Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you ignore good direct response copy rules. Here, then, are a few of the tried-and-tested direct response copy rules that have … Read More
Those who are raising capital under the equity crowdfunding/JOBS Act will want to take a look at my new book, 23 Equity Crowdfunding Secrets to Raising Capital. It’s a must-have guide packed with concise, actionable advice for you to create … Read More
Always write your postage checks directly to the post office – never to the lettershop. This ensures that the money is used only for postage for your jobs. But one more thing. I’ve personally experienced situations where the lettershop altered my … Read More
Are you losing leads and sales because of “shopping cart blunders”? Here is a short, 2 minute video brief you’ll want to see to make sure your shopping cart is as powerful as it should be. If you’d like to talk … Read More
How can you prevent email list fatigue to leads and customers? The key is this little-known, but powerful strategy … Condition your readers to see each of your communications as giving them value: Increasing their bottom line Making life more … Read More
How well do you follow up when your customers purchase or order a product or service through your website? If all you do is send them what they ordered, you might be missing out on a golden opportunity to communicate … Read More
Use the right words to say exactly what you mean – for greater response! Mark Twain once said, “The difference between the right word and almost the right word is really a large matter – it’s the difference between lightning … Read More
I’ve created over 400 videos and TV commercials, including 13 infomercials. Video is an incredible response-booster. You should always use video on your landing page, to captivate the attention of your prospects, increase your credibility and make a powerful impression. … Read More
You’ll find a goldmine of marketing secrets in my new book, 23 Equity Crowdfunding Secrets to Raising Capital. It’s a 152-page roadmap to successful marketing. The primary advice: Those wanting to raise capital under the equity crowdfunding/JOBS Act. Secondary advice: … Read More
Doing something difficult… Doing something your competitors aren’t doing… Doing something that shakes up the order… That’s what Surf Control did with their 28-page magalog. Surf Control is a global provider of corporate security software. One of their products is … Read More
The offer is critical to your marketing and advertising success. Your offer isn’t what you get. It’s what the prospect gets. It’s perception of your value proposition. Your offer can contribute as much as 50% or more to the success … Read More
Before you roll out your next marketing campaign, take a look at this quick checklist to make sure your copy has the 5 key elements needed to make a sale. Unusual approach. Every day, your prospects see dozens, if … Read More
We did a 3-way test to see what worked best: List “A” = Old opens of competitors (1 year ago) List “B” = New opens (last 6 months opens) List “C” = Prospects (last 6 months) Results? A…16.64% opens/7.57% click-thru … Read More
Here are 3 facts most marketers forget: The highest seasonal response rate occurs between the last week of December and the second week of January. From mid-December to Christmas, many marketers see a drop-off in response. Unless you have a … Read More
Your list is the lifeblood of your business… About 24% of your inactive names will open your re-engagement email… But 45% of them will open subsequent emails. Think twice before deleting inactive email names…They could continue to be valuable to … Read More
