6 Costly and Common Direct Mail Blunders [Part 2]

Last week, I showed you blunders #1-3 of the 6 most common direct mail blunders that marketers make in direct mail. These are the costly mistakes that result in a low response. Knowing these blunders will help you create powerful … Read More

How to Raise Capital Through Advanced Marketing and Advertising [Special]

A revolution is going on in the marketplace today. It’s a revolution that’s helping private companies raise capital by marketing directly to the investors. It’s a revolution where companies that want to become public can fast-track to becoming public. And … Read More

How to Use Facebook Messenger to Powerfully Boost Leads and Profits: 7 Strategies to Use Now

Facebook messenger is the next frontier for digital marketing. Email or even regular text messaging can overwhelm prospects with too many messages, ads or spam. Facebook messenger is a more personal way to connect with prospects and build valuable relationship … Read More

How One B2B Catalog Achieved Skyrocketing Sales with 8 Direct Response Solutions

One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. Value increases loyalty. Most marketers do not give value. Instead, they sell. Selling may achieve a certain level of response. … Read More

The Death of Tracking Cookies? Digital Crackdown May Make Advertising Online More Difficult

The death of cookies? Cookies are the tracking devices that advertisers and marketers place on web pages to tag potential customers. But a recent study found that 64% of tracking cookies are blocked or deleted by web browsers such as … Read More

22 Surprising Marketing Trends for Political Campaigns [Update]

Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the … Read More

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