by Craig Huey | Sep 17, 2019 | Integrated Marketing, Successful Marketing Campaigns
If you market to consumers… If you market to other businesses… If you do marketing for political candidates… If you market to raise funds for an organization…. Whatever you use marketing for…. You need to know about new breakthroughs in integrated, multichannel... ![How One Little-Known Marketer Discovered That Integrated, Multichannel Marketing/Advertising Supercharged Their Response and Profits [Award-Winning Campaign]](https://cdmginc.com/wp-content/uploads/2019/08/How-to-little-known.jpg)
by Craig Huey | Aug 13, 2019 | Advertising & Marketing, Integrated Marketing, Successful Marketing Campaigns
Integrated, multichannel marketing can help you have a breakthrough in generating response – even from tough audiences. For example, some of my clients must get prospects to say YES to an expensive yearlong subscription service. To profitably market and maximize... 
by Craig Huey | Jun 25, 2019 | Direct Response Copy Tips, Integrated Marketing, New Strategies and Tactics
A call to action can make or break the sale. A test was recently run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more response: “Now available by invitation only” or “Now available... ![Accutrade: How a Three-Dimensional Direct Mail Campaign Changed Everything [video]](https://cdmginc.com/wp-content/uploads/2019/06/Accutrade.jpg)
by Craig Huey | Jun 17, 2019 | Advertising & Marketing, Integrated Marketing, Successful Marketing Campaigns
When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers. Over one million of the most active investors follow the... ![How a Multichannel Integrated Campaign Generated Historic Response…and Won an Award [7 Steps to a Successful Campaign]](https://cdmginc.com/wp-content/uploads/2019/05/award.jpg)
by Craig Huey | May 21, 2019 | Advertising & Marketing, digital marketing, Integrated Marketing, Successful Marketing Campaigns
Using a multichannel integrated approach can dramatically increase your response and profits. This is what was discovered with Independent Living newsletter, an expensive investment service. To your surprise, a major part of this multichannel campaign was direct mail.... ![5 Keys to Lifting Response and Boosting Profits with Multichannel, Integrated Marketing [Bespoke’s Award-Winning B2C Campaign]](https://cdmginc.com/wp-content/uploads/2019/05/lifting.jpg)
by Craig Huey | May 14, 2019 | Advertising & Marketing, Integrated Marketing, New Strategies and Tactics
Let me help you lift your response by seeing what I did for an award-winning campaign for Bespoke. Bespoke is a CBD oil company that aims to reach the consumer market with their incredible, natural painkilling solution. When they approached me, their challenge was... 