Key Takeaways An investment company generated an 8.5x ROI through a targeted marketing campaign built around direct mail and supported by other marketing channels. The campaign included 249,834 mailed names across carefully selected investor audiences. Results varied dramatically by audience, [...]
Key Takeaways Subscription marketing remains one of the most profitable business models. Targeting the right audience is the foundation of success. Transactional Data Modeling (TDM) outperforms interest-based targeting. Direct mail remains a powerful customer acquisition tool. Strong direct mail envelope [...]
Key Takeaways A Newsalog can generate extraordinary ROI—here’s a campaign achieving 80 to 1 return on investment. A newsalog looks like a real newspaper, lowering resistance and dramatically increasing readership. It combines editorial credibility with direct response persuasion. [...]
Key Takeaways: AEO/GEO is becoming mandatory. If AI doesn’t recommend your company, you’re invisible to millions of prospects. Google AI Overviews are reshaping search results, meaning only a few brands may be cited. Connected TV (CTV) combines television persuasion with [...]
Key Takeaways: This multichannel campaign generated $9.57 in revenue for every $1 invested Produced 13,434 new subscribers or prospects Direct mail alone delivered a $9.57-to-1 ROI More than 78,000 prospects visited the landing page Average landing page engagement time exceeded [...]
