Key Takeaways A Newsalog can generate extraordinary ROI—here’s a campaign achieving 80 to 1 return on investment. A newsalog looks like a real newspaper, lowering resistance and dramatically increasing readership. It combines editorial credibility with direct response persuasion. [...]
Key Takeaways: A newsalog looks like a newspaper but is actually a powerful direct response tool designed to sell. In a Wasatch campaign, the newsalog delivered an 80-to-1 ROI, outperforming every other channel. Its success comes from combining long-form copy, [...]
11,377 new paid customers… In just three months. And the campaign had an ROI Of $5.38 for every $1.00 spent. Results like this can only happen by utilizing the best direct response. strategy and tactics. And that would include using an [...]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to [...]
Sometimes what’s old is new. An innovative format my team created is helping our clients to generate new leads and powerfully increase response. It’s a form of retromarketing: The newsalog. Here is how it started. One client came to us, [...]
