by Craig Huey | May 14, 2019 | Integrated Marketing, JOBS Act, Successful Marketing Campaigns, Uncategorized
Let me tell you about a powerful marketing secret that can drastically boost your response— it’s your offer. In a marketing campaign to generate investors for a new start-up company, I first created powerful copy and graphics in a magalog form to be able to excite the... 
by Craig Huey | Apr 30, 2019 | Advertising & Marketing, digital marketing, Integrated Marketing, Successful Marketing Campaigns, Uncategorized
Let me tell you about an incredible new product launch and what made it successful. Sun Chlorella is supplement created by entrepreneur George Higashida. George had great success in Japan…but wanted to introduce Sun Chlorella to the U.S. The trouble was that George... 
by Craig Huey | Apr 30, 2019 | digital marketing, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Did you know that you can triple your sales with a powerful direct response strategy? Let me explain … Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old.... 
by Craig Huey | Apr 30, 2019 | Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every campaign I create, I follow up direct mail with an integrated email series – a targeted email series that reminds recipients... 
by Craig Huey | Apr 15, 2019 | Advertising & Marketing, Direct Response TV and Radio, Integrated Marketing
TheStreet.com is an investment website best known by its founder Jim Cramer. I got a call from his office and visited them in New York. The goal: to grow, expand and make more money. The Challenge My CDMG team and I were asked to create a campaign to: Set apart... 
by Craig Huey | Apr 15, 2019 | Advertising & Marketing, Direct Response Copy Tips, Integrated Marketing, Latest Direct Mail, New Strategies and Tactics
Lately I have given some of my favorite direct marketing digital tools and their test results. Direct mail also has some unique tools including magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase... 