by Craig Huey | Dec 4, 2020 | Advertising & Marketing, Blog, digital marketing, Integrated Marketing
Critical Question #1: What Have Past Recessions Taught Us? We’ve spent a lot of time looking at past recessions and marketing during economic instability. What you may find surprising is that we see marketing during a recession as a great opportunity to get...
by Craig Huey | Nov 25, 2020 | Advertising & Marketing, Integrated Marketing
Christmas … are you going to use the best marketing strategies for Christmas 2020? The expected total sales increase for this holiday season is set to between 4.5 and 5% more than last year…despite the pandemic. The November-January season is traditionally the...
by Craig Huey | Jul 29, 2020 | Integrated Marketing
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of the pandemic recession… Your product is unheard of… It’s in a space that people are especially skeptical of…. And it’s a big ticket item, with a starting...
by Craig Huey | Dec 27, 2019 | Advertising & Marketing, Blog, Integrated Marketing
These are the videos of 2019 you had to watch. These are the ones that were the most controversial. They got the most comments or forwards. You don’t want to miss this! 10. Avoid These 10 Deal Killers at all Costs [Video] 9. Direct Mail Breakthrough: The Newsalog...
by Craig Huey | Oct 31, 2019 | Integrated Marketing
Marketing breakthroughs don’t happen as often as they should nowadays … but they do still happen. And when one comes along, you should pounce. The latest marketing breakthrough? Integration. That’s when you send emails to the same people you’ve sent a direct mail...
by Craig Huey | Oct 1, 2019 | Advertising & Marketing, Integrated Marketing
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners....