Key Takeaways: • Videologs (video direct mail devices) can generate extraordinary response rates—like 32%+ when used correctly • They break through skepticism, clutter, and “I don’t have time” objections instantly • Ideal for high-value prospects, hard-to-reach audiences, and complex offers [...]
Key Takeaways: Accutrade used a three-dimensional influencer direct mail campaign to reach investment newsletter publishers. The campaign targeted trusted financial newsletter influencers followed by over two million active investors. A creative three-part 3-D FedEx mailing featuring rare pennies reinforced the [...]
Key Takeaways: • Tight budgets don’t kill lead generation. Bad strategy does. • When target audiences are small, impact matters more than volume. • Videologs, three-dimensional mail, and magalogs can outperform digital-only tactics. • Dividing audiences into small, issue-driven verticals [...]
Key Takeaways: Videologs massively boost response rates — up to 10x more than standard direct mail. Combines digital + physical for a powerful multisensory experience. Perfect for launches, renewals, high-ticket products, and fundraising. Real-world example: a 14% response rate and [...]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to [...]
