by Craig Huey | Jul 1, 2020 | Successful Marketing Campaigns
The economic recovery is underway. In some states, like Florida, Arkansas, Oklahoma, and Tennessee … it’s on steroids as the states open up. In states with tight regulations still in place, like New York, California, New Jersey, and Illinois … it’s slow and anemic.... 
by Craig Huey | Jun 12, 2020 | Successful Marketing Campaigns
The recovery is underway. What should an advertiser or marketer do in this period of recovery? Obviously, every target audience is different. When you consider 44 million people unemployed and thousands of small businesses having gone bankrupt, the marketplace has... 
by Craig Huey | Jun 3, 2020 | Successful Marketing Campaigns, Uncategorized
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in... ![How a Direct Mail Magalog Can Dramatically Boost Your Response – Especially in a Recession [video brief]](https://cdmginc.com/wp-content/uploads/2020/06/CDMG2.png)
by Craig Huey | Jun 1, 2020 | New Strategies and Tactics, Successful Marketing Campaigns
“Magalogs” are an infomercial in print. Few marketers use magalogs. But they should, because they produce such a powerful response. In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are other formats,... 
by Craig Huey | May 29, 2020 | Successful Marketing Campaigns
Can you double your results in this recession? Yes! During a recession, it is imperative that you continue to market. Although you must maintain an acceptable cost per lead and cost per sale, this is not the time to react in fear and cut your budget arbitrarily.... 
by Craig Huey | May 19, 2020 | New Strategies and Tactics, Successful Marketing Campaigns
Adjust your copy to your prospect’s/client’s reality during the pandemic. Here are 14 key copy points to consider: Address your target boldly. Don’t ignore your target market’s fears, hurts, and distress. Use preemptive copy. Thompson Creek... 