Direct mail delivery has mostly returned to normal … with a few minor problems. Mailers in March, April, and May experienced major delays. But mostly those have been resolved, with the exception of a couple of new pandemic and protest hotspots. For those who continued...
The economic recovery is underway. In some states, like Florida, Arkansas, Oklahoma, and Tennessee … it’s on steroids as the states open up. In states with tight regulations still in place, like New York, California, New Jersey, and Illinois … it’s slow and anemic....
Please join me at my favorite conference. It will have many Direct Marketing Update subscribers, business owners, and entrepreneurs there, as well as more than 200 speakers, hundreds of workshops along with authors, films, politicians, and more. It’s called...
You could have the best product or service in the existence, but during times of crisis, noise … worry … and fear have your prospect distracted. They may not be listening or even caring. That’s when your marketing must become disruptive. It’s what we did for a...
The recovery is underway. What should an advertiser or marketer do in this period of recovery? Obviously, every target audience is different. When you consider 44 million people unemployed and thousands of small businesses having gone bankrupt, the marketplace has...
