by Ryan Bradford | Aug 5, 2021 | Advertising & Marketing, Compliant Marketing, Financial Services Marketing, Successful Marketing Campaigns
In 2020, The US Financial Services sector spent over $23 billion in digital advertising across all Digital Channels, according to Emarketer. This trend is expected to continue into 2021 and beyond. With so many financial sector businesses targeting the same audience,...
by Ryan Bradford | Apr 27, 2021 | Product Marketing
Harvard Business School’s Clayton Christensen, estimates that each year there are 30,000 or more new consumer products that are launched into markets each year, of which around 95% of those products fail. Christensen goes on to point out one flaw that...
by Craig Huey | Dec 17, 2020 | Test Results
Many Direct Marketing Update readers can tell a good headline from a bad one, but how good are you at choosing the greater of three good headlines? Let’s see … The Test: We created three headlines to entice prospects to try an online personality testing site called...
by Craig Huey | Dec 17, 2020 | Direct Response Copy Tips
Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they can to fight it...
by Craig Huey | Dec 17, 2020 | digital marketing, Integrated Marketing
Now you can listen to how you can easily transform your marketing and advertising efforts into more leads, more sales, and more money. Whether you’re driving or running, with the audio book you can hear how to set up the most effective marketing campaigns perfect for...
