![How a Multichannel Integrated Campaign Generated Historic Response…and Won an Award [7 Steps to a Successful Campaign]](https://cdmginc.com/wp-content/uploads/2019/05/award.jpg)
by DMU | May 21, 2019 | Advertising & Marketing, digital marketing, Integrated Marketing, Successful Marketing Campaigns
Using a multichannel integrated approach can dramatically increase your response and profits. This is what was discovered with Independent Living newsletter, an expensive investment service. To your surprise, a major part of this multichannel campaign was direct mail.... ![5 Keys to Lifting Response and Boosting Profits with Multichannel, Integrated Marketing [Bespoke’s Award-Winning B2C Campaign]](https://cdmginc.com/wp-content/uploads/2019/05/lifting.jpg)
by DMU | May 14, 2019 | Advertising & Marketing, Integrated Marketing, New Strategies and Tactics
Let me help you lift your response by seeing what I did for an award-winning campaign for Bespoke. Bespoke is a CBD oil company that aims to reach the consumer market with their incredible, natural painkilling solution. When they approached me, their challenge was... 
by DMU | May 14, 2019 | Integrated Marketing, JOBS Act, Successful Marketing Campaigns, Uncategorized
Let me tell you about a powerful marketing secret that can drastically boost your response— it’s your offer. In a marketing campaign to generate investors for a new start-up company, I first created powerful copy and graphics in a magalog form to be able to excite the... 
by DMU | Apr 30, 2019 | Advertising & Marketing, digital marketing, Integrated Marketing, Successful Marketing Campaigns, Uncategorized
Let me tell you about an incredible new product launch and what made it successful. Sun Chlorella is supplement created by entrepreneur George Higashida. George had great success in Japan…but wanted to introduce Sun Chlorella to the U.S. The trouble was that George... 
by DMU | Apr 30, 2019 | digital marketing, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Did you know that you can triple your sales with a powerful direct response strategy? Let me explain … Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old.... 
by DMU | Apr 30, 2019 | Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every campaign I create, I follow up direct mail with an integrated email series – a targeted email series that reminds recipients... 