A direct response copy rule is no warm ups! You may tease a reader on the outer envelope of a direct mail piece or headline of your landing page, or your video opening, and email lead. But don’t make your [...]
The “fail-proof” secret to maximize profits is a very important marketing rule… a rule often overlooked. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to [...]
It is truly amazing how a slight difference can have an impact on your response. By testing just one aspect of the layout, such as the picture, font size, color or placement of graphics, you can gain valuable data as [...]
Here are 6 short, but powerful things you should know: My Client Skechers: $9.5 Billion Buyout! The family behind my old client, Skechers, will get over $1 billion from selling the footwear brand. 3G Capital will spend nearly $9.5 billion [...]
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference landing page, where [...]
