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by Craig Huey | Apr 8, 2019 | Advertising & Marketing, digital marketing, Direct Response Copy Tips, Integrated Marketing, New Strategies and Tactics
What makes a landing page that creates response and profits? Your leads have opened your mail (email or print) or clicked your Facebook ad. And now, instead of being intrigued, they’re bored stiff or confused — or just annoyed. Then, they’re gone. Whether you spend... 
by Craig Huey | Apr 1, 2019 | Integrated Marketing, Latest Direct Mail, New Strategies and Tactics, Test Results
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced a 66% higher response than... 
by Craig Huey | Mar 25, 2019 | Integrated Marketing, Latest Direct Mail, New Strategies and Tactics, Successful Marketing Campaigns, Uncategorized
Often, outside envelope teaser copy will grab your audience more powerfully than a personalized envelope will. That is why you see so many savvy marketers using teaser copy for their direct marketing campaigns. Upper management in your company may dislike the idea of... 
by Craig Huey | Mar 12, 2019 | digital marketing, Facebook/Social Media, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Facebook look-a-like audiences are a powerful way to grow your company. Using this strategic tool, you’ll reach new prospects that “look” like your existing customers. These are prospects who are far more likely to respond to your offer and become loyal customers. I... 
by Craig Huey | Mar 12, 2019 | crowdfunding, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Lead generation of the ultra-wealthy – including high-end investors – takes a different approach than generating leads from the general consumer. High-end investors are a specific audience that will respond to unique marketing and advertising tactics. Here are 7... 
by Craig Huey | Mar 5, 2019 | crowdfunding, Integrated Marketing, JOBS Act, New Strategies and Tactics
The JOBS Act has opened the door for business owners and entrepreneurs to raise capital directly from investors. This “Raising Capital Revolution” has transformed the way that businesses can get funding….and made it possible for even small businesses... 