by DMU | Jun 25, 2019 | Direct Response Copy Tips, Integrated Marketing, New Strategies and Tactics
A call to action can make or break the sale. A test was recently run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more response: “Now available by invitation only” or “Now available... ![Accutrade: How a Three-Dimensional Direct Mail Campaign Changed Everything [video]](https://cdmginc.com/wp-content/uploads/2019/06/Accutrade.jpg)
by DMU | Jun 17, 2019 | Advertising & Marketing, Integrated Marketing, Successful Marketing Campaigns
When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers. Over one million of the most active investors follow the... ![How a Multichannel Integrated Campaign Generated Historic Response…and Won an Award [7 Steps to a Successful Campaign]](https://cdmginc.com/wp-content/uploads/2019/05/award.jpg)
by DMU | May 21, 2019 | Advertising & Marketing, digital marketing, Integrated Marketing, Successful Marketing Campaigns
Using a multichannel integrated approach can dramatically increase your response and profits. This is what was discovered with Independent Living newsletter, an expensive investment service. To your surprise, a major part of this multichannel campaign was direct mail.... ![5 Keys to Lifting Response and Boosting Profits with Multichannel, Integrated Marketing [Bespoke’s Award-Winning B2C Campaign]](https://cdmginc.com/wp-content/uploads/2019/05/lifting.jpg)
by DMU | May 14, 2019 | Advertising & Marketing, Integrated Marketing, New Strategies and Tactics
Let me help you lift your response by seeing what I did for an award-winning campaign for Bespoke. Bespoke is a CBD oil company that aims to reach the consumer market with their incredible, natural painkilling solution. When they approached me, their challenge was... 
by DMU | May 14, 2019 | Integrated Marketing, JOBS Act, Successful Marketing Campaigns, Uncategorized
Let me tell you about a powerful marketing secret that can drastically boost your response— it’s your offer. In a marketing campaign to generate investors for a new start-up company, I first created powerful copy and graphics in a magalog form to be able to excite the... 
by DMU | Apr 30, 2019 | Advertising & Marketing, digital marketing, Integrated Marketing, Successful Marketing Campaigns, Uncategorized
Let me tell you about an incredible new product launch and what made it successful. Sun Chlorella is supplement created by entrepreneur George Higashida. George had great success in Japan…but wanted to introduce Sun Chlorella to the U.S. The trouble was that George... 