: Energizing Verbs for Maximum Punch!](https://cdmginc.com/2020/04/10/energizing-verbs-maximum-punch/) - When crafting your direct response copy, you always want your copy to be dynamic, exciting and alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which do you think brings more vibrancy? The chief engineer made the statement… The chief engineer stated…
- [Direct Mail in a Coronavirus Online World](https://cdmginc.com/2020/04/10/direct-mail-in-a-coronavirus-world/) - Direct mail in a Coronavirus online world is generating dramatically higher response rates for home addresses in marketing for consumers and businesses. In the coming post-coronavirus world, we expect the positive results to get even better. Why? Your prospect at home is reading more carefully direct mail and responding. After we return to work, these
- [Marketing and Advertising During the Historic Pandemic Crisis: 7 Emergency Actions Presidents and Marketing Directors Should Do Immediately in this Economic Crisis](https://cdmginc.com/2020/04/10/pandemic-crisis-marketing-webinar/) - America has shut down. Whether your business is in the business-to-business or business-to-consumer space, you must take immediate action to survive, profit, grow, and yes … dominate your market. What you do now will make all the difference when this historic pandemic depression is done. I know, because I’ve helped guide companies through 5 recessions.
- [[Video] The Response-Boosting Device That Just Keeps Giving](https://cdmginc.com/2020/04/03/addressable-tv-boosting-response/) - With the amazing power of addressable TV, good 120-minute TV commercials and infomercials are making a comeback … and they’re boosting response. Even better, you can reuse your commercial or infomercial on multiple platforms to increase response rates further. Write and produce it once and you can use it for pre rolls, on Facebook and
- [Spend More, Make More … Cut Costs, Make Less](https://cdmginc.com/2020/04/03/spend-more-make-more/) - During times of crisis – like what we’re living through now, with the COVID-19 pandemic throwing everyday life and economies into disarray – it’s easy for company presidents and marketing directors to make a costly mistake. Instead of looking at the cost per lead and the cost per sale, they look at what the overall
- [The Shocking Effect COVID-19 Is Having on Direct Response TV](https://cdmginc.com/2020/04/03/covid-19-direct-response-tv-boom/) - Direct response TV is booming, thanks to the novel coronavirus. Two factors have collided … Firstly, many mainstream marketers have stopped their marketing and advertising, including malls, travel services, and airlines … and this has created a huge degrease in the cost of media buying. And secondly, with so many more people at home, more
- [Testing Corner: The Power of Current Events](https://cdmginc.com/2020/03/26/current-events-test/) - Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. #1 – There are some really bad candidates for President. #2 – Time to sell? #3 – Crash warning signals ahead? Which one do you think won? #1 got 326% more response than
- [Copy Corner: Use These 11 Power Words to Boost Response](https://cdmginc.com/2020/03/26/11-power-words-to-use/) - When writing copy for your direct marketing campaign, you only have a few seconds to grab your prospect’s attention. That’s why you must choose your words carefully. As your prospects read, the copy must continuously arouse their interest. Avoid anemic copy and generalities. For example, do not say or indicate that: Maybe your product will
- [Generating Capital by Marketing and Advertising: It Just Got Easier and Better](https://cdmginc.com/2020/03/26/crowdfunding-made-easy/) - I’ve got good news for you if you’ve been thinking about generating private capital (yes … even at a time like this). Many readers want to generate private capital to use for expansion, marketing and advertising, research and development, retail expansion, and much more. A few years back the SEC finally made this possible with
- [Marketing in an Age of COVID-19: 4 Action Steps to Take Now](https://cdmginc.com/2020/03/26/covid-19-marketing-plan/) - This pandemic has huge economic consequences on all businesses. And it will change the direction of your marketing and advertising. Our article on “How to Market Successfully During Times of Fear and Turmoil,” gives some fundamental information on what every company needs to be prepared for. You can read that article again here. But right
- [[Video] 10 Deal Killers That Will Cripple and Destroy Your Campaign](https://cdmginc.com/2020/03/19/video-10-deal-killers/) - What’s your prospect’s biggest fear? What are his most common questions? What are her strongest objections? All of these could be deal killers, so make a list. Then write a persuasive paragraph or two addressing them. Watch my video to see which 10 deal killers I always ask myself, and how I overcome them in
- [Direct Mail Retargeting: Your “Secret Weapon” For Supercharging Results to Your Multichannel, Integrated Campaign … Even During Crises](https://cdmginc.com/2020/03/19/retargeting-secret-dm-weapon/) - Direct mail is powerful. But combined with digital retargeting, it can supercharge your results – doubling or even tripling your response rate … even during times of crises. Direct mail retargeting allows you to identify the physical addresses of your landing page visitors, so that you can send them a direct mail piece … within
- [How to Market Successfully Through this Coronavirus Pandemic  (And Any Other Fear or Turmoil)](https://cdmginc.com/2020/03/19/coronavirus-marketing-how-to/) - Disruption. In the financial markets … businesses … life! Store shelves are empty. Schools are closed. Vegas is like a ghost town. Weddings are being cancelled. Restaurants are quiet. Conferences and concerts cancelled. Fear is the most dangerous threat we face from COVID-19 … and it is now rampant and widespread. So, your marketing must
- [Testing Corner: Do Floaters Really Work?](https://cdmginc.com/2020/03/12/test-do-floaters-really-work/) - At first, it looks like a pop-up, but it’s not. The floater is a separate document that float on top of a web page. (It’s also sometimes called a pop-over.) You can achieve the look right in your HTML code and users and ISPs can’t block or ban them like they can a pop-up ad.
- [In Light of the Coronavirus Hysteria, Remember This Copy Tip: Information, Not Hype, Can Lead to a Better Response](https://cdmginc.com/2020/03/12/information-better-than-hype/) - Relevant online and offline direct response copy is always more effective. Here are several things to think about when writing your copy: Your prospects aren’t looking for hype … they are looking for answers to the problems that keep them up at night. What are their biggest frustrations, headaches, obstacles? How can you provide
- [How to Penetrate a Saturated Market for 10-to-1 Returns On Investment](https://cdmginc.com/2020/03/12/how-to-penetrate-saturated-market/) - No one has even woken up in the morning and thought, “today I need to subscribe to another investment newsletter.” But many have laid awake at night worrying about their investments … Are they missing opportunities? Are they taking too much risk? Could they retire on schedule? Could they survive another market route (like what
- [Tornado & Coronavirus Survival Guide: 8 Steps to Prepare for the Next Disaster](https://cdmginc.com/2020/03/12/8-step-disaster-preparation-plan/) - Disaster only ever happens to someone else … At least, that’s what we tell ourselves subconsciously … because if we let the fear of disaster dominate our thoughts, we’d be unable to function productively, if at all. So, from time to time, when a disaster happens to someone else, we implement a contingency plan …
- [Testing Corner:  Do Questions Work?](https://cdmginc.com/2020/02/26/testing-corner-do-questions-work/) - Often, what you think will generate a higher response, is not always the case. That’s why testing copy concepts is crucial to improving your response. One concept is that using a question in the headline is dangerous. Unless your audience can only answer “yes,” (or at least in your favor) you should avoid questions. So,
- [Copy Corner :  The Power of Emotional Triggers](https://cdmginc.com/2020/02/26/power-of-emotional-triggers/) - We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we aren’t toddlers, doing everything our urges tell us. But, people buy for primarily emotional reasons. They use logic to justify the
- [Checklist: 35 Rules to Turn Your Direct Response Mail Letters Into Response Generating Machines](https://cdmginc.com/2020/02/26/35-rules-to-generate-responses/) - Recently, our client, Whole Botanics, went back into the mail because its launch campaign was so successful. How did we do it? We followed the direct response rules. And today, I’ll share 35 of those rules with you. Use this checklist and you’ll see the difference in your results … Direct Mail Rule #1 Use
- [The Little-Known Multichannel, Integrated Marketing Trifecta That Overcomes Price and Location Barriers for Theater Tickets](https://cdmginc.com/2020/02/26/overcome-price-location-barriers/) - Expensive tickets. Terrible location. So how do you get people to buy theater tickets? You turn to a three-pronged approach, bringing together direct response and multi-channel marketing, and adding the Advanced Transactional Data powerhouse. And that’s what we did for the Fellowship for the Performing Arts. They wanted to attract theatre goers to the CS
- [Follow the 3 Golden Rules of Email Marketing for Better Response](https://cdmginc.com/2020/02/20/3-golden-email-marketing-rules/) - Your prospects and current customers are bombarded with emails every day … and the competition for their attention is fierce. To make sure your email gets read, follow these three golden rules. Make sure every email is: Tailor your emails to fit your prospects’ needs and interests, and be sure to match up with what’s
- [6 Direct Response Rules for Perfect Personalization](https://cdmginc.com/2020/02/20/6-dpersonalization-rules/) - Personalizing direct mail or email can increase your response … especially to your leads and/or clients. Here are 6 rules to live by … #1. Do NOT Over Personalize Your prospects or clients don’t expect or want you to know everything about them. But it’s powerful to use some personal information to build relationships with
- [Reminder: Response Rates Down, Media Costs Up in the Presidential Primaries](https://cdmginc.com/2020/02/20/super-tuesday-impact-on-marketing/) - March 3 is Super Tuesday, when 14 states, including California, hold presidential primaries. Avoid Facebook, pre-roll, Google, TV, and radio marketing between now and March 3 at 8 p.m. Pacific time. For direct mail, hold everything ready, but only start up again on February 25. Also, avoid the Tax Depression that occurs in response from
- [Marketing to Parents and Grandparents: GeoSafari Captures Big Sales with This Wildly Successful Magalog!](https://cdmginc.com/2020/02/20/geosafari-magalog-success-story/) - Parents and grandparents are easy to target for marketing and advertising … and can generate high response and millions in sales. Let’s look at an example of a company that has been successful in marketing to this audience … and how we helped them expand their message beyond retailers to reach consumers directly … Ever
- [Testing Corner: Long, Copy-Heavy Emails Or HTML Emails?](https://cdmginc.com/2020/02/13/copy-heavy-emails-or-html/) - Short, HTML-designed emails might look nice … but do they get a response? Many companies are afraid to write longer emails because they think it will depress response. The reality is, long, copy-heavy emails usually get better results than short, beautifully designed ones. Here is an example of a typical email message that one client
- [Copy Corner: Energizing Verbs for Maximum Punch!](https://cdmginc.com/2020/02/13/energize-verbs-for-punch/) - When crafting your direct response copy, you always want it to be dynamic, exciting, alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which do you think brings more vibrancy? The chief engineer made the statement. Or … The
- [How True Religion Jeans Went From Idea to Million Dollar Company](https://cdmginc.com/2020/02/13/true-religion-jeans-success-story/) - In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a pair, they had to show the world that theirs weren’t your everyday denim. To get that message across, they turned to us. And there is
- [The Little-Known Secret to Successfully Launching a New Product](https://cdmginc.com/2020/02/13/secret-to-product-launch-success/) - Launching a new product online or offline can be fun and profitable … or a heart breaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. That’s how we have helped many clients successfully launch their business or product, online
- [2020 Super Bowl TV Commercials Special Report: The Ultimate Demonstration of Unaccountable, Irresponsible Advertising](https://cdmginc.com/2020/02/07/2020-super-bowl-special-report/) - It is very upsetting to me that these big companies, with their big marketing departments and even bigger advertising budgets, waste so much money each year on frivolous Super Bowl commercials. It’s even more upsetting that the marketing and advertising agencies involved encourage this madness. These guys should know better! It’s almost a flagrant display
- [[Testing corner] Which Headline Increased Response by 61%?](https://cdmginc.com/2020/01/30/testing-corner-headline-up-61/) - This week, let’s do this backwards. I’m going to tell you the results of a magalog cover test and then you tell me what elements you think increased response. Remember, a magalog looks like a magazine, but it’s a sales piece (see video brief here). Take a look at the following two magalog cover headlines
- [[Copy Corner] The Deadliest Copy Mistake to Avoid](https://cdmginc.com/2020/01/30/copy-corner-deadly-copy-mistake/) - A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a pig to sing. Instead, use your prospects’ own views as a tool to sell your product or service. You can do this by writing copy that tracks your prospects’ beliefs. If you’ve done your research
- [How to Honor Your Brand Without Sacrificing Responses](https://cdmginc.com/2020/01/30/honor-your-brand-and-get-responses/) - We love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most difficult challenges we’ve overcome is when a company wants to project a certain image, but not sacrifice response. Let’s look at an example. The magazine New Perspectives Quarterly wanted to boost its number of subscribers.
- [5 Star Ratings: The Powerful Credibility Builder That Boosts Response Rates With Just a Glance](https://cdmginc.com/2020/01/30/5-star-ratings-credibility-builder/) - Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it ... We’ve all rated a product or service this way … And we should apply it to our marketing efforts as well … Because it’s a powerful response booster ... I recognized this

## Pages

- [Home](https://cdmginc.com/) - The art of marketingmeets the science of sales100+ AWARDS WON CDMG Inc. is the winner of over 100 marketing awards for breakthrough profitable campaigns! The Art of MarketingThe Science of Sales100+ AWARDS WON CDMG Inc. is the winner of over 100 marketing awards for breakthrough profitable campaigns! The Art of MarketingThe Science of Sales100+ AWARDS
- [Our Story](https://cdmginc.com/our-story/) - Creative Direct Marketing Group — or CDMG, as we like to call ourselves — began 40+ years ago.Meet our Founder, Craig Huey, pictured with his son and our President, Caleb Huey. CDMG was founded in 1985 in California, and moved to Nashville, TN, in 2020. CDMG is a traditional marketing agency, which practices direct response
- [Let's Talk](https://cdmginc.com/contact/) - No matter your industry, sector, service, product, brand, or message, we can help you achieve your goals using our 5 Dimensional approach and 40+ years of experience.No matter your industry, sector, service, product, brand, or message, we can help you achieve your goals using our 5 Dimensional approach and 40+ years of experience.Call or email
- [CDMG essentials](https://cdmginc.com/essentials/) - If you’re launching your business and don’t want to waste a dollar (or a day) trying to figure out how to maximize your advertising results … … the CDMG Essentials Package is your ultimate edge to gain an unfair advantage over your competition. This affordable, all-in-one strategy is built to help you do what matters
- [Privacy Policy](https://cdmginc.com/contact/privacy-policy-for-clients/)
- [Blog](https://cdmginc.com/blog/)
- [Accessibility Statement](https://cdmginc.com/accessibility-statement/) - Accessibility Statement for https://cdmginc.comCDMG, Inc. is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards. Conformance status The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels
- [Why You](https://cdmginc.com/why-you/) - Regardless of your industry, we're your partners in marketing and advertising success. Using our 5D approach and bringing our 40+ years of experience to bear, we can help you find the perfect audience, tell them your story, and move them to action.verticalsFinancial ServicesWith CDMG as your partner, you can create a strategy using a multiple digital
- [5 Dimensions](https://cdmginc.com/5-dimensions/) - You want to reach the people most likely to buy what you've got. CDMG’s 5D Marketing System makes this easy. We pair the most advanced big data in the world with our 45 years of experience writing messages that generate measurably better responses. We identify your perfect audience. Then we integrate, target, and retarget them across
- [Traditional Media Revived](https://cdmginc.com/traditional-media-revived/) - Digital advertising gets a lot of attention, but it is a mistake to dismiss traditional media channels like radio and TV. Using the latest technology, we ensure you reach your perfect customer when they’re watching TV or listening to the radio in the car. This precision targeting, combined with direct mail and the full spectrum
- [Thank You](https://cdmginc.com/thank-you/) - Thank you for subscribing! Take a look at some of our finished projects or contact us to discuss your marketing project. Our PortfolioOur PortfolioContact UsContact Us
- [Test, Analyze, Fine Tune](https://cdmginc.com/test-analyze-fine-tune/) - Testing is the backbone to our marketing approach at CDMG. We rigorously test multiple variables in all marketing materials to continually improve response. In fact, over the course of our 40 years creating award-winning marketing campaigns, we’ve tested more than 10,000 different variables … and the priceless information we’ve learned through all that testing is
- [Political](https://cdmginc.com/political/) - You’ve made the decision to run for office, because you have a vision for the people you want to represent. You know who you are, what you stand for, and what you want to achieve … but without a targeted digital marketing strategy to reach voters, doners and volunteers in your community and beyond, you
- [Nutraceuticals](https://cdmginc.com/nutraceuticals/) - American consumers are more informed than ever before. And they’re more driven to adopt healthier lifestyles. They’re looking for your products… the question is, are your products reaching them? To get your products in front of the people who need them, a targeted and comprehensive integrated marketing strategy is essential to build brand awareness and
- [Privacy Policy for Consumers](https://cdmginc.com/contact/privacy-policy-for-consumers/) - Creative Direct Marketing Group, CDMG Inc. (“Creative Direct Marketing Group, CDMG Inc.” or “we” or “us”) values your privacy and we are committed to protecting the personal information of our clients (“clients”, or “businesses”), as well as the customers of our clients (“customers” or “consumers”). To simplify the understanding of what data we collect and
- [Direct Mail](https://cdmginc.com/direct-mail/) - The power of direct mail is at its highest in today’s online world. It’s a direct marketing workhorse that effectively enriches online marketing campaigns while producing significant ROI. Direct mail is still one of your most effective and profitable ways to generate leads, sell your product or services, and connect with the targeted audience you

## Portfolio

- [Sun Chlorella](https://cdmginc.com/our-projects/sun-chlorella/)
- [Prairie Operating Co](https://cdmginc.com/our-projects/prairie-operating-co/)

## Fusion Elements

- [A Leader in... Homepage](https://cdmginc.com/fusion_element/a-leader-in-homepage/)
- [Let's Talk Form](https://cdmginc.com/fusion_element/lets-talk-form/)
- [Michael's Information](https://cdmginc.com/fusion_element/michaels-information/)
- [Portfolio Archive Post Cards - 9-16-24](https://cdmginc.com/fusion_element/portfolio-post-card-2-2/)
- [Portfolio Archive Post Cards - OLD 9-16-24](https://cdmginc.com/fusion_element/portfolio-post-card-2/)
- [Portfolio Archive Post Card - OLD 9-16-24](https://cdmginc.com/fusion_element/portfolio-archive-post-card/)
- [Old Header](https://cdmginc.com/fusion_element/old-header/)
- [Sepia Pics](https://cdmginc.com/fusion_element/sepia-pics/)
- [Old Our Story Section](https://cdmginc.com/fusion_element/old-our-story-section/)
- [Awards](https://cdmginc.com/fusion_element/awards/)
- [Orange Background with Title](https://cdmginc.com/fusion_element/orange-background-with-title/)
- [Homepage 5 Dimensions](https://cdmginc.com/fusion_element/homepage-5-dimensions/) - Load & AimYour business is a story. You have your cast of characters, a scene …Read More
- [Content Box](https://cdmginc.com/fusion_element/content-box/)
- [Portfolio Post Card](https://cdmginc.com/fusion_element/portfolio-post-card/)
- [Text](https://cdmginc.com/fusion_element/text/)
- [Bold H2 Title](https://cdmginc.com/fusion_element/bold-h2-title/)
- [Content](https://cdmginc.com/fusion_element/content/)
- [Title on Border](https://cdmginc.com/fusion_element/title-on-border/)

## Testimonials

- [Their copy and targeting were the key](https://cdmginc.com/testimonial/their-copy-and-targeting-were-the-key/) - CDMG brought us leads that converted at a high dollar value. Their copy and targeting were the key. We worked together for many years as a quality flow of high end sales.
- [From Dream to Multi-Million-Dollar Company](https://cdmginc.com/testimonial/from-dream-to-multi-million-dollar-company/) - He’s a marketing genius. Craig Huey took my idea and created a dream come true. From the launch, CDMG has helped me grow into one of the largest publishers and supplement companies in America.
- [We sold through our inventory... and had back orders](https://cdmginc.com/testimonial/we-sold-through-our-inventory-and-had-back-orders/) - I worked with CDMG to produce leads for our solar power storage product using digital ads. We saw a 10.5X Return on Ad Spend for sales that year and over 25X when you add our pipeline. The campaign was so effective we sold through our inventory... and had back orders.
- [Phenomenal Results](https://cdmginc.com/testimonial/phenomenal-results/) - CDMG gave me phenomenal results. ROAS over 20X on many occasions. We worked with them from start up, to over $70M in sales.
- [CDMG Team is the Best](https://cdmginc.com/testimonial/cdmg-team-is-the-best/) - My launch and growth successes – your CDMG team is the best.
- [A Unique Out-of-the-Box-Thinking Marketing Experience](https://cdmginc.com/testimonial/a-unique-out-of-the-box-thinking-marketing-experience/) - If I want a unique out-of-the-box-thinking marketing experience that aligns with my message and the direction of my company, then CDMG is the ONLY company that comes to mind. They keep up with every marketing trend, they study their industries, and the people of CDMG have formed a super-team of excellence. The result is the
- [Repositioning, New Launch Turnaround](https://cdmginc.com/testimonial/repositioning-new-launch-turnaround/) - You helped turn our finances around with your website redesign and successful launch of our premium product.

## Categories

- [Uncategorized](https://cdmginc.com/category/uncategorized/)
- [Advertising & Marketing](https://cdmginc.com/category/advertising/)
- [Blog](https://cdmginc.com/category/blog/)
- [New Strategies and Tactics](https://cdmginc.com/category/new-strategies-and-tactics/)
- [Test Results](https://cdmginc.com/category/test-results/)
- [Direct Response Copy Tips](https://cdmginc.com/category/direct-response-copy-tips/)
- [Facebook/Social Media](https://cdmginc.com/category/facebooksocial-media/)
- [Successful Marketing Campaigns](https://cdmginc.com/category/successful-marketing-campaigns/)
- [Compliant Marketing](https://cdmginc.com/category/compliant-marketing/)
- [Integrated Marketing](https://cdmginc.com/category/integrated-marketing/)
- [Digital Marketing](https://cdmginc.com/category/digital-marketing/)
- [Latest Direct Mail](https://cdmginc.com/category/latest-direct-mail/)
- [Website/Landing Page Strategies and Tactics](https://cdmginc.com/category/websitelanding-page-strategies-and-tactics/)
- [Financial Services Marketing](https://cdmginc.com/category/financial-services-marketing/)
- [Banner Ads/Remarketing](https://cdmginc.com/category/banner-adsremarketing/)
- [Current Events](https://cdmginc.com/category/current_events/)
- [non-feed](https://cdmginc.com/category/non-feed/)
- [Direct Response TV and Radio](https://cdmginc.com/category/direct-response-tv-and-radio/)
- [JOBS Act](https://cdmginc.com/category/jobs-act/)
- [Case Studies](https://cdmginc.com/category/case-studies/)
- [Crowdfunding](https://cdmginc.com/category/crowdfunding/)
- [FreedomFest](https://cdmginc.com/category/freedomfest/)
- [Net Neutrality](https://cdmginc.com/category/net-neutrality/)
- [Hurricane Harvey](https://cdmginc.com/category/hurricane-harvey/)
- [Hurricane Irma](https://cdmginc.com/category/hurricane-irma/)
- [Webinar](https://cdmginc.com/category/webinar/)
- [Testing Corner](https://cdmginc.com/category/testing-corner/)
- [Product Marketing](https://cdmginc.com/category/product-marketing/)
- [Alternative Health](https://cdmginc.com/category/alternative-health/)
- [Tradeshow/Conference](https://cdmginc.com/category/tradeshow-conference/)
- [Recession/Inflation](https://cdmginc.com/category/recession-inflation/)
- [Election Marketing](https://cdmginc.com/category/election-marketing/)
- [Investment Marketing](https://cdmginc.com/category/investment-marketing/)
- [Testimonials](https://cdmginc.com/category/testimonials/)
- [Health and Wellness Marketing](https://cdmginc.com/category/health-and-wellness-marketing/)
- [Transactional Data Modeling](https://cdmginc.com/category/transactional-data-modeling/)
- [Email Marketing](https://cdmginc.com/category/email-marketing/)
- [Subscription Marketing](https://cdmginc.com/category/subscription-marketing/)
- [Multichannel Marketing](https://cdmginc.com/category/multichannel-marketing/)
- [Political Marketing](https://cdmginc.com/category/political-marketing/)
- [Lead Generation](https://cdmginc.com/category/lead-generation/)
- [Bookalog](https://cdmginc.com/category/bookalog/)
- [Copy Tips](https://cdmginc.com/category/copy-tips/)
- [Podcast Marketing](https://cdmginc.com/category/podcast-marketing/)
- [Geofencing](https://cdmginc.com/category/geofencing/)
- [Seasons Greetings](https://cdmginc.com/category/seasons-greetings/)
- [Holiday Season](https://cdmginc.com/category/holiday-season/)
- [Direct Mail](https://cdmginc.com/category/direct-mail/)
- [Best of 2022](https://cdmginc.com/category/best-of-2022/)
- [Super Bowl](https://cdmginc.com/category/super-bowl/)
- [Newsalog](https://cdmginc.com/category/newsalog/)
- [Gen Z](https://cdmginc.com/category/gen-z/)
- [Streaming Services](https://cdmginc.com/category/streaming-services/)
- [Social Media](https://cdmginc.com/category/social-media/)
- [Magalog](https://cdmginc.com/category/magalog/)
- [E-Commerce](https://cdmginc.com/category/e-commerce/)
- [Loyalty Programs](https://cdmginc.com/category/loyalty-programs/)
- [Videolog](https://cdmginc.com/category/videolog/)
- [Radio](https://cdmginc.com/category/radio/)
- [Public Speaking](https://cdmginc.com/category/public-speaking/)
- [Infomercials](https://cdmginc.com/category/infomercials/)
- [Christmas](https://cdmginc.com/category/christmas/)
- [Marketing Trends](https://cdmginc.com/category/marketing-trends/)
- [Google](https://cdmginc.com/category/google/)
- [SEO](https://cdmginc.com/category/seo/)
- [Web Traffic](https://cdmginc.com/category/web-traffic/)
- [Chevy](https://cdmginc.com/category/chevy/)
- [YouTube](https://cdmginc.com/category/youtube/)
- [North face](https://cdmginc.com/category/north-face/)
- [LinkedIn](https://cdmginc.com/category/linkedin/)
- [Video](https://cdmginc.com/category/video/)
- [Artificial Intelligence](https://cdmginc.com/category/artificial-intelligence/)
- [Book](https://cdmginc.com/category/book/)
- [The Great Deception](https://cdmginc.com/category/the-great-deception/)
- [Sales](https://cdmginc.com/category/sales/)
- [Desktop](https://cdmginc.com/category/desktop/)
- [Mobile](https://cdmginc.com/category/mobile/)
- [Tech](https://cdmginc.com/category/tech/)
- [Search](https://cdmginc.com/category/search/)
- [Pre-Roll](https://cdmginc.com/category/pre-roll/)
- [Teaser](https://cdmginc.com/category/teaser/)
- [Deepfake](https://cdmginc.com/category/deepfake/)
- [Three-Dimensional Piece](https://cdmginc.com/category/three-dimensional-piece/)
- [Amazon](https://cdmginc.com/category/amazon/)
- [Response](https://cdmginc.com/category/response/)
- [V.I.V.A.](https://cdmginc.com/category/v-i-v-a/)
- [Marketing Briefs](https://cdmginc.com/category/marketing-briefs/)
- [Interview](https://cdmginc.com/category/interview/)
- [Marketing Alert](https://cdmginc.com/category/marketing-alert/)
- [Media Marketing](https://cdmginc.com/category/media-marketing/)
- [ROI](https://cdmginc.com/category/roi/)
- [Customer Interest](https://cdmginc.com/category/customer-interest/)
- [Landing Pages](https://cdmginc.com/category/landing-pages/)
- [D2C](https://cdmginc.com/category/d2c/)
- [Start-Ups](https://cdmginc.com/category/start-ups/)
- [Unique Selling Proposition](https://cdmginc.com/category/unique-selling-proposition/)
- [Netflix](https://cdmginc.com/category/netflix/)
- [Addressable TV](https://cdmginc.com/category/addressable-tv/)
- [Target Audience](https://cdmginc.com/category/target-audience/)
- [Thanksgiving](https://cdmginc.com/category/thanksgiving/)
- [USPS](https://cdmginc.com/category/usps/)
- [Business Growth](https://cdmginc.com/category/business-growth/)
- [Cyber Monday](https://cdmginc.com/category/cyber-monday/)
- [Reels](https://cdmginc.com/category/reels/)
- [Instagram](https://cdmginc.com/category/instagram/)
- [Conversion Rate](https://cdmginc.com/category/conversion-rate/)
- [Value Added Marketing](https://cdmginc.com/category/value-added-marketing/)
- [Rich Communication Services](https://cdmginc.com/category/rich-communication-services/)
- [Text Marketing](https://cdmginc.com/category/text-marketing/)
- [QR Codes](https://cdmginc.com/category/qr-codes/)
- [Cyber Marketing](https://cdmginc.com/category/cyber-marketing/)
- [Communist China](https://cdmginc.com/category/communist-china/)
- [TV](https://cdmginc.com/category/tv/)
- [Direct Response Marketing](https://cdmginc.com/category/direct-response-marketing/)
- [Retromarketing](https://cdmginc.com/category/retromarketing/)
- [Pinterest](https://cdmginc.com/category/pinterest/)
- [Telegram](https://cdmginc.com/category/telegram/)
- [CTB](https://cdmginc.com/category/ctb/)
- [Metagenics](https://cdmginc.com/category/metagenics/)
- [Subject Line](https://cdmginc.com/category/subject-line/)
- [Retargeting](https://cdmginc.com/category/retargeting/)
- [DMRT](https://cdmginc.com/category/dmrt/)
- [Technology](https://cdmginc.com/category/technology/)
- [CTA](https://cdmginc.com/category/cta/)
- [AEO](https://cdmginc.com/category/aeo/)
- [CRM](https://cdmginc.com/category/crm/)
- [ChatGPT](https://cdmginc.com/category/chatgpt/)
- [Prospects](https://cdmginc.com/category/prospects/)
- [TikTok](https://cdmginc.com/category/tiktok/)
- [DISH](https://cdmginc.com/category/dish/)
- [VISA](https://cdmginc.com/category/visa/)
- [Mastercard](https://cdmginc.com/category/mastercard/)
- [Data](https://cdmginc.com/category/data/)
- [Apple](https://cdmginc.com/category/apple/)
- [Database Marketing](https://cdmginc.com/category/database-marketing/)
- [XAI](https://cdmginc.com/category/xai/)
- [Photography](https://cdmginc.com/category/photography/)
- [Floaters & Pop-Ups](https://cdmginc.com/category/floaters-pop-ups/)
- [Video Sales Letter](https://cdmginc.com/category/video-sales-letter/)
- [Envelope](https://cdmginc.com/category/envelope/)
- [Shopping Carts](https://cdmginc.com/category/shopping-carts/)
- [Forbes 400](https://cdmginc.com/category/forbes-400/)
- [Income](https://cdmginc.com/category/income/)
- [CTV](https://cdmginc.com/category/ctv/)
- [Omnichannel Marketing](https://cdmginc.com/category/omnichannel-marketing/)
- [Lift Note](https://cdmginc.com/category/lift-note/)
- [Economic Uncertainty](https://cdmginc.com/category/economic-uncertainty/)
- [Crisis Marketing](https://cdmginc.com/category/crisis-marketing/)
- [Targeted Marketing](https://cdmginc.com/category/targeted-marketing/)
- [Heat Maps](https://cdmginc.com/category/heat-maps/)
- [Headlines](https://cdmginc.com/category/headlines/)
- [Rebranding](https://cdmginc.com/category/rebranding/)
- [Grok](https://cdmginc.com/category/grok/)
- [Gallup Poll](https://cdmginc.com/category/gallup-poll/)
- [Roku CTV](https://cdmginc.com/category/roku-ctv/)
- [Seasonality](https://cdmginc.com/category/seasonality/)
- [Revenue](https://cdmginc.com/category/revenue/)
- [OpenAI](https://cdmginc.com/category/openai/)
- [The Huey Alert](https://cdmginc.com/category/the-huey-alert/)
- [Newsletter](https://cdmginc.com/category/newsletter/)
- [Economics](https://cdmginc.com/category/economics/)
- [Christian Worldview](https://cdmginc.com/category/christian-worldview/)
- [Meta](https://cdmginc.com/category/meta/)
- [Ad Spending](https://cdmginc.com/category/ad-spending/)
- [SiriusXM](https://cdmginc.com/category/siriusxm/)
- [Direct Marketing Update](https://cdmginc.com/category/direct-marketing-update/)
- [Microsoft Edge](https://cdmginc.com/category/microsoft-edge/)
- [Safari](https://cdmginc.com/category/safari/)
- [AI](https://cdmginc.com/category/ai/)
- [Perplexity](https://cdmginc.com/category/perplexity/)
- [Digital Advertising](https://cdmginc.com/category/digital-advertising/)
- [Reddit](https://cdmginc.com/category/reddit/)
- [Superscripts](https://cdmginc.com/category/superscripts/)
- [Profit](https://cdmginc.com/category/profit/)
- [Micro-testing](https://cdmginc.com/category/micro-testing/)
- [2026 Election](https://cdmginc.com/category/2026-election/)
- [Recession](https://cdmginc.com/category/recession/)
- [Stagflation](https://cdmginc.com/category/stagflation/)
- [Emotions](https://cdmginc.com/category/emotions/)
- [Recency](https://cdmginc.com/category/recency/)
- [House List](https://cdmginc.com/category/house-list/)
- [X](https://cdmginc.com/category/x/)
- [XChat](https://cdmginc.com/category/xchat/)
- [Forbes Magazine](https://cdmginc.com/category/forbes-magazine/)
- [America's 250th Anniversary](https://cdmginc.com/category/americas-250th-anniversary/)
- [Commercials](https://cdmginc.com/category/commercials/)
- [Donald Trump](https://cdmginc.com/category/donald-trump/)
- [Political Advertising](https://cdmginc.com/category/political-advertising/)
- [Question Marks](https://cdmginc.com/category/question-marks/)
- [Premiums](https://cdmginc.com/category/premiums/)
- [Direct To Consumer](https://cdmginc.com/category/direct-to-consumer/)
- [Micro Dramas](https://cdmginc.com/category/micro-dramas/)
- [Promotions](https://cdmginc.com/category/promotions/)
- [Fox](https://cdmginc.com/category/fox/)
- [Shopify](https://cdmginc.com/category/shopify/)
- [Google Discover](https://cdmginc.com/category/google-discover/)
- [Senior Marketing](https://cdmginc.com/category/senior-marketing/)
- [AIDPPC](https://cdmginc.com/category/aidppc/)
- [SMS](https://cdmginc.com/category/sms/)
- [3-D Direct Mail](https://cdmginc.com/category/3-d-direct-mail/)
- [Benefits](https://cdmginc.com/category/benefits/)
- [Pricing](https://cdmginc.com/category/pricing/)
- [B2B](https://cdmginc.com/category/b2b/)
- [SurfControl](https://cdmginc.com/category/surfcontrol/)
- [Response Rate](https://cdmginc.com/category/response-rate/)
- [Envelope Teaser](https://cdmginc.com/category/envelope-teaser/)
- [AIDA Formula](https://cdmginc.com/category/aida-formula/)
- [Direct Response Radio](https://cdmginc.com/category/direct-response-radio/)
- [Christian Radio](https://cdmginc.com/category/christian-radio/)
- [Marketing Atrophy](https://cdmginc.com/category/marketing-atrophy/)

## Tags

- [new strategies](https://cdmginc.com/tag/new-strategies/)
- [video](https://cdmginc.com/tag/video/)
- [catalog](https://cdmginc.com/tag/catalog/)
- [new customers](https://cdmginc.com/tag/new-customers/)
- [profitability](https://cdmginc.com/tag/profitability/)
- [sales](https://cdmginc.com/tag/sales/)
- [super circuits](https://cdmginc.com/tag/super-circuits/)
- [marketing](https://cdmginc.com/tag/marketing/)
- [mobile](https://cdmginc.com/tag/mobile/)
- [research](https://cdmginc.com/tag/research/)
- [Donald Trump](https://cdmginc.com/tag/donald-trump/)
- [Election 2016](https://cdmginc.com/tag/election-2016/)
- [Gary Johnson](https://cdmginc.com/tag/gary-johnson/)
- [Hillary Clinton](https://cdmginc.com/tag/hillary-clinton/)
- [Jill Stein](https://cdmginc.com/tag/jill-stein/)
- [Return Path](https://cdmginc.com/tag/return-path/)
- [direct marketing](https://cdmginc.com/tag/direct-marketing/)
- [magalogs](https://cdmginc.com/tag/magalogs/)
- [tagalogs](https://cdmginc.com/tag/tagalogs/)
- [Gold](https://cdmginc.com/tag/gold/)
- [Investors](https://cdmginc.com/tag/investors/)
- [The Dines Letter](https://cdmginc.com/tag/the-dines-letter/)
- [Overlay Headlines](https://cdmginc.com/tag/overlay-headlines/)
- [Star-Kauf](https://cdmginc.com/tag/star-kauf/)
- [Attention](https://cdmginc.com/tag/attention/)
- [Subheads](https://cdmginc.com/tag/subheads/)
- [Direct Response](https://cdmginc.com/tag/direct-response/)
- [Formulas](https://cdmginc.com/tag/formulas/)
- [magalog](https://cdmginc.com/tag/magalog/)
- [Entrepreneurs](https://cdmginc.com/tag/entrepreneurs/)
- [Forbes](https://cdmginc.com/tag/forbes/)
- [Top 400](https://cdmginc.com/tag/top-400/)
- [Wealth](https://cdmginc.com/tag/wealth/)
- [Current Events](https://cdmginc.com/tag/current-events/)
- [StarShop](https://cdmginc.com/tag/starshop/)
- [Christmas](https://cdmginc.com/tag/christmas/)
- [Christmas rush](https://cdmginc.com/tag/christmas-rush/)
- [holiday shopping](https://cdmginc.com/tag/holiday-shopping/)
- [seasonal marketing](https://cdmginc.com/tag/seasonal-marketing/)
- [SurfControl](https://cdmginc.com/tag/surfcontrol/)
- [Abandonment](https://cdmginc.com/tag/abandonment/)
- [Shopping cart](https://cdmginc.com/tag/shopping-cart/)
- [Sun Chlorella](https://cdmginc.com/tag/sun-chlorella/)
- [fashion](https://cdmginc.com/tag/fashion/)
- [Forever 21](https://cdmginc.com/tag/forever-21/)
- [Instagram](https://cdmginc.com/tag/instagram/)
- [The Bucket Brigade](https://cdmginc.com/tag/the-bucket-brigade/)
- [Year 2017](https://cdmginc.com/tag/year-2017/)
- [envelopes](https://cdmginc.com/tag/envelopes/)
- [mail](https://cdmginc.com/tag/mail/)
- [newsalogs](https://cdmginc.com/tag/newsalogs/)
- [newspapers](https://cdmginc.com/tag/newspapers/)
- [Hot words](https://cdmginc.com/tag/hot-words/)
- [Distractions](https://cdmginc.com/tag/distractions/)
- [Landing Pages](https://cdmginc.com/tag/landing-pages/)
- [Navigation Bars](https://cdmginc.com/tag/navigation-bars/)
- [Accredited Investors](https://cdmginc.com/tag/accredited-investors/)
- [Barry Kaye & Associates](https://cdmginc.com/tag/barry-kaye-associates/)
- [Case Study](https://cdmginc.com/tag/case-study/)
- [TheStreet.com](https://cdmginc.com/tag/thestreet-com/)
- [Caleb Huey](https://cdmginc.com/tag/caleb-huey/)
- [Webinar](https://cdmginc.com/tag/webinar/)
- [Bookalog](https://cdmginc.com/tag/bookalog/)
- [Bias](https://cdmginc.com/tag/bias/)
- [Mark Lindell](https://cdmginc.com/tag/mark-lindell/)
- [My Pillow](https://cdmginc.com/tag/my-pillow/)
- [Varney and Company](https://cdmginc.com/tag/varney-and-company/)
- [brick and mortar](https://cdmginc.com/tag/brick-and-mortar/)
- [economy](https://cdmginc.com/tag/economy/)
- [online](https://cdmginc.com/tag/online/)
- [DTN](https://cdmginc.com/tag/dtn/)
- [True Religion](https://cdmginc.com/tag/true-religion/)
- [Dr. Bruce West](https://cdmginc.com/tag/dr-bruce-west/)
- [Health Alert](https://cdmginc.com/tag/health-alert/)
- [Email subject lines](https://cdmginc.com/tag/email-subject-lines/)
- [call to action](https://cdmginc.com/tag/call-to-action/)
- [image advertising](https://cdmginc.com/tag/image-advertising/)
- [The Weather Channel](https://cdmginc.com/tag/the-weather-channel/)
- [Bookalogs](https://cdmginc.com/tag/bookalogs/)
- [Millennials](https://cdmginc.com/tag/millennials/)
- [Simon Sinek](https://cdmginc.com/tag/simon-sinek/)
- [videologs](https://cdmginc.com/tag/videologs/)
- [DiGiorgio](https://cdmginc.com/tag/digiorgio/)
- [Facebook Ads](https://cdmginc.com/tag/facebook-ads/)
- [RealWater](https://cdmginc.com/tag/realwater/)
- [Deputy Postmaster General](https://cdmginc.com/tag/deputy-postmaster-general/)
- [Post Office](https://cdmginc.com/tag/post-office/)
- [Postmaster General](https://cdmginc.com/tag/postmaster-general/)
- [United States Postal Service](https://cdmginc.com/tag/united-states-postal-service/)
- [USPS](https://cdmginc.com/tag/usps/)
- [George Higashida](https://cdmginc.com/tag/george-higashida/)
- [nutrition supplements](https://cdmginc.com/tag/nutrition-supplements/)
- [headlines](https://cdmginc.com/tag/headlines/)
- [teasers](https://cdmginc.com/tag/teasers/)
- [Long Copy](https://cdmginc.com/tag/long-copy/)
- [Short Copy](https://cdmginc.com/tag/short-copy/)
- [infomercials](https://cdmginc.com/tag/infomercials/)
- [catalog comparisons](https://cdmginc.com/tag/catalog-comparisons/)
- [retailers](https://cdmginc.com/tag/retailers/)
- [1-800 Contacts](https://cdmginc.com/tag/1-800-contacts/)
- [targeting](https://cdmginc.com/tag/targeting/)
- [third-party marketing](https://cdmginc.com/tag/third-party-marketing/)
- [hard-to-reach prospects](https://cdmginc.com/tag/hard-to-reach-prospects/)
- [pre-roll](https://cdmginc.com/tag/pre-roll/)
- [Super Bowl](https://cdmginc.com/tag/super-bowl/)
- [Case Studies List](https://cdmginc.com/tag/case-studies-list/)
- [Craig Huey](https://cdmginc.com/tag/craig-huey/)
- [Creative Direct Marketing Group](https://cdmginc.com/tag/creative-direct-marketing-group/)
- [Midwest Center for Stress and Anxiety](https://cdmginc.com/tag/midwest-center-for-stress-and-anxiety/)
- [long subject lines](https://cdmginc.com/tag/long-subject-lines/)
- [subject lines](https://cdmginc.com/tag/subject-lines/)
- [copy tips](https://cdmginc.com/tag/copy-tips/)
- [personalized direct marketing](https://cdmginc.com/tag/personalized-direct-marketing/)
- [relevancy](https://cdmginc.com/tag/relevancy/)
- [P.S.](https://cdmginc.com/tag/p-s/)
- [post script](https://cdmginc.com/tag/post-script/)
- [Metagenics](https://cdmginc.com/tag/metagenics/)
- [B2B](https://cdmginc.com/tag/b2b/)
- [Gratitude](https://cdmginc.com/tag/gratitude/)
- [sign-up](https://cdmginc.com/tag/sign-up/)
- [Thank you](https://cdmginc.com/tag/thank-you/)
- [coupons](https://cdmginc.com/tag/coupons/)
- [mobile v. print](https://cdmginc.com/tag/mobile-v-print/)
- [post-it](https://cdmginc.com/tag/post-it/)
- [post-it note](https://cdmginc.com/tag/post-it-note/)
- [Trump](https://cdmginc.com/tag/trump/)
- [DiGiorgia Campaign](https://cdmginc.com/tag/digiorgia-campaign/)
- [Colorado River Adventure](https://cdmginc.com/tag/colorado-river-adventure/)
- [Direct Mail](https://cdmginc.com/tag/direct-mail/)
- [Testimonial](https://cdmginc.com/tag/testimonial/)
- [Gold Spike](https://cdmginc.com/tag/gold-spike/)
- [NRV](https://cdmginc.com/tag/nrv/)
- [Christian Counseling](https://cdmginc.com/tag/christian-counseling/)
- [FamilyLife](https://cdmginc.com/tag/familylife/)
- [analytics](https://cdmginc.com/tag/analytics/)
- [blunder](https://cdmginc.com/tag/blunder/)
- [Wine of the Month Club](https://cdmginc.com/tag/wine-of-the-month-club/)
- [Facebook](https://cdmginc.com/tag/facebook/)
- [Look-Alike](https://cdmginc.com/tag/look-alike/)
- [advertising](https://cdmginc.com/tag/advertising/)
- [awards](https://cdmginc.com/tag/awards/)
- [conversion](https://cdmginc.com/tag/conversion/)
- [crosssell](https://cdmginc.com/tag/crosssell/)
- [existing cusomers](https://cdmginc.com/tag/existing-cusomers/)
- [loyalty program](https://cdmginc.com/tag/loyalty-program/)
- [outreach](https://cdmginc.com/tag/outreach/)
- [retention](https://cdmginc.com/tag/retention/)
- [upsell](https://cdmginc.com/tag/upsell/)
- [adwords](https://cdmginc.com/tag/adwords/)
- [algorithm](https://cdmginc.com/tag/algorithm/)
- [ctr rate](https://cdmginc.com/tag/ctr-rate/)
- [google](https://cdmginc.com/tag/google/)
- [layout](https://cdmginc.com/tag/layout/)
- [consumers](https://cdmginc.com/tag/consumers/)
- [digital marketing](https://cdmginc.com/tag/digital-marketing/)
- [freedom](https://cdmginc.com/tag/freedom/)
- [data modeling](https://cdmginc.com/tag/data-modeling/)
- [flying under the radar](https://cdmginc.com/tag/flying-under-the-radar/)
- [winning](https://cdmginc.com/tag/winning/)
- [3 secrets](https://cdmginc.com/tag/3-secrets/)
- [copy](https://cdmginc.com/tag/copy/)
- [copy tip](https://cdmginc.com/tag/copy-tip/)
- [headline](https://cdmginc.com/tag/headline/)
- [money-making](https://cdmginc.com/tag/money-making/)
- [quotation marks](https://cdmginc.com/tag/quotation-marks/)
- [results](https://cdmginc.com/tag/results/)
- [testing corner](https://cdmginc.com/tag/testing-corner/)
- [response](https://cdmginc.com/tag/response/)
- [strategy](https://cdmginc.com/tag/strategy/)
- [success](https://cdmginc.com/tag/success/)
- [cart abandonment](https://cdmginc.com/tag/cart-abandonment/)
- [ecommerce](https://cdmginc.com/tag/ecommerce/)
- [remarketing](https://cdmginc.com/tag/remarketing/)
- [retargeting](https://cdmginc.com/tag/retargeting/)
- [email marketing](https://cdmginc.com/tag/email-marketing/)
- [investment marketing](https://cdmginc.com/tag/investment-marketing/)
- [sec](https://cdmginc.com/tag/sec/)
- [email](https://cdmginc.com/tag/email/)
- [email response](https://cdmginc.com/tag/email-response/)
- [golden rules](https://cdmginc.com/tag/golden-rules/)
- [sales blockers](https://cdmginc.com/tag/sales-blockers/)
- [subject line](https://cdmginc.com/tag/subject-line/)
- [integrated marketing](https://cdmginc.com/tag/integrated-marketing/)
- [multi-channel marketing](https://cdmginc.com/tag/multi-channel-marketing/)
- [TV](https://cdmginc.com/tag/tv/)
- [Facebook video](https://cdmginc.com/tag/facebook-video/)
- [True Religion Jeans](https://cdmginc.com/tag/true-religion-jeans/)
- [Personality](https://cdmginc.com/tag/personality/)
- [Raise Capital](https://cdmginc.com/tag/raise-capital/)
- [Alternative Health](https://cdmginc.com/tag/alternative-health/)
- [Web Strategy](https://cdmginc.com/tag/web-strategy/)
- [Punctuation](https://cdmginc.com/tag/punctuation/)
- [online marketing](https://cdmginc.com/tag/online-marketing/)
- [copywriting](https://cdmginc.com/tag/copywriting/)
- [faq](https://cdmginc.com/tag/faq/)
- [database marketing](https://cdmginc.com/tag/database-marketing/)
- [website](https://cdmginc.com/tag/website/)
- [FreedomFest](https://cdmginc.com/tag/freedomfest/)
- [asterisks](https://cdmginc.com/tag/asterisks/)
- [Boycotts](https://cdmginc.com/tag/boycotts/)
- [Trump Bashing](https://cdmginc.com/tag/trump-bashing/)
- [Fake News](https://cdmginc.com/tag/fake-news/)
- [Marketing trends](https://cdmginc.com/tag/marketing-trends/)
- [Amazon Prime](https://cdmginc.com/tag/amazon-prime/)
- [Amazon.com](https://cdmginc.com/tag/amazon-com/)
- [consumer marketing](https://cdmginc.com/tag/consumer-marketing/)
- [crowdfunding](https://cdmginc.com/tag/crowdfunding/)
- [raising capital](https://cdmginc.com/tag/raising-capital/)
- [Internet](https://cdmginc.com/tag/internet/)
- [Net Neutrality](https://cdmginc.com/tag/net-neutrality/)
- [Informed Delivery](https://cdmginc.com/tag/informed-delivery/)
- [Product Launch](https://cdmginc.com/tag/product-launch/)
- [Preemptive copy](https://cdmginc.com/tag/preemptive-copy/)
- [Alphabet](https://cdmginc.com/tag/alphabet/)
- [Apple](https://cdmginc.com/tag/apple/)
- [Microsoft](https://cdmginc.com/tag/microsoft/)
- [Steve Forbes](https://cdmginc.com/tag/steve-forbes/)
- [Direct Mail Marketing](https://cdmginc.com/tag/direct-mail-marketing/)
- [Internet censorship](https://cdmginc.com/tag/internet-censorship/)
- [Twitter](https://cdmginc.com/tag/twitter/)
- [Stamps](https://cdmginc.com/tag/stamps/)
- [Campbell Soup](https://cdmginc.com/tag/campbell-soup/)
- [online sales](https://cdmginc.com/tag/online-sales/)
- [Hatch Act](https://cdmginc.com/tag/hatch-act/)
- [Postal Service](https://cdmginc.com/tag/postal-service/)
- [Amazon](https://cdmginc.com/tag/amazon/)
- [Top global brands](https://cdmginc.com/tag/top-global-brands/)
- [Ad copy](https://cdmginc.com/tag/ad-copy/)
- [list post](https://cdmginc.com/tag/list-post/)
- [Listing consultant](https://cdmginc.com/tag/listing-consultant/)
- [Listings](https://cdmginc.com/tag/listings/)
- [3-D Marketing](https://cdmginc.com/tag/3-d-marketing/)
- [3-D Pieces](https://cdmginc.com/tag/3-d-pieces/)
- [FedEx](https://cdmginc.com/tag/fedex/)
- [The Rule of Three](https://cdmginc.com/tag/the-rule-of-three/)
- [Amazon Spark](https://cdmginc.com/tag/amazon-spark/)
- [Jobs Act](https://cdmginc.com/tag/jobs-act/)
- [Webinars](https://cdmginc.com/tag/webinars/)
- [social media](https://cdmginc.com/tag/social-media/)
- [DMA Show](https://cdmginc.com/tag/dma-show/)
- [Infomat](https://cdmginc.com/tag/infomat/)
- [List Brokers](https://cdmginc.com/tag/list-brokers/)
- [e-commerce](https://cdmginc.com/tag/e-commerce/)
- [Houston flooding](https://cdmginc.com/tag/houston-flooding/)
- [Hurricane Harvey](https://cdmginc.com/tag/hurricane-harvey/)
- [Data collection](https://cdmginc.com/tag/data-collection/)
- [Look-a-Like Audience](https://cdmginc.com/tag/look-a-like-audience/)
- [Florida](https://cdmginc.com/tag/florida/)
- [Hurricane Irma](https://cdmginc.com/tag/hurricane-irma/)
- [Ad dollars](https://cdmginc.com/tag/ad-dollars/)
- [Bing Ads](https://cdmginc.com/tag/bing-ads/)
- [CDMG](https://cdmginc.com/tag/cdmg/)
- [Hurricanes](https://cdmginc.com/tag/hurricanes/)
- [alternative health marketing](https://cdmginc.com/tag/alternative-health-marketing/)
- [increase readership](https://cdmginc.com/tag/increase-readership/)
- [affirmation](https://cdmginc.com/tag/affirmation/)
- [outer envelope](https://cdmginc.com/tag/outer-envelope/)
- [custom lists](https://cdmginc.com/tag/custom-lists/)
- [black friday](https://cdmginc.com/tag/black-friday/)
- [landing page](https://cdmginc.com/tag/landing-page/)
- [catalog marketing](https://cdmginc.com/tag/catalog-marketing/)
- [DMA](https://cdmginc.com/tag/dma/)
- [direct response marketing](https://cdmginc.com/tag/direct-response-marketing/)
- [comparison charts](https://cdmginc.com/tag/comparison-charts/)
- [value added](https://cdmginc.com/tag/value-added/)
- [retail](https://cdmginc.com/tag/retail/)
- [successful marketing](https://cdmginc.com/tag/successful-marketing/)
- [direct](https://cdmginc.com/tag/direct/)
- [effective copy](https://cdmginc.com/tag/effective-copy/)
- [direct response tv](https://cdmginc.com/tag/direct-response-tv/)
- [infomercial](https://cdmginc.com/tag/infomercial/)
- [direct copy](https://cdmginc.com/tag/direct-copy/)
- [effective marketing](https://cdmginc.com/tag/effective-marketing/)
- [marketing to seniors](https://cdmginc.com/tag/marketing-to-seniors/)
- [plain text](https://cdmginc.com/tag/plain-text/)
- [data driven marketing](https://cdmginc.com/tag/data-driven-marketing/)
- [government and marketing](https://cdmginc.com/tag/government-and-marketing/)
- [retail trends](https://cdmginc.com/tag/retail-trends/)
- [whole foods](https://cdmginc.com/tag/whole-foods/)
- [marketing bootcamp](https://cdmginc.com/tag/marketing-bootcamp/)
- [christmas marketing](https://cdmginc.com/tag/christmas-marketing/)
- [lookalike audiences](https://cdmginc.com/tag/lookalike-audiences/)
- [preroll](https://cdmginc.com/tag/preroll/)
- [blockchain](https://cdmginc.com/tag/blockchain/)
- [cryptocurrency](https://cdmginc.com/tag/cryptocurrency/)
- [new trends](https://cdmginc.com/tag/new-trends/)
- [testing](https://cdmginc.com/tag/testing/)
- [variables](https://cdmginc.com/tag/variables/)
- [online ads](https://cdmginc.com/tag/online-ads/)
- [ad revenue](https://cdmginc.com/tag/ad-revenue/)
- [ads](https://cdmginc.com/tag/ads/)
- [email list](https://cdmginc.com/tag/email-list/)
- [floaters](https://cdmginc.com/tag/floaters/)
- [commercial](https://cdmginc.com/tag/commercial/)
- [video marketing](https://cdmginc.com/tag/video-marketing/)
- [box subscription services](https://cdmginc.com/tag/box-subscription-services/)
- [capitalism](https://cdmginc.com/tag/capitalism/)
- [socialism](https://cdmginc.com/tag/socialism/)
- [thanksgiving](https://cdmginc.com/tag/thanksgiving/)
- [live streaming](https://cdmginc.com/tag/live-streaming/)
- [marketing webinar](https://cdmginc.com/tag/marketing-webinar/)
- [new tactics](https://cdmginc.com/tag/new-tactics/)
- [supercharged marketing](https://cdmginc.com/tag/supercharged-marketing/)
- [personality marketing](https://cdmginc.com/tag/personality-marketing/)
- [spokesperson](https://cdmginc.com/tag/spokesperson/)
- [2018](https://cdmginc.com/tag/2018/)
- [direct response copy](https://cdmginc.com/tag/direct-response-copy/)
- [power words](https://cdmginc.com/tag/power-words/)
- [bullet points](https://cdmginc.com/tag/bullet-points/)
- [successful copy](https://cdmginc.com/tag/successful-copy/)
- [facebook marketing](https://cdmginc.com/tag/facebook-marketing/)
- [facebook strategies](https://cdmginc.com/tag/facebook-strategies/)
- [funny](https://cdmginc.com/tag/funny/)
- [mailing](https://cdmginc.com/tag/mailing/)
- [postal lists](https://cdmginc.com/tag/postal-lists/)
- [cyber monday](https://cdmginc.com/tag/cyber-monday/)
- [use](https://cdmginc.com/tag/use/)
- [direct response mail](https://cdmginc.com/tag/direct-response-mail/)
- [merry christmas](https://cdmginc.com/tag/merry-christmas/)
- [lookalike audience](https://cdmginc.com/tag/lookalike-audience/)
- [pixel](https://cdmginc.com/tag/pixel/)
- [Restoring Internet Freedom](https://cdmginc.com/tag/restoring-internet-freedom/)
- [multichannel marketing](https://cdmginc.com/tag/multichannel-marketing/)
- [tabalog](https://cdmginc.com/tag/tabalog/)
- [singles day](https://cdmginc.com/tag/singles-day/)
- [2017](https://cdmginc.com/tag/2017/)
- [top articles](https://cdmginc.com/tag/top-articles/)
- [web copy](https://cdmginc.com/tag/web-copy/)
- [charts](https://cdmginc.com/tag/charts/)
- [graphs](https://cdmginc.com/tag/graphs/)
- [2017 ads](https://cdmginc.com/tag/2017-ads/)
- [geotargeting](https://cdmginc.com/tag/geotargeting/)
- [special report](https://cdmginc.com/tag/special-report/)
- [deadline](https://cdmginc.com/tag/deadline/)
- [relationship building](https://cdmginc.com/tag/relationship-building/)
- [copy formulas](https://cdmginc.com/tag/copy-formulas/)
- [metoo movement](https://cdmginc.com/tag/metoo-movement/)
- [marketing testimonials](https://cdmginc.com/tag/marketing-testimonials/)
- [simple changes](https://cdmginc.com/tag/simple-changes/)
- [tests](https://cdmginc.com/tag/tests/)
- [exclamation points](https://cdmginc.com/tag/exclamation-points/)
- [pop-ups](https://cdmginc.com/tag/pop-ups/)
- [statistics](https://cdmginc.com/tag/statistics/)
- [Super Bowl ads](https://cdmginc.com/tag/super-bowl-ads/)
- [envelope size](https://cdmginc.com/tag/envelope-size/)
- [test results](https://cdmginc.com/tag/test-results/)
- [big idea](https://cdmginc.com/tag/big-idea/)
- [deal killers](https://cdmginc.com/tag/deal-killers/)
- [halftime](https://cdmginc.com/tag/halftime/)
- [justin timberlake](https://cdmginc.com/tag/justin-timberlake/)
- [nikes](https://cdmginc.com/tag/nikes/)
- [SEO](https://cdmginc.com/tag/seo/)
- [inactive subscribers](https://cdmginc.com/tag/inactive-subscribers/)
- [direct mail letter](https://cdmginc.com/tag/direct-mail-letter/)
- [envelope](https://cdmginc.com/tag/envelope/)
- [site header](https://cdmginc.com/tag/site-header/)
- [trust](https://cdmginc.com/tag/trust/)
- [transactional data modeling](https://cdmginc.com/tag/transactional-data-modeling/)
- [chevron](https://cdmginc.com/tag/chevron/)
- [successful campaign](https://cdmginc.com/tag/successful-campaign/)
- [email strategy](https://cdmginc.com/tag/email-strategy/)
- [government regulations](https://cdmginc.com/tag/government-regulations/)
- [skimmers](https://cdmginc.com/tag/skimmers/)
- [gender](https://cdmginc.com/tag/gender/)
- [authority](https://cdmginc.com/tag/authority/)
- [integrated](https://cdmginc.com/tag/integrated/)
- [multichannel](https://cdmginc.com/tag/multichannel/)
- [envelope strategy](https://cdmginc.com/tag/envelope-strategy/)
- [credibility](https://cdmginc.com/tag/credibility/)
- [testimonials](https://cdmginc.com/tag/testimonials/)
- [business owners](https://cdmginc.com/tag/business-owners/)
- [christian business owners](https://cdmginc.com/tag/christian-business-owners/)
- [events](https://cdmginc.com/tag/events/)
- [leadership](https://cdmginc.com/tag/leadership/)
- [social engineering](https://cdmginc.com/tag/social-engineering/)
- [bitcoin](https://cdmginc.com/tag/bitcoin/)
- [cryptocurrencu](https://cdmginc.com/tag/cryptocurrencu/)
- [marketing for a political campaign](https://cdmginc.com/tag/marketing-for-a-political-campaign/)
- [political campaign](https://cdmginc.com/tag/political-campaign/)
- [politics](https://cdmginc.com/tag/politics/)
- [postcard](https://cdmginc.com/tag/postcard/)
- [strongest selling point](https://cdmginc.com/tag/strongest-selling-point/)
- [image based advertising](https://cdmginc.com/tag/image-based-advertising/)
- [cookies](https://cdmginc.com/tag/cookies/)
- [paper shortage](https://cdmginc.com/tag/paper-shortage/)
- [amazon advertising](https://cdmginc.com/tag/amazon-advertising/)
- [facebook messenger](https://cdmginc.com/tag/facebook-messenger/)
- [trends](https://cdmginc.com/tag/trends/)
- [serif type](https://cdmginc.com/tag/serif-type/)
- [conversational copy](https://cdmginc.com/tag/conversational-copy/)
- [equity crowdfunding book](https://cdmginc.com/tag/equity-crowdfunding-book/)
- [direct mail blunders](https://cdmginc.com/tag/direct-mail-blunders/)
- [shopping cart abandonment](https://cdmginc.com/tag/shopping-cart-abandonment/)
- [shopping cart blunders](https://cdmginc.com/tag/shopping-cart-blunders/)
- [infographic](https://cdmginc.com/tag/infographic/)
- [mature market](https://cdmginc.com/tag/mature-market/)
- [senior market](https://cdmginc.com/tag/senior-market/)
- [direct response art](https://cdmginc.com/tag/direct-response-art/)
- [letter](https://cdmginc.com/tag/letter/)
- [order form](https://cdmginc.com/tag/order-form/)
- [unique selling proposition](https://cdmginc.com/tag/unique-selling-proposition/)
- [USP](https://cdmginc.com/tag/usp/)
- [benefit](https://cdmginc.com/tag/benefit/)
- [benefits](https://cdmginc.com/tag/benefits/)
- [newsalog](https://cdmginc.com/tag/newsalog/)
- [retromarketing](https://cdmginc.com/tag/retromarketing/)
- [book](https://cdmginc.com/tag/book/)
- [equity crowdfunding](https://cdmginc.com/tag/equity-crowdfunding/)
- [jobs act book](https://cdmginc.com/tag/jobs-act-book/)
- [september](https://cdmginc.com/tag/september/)
- [integrated campaign](https://cdmginc.com/tag/integrated-campaign/)
- [disaster preparation](https://cdmginc.com/tag/disaster-preparation/)
- [premium](https://cdmginc.com/tag/premium/)
- [Christmas shopping](https://cdmginc.com/tag/christmas-shopping/)
- [free market](https://cdmginc.com/tag/free-market/)
- [my new book](https://cdmginc.com/tag/my-new-book/)
- [the deep state](https://cdmginc.com/tag/the-deep-state/)
- [judicial tyranny](https://cdmginc.com/tag/judicial-tyranny/)
- [inactive email names](https://cdmginc.com/tag/inactive-email-names/)
- [open rates](https://cdmginc.com/tag/open-rates/)
- [digital strategy](https://cdmginc.com/tag/digital-strategy/)
- [offer](https://cdmginc.com/tag/offer/)
- [web marketing](https://cdmginc.com/tag/web-marketing/)
- [case studies](https://cdmginc.com/tag/case-studies/)
- [marketing to investors](https://cdmginc.com/tag/marketing-to-investors/)
- [price](https://cdmginc.com/tag/price/)
- [marketing blunders](https://cdmginc.com/tag/marketing-blunders/)
- [email fatigue](https://cdmginc.com/tag/email-fatigue/)
- [postage checks](https://cdmginc.com/tag/postage-checks/)
- [online world](https://cdmginc.com/tag/online-world/)
- [little differences](https://cdmginc.com/tag/little-differences/)
- [emotional triggers](https://cdmginc.com/tag/emotional-triggers/)
- [emotions](https://cdmginc.com/tag/emotions/)
- [emails](https://cdmginc.com/tag/emails/)
- [value](https://cdmginc.com/tag/value/)
- [independent living](https://cdmginc.com/tag/independent-living/)
- [mature marketing](https://cdmginc.com/tag/mature-marketing/)
- [senior audience](https://cdmginc.com/tag/senior-audience/)
- [seniors](https://cdmginc.com/tag/seniors/)
- [posting time](https://cdmginc.com/tag/posting-time/)
- [response rate](https://cdmginc.com/tag/response-rate/)
- [timing](https://cdmginc.com/tag/timing/)
- [2019](https://cdmginc.com/tag/2019/)
- [first paragraph](https://cdmginc.com/tag/first-paragraph/)
- [impact](https://cdmginc.com/tag/impact/)
- [magalog covers](https://cdmginc.com/tag/magalog-covers/)
- [postage](https://cdmginc.com/tag/postage/)
- [top 10](https://cdmginc.com/tag/top-10/)
- [youtube](https://cdmginc.com/tag/youtube/)
- [tv and radio](https://cdmginc.com/tag/tv-and-radio/)
- [personalization](https://cdmginc.com/tag/personalization/)
- [commercials](https://cdmginc.com/tag/commercials/)
- [superbowl ads](https://cdmginc.com/tag/superbowl-ads/)
- [television](https://cdmginc.com/tag/television/)
- [geosafari](https://cdmginc.com/tag/geosafari/)
- [raising capital from investors](https://cdmginc.com/tag/raising-capital-from-investors/)
- [email subject line](https://cdmginc.com/tag/email-subject-line/)
- [digital ads](https://cdmginc.com/tag/digital-ads/)
- [retargeting ads](https://cdmginc.com/tag/retargeting-ads/)
- [marketing breakthrough](https://cdmginc.com/tag/marketing-breakthrough/)
- [2020](https://cdmginc.com/tag/2020/)
- [poll](https://cdmginc.com/tag/poll/)
- [powerhouse](https://cdmginc.com/tag/powerhouse/)
- [transactional data](https://cdmginc.com/tag/transactional-data/)
- [transactional data matrix](https://cdmginc.com/tag/transactional-data-matrix/)
- [overcome skepticism](https://cdmginc.com/tag/overcome-skepticism/)
- [cost-per-lead](https://cdmginc.com/tag/cost-per-lead/)
- [ROI](https://cdmginc.com/tag/roi/)
- [investor](https://cdmginc.com/tag/investor/)
- [value added marketing](https://cdmginc.com/tag/value-added-marketing/)
- [blog](https://cdmginc.com/tag/blog/)
- [comment spam](https://cdmginc.com/tag/comment-spam/)
- [delete bad comments](https://cdmginc.com/tag/delete-bad-comments/)
- [spam](https://cdmginc.com/tag/spam/)
- [marketing to wealthy investors](https://cdmginc.com/tag/marketing-to-wealthy-investors/)
- [facebook look-a-like](https://cdmginc.com/tag/facebook-look-a-like/)
- [aida](https://cdmginc.com/tag/aida/)
- [mulltichannel marketing](https://cdmginc.com/tag/mulltichannel-marketing/)
- [interview](https://cdmginc.com/tag/interview/)
- [small business](https://cdmginc.com/tag/small-business/)
- [taxes](https://cdmginc.com/tag/taxes/)
- [teaser copy](https://cdmginc.com/tag/teaser-copy/)
- [direct mail generated names](https://cdmginc.com/tag/direct-mail-generated-names/)
- [direct mail names](https://cdmginc.com/tag/direct-mail-names/)
- [introduction](https://cdmginc.com/tag/introduction/)
- [hulu](https://cdmginc.com/tag/hulu/)
- [video streaming](https://cdmginc.com/tag/video-streaming/)
- [3D Direct Mail](https://cdmginc.com/tag/3d-direct-mail/)
- [RealMoney.com](https://cdmginc.com/tag/realmoney-com/)
- [copy corner](https://cdmginc.com/tag/copy-corner/)
- [success story](https://cdmginc.com/tag/success-story/)
- [interviews](https://cdmginc.com/tag/interviews/)
- [jobs act marketing](https://cdmginc.com/tag/jobs-act-marketing/)
- [shopping cart losses](https://cdmginc.com/tag/shopping-cart-losses/)
- [equity crowdfunding campaign](https://cdmginc.com/tag/equity-crowdfunding-campaign/)
- [bespoke](https://cdmginc.com/tag/bespoke/)
- [banner ads](https://cdmginc.com/tag/banner-ads/)
- [ad agency](https://cdmginc.com/tag/ad-agency/)
- [skeptical audiences](https://cdmginc.com/tag/skeptical-audiences/)
- [radio](https://cdmginc.com/tag/radio/)
- [award-winner](https://cdmginc.com/tag/award-winner/)
- [investment](https://cdmginc.com/tag/investment/)
- [subscription](https://cdmginc.com/tag/subscription/)
- [alt tag](https://cdmginc.com/tag/alt-tag/)
- [email reminder](https://cdmginc.com/tag/email-reminder/)
- [conversions](https://cdmginc.com/tag/conversions/)
- [renewals](https://cdmginc.com/tag/renewals/)
- [videolog](https://cdmginc.com/tag/videolog/)
- [subscription marketing](https://cdmginc.com/tag/subscription-marketing/)
- [freedom fest](https://cdmginc.com/tag/freedom-fest/)
- [3-d package](https://cdmginc.com/tag/3-d-package/)
- [direct mail retargeting](https://cdmginc.com/tag/direct-mail-retargeting/)
- [direct mail format](https://cdmginc.com/tag/direct-mail-format/)
- [ad](https://cdmginc.com/tag/ad/)
- [format](https://cdmginc.com/tag/format/)
- [caring](https://cdmginc.com/tag/caring/)
- [floater](https://cdmginc.com/tag/floater/)
- [marketing turnaround](https://cdmginc.com/tag/marketing-turnaround/)
- [QR codes](https://cdmginc.com/tag/qr-codes/)
- [getting your mail delivered](https://cdmginc.com/tag/getting-your-mail-delivered/)
- [postal mail](https://cdmginc.com/tag/postal-mail/)
- [marketing blunder](https://cdmginc.com/tag/marketing-blunder/)
- [first timers](https://cdmginc.com/tag/first-timers/)
- [disaster](https://cdmginc.com/tag/disaster/)
- [believability](https://cdmginc.com/tag/believability/)
- [direct response copy formula](https://cdmginc.com/tag/direct-response-copy-formula/)
- [political marketing](https://cdmginc.com/tag/political-marketing/)
- [audience](https://cdmginc.com/tag/audience/)
- [award-winning](https://cdmginc.com/tag/award-winning/)
- [mobile optimized](https://cdmginc.com/tag/mobile-optimized/)
- [highlights](https://cdmginc.com/tag/highlights/)
- [marketing guide](https://cdmginc.com/tag/marketing-guide/)
- [tdm](https://cdmginc.com/tag/tdm/)
- [understatement](https://cdmginc.com/tag/understatement/)
- [lift note](https://cdmginc.com/tag/lift-note/)
- [aappa](https://cdmginc.com/tag/aappa/)
- [conversion email](https://cdmginc.com/tag/conversion-email/)
- [leads](https://cdmginc.com/tag/leads/)
- [mobile marketing](https://cdmginc.com/tag/mobile-marketing/)
- [pandemic](https://cdmginc.com/tag/pandemic/)
- [recession](https://cdmginc.com/tag/recession/)
- [CTA](https://cdmginc.com/tag/cta/)
- [recession marketing](https://cdmginc.com/tag/recession-marketing/)
- [online shopping](https://cdmginc.com/tag/online-shopping/)
- [stats](https://cdmginc.com/tag/stats/)
- [marketing tips](https://cdmginc.com/tag/marketing-tips/)
- [january marketing](https://cdmginc.com/tag/january-marketing/)
- [planning](https://cdmginc.com/tag/planning/)
- [Product Marketing](https://cdmginc.com/tag/product-marketing/)
- [compliant marketing](https://cdmginc.com/tag/compliant-marketing/)
- [financial services](https://cdmginc.com/tag/financial-services/)
- [graphics. growth](https://cdmginc.com/tag/graphics-growth/)
- [clients](https://cdmginc.com/tag/clients/)
- [election](https://cdmginc.com/tag/election/)
- [geofencing](https://cdmginc.com/tag/geofencing/)
- [lead generation](https://cdmginc.com/tag/lead-generation/)
- [video log](https://cdmginc.com/tag/video-log/)
- [TikTok](https://cdmginc.com/tag/tiktok/)

## Portfolio Categories

- [Print](https://cdmginc.com/portfolio_category/print/)
- [Logo](https://cdmginc.com/portfolio_category/logo/)
- [Digital](https://cdmginc.com/portfolio_category/digital/)
- [Product Marketing](https://cdmginc.com/portfolio_category/product-marketing/)
- [Environmental](https://cdmginc.com/portfolio_category/environmental/)