If you run a small business, medium-sized organization or even large company…. ….and you are looking to hire new staff, purchase new equipment or facilities, or jumpstart your marketing….. You need to know that raising capital to expand your business … Read More
A recent study shows that 83% of online users who immediately leave a website leave because they can’t find what they need. It’s evident that many marketers are losing time, money and customers by violating direct marketing rules and basic human … Read More
Do you ever hear an advertisement on the radio or TV or read something in a direct mail piece or on the web that gets you excited enough to want to purchase that product or service right away? I guarantee … Read More
When I create a magalog (a sales piece that looks like a magazine), I test two different covers to see which one receives the higher response. It’s counterintuitive, but often the cover with the less professional-looking photo gets a higher … Read More
Direct mail marketing is the backbone of many marketers today. If you haven’t tried direct mail lately – or haven’t tried it at all – it has undergone a massive shift, increasing response rates, and producing leads and sales far … Read More
Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Friend.” Instead, personalize your opening. For example, “Dear Software Engineer,” “Dear Art Collector,” “Dear Tennis Nut,” … Read More
At FreedomFest, business owners, venture capitalists, and marketing directors from all over the world heard Caleb and myself talking about the new breakthrough innovations in advertising and marketing. If you want to stay one step ahead of what’s happening in … Read More
In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your … Read More
I’ve told you how we are using Informed Delivery for our clients (See “New Direct Mail Super Response Booster”). This is where millions of consumers get a daily email telling them what is in today’s mail – including direct mail … Read More
The magalog is: One of the most powerful direct marketing tools ever devised Increases response for consumer or business-to-business marketing Can be used for lead generation or direct sales This unique direct mail tactic consistently improves response for a mature … Read More
Memorial Day has come and gone. Summer is here and we’re just weeks away from September…perhaps one of your most profitable months to market out of the year. And right now is the moment you need to start planning, designing … Read More
A powerful stranglehold on the American economy – restricting growth and killing funding for dreams, ideas and businesses – has been lifted for the first time in 80 years. Now, you can market investment opportunities in your business or venture … Read More
Sometimes what’s old is new. Now, an innovative new format called retromarketing is helping our clients to generate new leads and powerfully increase response. The Challenge One client came to us, looking for a new mailing format. They had … Read More
![6 Costly and Common Direct Mail Blunders [Part 2]](https://cdmginc.com/wp-content/uploads/2018/05/blunders-costly.jpg)
Last week, I showed you blunders #1-3 of the 6 most common direct mail blunders that marketers make in direct mail. These are the costly mistakes that result in a low response. Knowing these blunders will help you create powerful … Read More
![Shopping Cart Stats [video]](https://cdmginc.com/wp-content/uploads/2018/05/shoppingcart-video.jpg)
In 2017, the average online shopping cart abandonment rate was 69%. 61% of these shoppers abandon their carts because of extra costs—shipping, taxes, etc. 35% abandon their carts because the website asks them to create an account. 27% of shoppers … Read More
