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Blog2025-03-18T13:51:10-06:00
307, 2025

E-Commerce Breakthrough: New Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]

By |July 3, 2025|E-Commerce, Magalog, Multichannel Marketing, Newsalog|

11,377 new paid customers… In just three months. And the campaign had an ROI Of $5.38 for every $1.00 spent. Results like this can only happen by utilizing the best direct response. strategy and tactics. And that would include using an Omnichannel or multichannel marketing approach. Let me explain how all [...]

307, 2025

Online Visitors: How to Send Them a Direct Mail Follow-up Piece – Direct Mail Retargeting (DMRT) [Infographic]

By |July 3, 2025|Direct Mail, DMRT, Retargeting, ROI|

Supercharge your response and ROI by sending a direct mail piece to anyone visiting your website or landing page. How? With Direct Mail Retargeting (DMRT). One of the great new innovations in integrated multichannel marketing strategies is using direct mail retargeting (DMRT). DMRT allows you to identify the physical mailing [...]

2406, 2025

5 Powerful D2C Keys to Success: How Metagenics and Blue Shield Created New Profits and Sales by Bypassing Retail

By |June 24, 2025|Direct Response Marketing, Metagenics, Subscription Marketing, Value Added Marketing|

Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. And worse, you don’t build a database for future profits. It’s like being in chains, totally dependent on retail decisions. Breaking free is good for the bottom [...]

2406, 2025

The “OG” Wine of the Month Club: Original, Super-Successful D2C Subscription Box Service – 6 Critical Keys to Their Marketing Success

By |June 24, 2025|Direct Mail, Direct Response Marketing, Subscription Marketing, Transactional Data Modeling|

There’s been an explosion in new subscription box services. In terms of marketing, a lot can be learned from those who have been around for a while. Wine of the Month Club has been around for over 40 years. They’re a subscription box service that delivers a selection of curated, high-quality [...]

1806, 2025

6 Short Little-Known Things Every President & Marketer Should Know

By |June 18, 2025|Current Events, Election Marketing, Sales, Social Media, Video|

Here are 6 short, but powerful things you should know: Walmart Marketplace: Should You Join? NexGrill, an outdoor cooking and heating company, joined Walmart Marketplace in 2022. Walmart Marketplace has 255 million customers, zero monthly fees and powerful ecommerce tools. In two years, they became a “Pro Seller” with nearly [...]

1806, 2025

How to Use Testimonials to Dramatically Boost Your Response

By |June 18, 2025|Customer Interest, Direct Response Marketing, Testimonials|

Most direct marketers underestimate the selling power of testimonials — positive statements of facts made by a third party on behalf of your product or service. Your prospects and customers expect you to say good things about yourself. So, they tend to discount everything you say. But you add tremendous [...]

1806, 2025

The CTV Revolution Can Change Your ROI and Supercharge Your Growth – 5 Things You Should Know

By |June 18, 2025|CTB, Digital Marketing, Streaming Services|

Interactive direct response ordering via CTV (Connected TV) is becoming a game-changer in advertising. It allows viewers – your targeted prospects - to engage with ads directly from their TV screen — to: buy products request more info download an app or even schedule appointments Using just their remote, smartphone, [...]

1806, 2025

The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits

By |June 18, 2025|Advertising & Marketing, Customer Interest, Direct Response Marketing, Successful Marketing Campaigns|

The “fail-proof” secret to maximize profits is a very important marketing rule… a rule often overlooked. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing success but largely ignored. The rule? “Make sure your [...]

906, 2025

Copy Tip: Your Headline Must Contain a Benefit to Increase Response

By |June 9, 2025|Copy Tips, Digital Marketing, Direct Response Copy Tips|

The use of benefits should not be reserved just for body copy and bullets. Start your ad, video, landing page, email or any other marketing initiative off with a bang … meaning put your biggest benefit right into the headline or start. After all, your marketing materials aren’t aimed at [...]

906, 2025

5 Powerful, Strategic Steps to Dramatically Grow Your Customer Database, and Profits [Family Radio APP Campaign]

By |June 9, 2025|Direct Response Marketing, Facebook/Social Media, Landing Pages, Successful Marketing Campaigns|

How do you get new prospects and customers even when prospects are pulling back on spending? Many CEOs, CMOs, and advertising managers are asking themselves this question for their marketing strategy. My ad agency, CDMG, was asked to help a company with a very specific niche network, a cost-conscious, and [...]

906, 2025

“Hard-to-Reach” Prospects: How to Generate Over 20% Response Rate Even from the Most Skeptical Audiences [Award-Winner, Video]

By |June 9, 2025|Direct Response Marketing, Lead Generation, Successful Marketing Campaigns|

How do you successfully market to small, niche, skeptical audiences? Let’s look at one example that generated over 20% response rate. Giltspur is a leading designer of high-end custom trade show exhibits and has a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction material with far-reaching, cost-saving features, [...]

406, 2025

How to Grow Your Business – Taking It To the Next Level in 2025

By |June 4, 2025|Business Growth, Lead Generation, New Strategies and Tactics, Successful Marketing Campaigns|

Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough for more leads and sales. They’re looking for that one tactic… that one strategy shift … that will supercharge their sales and profits. Or they are sick and tired of [...]

306, 2025

How to Grow E-Commerce Sales: 9 Secrets Most Marketers Don’t Know on Increasing E-Sale Profits Despite Economic Uncertainty

By |June 3, 2025|E-Commerce, Integrated Marketing, Multichannel Marketing, Transactional Data Modeling|

E-commerce sales for 2025 will hit a historic high. But higher media costs, growing platforms restrictions reducing strategies and targeting options, and increased competition has reduced e-commerce ROI on many platforms. 2025 success in e-commerce requires some very specific tools and strategies. And, the #1 complaint I hear from marketers [...]

306, 2025

11 Direct Response Copy Rules to Live By

By |June 3, 2025|Direct Response Marketing, Product Marketing, Successful Marketing Campaigns|

Tarriffs… higher prices… bad weather…? These are challenging times. That’s why as a marketer you need to use these 11 direct response copy rules that will help you overcome any external (or internal) clutter and confusion your prospect faces… and increase response and ROI. These copy rules apply to all [...]

2905, 2025

8 Under-the-Radar Digital Trends Every Marketer Must Know

By |May 29, 2025|Marketing Trends, Multichannel Marketing, ROI, Social Media, Transactional Data Modeling, Video|

Digital Marketing is changing fast. Here are 8 under-the-radar digital trends my ad agency, CDMG, uses to help small and big companies grow. You should be using these trends. How many of these 8 are you now using? Trend # 1. Costs Increasing Digital marketing spending is increasing, but advertising [...]

2905, 2025

250% Increase in Sales: Turning Your Website into a Sales Powerhouse

By |May 29, 2025|Direct Response Marketing, Sales, Unique Selling Proposition, Website/Landing Page Strategies and Tactics|

You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have a confusing checkout process, depressing response… Bottom line: They have [...]

2705, 2025

Copy Tip: Don’t Go Overboard!

By |May 27, 2025|Advertising & Marketing, Copy Tips|

Sometimes you need to punctuate your excitement with exclamation points but be careful not to go overboard. Too many exclamation points make your copy sound cheesy or – even worse – unbelievable. But in other cases, they are needed to change the tone. See how differently these examples read thanks [...]

2105, 2025

5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty

By |May 21, 2025|Integrated Marketing, Marketing Trends, Multichannel Marketing|

In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing landscape and emerge stronger. By capitalizing on emerging trends and embracing integrated multichannel marketing, businesses can survive, grow, and even dominate their respective markets. Here are 5 key trends that [...]

1905, 2025

Double Your Response With This Direct Mail Strategy

By |May 19, 2025|Advertising & Marketing, Bookalog, Direct Response Marketing|

The bookalog is the ultimate sales piece in disguise. It looks and feels like a physical or audio book…but it’s actually a credibility-boosting direct mail and digital miracle that can skyrocket your response. In this age of skepticism, it is more critical than ever to build trust and credibility. Bookalogs are [...]

1905, 2025

7 Benefits to Multichannel, Integrated Marketing

By |May 19, 2025|Integrated Marketing, Multichannel Marketing, Successful Marketing Campaigns|

In over 40 years of helping clients to market their products and dramatically grow their businesses, I have discovered that one type of marketing approach is by far the most effective: multichannel, integrated marketing. A multichannel, integrated approach doesn’t just rely on one channel to drive prospects to your landing [...]

1905, 2025

E-Commerce TV Revolution: Comcast’s Video Advertising for Small D2C Marketers

By |May 19, 2025|Advertising & Marketing, Digital Marketing, E-Commerce, TV, Video|

Comcast’s efforts to create a one-stop TV advertising platform that simplifies premium video buying much like buying a pre-roll on YouTube. It’s called Universal Ads. Here are things you should know: Audience The audience for this new service is small and medium size businesses who can use TV as a [...]

1505, 2025

Testing Corner: Which Magalog Headline Worked the Best?

By |May 15, 2025|Advertising & Marketing, Magalog, Testing Corner|

An effective response-boosting headline is critical to any marketing campaign. You might write a landing page, a native ad… or a 20-page magalog… but if your prospects aren’t immediately captivated by your headline, they won’t keep reading. And you’ll miss out on gaining a new lead… and potential new profits. [...]

1505, 2025

Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market

By |May 15, 2025|Direct Response Marketing, Multichannel Marketing, Subscription Marketing, Transactional Data Modeling|

Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in the last two years. One of the big differences is their marketing. Many of the subscription services are known as “box subscriptions.” These services are booming because they offer customers [...]

1505, 2025

New Product Launch: 7 Powerful Keys to Succeed [My Weather Channel Checklist]

By |May 15, 2025|Direct Response Marketing, Product Marketing, Successful Marketing Campaigns, Target Audience|

New product launches are never easy. They need to be done right. Having helped over 500 companies launch a new company or launch a new product, I’ve identified 7 keys to a successful product launch. Here’s a 7-point checklist based on my success with The Weather Channel. The cable television [...]

705, 2025

Pinterest Search Challenges Google Search

By |May 7, 2025|Gen Z, Google, Pinterest, Search|

More than 1/3 of consumers have ditched Google Search for Pinterest Search. Google is seeing large declines in users thanks to AI searches. But under the radar, there is another channel creating Google defection. According to a new Adobe survey, Pinterest search is a real Google competitor. With a visual-first [...]

705, 2025

6 Short Little-Known Things Every President & Marketer Should Know

By |May 7, 2025|Alternative Health, Artificial Intelligence, Google, LinkedIn, Text Marketing|

Here are 6 short, but powerful things you should know: Google’s 4 New Tools Google Ads launched four new tools to improve first-party data. The new tools include: Google tag gateway for advertiser New diagnostics for data quality On-device conversion measurement using event data Integrated conversion measurement. Zuckerberg: Meta May [...]

705, 2025

The Offer: Little Known Secret For Supercharging Your Response [Plus 7 Steps For A Crowdfunding Campaign To Raise Capital]

By |May 7, 2025|Direct Response Marketing, Lead Generation, Magalog, Successful Marketing Campaigns|

Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer. Most marketers make two big mistakes: They give little or no thought to the offer They don’t think outside-the-box on the offer The offer isn’t what you get. It’s what the prospect gets. [...]

3004, 2025

The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy

By |April 30, 2025|Recession/Inflation, ROI, Successful Marketing Campaigns|

CEOs and Marketing Directors face the challenges of an uncertain economy. For example, the tariffs, rising costs caused by inflation and a recession. Prospects and clients are potentially cutting back on purchasing. Navigating this requires making the right decisions. Companies must adopt proactive marketing tactics and strategies not only to [...]

3004, 2025

33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]

By |April 30, 2025|Bookalog, Magalog, Multichannel Marketing, Newsalog, Response, Videolog|

33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to daily. Prospects may be a year older… they may be [...]

2804, 2025

Testing Corner: Little Differences on Your Landing Pages and Website Mean Significant Results

By |April 28, 2025|Advertising & Marketing, Landing Pages, Testing Corner|

The fact is that the internet offers an easy and fairly inexpensive venue to try out everything — from a bold new concept, to comparing headlines, to very subtle little changes to see how they will affect response. We know of many many marketers who routinely use their landing pages [...]

2304, 2025

10 Great Copy Tips for Online and Offline Marketing!

By |April 23, 2025|Advertising & Marketing, Copy Tips, Digital Marketing, ROI|

Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you ignore good direct response copy rules. Here, then, are a few of the tried-and-tested direct response copy rules that have been developed after decades of studying response rates to thousands [...]

1504, 2025

Four Overlooked Ad and Landing Page Mistakes Costing You Leads on Sales 

By |April 15, 2025|Advertising & Marketing, Landing Pages, Successful Marketing Campaigns|

You’re losing leads.  You’re losing sales.  You’re losing profits.  And it’s all because of four common ad and landing page mistakes.  And there are four easy fixes.   But it’s overlooked by many. It’s a powerful way to boost your advertising response. It’s deceptively simple:  Your Call to Action (CTA)—especially the [...]

1504, 2025

Audience Stunned At My Shocking Statement: Why Advertising Budgets Are The First To Be Cut During Economic Uncertainty and Fears of A Recession – 6 Things You Should Know

By |April 15, 2025|Advertising & Marketing, Business Growth, Direct Response Marketing, Investment Marketing|

The audience was shocked.  What I told company Presidents changed an important reality most got wrong.   And at another talk an audience of marketing and advertising professionals was stunned.   To both audiences I said during times of economic uncertainty, businesses often make poor choices that are destructive but seem logical [...]

904, 2025

Don’t Make This Mistake With The Single Most Critical Component of Your Campaign [VIDEO]

By |April 9, 2025|Customer Interest, E-Commerce, Product Marketing|

The single most critical component of your marketing campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing message is, you’ve lost the sale. Did you know that 40% or more of online shoppers leave items [...]

904, 2025

Direct Mail Breakthrough In An Online World [VIDEO]

By |April 9, 2025|Direct Mail, Lead Generation, ROI, Sales, Transactional Data Modeling|

“Direct mail in an online world is powerful because it works.” Direct mail most often produces better ROI than digital or email. That’s largely due to better AI generated TDM – Targeted Data Modeling. And of course, new formats and 86% lift in response with multichannel marketing. But creative must [...]

904, 2025

4 Short Little-Known Things Every President & Marketer Should Know

By |April 9, 2025|Advertising & Marketing, Amazon, Artificial Intelligence, Google|

Here are 4 short, but powerful things you should know: 1. Forbes’ List of Billionaires: New Trend Record-breaking 3,028 billionaires are on Forbes’ Billionaire list. That’s up 247 from the 2024 list. #1 on the list? Elon Musk. Here are the top 10: Rank Name Net Worth Age Country/ Territory [...]

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