A few cents can be the difference between a home run or a strike out. Case in point: American Express Publishing tested three price points for one of its publications. The control price was $19.95. Against that they tested three difference options … $19.97 $19.99...
Even great writers don’t necessarily write great copy. More than perfect prose or even perfect grammar, direct response copy will convince a prospect to respond to your offer. Direct response marketing is persuasive word engineering that relies on a set of...
What makes the difference between success or failure in your direct response marketing? It’s what Rosser Reeves, in his book Reality in Advertising, called the Unique Selling Proposition (or USP). But what is a USP? Quite simply, it’s the factor that sets your product...
One of the most powerful new breakthroughs in marketing and advertising is geofencing. This is different from geotargeting. Geofencing is a powerful way to target a specific audience’s mobile IDs like never before. And in the tests that we have been doing, the results...
4,000 to 10,000. That’s how many ads the average American is exposed to daily (according to marketing experts.) Prospects may be a year older … they may be a little wiser … but they are definitely more jaded toward advertising and marketing efforts....
![[Testing corner] Picking the Right Price Can Dramatically Boost Your Sales](https://cdmginc.com/wp-content/uploads/2020/01/Testing-corner.jpg)
