![How a Multichannel Integrated Campaign Generated Historic Response…and Won an Award [7 Steps to a Successful Campaign]](https://cdmginc.com/wp-content/uploads/2019/05/award.jpg)
by DMU | May 21, 2019 | Advertising & Marketing, digital marketing, Integrated Marketing, Successful Marketing Campaigns
Using a multichannel integrated approach can dramatically increase your response and profits. This is what was discovered with Independent Living newsletter, an expensive investment service. To your surprise, a major part of this multichannel campaign was direct mail.... 
by DMU | May 20, 2019 | Advertising & Marketing, digital marketing, New Strategies and Tactics
How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com with their premium offering, RealMoney. Thousands of users had become accustomed to getting RealMoney’s expert online stock market and investment... 
by DMU | May 20, 2019 | Advertising & Marketing, New Strategies and Tactics, News_Events, Successful Marketing Campaigns
At your company’s next meeting, empower your staff with tools, tips and strategies from me. After all, I am recognized as the direct marketing industry’s “authority on accountable advertising.” In this comprehensive, fast-paced presentation, I reveal my private... 
by DMU | May 20, 2019 | Advertising & Marketing, Latest Direct Mail, New Strategies and Tactics
Direct mail remains one of the most powerful ways to generate a lead or a sale – even in an online age. For both consumer and B2B marketers, it provides a low cost per lead or sale … and delivers an audience not reached with digital or broadcast. That’s right.... ![5 Keys to Lifting Response and Boosting Profits with Multichannel, Integrated Marketing [Bespoke’s Award-Winning B2C Campaign]](https://cdmginc.com/wp-content/uploads/2019/05/lifting.jpg)
by DMU | May 14, 2019 | Advertising & Marketing, Integrated Marketing, New Strategies and Tactics
Let me help you lift your response by seeing what I did for an award-winning campaign for Bespoke. Bespoke is a CBD oil company that aims to reach the consumer market with their incredible, natural painkilling solution. When they approached me, their challenge was... 
by DMU | May 14, 2019 | Advertising & Marketing, digital marketing, Test Results
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. Which do you think are the winners? #1 – There are some really bad candidates for President. #2 – Time to sell? #3 – Crash warning signals ahead? Which do you think got... 