In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your … Read More
I’ve told you how we are using Informed Delivery for our clients (See “New Direct Mail Super Response Booster”). This is where millions of consumers get a daily email telling them what is in today’s mail – including direct mail … Read More
The magalog is: One of the most powerful direct marketing tools ever devised Increases response for consumer or business-to-business marketing Can be used for lead generation or direct sales This unique direct mail tactic consistently improves response for a mature … Read More
Memorial Day has come and gone. Summer is here and we’re just weeks away from September…perhaps one of your most profitable months to market out of the year. And right now is the moment you need to start planning, designing … Read More
A powerful stranglehold on the American economy – restricting growth and killing funding for dreams, ideas and businesses – has been lifted for the first time in 80 years. Now, you can market investment opportunities in your business or venture … Read More
Sometimes what’s old is new. Now, an innovative new format called retromarketing is helping our clients to generate new leads and powerfully increase response. The Challenge One client came to us, looking for a new mailing format. They had … Read More
![6 Costly and Common Direct Mail Blunders [Part 2]](https://cdmginc.com/wp-content/uploads/2018/05/blunders-costly.jpg)
Last week, I showed you blunders #1-3 of the 6 most common direct mail blunders that marketers make in direct mail. These are the costly mistakes that result in a low response. Knowing these blunders will help you create powerful … Read More
![Shopping Cart Stats [video]](https://cdmginc.com/wp-content/uploads/2018/05/shoppingcart-video.jpg)
In 2017, the average online shopping cart abandonment rate was 69%. 61% of these shoppers abandon their carts because of extra costs—shipping, taxes, etc. 35% abandon their carts because the website asks them to create an account. 27% of shoppers … Read More
![How to Raise Capital Through Advanced Marketing and Advertising [Special]](https://cdmginc.com/wp-content/uploads/2018/05/raise-marketing-cap.jpg)
A revolution is going on in the marketplace today. It’s a revolution that’s helping private companies raise capital by marketing directly to the investors. It’s a revolution where companies that want to become public can fast-track to becoming public. And … Read More
I’m excited for our clients. Direct mail response has just gotten a super response boost from the new Post Office Informed Delivery. This is the new service where postal customers – potentially every household in America – get a daily … Read More
Serif type is making a comeback. The trend of flat design has started to die down. As a result, typefaces are getting their “personalities” back with serifs. Here’s an example of serif typeface on the Kickstarter website: Serifs add both … Read More
Blockchain technology is anticipated to completely revolutionize the way we buy, sell and exchange currency. This game-changing technology could also transform advertising – especially for e-commerce sites. Here are 2 surprising ways that blockchain is transforming e-commerce: #1: Tighter … Read More
Facebook messenger is the next frontier for digital marketing. Email or even regular text messaging can overwhelm prospects with too many messages, ads or spam. Facebook messenger is a more personal way to connect with prospects and build valuable relationship … Read More
![Amazon Advertising: 16 Powerful Insights and Tools to Grow New Leads, Expand Your Prospect Base and Boost Profits [updated]](https://cdmginc.com/wp-content/uploads/2018/04/amazon-update.jpg)
Amazon advertising is becoming a revolutionary marketing machine. In 2017, Amazon brought in approximately $2.8 billion dollars. But in 2019, that number is expected to double to more than $6.6 billion. The estimated boost in profits is due to the … Read More
The next time you sit down to write your sales copy, remember that an excellent way to appeal to your prospects is by addressing how your product or service will boost their self-image and self-respect. Some ways of doing this … Read More
