If you run a small business, medium-sized organization or even large company…. ….and you are looking to hire new staff, purchase new equipment or facilities, or jumpstart your marketing….. You need to know that raising capital to expand your business … Read More
Do you ever hear an advertisement on the radio or TV or read something in a direct mail piece or on the web that gets you excited enough to want to purchase that product or service right away? I guarantee … Read More
When I create a magalog (a sales piece that looks like a magazine), I test two different covers to see which one receives the higher response. It’s counterintuitive, but often the cover with the less professional-looking photo gets a higher … Read More
I just finished a guide book to marketing to the investors and the wealthy. The book is aimed at equity crowdfunding, but the content is for all marketers. Besides explaining crowdfunding/the JOBS Act, the book gives a concise action plan … Read More
At FreedomFest, business owners, venture capitalists, and marketing directors from all over the world heard Caleb and myself talking about the new breakthrough innovations in advertising and marketing. If you want to stay one step ahead of what’s happening in … Read More
Premiums are a secret weapon to supercharging your response. Whether marketing to business to business or consumers, this critical but often-overlooked tactic will increase your response. When choosing your premium, keep in mind that test after test has shown that … Read More
Most marketers aren’t prepared for a disaster. The result: wasted money…and worse. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, tornadoes, snowstorms, horrific events and terrorism, distract prospects’ attention from lead generation or buying, and destroy … Read More
One of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added to your copy can add a supercharged boost to your response rates. The mere addition of that one little three-letter … Read More
In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your … Read More
A powerful stranglehold on the American economy – restricting growth and killing funding for dreams, ideas and businesses – has been lifted for the first time in 80 years. Now, you can market investment opportunities in your business or venture … Read More
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, … Read More
Here’s a guaranteed way for you to sell more of your products or services and make a lot more money… Stress benefits instead of features every time you write advertising copy – online or offline. Your prospects will want to … Read More
![6 Costly and Common Direct Mail Blunders [Part 2]](https://cdmginc.com/wp-content/uploads/2018/05/blunders-costly.jpg)
Last week, I showed you blunders #1-3 of the 6 most common direct mail blunders that marketers make in direct mail. These are the costly mistakes that result in a low response. Knowing these blunders will help you create powerful … Read More
There are around 103 million people over the age of 50 in the United States. They include: 28 million in the “silent” generation (73+) 75 million baby boomers (53-73) Here is an infographic showing all five major demographics: “Silents” … Read More
![How to Raise Capital Through Advanced Marketing and Advertising [Special]](https://cdmginc.com/wp-content/uploads/2018/05/raise-marketing-cap.jpg)
A revolution is going on in the marketplace today. It’s a revolution that’s helping private companies raise capital by marketing directly to the investors. It’s a revolution where companies that want to become public can fast-track to becoming public. And … Read More
