How a Multichannel Integrated Campaign Generated Historic Response…and Won an Award [7 Steps to a Successful Campaign]

How a Multichannel Integrated Campaign Generated Historic Response…and Won an Award [7 Steps to a Successful Campaign]

Using a multichannel integrated approach can dramatically increase your response and profits. This is what was discovered with Independent Living newsletter, an expensive investment service. To your surprise, a major part of this multichannel campaign was direct mail....
New Launch: More than ½ Million New Customers—Turning a Start-up into a  Multi-Million Dollar Company

New Launch: More than ½ Million New Customers—Turning a Start-up into a Multi-Million Dollar Company

Let me tell you about an incredible new product launch and what made it successful. Sun Chlorella is supplement created by entrepreneur George Higashida. George had great success in Japan…but wanted to introduce Sun Chlorella to the U.S. The trouble was that George...