Integrated Marketing Archives -

How an Integrated Email Campaign Can Increase Clickthrough Rates AND Direct Mail Response

by DMU | Oct 31, 2019 | Integrated Marketing

Marketing breakthroughs don’t happen as often as they should nowadays … but they do still happen. And when one comes along, you should pounce. The latest marketing breakthrough? Integration. That’s when you send emails to the same people you’ve sent a direct mail...

29 Surprising Marketing Trends for Political Campaigns [Update]

by DMU | Oct 1, 2019 | Advertising & Marketing, Integrated Marketing

Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners....

The New, Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now

by DMU | Sep 17, 2019 | Integrated Marketing, Successful Marketing Campaigns

If you market to consumers… If you market to other businesses… If you do marketing for political candidates… If you market to raise funds for an organization…. Whatever you use marketing for…. You need to know about new breakthroughs in integrated, multichannel...

How One Little-Known Marketer Discovered That Integrated, Multichannel Marketing/Advertising Supercharged Their Response and Profits [Award-Winning Campaign]

by DMU | Aug 13, 2019 | Advertising & Marketing, Integrated Marketing, Successful Marketing Campaigns

Integrated, multichannel marketing can help you have a breakthrough in generating response – even from tough audiences. For example, some of my clients must get prospects to say YES to an expensive yearlong subscription service. To profitably market and maximize...

Testing Corner: “By Invitation Only” vs. “Private Beta”

by DMU | Jun 25, 2019 | Direct Response Copy Tips, Integrated Marketing, New Strategies and Tactics

A call to action can make or break the sale. A test was recently run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more response: “Now available by invitation only” or “Now available...

Accutrade: How a Three-Dimensional Direct Mail Campaign Changed Everything [video]

by DMU | Jun 17, 2019 | Advertising & Marketing, Integrated Marketing, Successful Marketing Campaigns

When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers. Over one million of the most active investors follow the...