How a Multichannel Integrated Campaign Generated Historic Response…and Won an Award [7 Steps to a Successful Campaign]

How a Multichannel Integrated Campaign Generated Historic Response…and Won an Award [7 Steps to a Successful Campaign]

Using a multichannel integrated approach can dramatically increase your response and profits. This is what was discovered with Independent Living newsletter, an expensive investment service. To your surprise, a major part of this multichannel campaign was direct mail....
Instagram – Your Social Media “Power Tool” for Expanding Your Prospect Universe, Lifting Response and Boosting Profits

Instagram – Your Social Media “Power Tool” for Expanding Your Prospect Universe, Lifting Response and Boosting Profits

Instagram is more than just a tool for seeing what your friends are up to, or posting beautiful photos. Think of it as a powerful, far-reaching catalog that can reach a wide range of prospects who are likely to respond to your offer. Not only that, but you can post...