The biggest advance in increasing leads and sales in marketing now with direct mail, email, Google, Facebook, pre-rolls and other channels is one powerful tool: The Transactional Data Matrix (TDM). The TDM has transformed marketing because it drives algorithms with...
Magalogs have produced amazing direct marketing results for many marketers. They offer hard facts using direct response copy and graphics to an information-hungry and/or skeptical prospect. And they get through to people because the format is unexpected. The magalog...
Whether a prospect reads your direct mail, email or landing page completely or they scan it, they will always glance at your subheads and highlights. Some may read every word and decide. Some may skim and decide. But your prospect will read the subheadlines and...
For consumer marketing, a new study shows the importance of making sure your lead generation or sales ads, landing page and email conversion series are powerfully optimized for mobile users to get a great click-through and conversion rate. Here are 6 things you need...
Let me tell you about a powerful new direct mail tactic to raise response: the videolog. This revolutionary direct mail format actually plays a live video when you open it up. Using powerful direct response copy and art, the videolog can significantly raise your...
Universally, you have three target audiences you need to reach: Customers from your database Prospects from your database Prospects Customers have already purchased something from you before. Prospects on your database usually originate from your lead generation...
