Key Takeaways Long copy usually outperforms short copy when prospects need more information before taking action. In one landing-page test, Aetna’s HealthSpire generated 638% more leads with the long-copy version. Long copy works because it gives you room to explain [...]
Key Takeaways X’s new Lead Gen Ads is a major advancement to capture prospects through a native form without forcing them to leave the platform. After a user’s first submission, information can be pre-populated on subsequent forms—reducing typing, friction [...]
Key Takeaways 3-D direct mail gets opened because it creates curiosity before your prospect reads a single word. Oversized or unusual packages often bypass gatekeepers who routinely discard letters, postcards, and brochures. Physical interaction dramatically increases attention, recall, and engagement. [...]
▶ Key Takeaways A magalog looks like a magazine but sells like your best salesperson. More than 100 million have been mailed—and they continue to outperform every other form of direct mail while delivering a better ROI than digital and [...]
Key Takeaways Even during an economic downturn, a well-designed lead-generation campaign can produce strong response rates and increased conversions. A powerful 6-step framework can dramatically improve marketing performance: Clear differentiation through a unique selling proposition (USP) A campaign that disrupts [...]
