by DMU | Mar 20, 2019 | Advertising & Marketing, Case Studies, Successful Marketing Campaigns, Uncategorized
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem.... 
by DMU | Mar 20, 2019 | Advertising & Marketing, Successful Marketing Campaigns, Test Results, Uncategorized
Specific details get a better response. Your prospects want to see proof of your claim – in the form of statistics and percentages. This applies to your headlines, your body copy and your email subject lines. Take a look at the following test I ran for an email... 
by DMU | Mar 12, 2019 | digital marketing, Facebook/Social Media, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Facebook look-a-like audiences are a powerful way to grow your company. Using this strategic tool, you’ll reach new prospects that “look” like your existing customers. These are prospects who are far more likely to respond to your offer and become loyal customers. I... 
by DMU | Mar 12, 2019 | New Strategies and Tactics, Successful Marketing Campaigns, Uncategorized
Amazon has totally transformed the way people buy, shop and make choices as consumers. It’s also the world’s third largest retailer, and in 2018, generated over $258 billion in sales – not to mention, over $4.5 billion in digital ad revenue. Everywhere you look,... 
by DMU | Mar 12, 2019 | crowdfunding, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Lead generation of the ultra-wealthy – including high-end investors – takes a different approach than generating leads from the general consumer. High-end investors are a specific audience that will respond to unique marketing and advertising tactics. Here are 7... 
by DMU | Mar 12, 2019 | New Strategies and Tactics, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
A blog or “comments” section on your website is great for SEO. It’s great for community involvement. It’s great for getting your name out there. But sometimes, comment spamming happens. What is comment spamming? This is when someone posts unsolicited advertisements as... 