Key Takeaways An investment company generated an 8.5x ROI through a targeted marketing campaign built around direct mail and supported by other marketing channels. The campaign included 249,834 mailed names across carefully selected investor audiences. Results varied dramatically by audience, [...]
Here are 4 short, but powerful things you should know: 1. Snapchat Bans AI Videos Snapchat is banning AI-generated videos from its Spotlight platform. The Spotlight product surfaces trending and original content from creators and studios. 2. Direct Mail Boom [...]
Key Takeaways 3-D direct mail gets opened because it creates curiosity before your prospect reads a single word. Oversized or unusual packages often bypass gatekeepers who routinely discard letters, postcards, and brochures. Physical interaction dramatically increases attention, recall, and engagement. [...]
Key Takeaways Subscription marketing remains one of the most profitable business models. Targeting the right audience is the foundation of success. Transactional Data Modeling (TDM) outperforms interest-based targeting. Direct mail remains a powerful customer acquisition tool. Strong direct mail envelope [...]
Forbes magazine had a powerful article on why direct mail is being used by so many marketers again – many for the first time ever. A key point: Direct mail is a surprising and old-school way to cut through the [...]
