Creative Direct Marketing Group — or CDMG, as we like to call ourselves — began 40+ years ago.
Meet our Founder, Craig Huey, pictured with his son and our President, Caleb Huey. CDMG was founded in 1985 in California, and moved to Nashville, TN, in 2020.
CDMG is a traditional marketing agency, which practices direct response advertising. Maximum response is achieved through decades of experience in direct marketing, including the use of thoroughly tested and responsive copy messaging, a comprehensive multi-pronged delivery strategy, creating innovative yet cost-effective tactics.
We achieve client satisfaction with unparalleled campaign performance, one-on-one customer service, and proven results, delivering return on advertising spend and attribution. Today, we’re a leader in performance marketing using traditional direct response methods. We have one goal in mind: increase your response, market presence, and profits through accountable advertising.
our team
Our team
Craig Huey
Craig is recognized as one of the world’s leading experts in direct response marketing, direct mail, targeting strategy, and accountable advertising. He is the winner of 100+ major marketing awards for breakthrough campaigns for multi-million-dollar sales.
Featured on Fox News many times, Craig is the publisher of the industry newsletter Direct Marketing Update and the President of InfoMat, a postal and email mailing list, brokerage, and management company. The New Multichannel Integrated Marketing, The Christian Voter, The Deep State, and 23 Equity Crowdfunding Secrets to Raising Capital. He is the author of the newsletters, Reality Alert and The Huey Report, and the founder of the ground-breaking Election Forum website.
Craig lives in College Grove, TN with his wife Shelly.
Caleb Huey
Caleb is an expert in direct marketing, digital marketing, video, TV, Radio, and integrated marketing solutions. For over 10 years, Caleb has appeared as a guest on TV, spoken at conferences, and provided marketers with new ways to expand.
He’s made millionaires out of countless entrepreneurs and grown million-dollar organizations to even higher levels of success.
He moved the company to Nashville in 2017 and in 2021 and led it to one of its best years in its 50-year history. Since the move to Tennessee, he has increased revenue 7-fold.
Caleb lives in East Nashville with his wife, Caitlin, and their baby boy, Ethan.
Scott Sheppard
Scott has 20 years of experience as an entrepreneur and executive, from serving small businesses to a Fortune 200 company in Harris Lanier. He founded Record Sales Inc., which sold millions of CDs, secured the rights to Johnny Cash’s SUN records, and served retailers such as Wal-Mart, Dollar General, and Costco.
As COO of Click Effects, he grew the company from a small-home operation to a world leader in video content delivery for LED boards. The company served over 70% of all professional sports teams and venues plus major events such as the Super Bowl, Olympics, World Cup, and World Series. Scott managed the sale of Click Effects to Chyron Hego.
Scott lives on a small farm outside of Nashville with his wife Ivy and daughters Peyton and Sienna.
Michael Oppenheimer
With over three decades of broadcast media experience with iHeart Media and Comcast, Michael brings a wealth of knowledge and expertise to our team.
He’s also held leadership positions with numerous statewide and national organizations.
In his free time, Michael enjoys swimming, water and snow skiing, tennis, scuba diving, hiking and traveling internationally.
Brandon Brison
Brandon Brison is an accomplished Creative Director with a wealth of experience leading teams across a diverse range of businesses. With a proven track record of success developing award-winning creative collateral for clients ranging from dynamic startups to billion-dollar corporations, Brandon is driven to provide clients with a gorgeous, modern brand experience that drives real-world marketing results.
Throughout Brandon’s career, he has leveraged his creativity, strategic thinking, and leadership skills to drive innovation and build high-performing teams. He has a passion for helping everyone in his organization achieve excellence in design, branding, and marketing.
As a Nashville native, Brandon (along with his wife and their four kids) is proud to call the west side of the city home sweet home.
Alyssa Murphree
Alyssa utilizes her professional communication, impeccable attention to detail, & precise problem-solving skills to ensure a smooth operational flow at our office, as well as create a warm, inviting space and provide a friendly face to our team and clients.
Alyssa has over 10 years of professional experience in business administration and general management, as well as over 7 years in marketing, operations, and finance.
Joe Hayden
Joe has over 8 years of experience in direct marketing, and over 5 years in account management.
Joe teams up with our clients to strategically plan and implement marketing campaigns and ensures branding, communication, and deadlines are met with a high level of attention and enthusiasm.
Outside of work, Joe enjoys fishing, golf and cheering on the Titans, Preds and Vols.
Allison Lobel
Allison brings over a decade of marketing and communications experience to the CDMG team, with a diverse background spanning professional sports to healthcare.
Beginning as a graphic designer, she leverages her creative skills and strategic acumen to bring marketing campaigns to life. As an account executive, she focuses on building strong client relationships and achieving great results. Her experience in print, digital media, event management, and marketing strategy helps drive the team’s success.
Outside of the office, Allison enjoys gardening, cookie decorating, and spending time with her dog, Roxy.
Suzanne E. Pfeil
Beginning her career as a photographer, Suzanne moved on to work for small boutique agencies, and eventually established herself in Fortune 500 companies as a graphic designer and photographer for more than two decades. Working for companies big and small, she recognizes that each project has its unique set of needs.
From brand identity, environmental graphics, print/web design, to photography, Suzanne delivers visual communication products while regularly crushing deadlines. With extensive experience in the industry, her gift in design provides effective communication on and off the computer.
When she’s not crushing deadlines, Suzie teaches yoga! Check out her class offerings around Nashville.
Jeremiah Dart
Jeremiah has 16 years of experience in marketing, data science, business growth strategy, and audience profiling. He uses his skills to superpower clients’ campaigns by leveraging the depth, breadth, and resolution of the transactional ecosystem against their current customer database.
Jeremiah connects clients with their most relevant prospects by combining profiling, multi-point transactional records, data, machine learning, and response messaging. His matrix guarantees we offer sound data-oriented marketing decisions so ad spend is directed to the most effective channels with the highest return on investment.
Nancy Gullette
Nancy is a Nashville native and experienced agency veteran. She worked in the country music industry and at one of the top advertising agencies in the state of TN. She provides clients with a world-class variety of graphics, products, and services, such as advertisements, booklets, brochures, catalogs, charts, flyers, magazines, maps, newsletters, posters, billboards, museum exhibits, trade show displays and more. Nancy enjoys kayaking and horseback riding, especially in Shawnee National Forest. In her spare time, she is busy taking care of three horses, one mule, one cat, and three very spoiled Australian shepherds.
Jessica Bourn
Experienced in design and marketing across various industries, Jessica started her career at a marketing agency, where she specialized in client relationships and branding as a graphic designer and social media manager. Transitioning to an in-house role with a financial tech startup, she excelled in the fast-paced environment, demonstrating adaptability and resilience. Outside of work, Jessica enjoys hosting dinners and game nights with friends, playing with her cat, Cowboy, and cultivating her creativity through an ever-changing lineup of crafts and hobbies.
Jorge E. Sandoval
Jorge has over 8 of experience enhancing clients’ digital reach, all while engaging new customers through his extensive knowledge in digital marketing strategies. He closely monitors digital ad campaigns, the day-to-day execution of paid media and media budgets to ensure that they are strategically planned and well executed. He believes that helping clients find the most effective marketing channels is the key to achieving the best return on their digital media investment. When he is not optimizing marketing campaigns, Jorge enjoys biking, spending time with family, and most recently you can find him dabbling in Brazilian jiu-jitsu as a blue belt.
Mia Anseman
With a background in integrated marketing communications, Mia has experience in e-commerce product marketing, social media strategy, paid media, and investor-focused campaigns. She blends creative content with data-driven execution to build brand visibility and drive results.
Originally a graduate of the University of Mississippi, Mia stays passionate about social media both in and out of the office. Outside of work, she enjoys spending time outdoors and with her dog.
Brad Petersen
Copywriter