Direct Response Copy Tip of the Week: Strengthen Your Copy Using Power Words

Direct Response Copy Tip of the Week: Strengthen Your Copy Using Power Words

Do you ever hear an advertisement on the radio or TV or read something in a direct mail piece or on the web that gets you excited enough to want to purchase that product or service right away?

I guarantee that in these cases, the marketer is using power words.

Power words do the job of alerting your prospects and grabbing their attention. However, rather than announcing or describing the product like hot words do, power words are packed with action.

10 Power Words to Use in Your Next Campaign

  1. Own
  2. Get
  3. Control
  4. Take
  5. Capture
  6. Try
  7. Enjoy
  8. Seize
  9. Grab
  10. Have

Examples of how to use power words in a sentence:

  1. It’s time to get control of your health and enjoy your life.
  2. Seize this opportunity and have the future you dreamed of.

Creating copy that pulls the prospect in

Remember, you only have a few minutes or sometimes just seconds to grab your prospect’s attention.

You must choose each word carefully and make sure every sentence is constructed with powerful words that will get your reader motivated to want, or better yet – need – what you have to offer.

For more tips on using hot words that boost response, click here.

Do you need help crafting powerful copy? Please contact me at (310)212-5727 or email Caleb at


Here are the rest of this week’s articles:

Marketing Breakthrough: 5 Reasons Why Raising Capital for Your Business Has Never Been Easier
Website Suicide: “Don’t Make Me Think”
Testing Corner: How Different Images Can Impact Your Results


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