A marketer’s job is to sell his or her company’s service or product. Or is it? Actually, the sale should only ever be secondary to helping your potential prospects. Your primary focus should be on helping them be smarter, healthier, happier. Once they feel those...
For multichannel marketing, mobile marketing is one of my favorite tools. Here are 7 truths you should know about mobile marketing now. Truth #1: The mobile environment creates order out of chaos. Your prospects are looking at a tiny screen in a world full of...
To maximize your lead conversions, you need a powerful “conversion series.” A conversion series is an integrated campaign to help turn an inquiry into a customer. It dramatically increases your conversion rate, no matter how good your sales team is. In fact, it works...
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. To expand its client base, Metagenics – a marketer of nutritional supplements – wanted to break out of relying on retail sales and go...
Most marketers waste a lot of time and money. They pour cash into image-based advertising…or a single channel that simply doesn’t get results. They advertise to anyone and everyone…without targeting their efforts to their most likely prospects. That’s like throwing...
It’s been proven time and again that marketers lose significant leads and sales because the opening copy of their websites or landing pages doesn’t immediately identify what prospects are looking for. Why exactly are prospects at your site? The fact is, depending on...
