Multichannel Marketing Generates 22% Response Rate: How To Get Large Responses From A Small Target Market
Multichannel Marketing Generates 22% Response Rate: How To Get Large Responses From A Small Target Market
9 Urgent Actions Every President and Marketing Director Should Take Now for Increasing Sales and Marketing Direction
Marketing and Advertising in a Post-Pandemic Economy
Craig and Caleb Huey’s FreedomFest Presentation
Craig and Caleb Huey’s FreedomFest Presentation
Death of Direct Mail
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful lead or sales tool...
Little-Known Copy Secret to Boost Response
How solutions can make or break your response rate. Be selective in your salutation for a landing page, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Sir” or “Dear Gentlemen.” Your first choice is using the project or...