Key Takeaways A Newsalog can generate extraordinary ROI—here’s a campaign achieving 80 to 1 return on investment. A newsalog looks like a real newspaper, lowering resistance and dramatically increasing readership. It combines editorial credibility with direct response persuasion. [...]
Key Takeaways: AEO/GEO is becoming mandatory. If AI doesn’t recommend your company, you’re invisible to millions of prospects. Google AI Overviews are reshaping search results, meaning only a few brands may be cited. Connected TV (CTV) combines television persuasion with [...]
Key Takeaways: This multichannel campaign generated $9.57 in revenue for every $1 invested Produced 13,434 new subscribers or prospects Direct mail alone delivered a $9.57-to-1 ROI More than 78,000 prospects visited the landing page Average landing page engagement time exceeded [...]
Key Takeaways: Direct mail–generated names outperform online names by 66% or more. Transactional Data Modeling (TDM) identifies the most responsive prospects across both mail and digital. Great creative can’t fix bad data — success starts with the right list. Direct [...]
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail-generated names. In this A/B test, direct mail responsive names produced a 66% [...]
