Key Takeaways:
• Videologs (video direct mail devices) can generate extraordinary response rates—like 32%+ when used correctly
• They break through skepticism, clutter, and “I don’t have time” objections instantly
• Ideal for high-value prospects, hard-to-reach audiences, and complex offers (B2B or B2C)
• Combines direct mail + video marketing into one powerful tool
• The key is message clarity with direct response copy, strong direct response video, and a strong call to action
• When used strategically, videologs deliver a “wow factor” that digital alone cannot match
32% response rate.
Yes—32%.
Let me show you how you can generate response rates that high.
Because in today’s crowded marketplace…
breaking through the clutter is harder than ever.
The Breakthrough Tool Most Marketers Ignore
That type of response is not typical, but it is achievable—when you use a videolog.
A videolog is a powerful direct mail device.
When your prospect opens the package… usually sent by Fed Ex… they see a built-in screen.
And a video plays instantly.
No clicking.
No searching.
No distractions.
Just your message—front and center.
The video can be 60 seconds… or 60 minutes.
And the impact?
Massive.
Why Videologs Work
A videolog delivers what most marketing can’t:
• Instant engagement
• Emotional connection
• Total attention
It creates the “wow” effect you need to:
• Break through a skeptical audience
• Simplify complex ideas
• Move high-value prospects to action
Whether B2B or B2C…
…it works.
Here is an example:
The Challenge: A Tough Audience
Our client, GT Biopharma, Inc., faced a serious challenge.
They wanted to host a special, high-level event.
The audience?
A small group of investment newsletter writers – influencers to the most active investors in America.
These are not casual prospects.
They are:
• Highly skeptical
• Trained to be super cautious
• Overwhelmed by offers
• Extremely busy
• Hard to impress
But they are also powerful.
If they believe in you, they can recommend you to thousands of paid, loyal subscribers and followers.
The Problem
We faced three major obstacles:
1. They didn’t want to travel
2. The event was in Miami, Florida
3. They had zero interest in sitting through another “pitch”
Traditional marketing? Digital marketing?
They wouldn’t work.
The Strategy: Create an Experience
We knew one thing:
This audience wouldn’t respond to hype. They needed credibility and powerful reasons.
They needed something different.
So we created a videolog experience.
The Execution
Inside the Fed Ex package, we sent them:
• A strong direct response personalized letter
• A premium, 4-page 81/2’ x 11” cardboard insert that contained the video.
The front message on the insert said:
“An Exclusive Breakthrough Newsletter Writer Briefing
RSVP now to secure your spot.”
Simple. Direct. Intriguing.
But the real power came next.
When they opened it…
On the right side:
A 2-minute, 45-second video automatically played.
On the left:
Supporting direct respons copy reinforcing the message.
The video did what print alone never could:
• Built credibility
• Told the story
• Addressed objections
• Created urgency
The Result
The videolog generated a 32% response rate.
Let that sink in.
From one of the toughest audiences imaginable.
Incidentally, many marketers get even higher response.
Why It Worked
This wasn’t just a clever format.
It was strategic integration:
• Direct mail (high open rates)
• Video (high engagement)
• Personalization (high relevance)
All working together.
And most important…
It respected the audience.
No fluff.
No wasted time.
Just value.
The Bigger Opportunity
Videologs are not just for one campaign.
They are ideal for:
• High-end product launches
• Event invitations
• Sales presentations
• Donor development
• Executive-level outreach
• Any hard to reach audience
Anytime you need to:
• Stand out
• Be remembered
• Drive action
• And… see big results
This campaign didn’t just perform.
It won our 104th marketing award – out of 128 – Gold Winner for Marketing.
More importantly…
It delivered a very happy client.
Action:
1. Watch a 1-minute video briefing on how a videolog works. Click HERE to watch.
2. Talk to us about how we can do a Videolog for you.
If you want to:
• Break through the noise
• Reach your best prospects
• Dramatically increase response
Let’s talk.
We’ll show you how a videolog could work for your business.
Call Michael at 615-933-4647 or email him at [email protected].
FAQ:
What is a videolog in direct marketing?
A videolog is a direct mail piece with a built-in video screen that automatically plays a message when opened, combining physical mail with video engagement. We usually send it out by Fed Ex.
Why do videologs generate high response rates?
They capture full attention instantly, eliminate digital distractions, and create an emotional, immersive experience that increases engagement and action.
Who should use videologs?
They are ideal for companies targeting high-value prospects, investors, top executives, donors, or hard-to-reach audiences.
Are videologs expensive?
They cost more than traditional mail, but when used for high-value prospects or offers, the ROI can be significantly higher due to increased response rates.
What types of campaigns work best with videologs?
Event invitations, product launches, major gifts, and complex B2B sales campaigns perform especially well.
How long should the videolog video be?
Typically between 2-7 minutes for best response, but longer formats can work depending on the audience and message.
About Craig Huey:
Craig Huey is President of Creative Direct Marketing Group (CDMGinc.com), a 30-year leader in direct response advertising and multi-channel marketing. Under his leadership, CDMG has:
• Tested more than 10,000 digital marketing variables.
• Mailed over 10 million pieces of direct mail in the last year alone.
• Won more than 120 awards for marketing excellence.
Craig is also the publisher of Direct Marketing Update, the trusted newsletter for company presidents and marketing directors looking to maximize ROI with cutting-edge, accountable advertising strategies.
Unlock Explosive Growth with CDMG, Inc.
Your Partner for Digital Success
In today’s fast-paced world, you need more than just an agency—you need a partner who drives growth, amplifies your brand, and delivers results that matter. That’s where CDMG comes in.
We’re not just another ad agency. We are a top advertising and marketing powerhouse that specializes in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business.
Why CDMG?
- Proven Success: 120 prestigious awards in 2024 alone.
- Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI.
- Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered.
- Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories.
Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more!
Whether you’re looking to launch a new product, reposition your brand, or supercharge your e-commerce growth, CDMG is the partner you need to dominate your market.
Are you ready to see how we can drive your growth?
Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. Don’t wait—start transforming your marketing results now with CDMG, Inc.
Act now, grow faster, and achieve more with CDMG.