Forbes magazine had a powerful article on why direct mail is being used by so many marketers again – many for the first time ever. A key point: Direct mail is a surprising and old-school way to cut through the [...]
Key Takeaways A strong headline tied to current events can dramatically increase response. Integrated multichannel campaigns often outperform isolated media buys. Direct mail remains a hidden weapon for driving engagement and conversions. Landing pages aligned to campaign messaging can improve [...]
Key Takeaways Videologs (video direct mail devices) can generate extraordinary response rates—like 32%+ when used correctly They break through skepticism, clutter, and “I don’t have time” objections instantly Ideal for high-value prospects, hard-to-reach audiences, and complex offers (B2B or B2C) [...]
Key Takeaways: Superscripts remain one of the highest-impact response boosters in direct mail and email. They function as attention triggers for both readers and AI interpretation. Even small changes in superscripts can produce major profit differences. In today’s environment, superscripts [...]
Key Takeaways: Direct mail response rates often outperform digital advertising dramatically. A 1% response from 1 million names produces 10,000 leads or buyers within days. Direct mail combined with digital marketing can generate up to 84% higher ROI. Most agencies [...]
