Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. To expand its client base, Metagenics – a marketer of nutritional supplements – wanted to break out of relying on retail sales and go...
Most marketers waste a lot of time and money. They pour cash into image-based advertising…or a single channel that simply doesn’t get results. They advertise to anyone and everyone…without targeting their efforts to their most likely prospects. That’s like throwing...
In past issues, I’ve told you about the importance of making your lead-generation or ordering process seamless. If it takes your customers more than one or two clicks to process their orders or send you lead information, they will likely leave your site. Let’s talk...
It’s been proven time and again that marketers lose significant leads and sales because the opening copy of their websites or landing pages doesn’t immediately identify what prospects are looking for. Why exactly are prospects at your site? The fact is, depending on...
A landing page is one of the most effective, efficient and powerful ways to generate a lead or make a sale. With a product landing page, you’re able to focus your message on your target audience without navigation distractions, using direct response sales copy and...
![Web Response Secret: Landing Page vs. All-In-One Websites [video]](https://cdmginc.com/wp-content/uploads/2019/10/Web-response.jpg)