Advertising & Marketing Archives

6 Post-Pandemic Developments in Direct Mail Marketing and Multichannel Integration

by Craig Huey | Dec 17, 2020 | Advertising & Marketing

Oddly, the pandemic has resulted in a dramatic increase in lead generation and sales through direct mail efforts. Come to think of it, with more people at home and isolated from others, perhaps this phenomenon isn’t as odd as it might seem at first glance. After all,...

How to Launch a Start-Up into a Multi-Million Dollar Company in a Recession

by Craig Huey | Dec 17, 2020 | Advertising & Marketing

Let me tell you about an incredible, new product launch that pulled in a half a million new customers … during a recession! What made it so successful? Three words. Direct marketing strategies. Popular in Japan, Sun Chlorella wanted to break into the U.S. market. But...

The Great January Response Spike Ahead – And What To Do About It

by Craig Huey | Dec 9, 2020 | Advertising & Marketing, Facebook/Social Media, Integrated Marketing

The end of December and the beginning have historically been a spike in response to generate leads and sales. In this post pandemic environment, the expectation is that the January spike will be even greater that last year. That means, proper planning for all of your...

Direct Mail Secret [Video Brief]

by Craig Huey | Dec 9, 2020 | Advertising & Marketing

I’ve mailed over 12 million direct mail pieces so far this year for clients. I’ve mailed over 1 billion direct mail pieces since I started my ad agency … and tested over 10,000 variables … and won 94 awards. What is one of the most important secrets I use? It’s...

4 Must-Know Stats About Black Friday And Cyber Monday

by Craig Huey | Dec 9, 2020 | Advertising & Marketing, Case Studies, Successful Marketing Campaigns

In 2020, online sales surge 22% to record $96 billion … In-person shopping increased by 45% … but crashed -24% in lockdown states. Here are four powerful statistics about Black Friday sales … predicting things to come. Stat #1 Online sales surged 21.6%. ...

How to Grow E-Commerce Sales: 9 Secrets Most Marketers Don’t Know On Increasing E-Sales, Profits, And Winnings In The Post-Pandemic Recovery

by Craig Huey | Dec 9, 2020 | Advertising & Marketing, digital marketing, Integrated Marketing

E-commerce sales for his year has hit a historic high because of the pandemic. Forbes reports a total of $39 billion for digital ecommerce sales across the major shopping days of Thanksgiving, Black Friday, Small Business Saturday, Sunday, and Cyber Monday. $23...