by Craig Huey | Dec 4, 2020 | Advertising & Marketing, Integrated Marketing, New Strategies and Tactics
I love the new integrated, multichannel marketing strategies where you can test every element (creative, channel, copy, and more) comparatively. Consider the following strategies: Send a direct mail piece to your targeted audience. Send multiple emails (pre,... ![The Bookalog: “98%” of Your Competitors Overlook This Powerful Marketing Success Strategy [Video]](https://cdmginc.com/wp-content/uploads/2020/07/Untitled-design-5.png)
by Craig Huey | Jul 29, 2020 | New Strategies and Tactics
You’re one of the “98%” of companies if you’ve never considered a “bookalog” for marketing and advertising. What’s a bookalog? It looks and feels like a book, but it’s actually a persuasive sales piece for your product or service. When it’s done right,... 
by Craig Huey | Jul 23, 2020 | New Strategies and Tactics
84%! That’s the percentage of nearly 600 marketers using 4 to 6 channels in their marketing campaigns who report enjoying a much better return on investment than using just 1 or 2. That’s proof that multi-channel marketing is powerful. But, adding just one additional... ![How a Health Product Sold Millions: The Amazing Magalog That Shocked My Client [Video]](https://cdmginc.com/wp-content/uploads/2020/06/How-a-Health-Product-Sold-Millions-The-Amazing-Magalog-That-Shocked-My-Client-Video.png)
by Craig Huey | Jun 11, 2020 | Latest Direct Mail, New Strategies and Tactics
Let me tell you about a new product launch I did that exceeded all expectations … and brought in millions in sales. Marketing health supplements is viciously competitive. Standing out and differentiating one product from another is critical. My client asked me:... ![How a Direct Mail Magalog Can Dramatically Boost Your Response – Especially in a Recession [video brief]](https://cdmginc.com/wp-content/uploads/2020/06/CDMG2.png)
by Craig Huey | Jun 1, 2020 | New Strategies and Tactics, Successful Marketing Campaigns
“Magalogs” are an infomercial in print. Few marketers use magalogs. But they should, because they produce such a powerful response. In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are other formats,... 
by Craig Huey | Jun 1, 2020 | Advertising & Marketing, New Strategies and Tactics
Most marketers waste a lot of time and money. They pour cash into image-based advertising…or a single channel that simply doesn’t get results. They advertise to anyone and everyone…without targeting their efforts to their most likely prospects. That’s like throwing... 