![How a Multichannel Integrated Campaign Generated Historic Response…and Won an Award [7 Steps to a Successful Campaign]](https://cdmginc.com/wp-content/uploads/2019/05/award.jpg)
by DMU | May 21, 2019 | Advertising & Marketing, digital marketing, Integrated Marketing, Successful Marketing Campaigns
Using a multichannel integrated approach can dramatically increase your response and profits. This is what was discovered with Independent Living newsletter, an expensive investment service. To your surprise, a major part of this multichannel campaign was direct mail.... 
by DMU | May 20, 2019 | Advertising & Marketing, New Strategies and Tactics, News_Events, Successful Marketing Campaigns
At your company’s next meeting, empower your staff with tools, tips and strategies from me. After all, I am recognized as the direct marketing industry’s “authority on accountable advertising.” In this comprehensive, fast-paced presentation, I reveal my private... 
by DMU | May 14, 2019 | Integrated Marketing, JOBS Act, Successful Marketing Campaigns, Uncategorized
Let me tell you about a powerful marketing secret that can drastically boost your response— it’s your offer. In a marketing campaign to generate investors for a new start-up company, I first created powerful copy and graphics in a magalog form to be able to excite the... 
by DMU | May 14, 2019 | Direct Response Copy Tips, Successful Marketing Campaigns
If you want to sell more of your products or services, start using the word “because” in your sales copy – it’s the most powerful word you can use. It has surprising selling power when used to tell your prospects why they should buy your product or service. And... 
by DMU | May 7, 2019 | Advertising & Marketing, digital marketing, New Strategies and Tactics, Successful Marketing Campaigns
Instagram is more than just a tool for seeing what your friends are up to, or posting beautiful photos. Think of it as a powerful, far-reaching catalog that can reach a wide range of prospects who are likely to respond to your offer. Not only that, but you can post... 
by DMU | May 7, 2019 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
For the first time in 80 years, business owners can market their investment opportunity directly to investors under the JOBS Act… …creating the opportunity for entrepreneurs like you to raise massive amounts of capital to: Dramatically expand your business Rent new... 